What is Grivo's primary revenue model?

According to Slide 6, Grivo utilizes a 'unique business model' that focuses on cheap charging fees for users while generating profit from B2C product sales. They explicitly state they do not sell user data and avoid advertisements to prevent annoying their audience, focusing instead on their in-app store for revenue.

How does Grivo handle the problem of crowded EV charging stations?

Slide 3 outlines a 'Public Charging' solution that includes a 'Take a Number' system for waiting drivers and push alarms that notify users when a plug has been vacated. This suggests a software layer designed to manage physical queues at third-party or partner charging locations.

What kind of products does Grivo sell in its app?

Slide 4 displays an 'In-App Store' featuring EV-specific hardware. Listed items include AC Mode-3 Type 2 charging cables priced at ₪1,199 and a 22kw Type 2 charging station priced at ₪3,490. The slide notes they use data to suggest relevant items to users.

What are the company's projected operating costs?

Slide 8 provides a detailed budget. In 2022, the monthly burn rate was US$36,500, with the highest costs allocated to a Tech Lead (US$10,000) and CTO (US$6,000). For 2023, the projected monthly burn rises to US$93,500 as they transition from outsourced developers to a fully employed team.

Is there information about the founding team in the deck?

No. The provided slides do not include a team slide featuring names, bios, or past achievements of the founders. While the budget slide (Slide 8) mentions roles like CEO and CTO, it does not identify the individuals holding these positions.

Grivo Pitch Deck (2022): 23-Slide Breakdown

See all 23 slides of the Grivo pitch deck — a 2022 Early deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Grivo is an EV-focused platform that combines public charging management with an in-app e-commerce store for vehicle accessories. The deck positions the company as a community-first entity, established in 2020, that eschews traditional ad-based revenue in favor of B2C product sales and charging fees. While the deck provides a granular breakdown of monthly burn rates—projecting a jump from US$36,500 in 2022 to US$93,500 in 2023—it lacks a formal team slide, specific traction metrics, or a clear total funding ask. The strategy relies heavily on a 'take a number' system for charging queues and a…

Key takeaways

The company positions itself as a community-driven developer, stating they build features alongside electric car drivers (Slide 2).
Grivo's core product features include a 'take a number' system for waiting drivers and push alarms for vacated plugs (Slide 3).
The business model relies on B2C product sales and charging fees rather than selling user data or advertising (Slide 6).
The in-app store sells high-ticket EV hardware, including cables for ₪1,199 and charging stations for ₪3,490 (Slide 4).
Market projections cite the global EV charging stations market reaching USD 111.90 billion by 2028 (Slide 5).
The 2023 roadmap is contingent on strategic partnerships for product development and includes a move into 'Car Apps' by Q3 (Slide 7).
Financial transparency is high regarding burn rates, showing a planned increase in monthly spend to US$93,500 by 2023 (Slide 8).
The deck explicitly invites investors to provide non-cash resources like warehouse space and HR in exchange for funds (Slide 8).

Slide-by-Slide Analysis

Slide 1: Title Slide

The cover slide features the Grivo logo—a green 'G' stylized with a lightning bolt—and the tagline 'We make charging fun.' The design is minimalist, using a white background and green branding. No specific date or versioning is present on the face of the slide, though the source listing identifies it as May 2022.

Slide 2: How We Do It

This slide introduces the company's operational philosophy. It states, 'We develop our products and features with our community of electric car drivers.' This suggests a feedback-heavy, user-centric development process. A small graphic of a map pin with lightning bolts is the only visual element, reinforcing the location-based nature of the service.

Slide 3: Public Charging Features

Grivo details its software solution for public EV charging. The slide lists three key features: 'Quick Charge & Go,' 'Push Alarm for Vacated Plugs,' and a 'Take a Number' system for waiting drivers. A mobile app screenshot is included, showing a user interface in Hebrew. The UI displays station ratings (4.3 stars), pricing (₪1.2 and ₪2), and status indicators for different charging spots. This slide identifies the primary utility of the app: managing the logistics and frustrations of public charging infrastructure.

