GRUBBRR Pitch Deck (2022): 23-Slide Breakdown

See all 23 slides of the GRUBBRR pitch deck — a 2022 deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

GRUBBRR’s 23-slide deck is a masterclass in positioning a solution against macroeconomic headwinds. Raising $35M in 2022, the company leaned heavily into the 'labor shortage' narrative, presenting its self-ordering kiosks and software ecosystem as the only viable path for the Quick Service Restaurant (QSR) industry. The deck is notably light on internal financial metrics—omitting ARR, burn, and CAC—but compensates with heavy-hitting social proof and strategic moats. Their partnership with Samsung, which includes a proprietary OS lock-in, serves as the primary competitive advantage. By focusin…

Key takeaways

The Macro Thesis: Labor and Obsolescence

Slides 1-5: Setting the Stage

GRUBBRR opens with a bold, minimalist declaration on Slide 2 : "The cashier is obsolete." This is a classic 'Change in the World' opening. It doesn't start with what they do, but with a fundamental shift in the economy. Slide 3 introduces their strategy through a 'Castle and Moat' visual, labeling their software as the keep, protected by walls of partnerships and integrations. This suggests that their value isn't just in the code, but in the ecosystem they've built around it.

On Slide 4 , they use an analogy titled "We've seen this movie before," comparing the restaurant industry's current state to the digital transformation of airline check-ins and banking ATMs. This is a powerful way to de-risk the investment by showing that while the application is new, the pattern of automation is proven. Slide 5 grounds this in 2022 reality, citing "Unprecedented Challenges" like labor shortages, upward wage pressure (referencing the $15 federal minimum wage push), and chip shortages. Notably, they use these headlines to position their Samsung partnership as a supply chain advantage, ensuring they have hardware when others don't.

The Solution and Quantifiable ROI

Slides 6-7: Product and Value

Slide 6 introduces the physical product: sleek, Samsung-integrated kiosks. They describe the product as "Disruptive," "Accessible & Affordable," and an "Extensible Platform." They take a direct shot at McDonald's on this slide, noting that while the giant invested billions in kiosks, their systems have "major flaws" that GRUBBRR claims to have solved.

Slide 7 is arguably the most important slide for a B2B buyer or investor. It quantifies the ROI. They claim a 12-22% average ticket increase because "customers buy with their eyes" and the system uses "customized automated upsells." More importantly, they claim to eliminate ~$6,000 or more per month in expenses per cashier position. By framing the software as a 100% available employee that never takes PTO, they make the purchase seem like a mathematical inevitability for a struggling restaurant owner.

Market Opportunity and Go-To-Market

Slides 8-9: TAM and Strategy

Slide 8 defines the target markets. They focus on the U.S. QSR market (860,000 restaurants) with a projected tech spend of $55B by 2024 . They also highlight the Petro/C-Store market with 150,274 locations. The numbers are large enough to justify a venture-scale return, but specific enough to show they aren't just 'boiling the ocean.'

Slide 9 outlines the Go-To-Market (GTM) strategy. They segment by location count: Enterprise (100+) and Mid-Market (10-99). Their "Points of Differentiation" focus on a "no need to rip and replace" philosophy, claiming integration with existing POS, payment, and loyalty providers. This reduces friction for enterprise adoption, which is often the biggest hurdle in hospitality tech.

The Ecosystem and Competitive Moat

Slides 10-13: Technical and Strategic Advantage

Slide 10 displays the "GRUBBRR Ecosystem," which spans from self-ordering kiosks and mobile apps to kitchen display systems (KDS) and food lockers. This slide communicates that they aren't just a 'kiosk company' but a full-stack operational OS for the restaurant. Slide 11 is their competitive matrix. They position themselves in the top-right quadrant: the only solution that is both "Enterprise" grade and "Affordable." They place legacy competitors like Acrelec as "Costly" and SMB players like Toast as unsuitable for large-scale enterprise needs.

Slide 13 dives deep into the Samsung partnership, which appears to be their primary 'unfair advantage.' They state that Samsung's kiosk uses Tizen , a proprietary OS, and that "only GRUBBRR software will work on Samsung's kiosk." This creates a massive barrier to entry. If a large chain wants to use Samsung hardware (the global leader), they are effectively forced to use GRUBBRR software. They claim this accelerated their GTM by "at least two years."

