Grivo is an EV-focused platform that combines public charging management with an in-app e-commerce store for vehicle accessories. The deck positions the company as a community-first entity, established in 2020, that eschews traditional ad-based revenue in favor of B2C product sales and charging fees. While the deck provides a granular breakdown of monthly burn rates—projecting a jump from US$36,500 in 2022 to US$93,500 in 2023—it lacks a formal team slide, specific traction metrics, or a clear total funding ask. The strategy relies heavily on a 'take a number' system for charging queues and a…
Key takeaways
- The company positions itself as a community-driven developer, stating they build features alongside electric car drivers (Slide 2).
- Grivo's core product features include a 'take a number' system for waiting drivers and push alarms for vacated plugs (Slide 3).
- The business model relies on B2C product sales and charging fees rather than selling user data or advertising (Slide 6).
- The in-app store sells high-ticket EV hardware, including cables for ₪1,199 and charging stations for ₪3,490 (Slide 4).
- Market projections cite the global EV charging stations market reaching USD 111.90 billion by 2028 (Slide 5).
- The 2023 roadmap is contingent on strategic partnerships for product development and includes a move into 'Car Apps' by Q3 (Slide 7).
- Financial transparency is high regarding burn rates, showing a planned increase in monthly spend to US$93,500 by 2023 (Slide 8).
- The deck explicitly invites investors to provide non-cash resources like warehouse space and HR in exchange for funds (Slide 8).
Slide-by-Slide Analysis
Slide 1: Title Slide
The cover slide features the Grivo logo—a green 'G' stylized with a lightning bolt—and the tagline 'We make charging fun.' The design is minimalist, using a white background and green branding. No specific date or versioning is present on the face of the slide, though the source listing identifies it as May 2022.
Slide 2: How We Do It
This slide introduces the company's operational philosophy. It states, 'We develop our products and features with our community of electric car drivers.' This suggests a feedback-heavy, user-centric development process. A small graphic of a map pin with lightning bolts is the only visual element, reinforcing the location-based nature of the service.
Slide 3: Public Charging Features
Grivo details its software solution for public EV charging. The slide lists three key features: 'Quick Charge & Go,' 'Push Alarm for Vacated Plugs,' and a 'Take a Number' system for waiting drivers. A mobile app screenshot is included, showing a user interface in Hebrew. The UI displays station ratings (4.3 stars), pricing (₪1.2 and ₪2), and status indicators for different charging spots. This slide identifies the primary utility of the app: managing the logistics and frustrations of public charging infrastructure.
Slide 4: In-App Store
The company presents its secondary revenue stream: an e-commerce marketplace. The slide mentions 'Selling products in demand' and 'Using data to suggest relevant items.' The accompanying app screenshot shows hardware listings in Hebrew, including charging cables for ₪1,199 and a home charging station for ₪3,490. This indicates that Grivo is not just a service app but also a hardware reseller or distributor.
Slide 5: The Market
This slide provides macro-level statistics to justify the business case. It notes that EV market share grew from 4.1% in 2020 to 8.3% in 2021. It cites a global EV sales figure of 6.75 million units in 2021, a 108% increase over the previous year. Crucially, it projects the 'EV Charging Stations Market' to reach USD 111.90 billion by 2028, up from USD 17.59 billion in 2021. The slide also mentions opportunities for EMSPs (E-Mobility Service Providers) to connect with CPOs (Charge Point Operators) without complex negotiations.
Slide 6: Why Grivo
Grivo lists its competitive advantages. Key points include a '360 around drivers' design, a refusal to sell user data, and a focus on B2C products rather than advertisements. They describe their business model as 'unique,' combining cheap charging fees with profits from product sales. The slide also notes the company was established in 2020 alongside an EV drivers' community.
Slide 7: Roadmap 2023
The roadmap is divided into four quarters for the year 2023. Q1 focuses on 'Web Development,' Q2 on 'Product Development' (with a footnote stating this depends on strategic partnerships), Q3 on 'Car Apps,' and Q4 on 'New Market Preparation.' This timeline suggests the company was in a growth and expansion phase at the time the deck was produced.