Slide 4: In-App Store

The company presents its secondary revenue stream: an e-commerce marketplace. The slide mentions 'Selling products in demand' and 'Using data to suggest relevant items.' The accompanying app screenshot shows hardware listings in Hebrew, including charging cables for ₪1,199 and a home charging station for ₪3,490. This indicates that Grivo is not just a service app but also a hardware reseller or distributor.

Slide 5: The Market

This slide provides macro-level statistics to justify the business case. It notes that EV market share grew from 4.1% in 2020 to 8.3% in 2021. It cites a global EV sales figure of 6.75 million units in 2021, a 108% increase over the previous year. Crucially, it projects the 'EV Charging Stations Market' to reach USD 111.90 billion by 2028, up from USD 17.59 billion in 2021. The slide also mentions opportunities for EMSPs (E-Mobility Service Providers) to connect with CPOs (Charge Point Operators) without complex negotiations.

Slide 6: Why Grivo

Grivo lists its competitive advantages. Key points include a '360 around drivers' design, a refusal to sell user data, and a focus on B2C products rather than advertisements. They describe their business model as 'unique,' combining cheap charging fees with profits from product sales. The slide also notes the company was established in 2020 alongside an EV drivers' community.

Slide 7: Roadmap 2023

The roadmap is divided into four quarters for the year 2023. Q1 focuses on 'Web Development,' Q2 on 'Product Development' (with a footnote stating this depends on strategic partnerships), Q3 on 'Car Apps,' and Q4 on 'New Market Preparation.' This timeline suggests the company was in a growth and expansion phase at the time the deck was produced.

Slide 8: Budget and Burn Rate

This is the most data-dense slide in the deck. It compares the monthly burn rate of 2022 (US$36,500) against the projected burn for 2023 (US$93,500). The table breaks down costs by role, including CEO, CTO, Tech Lead, and various developers. A footnote states that the company intends to shift from outsourced developers to a fully employed team. Another note suggests an unconventional investment structure: 'Investors can allocate warehouse, HR, manpower and office space in exchange of funds.'

What Works in This Deck

Granular Financial Transparency: Unlike many early-stage decks that hide their burn rate, Grivo provides a line-item breakdown of where their money goes. Listing specific salaries for roles like 'Beckend' (Backend) and 'Front End' gives investors a clear view of the company's operational scale and hiring priorities.

Clear Monetization Strategy: The deck avoids the vague 'we will monetize later' trap. By showing the in-app store (Slide 4) and explaining the 'Why Grivo' logic (Slide 6), the founders make it clear that they are a retail and service hybrid. The focus on high-margin hardware (cables and stations) provides a tangible revenue path alongside charging fees.

Problem-Solution Alignment: The 'Public Charging' slide (Slide 3) addresses a very specific pain point in the EV world: the 'charging rage' or frustration associated with occupied plugs. The 'Take a Number' and 'Push Alarm' features are practical, software-based solutions to physical infrastructure limitations.

What Is Missing From This Deck

Team Bios: The most significant omission is the lack of a team slide. While the budget slide mentions a CEO and CTO, there are no names, faces, or professional backgrounds provided. Investors typically invest in people at this stage, and the absence of founder credentials is a major red flag.

Traction Metrics: The deck mentions a 'community of drivers' and being 'established in 2020,' but it does not provide hard numbers on user acquisition, active users, or revenue generated to date. Without these figures, the market slides remain theoretical.

The Ask: While the budget slide shows the burn rate, the deck does not explicitly state how much capital the company is seeking to raise or what the valuation expectations are. A clear 'Ask' slide is standard for any fundraising presentation.

Competitive Landscape: The deck does not mention other EV charging apps or hardware retailers. Acknowledging competitors and explaining the 'moat' (beyond just 'not selling data') would strengthen the pitch.