Social Proof and Execution

Slides 14-17: Partnerships and Traction

Slide 14 highlights their work with Square, specifically mentioning the implementation at SoFi Stadium . For an enterprise tech company, a stadium is the ultimate stress test. If the software can handle 70,000 people during a football game, it can handle a lunch rush at a suburban taco shop. Slide 15 mentions a partnership with Fiserv, giving them access to a vast client base for self-ordering tech. Slide 16 uses social media screenshots to show market sentiment, including a LinkedIn post from a VP at Capriotti's Sandwich Shop. This 'voice of the customer' adds a layer of authenticity that corporate slides often lack.

Operational Scalability

Slides 18-21: The Machine Behind the Product

The deck spends a significant amount of time (four slides) on how they actually deliver the product. Slide 18 introduces the "IDC" (Implementation, Deployment, Customer Success) department. Slide 19 shows the handoff between R&D and Operations. Slide 20 illustrates a global cloud platform structure with clusters in the US, Europe, and Asia. This is intended to signal to enterprise investors that the company is ready to scale globally tomorrow. It’s not a 'move fast and break things' startup; it’s a structured organization designed for 'Seamless Client Experience.'

Revenue Model and Team

Slides 22-23: The Business and The People

Slide 22 shows a multi-faceted revenue model. While they are primarily SaaS, they also capture revenue from payment processing, hardware, marketing data, and even "Leasing & Financing." This diversification suggests a high Lifetime Value (LTV) per customer. Finally, Slide 23 introduces the Executive Team. CEO Sam Zietz is noted as an 8-time INC500 winner and founder of TouchSuite, bringing significant industry experience. The team includes veterans from IBM, Deloitte, and Salesforce, reinforcing the 'Enterprise' focus of the company.

What GRUBBRR Does Well

Urgency Creation: By leading with the labor crisis and the 'obsolescence' of the cashier, they make their product feel like a survival tool rather than a luxury. · Strategic Lock-in: The Samsung/Tizen exclusivity is a brilliant moat that investors love to see. It’s a clear answer to "Why can't a giant just build this?" · Quantified Value: They don't just say "we make things better"; they say "we save $6,000 per month and increase tickets by 12-22%." · Enterprise Readiness: The detailed slides on deployment (IDC) and cloud architecture (Slide 20) reassure big-ticket investors that the company can handle 1,000-unit rollouts.

What is Missing from the Deck

Hard Financials: There is zero mention of current ARR, Net Revenue Retention (NRR), or gross margins. For a $35M round, investors usually expect to see a 'Financials' slide. · The Ask: The deck never specifies how much they are raising or what the valuation is. It functions more as a 'Company Overview' than a specific 'Pitch.' · Unit Economics: While they show the customer's ROI, they don't show their own. What is the CAC (Customer Acquisition Cost) for an enterprise deal? How long is the payback period? · Churn Data: In the competitive restaurant tech space, churn is the silent killer. The deck omits any mention of retention rates.

What Other Founders Should Copy

The 'Movie' Analogy: Using Slide 4 to show that your industry is just following the path of other successfully automated industries is a great way to overcome skepticism. · Partner-Led Growth: Instead of just listing logos, Slide 13 explains exactly why the Samsung partnership is a technical moat. Founders should explain the mechanics of their partnerships, not just the names. · Segmented GTM: Slide 9's clear distinction between Mid-Market and Enterprise tactics shows a level of sales maturity that many early-stage decks lack. · Visualizing the 'Ecosystem': Slide 10 effectively shows how a single entry point (the kiosk) leads to a total platform takeover. Founders should show the 'land and expand' potential of their product suite.

Frequently asked questions

What is GRUBBRR's primary value proposition to restaurant owners?
According to Slide 7, the value proposition is three-fold: increasing revenue via 12-22% higher ticket sizes through automated upselling, solving labor issues by eliminating ~$6,000 in monthly costs per cashier position, and improving customer experience through faster service and 100% order accuracy.
How does GRUBBRR differentiate itself from competitors like Toast or Square?
Slide 11 positions Toast and Square as 'Small Business' solutions. GRUBBRR targets the 'Enterprise' market. Furthermore, Slide 13 emphasizes their exclusive software integration with Samsung’s kiosk hardware, which runs on a proprietary OS (Tizen), creating a technical barrier to entry for other software providers.
What specific market segments is the company targeting?
Slide 8 identifies two primary focus markets: Quick Service Restaurants (QSR), with 860,000 U.S. locations, and the 'Petro' segment (Gas stations/C-stores), which includes over 150,000 locations. They also mention large-scale venues like stadiums on Slide 14.
What does the 'IDC' department do within the company?
As detailed on Slide 18, IDC stands for Implementation, Deployment, and Customer Success. This department handles everything from project management and integrations to training and support, ensuring that the 'Scalable Platform' can be rolled out across large enterprise footprints effectively.
Is there any financial data or a specific 'ask' in this deck?
No. The deck is a strategic overview and does not include a slide for the funding ask, use of proceeds, or historical financial performance. It focuses entirely on the product-market fit, the partnership ecosystem, and the operational scalability of the platform.
Cover slide of the GRUBBRR pitch deck — 2022
GRUBBRR pitch deck, slide 1 (2022)