Slide 8: Budget and Burn Rate
This is the most data-dense slide in the deck. It compares the monthly burn rate of 2022 (US$36,500) against the projected burn for 2023 (US$93,500). The table breaks down costs by role, including CEO, CTO, Tech Lead, and various developers. A footnote states that the company intends to shift from outsourced developers to a fully employed team. Another note suggests an unconventional investment structure: 'Investors can allocate warehouse, HR, manpower and office space in exchange of funds.'
What Works in This Deck
Granular Financial Transparency: Unlike many early-stage decks that hide their burn rate, Grivo provides a line-item breakdown of where their money goes. Listing specific salaries for roles like 'Beckend' (Backend) and 'Front End' gives investors a clear view of the company's operational scale and hiring priorities.
Clear Monetization Strategy: The deck avoids the vague 'we will monetize later' trap. By showing the in-app store (Slide 4) and explaining the 'Why Grivo' logic (Slide 6), the founders make it clear that they are a retail and service hybrid. The focus on high-margin hardware (cables and stations) provides a tangible revenue path alongside charging fees.
Problem-Solution Alignment: The 'Public Charging' slide (Slide 3) addresses a very specific pain point in the EV world: the 'charging rage' or frustration associated with occupied plugs. The 'Take a Number' and 'Push Alarm' features are practical, software-based solutions to physical infrastructure limitations.
What Is Missing From This Deck
Team Bios: The most significant omission is the lack of a team slide. While the budget slide mentions a CEO and CTO, there are no names, faces, or professional backgrounds provided. Investors typically invest in people at this stage, and the absence of founder credentials is a major red flag.
Traction Metrics: The deck mentions a 'community of drivers' and being 'established in 2020,' but it does not provide hard numbers on user acquisition, active users, or revenue generated to date. Without these figures, the market slides remain theoretical.
The Ask: While the budget slide shows the burn rate, the deck does not explicitly state how much capital the company is seeking to raise or what the valuation expectations are. A clear 'Ask' slide is standard for any fundraising presentation.
Competitive Landscape: The deck does not mention other EV charging apps or hardware retailers. Acknowledging competitors and explaining the 'moat' (beyond just 'not selling data') would strengthen the pitch.
Founder Takeaways: What to Copy
The 'Why Us' Slide: Slide 6 does a good job of defining the brand's values (no ads, no data selling). If your company has a strong ethical or community-based stance, dedicate a slide to how that translates into a business advantage. · Detailed Burn Projections: If you are raising to scale a team, showing the 'before and after' of your monthly burn (as seen on Slide 8) helps investors understand the 'step-up' in operations you are planning. · Visualizing the Product: Using actual app screenshots (Slides 3 and 4) rather than just icons or bullet points makes the product feel real and further along in development.
Frequently asked questions
- What is Grivo's primary revenue model?
- According to Slide 6, Grivo utilizes a 'unique business model' that focuses on cheap charging fees for users while generating profit from B2C product sales. They explicitly state they do not sell user data and avoid advertisements to prevent annoying their audience, focusing instead on their in-app store for revenue.
- How does Grivo handle the problem of crowded EV charging stations?
- Slide 3 outlines a 'Public Charging' solution that includes a 'Take a Number' system for waiting drivers and push alarms that notify users when a plug has been vacated. This suggests a software layer designed to manage physical queues at third-party or partner charging locations.
- What kind of products does Grivo sell in its app?
- Slide 4 displays an 'In-App Store' featuring EV-specific hardware. Listed items include AC Mode-3 Type 2 charging cables priced at ₪1,199 and a 22kw Type 2 charging station priced at ₪3,490. The slide notes they use data to suggest relevant items to users.
- What are the company's projected operating costs?
- Slide 8 provides a detailed budget. In 2022, the monthly burn rate was US$36,500, with the highest costs allocated to a Tech Lead (US$10,000) and CTO (US$6,000). For 2023, the projected monthly burn rises to US$93,500 as they transition from outsourced developers to a fully employed team.
- Is there information about the founding team in the deck?
- No. The provided slides do not include a team slide featuring names, bios, or past achievements of the founders. While the budget slide (Slide 8) mentions roles like CEO and CTO, it does not identify the individuals holding these positions.