Founder Takeaways: What to Copy

The 'Why Us' Slide: Slide 6 does a good job of defining the brand's values (no ads, no data selling). If your company has a strong ethical or community-based stance, dedicate a slide to how that translates into a business advantage. · Detailed Burn Projections: If you are raising to scale a team, showing the 'before and after' of your monthly burn (as seen on Slide 8) helps investors understand the 'step-up' in operations you are planning. · Visualizing the Product: Using actual app screenshots (Slides 3 and 4) rather than just icons or bullet points makes the product feel real and further along in development.

Frequently asked questions

What is Grivo's primary revenue model?: According to Slide 6, Grivo utilizes a 'unique business model' that focuses on cheap charging fees for users while generating profit from B2C product sales. They explicitly state they do not sell user data and avoid advertisements to prevent annoying their audience, focusing instead on their in-app store for revenue.
How does Grivo handle the problem of crowded EV charging stations?: Slide 3 outlines a 'Public Charging' solution that includes a 'Take a Number' system for waiting drivers and push alarms that notify users when a plug has been vacated. This suggests a software layer designed to manage physical queues at third-party or partner charging locations.
What kind of products does Grivo sell in its app?: Slide 4 displays an 'In-App Store' featuring EV-specific hardware. Listed items include AC Mode-3 Type 2 charging cables priced at ₪1,199 and a 22kw Type 2 charging station priced at ₪3,490. The slide notes they use data to suggest relevant items to users.
What are the company's projected operating costs?: Slide 8 provides a detailed budget. In 2022, the monthly burn rate was US$36,500, with the highest costs allocated to a Tech Lead (US$10,000) and CTO (US$6,000). For 2023, the projected monthly burn rises to US$93,500 as they transition from outsourced developers to a fully employed team.
Is there information about the founding team in the deck?: No. The provided slides do not include a team slide featuring names, bios, or past achievements of the founders. While the budget slide (Slide 8) mentions roles like CEO and CTO, it does not identify the individuals holding these positions.

Cover slide of the Grivo pitch deck — Early Stage 2022 — Grivo pitch deck, slide 1 (2022)

Grivo pitch deck: the facts

Company: Grivo
Year: 2022
Stage: Early Stage
Slides: 23
Sector: EV Infrastructure / E-commerce
Deck type: Pitch Deck
Headquarters: Israel (implied by currency and language)

Grivo pitch deck PDF

The full Grivo deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Grivo pitch deck was used for

This is Grivo’s May 2022 pitch deck (23 slides) for an early-stage fundraise in the EV infrastructure and e-commerce space, focused on its universal EV charging and rewards app. The company proposes a marketplace that connects drivers to public chargers and a peer‑to‑peer “home station” network where private charge‑points can be listed and booked, plus an integrated store for sustainable products. The deck describes a business model based on commissions from third‑party apps, profits from in‑app product sales, and reducing charging fees for drivers rather than selling user data. At that time Grivo appears to have been seeking seed/early capital to expand its Israeli universal charging network, rewards program (TASH coins), and home‑charging marketplace.

Business model: Mobile app and universal EV charging platform that aggregates public charging networks and private home chargers, enabling EV drivers to locate, reserve and pay for charging sessions in one interface while earning rewards.

Headquarters: Nahalal / Givat Ela area, Jezreel Valley regional council, Northern District, Israel.
Industry: EV charging / EV infrastructure software / Mobility apps.

Total funding: Startup-seeker lists the company in a funding band of “$200K+”, but does not provide a specific round, investor list, or date.

What the Grivo deck got right

Clear dual focus on universal public charging and home‑charging marketplace. The deck lays out a universal charging platform that connects to many Israeli public networks and a peer‑to‑peer ‘home station’ marketplace, giving Grivo both B2C and marketplace angles within one coherent EV charging narrative.
Distinctive privacy‑friendly monetization story. Slides emphasize a ‘no data selling’ stance and a monetization model based on commissions and in‑app product sales, which differentiates Grivo from data‑driven mobility platforms and may build trust with privacy‑conscious users.
Well‑framed peer‑to‑peer home charging concept. The “HOME STATION ‘AIRBNB’ MODEL FOR PRIVATE CHARGERS” slide communicates a familiar analogy and specifies benefits such as advance booking and monetizing private parking, making the peer‑to‑peer concept immediately understandable.
Evidence of broad ecosystem integration. External app listings and profiles show that, beyond the deck, Grivo has integrations with numerous Israeli charging providers and coverage of hundreds of stations, reinforcing the credibility of the universal platform claimed in the deck.
Multi‑source revenue model articulated in slides. The deck’s business‑model slide explicitly lists multiple revenue sources—universal charging platform, profit from in‑app products, commissions from third‑party applications—which demonstrates a thought‑through multi‑channel monetization plan.
Community and rewards layer on top of utility charging app. Grivo’s positioning as a “social app” for EV owners, with rewards (TASH coins) and missions, adds a gamified community layer to a utilitarian service, which can improve retention and engagement if executed well.

