Brothers Jonathan and Robert Sadow chose to leave behind steady careers at Google and Bain, respectively, to launch their own startup. Their venture Scoop, the largest commute solution in the United States, has already raised more than
00M. By addressing a key pain point for businesses and employees alike, Scoop solves for the third-largest driver of voluntary attrition: the commute. Through convenient and enjoyable carpooling, Scoop helps make employees happier, healthier, and more productive in their day-to-day lives. I recently hosted these two cofounder brothers on the Dealmakers Show. They shared how they brought themselves to leap into entrepreneurship, navigating the rollercoaster of startup life, what they learned at some of today’s top companies, how they raised millions in capital, and a new way to look at success.
Brothers Jonathan and Robert Sadow chose to leave behind steady careers at Google and Bain, respectively, to launch their own startup. Their venture Scoop, the largest commute solution in the United States, has already raised more than
00M.
By addressing a key pain point for businesses and employees alike, Scoop solves for the third-largest driver of voluntary attrition: the commute. Through convenient and enjoyable carpooling, Scoop helps make employees happier, healthier, and more productive in their day-to-day lives.
I recently hosted these two cofounder brothers on the DealMakers podcast. They shared how they brought themselves to leap into entrepreneurship, navigating the rollercoaster of startup life, what they learned at some of today’s top companies, how they raised millions in capital and a new way to look at success.
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Listen to the full podcast episode and review the transcript here.
Here is the content that we will cover in this post. Let’s get started.
- 1. Experiencing the Pain of Commuting
- 2. 3 Big Lessons From Working At Google
- 3. Scale
- 4. Ruthless Prioritization
- 5. Respect Everyone’s Expertise & Talent
- 6. Scoop
- 7. The Leap
- 8. Reflections and Lessons Learned
Experiencing the Pain of Commuting
Rob and Jon Sadow grew up in suburban Atlanta, Georgia. During high school they encountered their real firsthand experience of the pain of commuting.
Their school was 25 miles away from their home; by the time they were in high school, the brothers were spending hours driving 250 to 300 miles each week. Both became well-acquainted with the toll such long commutes take on their physical and emotional health and sense of well-being.
When it came time for college, they found schools and living situations with completely different dynamics.
Rob chose to do his undergrad at Wharton. It was just a three-block walk to class; he didn’t even have to think about commuting.
I still regularly guest lecture at Wharton and have seen how powerful the network is. Rob says it has been incredibly helpful as they started and funded their company.
Rob then went on to work at Bain. His consulting work there in New York focused on retail, financial services, and telco companies, and he was again within walking distance to work, or a quick subway ride away.
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