The Founder's Guide to Working With the Media A practical guide for founders on working directly with journalists: building relationships, running briefings, staying on message, and managing crisis coverage. How to build reporter relationships, run a briefing, handle a hostile interview, and control the story when things get hard. Related guidesThe Founder's Guide to Working With BankersThe Startup Data StrategyThe Founder's Guide to Working With PR FirmsThe Startup Security ProgramThe Founder's Guide to Working With AuditorsThe Startup Partnership Playbook Read on Startup Fundraising · More articles · Browse the Library