What could have been stronger

Limited visible traction and revenue data. The Slideshare version of the deck describes the universal charging platform and marketplace but provides no clearly visible slide with concrete traction metrics (MAUs, charging sessions, GMV) or revenue figures, which limits an investor’s ability to assess product‑market fit in 2022.
Unit economics and margins not clearly quantified. While the deck claims a “no data selling” business model and focuses on commissions and in‑app products, it does not appear to outline detailed unit economics—such as typical commission rates, average order values, or expected margin per charge—which makes profitability assumptions hard to evaluate.
Peer‑to‑peer home charging risk treatment is thin. The “home station ‘Airbnb’ model” slide explains the concept of booking private chargers and monetizing private parking, but the deck (as visible online) does not present legal, regulatory, or operational risk mitigation around peer‑to‑peer energy resale and landlord/HOA constraints.
E‑commerce strategy appears underdeveloped in slides. The deck indicates an integrated hardware and sustainable products store as a major revenue driver, yet there is no detailed go‑to‑market or supply‑chain strategy for that e‑commerce component (merchant acquisition, logistics, inventory risk) in the accessible slides.

How an investor would read this deck

What draws attention

How Grivo technically aggregates multiple Israeli charging networks and maintains up‑to‑date station data, pricing, and availability in one app.
Adoption metrics for the universal charging app and the peer‑to‑peer home charging marketplace as of 2022 (downloads, active users, number of monthly charging sessions, number of active home chargers).
Clarity on the “no data selling” positioning versus alternative monetization models, and how commissions plus in‑app product sales can scale to profitability.
Regulatory and contractual frameworks that allow private home charger owners to monetize energy and parking, and how Grivo insulates itself from local compliance risks.

Risks that stand out

Dependence on third‑party public charging networks for coverage and functionality means Grivo’s value proposition could be impacted by API changes, commercial disputes, or networks launching competing apps.
The peer‑to‑peer home charging model may face regulatory, safety, or contractual constraints (e.g., building policies, meter ownership), which could limit scalability beyond early adopters.
If commissions and in‑app products do not scale as projected, Grivo might struggle to sustain a ‘no data selling’ stance while competing with better‑funded mobility platforms that monetize via data and advertising.
Operating both a complex mobility app and an e‑commerce store for sustainable products increases execution risk, as the company must build strong capabilities in software, marketplace operations, and retail simultaneously.

Questions this deck invites

What were Grivo’s core user and revenue KPIs at the time of the May 2022 deck (monthly active users, charging sessions, GMV, take rate) and how have these evolved since then?
How is Grivo’s aggregation with networks like Sonol EVI and Skala structured (commercial agreements, technical integrations), and what could cause those partners to terminate or restrict access?
What share of total volume in 2022 came from the peer‑to‑peer home charging ‘home station’ model versus public charging, and what is the projected mix over the next 3–5 years?
How does the company ensure compliance with Israeli regulations around electricity resale, consumer protection, and data privacy while operating a marketplace of private chargers and rewards?
What gross margins does Grivo expect on its integrated hardware and sustainable products store, and what operational setup (inventory, logistics, supplier contracts) supports those projections?

What founders can take from the Grivo deck

A clearly articulated peer‑to‑peer innovation—like Grivo’s ‘home station Airbnb model’ for private chargers—can make a utilities‑adjacent platform feel more like a consumer marketplace and help differentiate the product.
Positioning around user trust (for example, explicitly stating a ‘no data selling’ business model) can be a compelling narrative, but investors will still expect a detailed, quantitative path to monetization.
Integrating multiple adjacent revenue streams (universal charging, home‑charging marketplace, hardware/e‑commerce store, rewards) creates upside but also demands slide‑level clarity on focus and sequencing so the core value proposition remains understandable.
Showing how a product already connects to many third‑party networks—as Grivo does with numerous Israeli charging providers—can be a strong proof of ecosystem leverage, but the deck should still explain the durability of those integrations and contracts.
Consumer mobility pitches benefit from concrete, localized detail (station counts, partner names, app screenshots) like those used by Grivo; however, without matching quantitative KPIs, investors may still perceive the opportunity as unproven.
Highlighting how owners of an underutilized asset (home chargers and private parking) can earn income while also earning credits to offset their own costs can strengthen the marketplace story and appeal to both supply and demand sides.

Grivo pitch deck: common questions

What is Grivo and what does it do?

Grivo is an Israeli EV charging and rewards app that aggregates multiple public charging networks and private home chargers into one universal platform, letting drivers locate stations, start charges, and pay in‑app while earning rewards.

What is the focus of Grivo’s May 2022 pitch deck?

The May 2022 pitch deck presents Grivo as an early‑stage startup building a universal charging platform, a peer‑to‑peer home‑charging marketplace (“Airbnb” for private chargers), and an integrated store for sustainable products and in‑app goods. It targets EV drivers in Israel and aims to monetize via commissions and in‑app commerce rather than selling user data.

Did Grivo close a funding round based on this 2022 pitch deck?

Public information does not show a clearly announced priced funding round tied to the May 2022 deck; a startup profile only notes that Grivo has raised in the band of “$200K+” without naming investors, dates, or round type. Without verifiable announcements, any more detail on that specific raise would be speculative.

How extensive is Grivo’s charging network and marketplace?

According to its app listings and profiles, Grivo connects to many Israeli public charging networks (such as Sonol EVI, Skala Energy and others) and exposes around 900+ public stations through one app, along with a network of private home chargers that can be shared peer‑to‑peer. The deck describes this as a universal charging platform plus a “home station” booking model.

What is unique about Grivo’s business model in the pitch deck?

The pitch deck emphasizes that Grivo does not plan to sell user data; instead it earns commissions on third‑party apps and services, profits from product sales in its integrated store, and fees from charging activity while aiming to lower per‑charge costs for drivers.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Grivo pitch deck slides

Grivo pitch deck slide 1 of 23 — Grivo pitch deck — slide 1 of 23

Grivo pitch deck slide 2 of 23 — Grivo pitch deck — slide 2 of 23

Grivo pitch deck slide 3 of 23 — Grivo pitch deck — slide 3 of 23

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Grivo pitch deck slide 5 of 23 — Grivo pitch deck — slide 5 of 23

Grivo pitch deck slide 6 of 23 — Grivo pitch deck — slide 6 of 23

What each slide of the Grivo pitch deck says

Slide 3

WHAT WE DO WE CREATE A MARKETPLACE FOR SUSTAINABLE PRODUCTS {a 2 - Roe

Slide 4

HOW WE DO IT WE DEVELOP OUR PRODUCTS AND FEATURES WITH OUR COMMUNITY OF ELECTRIC CAR DRIVERS Q

Slide 6

BUISNESS MODEL 5 @ * UNIVERSAL CHARGING PLATFORM Pinkas St * PROFIT FROM IN APP PRODUCTS * COMMISSION FROM 3RD PARTY APPLICATIONS Bo ; @ mows

Slide 8

HOME CHARGING HOME STATION 'AIRBNB' MODEL FOR PRIVATE CHARGERS ENABLES BOOKING OF HOME CP'S IN ADVANCE ENABLES PRIVATE PARKINGS TO BECOME PROFITABLE N v

Slide text above is read directly from the Grivo deck PDF embedded on this page.