GRUBBRR pitch deck: the facts

Company
GRUBBRR
Year
2022
Slides
23
Sector
Software, Food & Beverage, Hospitality, Restaurants, Automation, Voice, RPA, AI

GRUBBRR pitch deck PDF

The full GRUBBRR deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the GRUBBRR pitch deck was used for

This deck is GRUBBRR’s 2022 fundraising presentation used in connection with a $35M IP-backed/Corporate funding arrangement arranged by Aon, focused on self-ordering kiosks and commerce automation. It presents GRUBBRR as restaurant and QSR infrastructure that makes the cashier obsolete, particularly in the context of post‑COVID labor shortages and rising wages. The narrative leans heavily on a strategic partnership with Samsung, emphasizing that GRUBBRR software powers Samsung’s kiosk hardware and claims a two‑year go‑to‑market head start. The deck is a growth-stage strategic overview; external analyses note that it omits a specific funding ask, use of proceeds, and detailed financial performance, despite being associated with the $35M 2022 transaction.

Business model: GRUBBRR provides self-ordering technologies for restaurants and other commerce venues, including kiosks, online and mobile ordering, and integrated software that replaces or reduces the need for cashiers.

Year
2022
Raised
$35,000,000
Lead investor
Aon plc
Investors
Aon plc
Industry
Restaurant technology; self-ordering software and kiosks for foodservice and retail.

Round: Corporate / IP-backed financing (sometimes classified as Series B or debt in third-party databases, but consistently described as IP-based or corporate growth funding).

Total funding: $35M total funding raised, primarily via an intellectual-property-backed/Corporate funding arrangement in April 2022.

Use of funds as presented: Aon and industry coverage state that the IP-based growth funding was intended to fuel GRUBBRR’s rapid expansion, scale its self-ordering solutions, and meet growing client demand, including investment in headcount and product development.

What happened after the GRUBBRR deck

The 2022 GRUBBRR deck was associated with a $35M intellectual property-backed/corporate funding arrangement with Aon, which closed in April 2022 and is consistently reported as the company’s primary capital raise; subsequent data sources show total funding at $35M and note later corporate activity such as an acquisition of Noble, but no larger priced equity round has been publicly documented.

What the GRUBBRR deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the GRUBBRR deck

GRUBBRR pitch deck: common questions

What does GRUBBRR do?

GRUBBRR is a restaurant and retail technology company that provides self-ordering kiosks, online and mobile ordering, and related software designed to replace or reduce the need for front-of-house cashiers.

How much did GRUBBRR raise with this pitch deck, and in what form?

In April 2022, GRUBBRR received $35 million in intellectual property-based growth funding arranged by Aon, structured as a corporate/IP-backed financing rather than a traditional priced equity round. This 23-slide deck is associated with that $35M raise and highlights the labor-shortage thesis and Samsung partnership.

What is GRUBBRR’s partnership with Samsung, and how is it presented in the deck?

According to GRUBBRR’s CEO and multiple industry articles, GRUBBRR has a strategic partnership with Samsung under which Samsung’s kiosk hardware is powered by GRUBBRR’s proprietary software, positioned as an affordable self-ordering solution for QSRs. External teardown coverage of the deck notes that GRUBBRR claims only its software works on Samsung’s Tizen-based kiosks, creating a barrier to entry and a two-year head start.

What key metrics and claims does the GRUBBRR deck make about revenue and labor savings?

The deck leans on data about restaurant labor shortages, upward wage pressure, and understaffing, then claims GRUBBRR kiosks can eliminate the need for cashiers, reduce labor expense by roughly $6,000 or more per month per cashier position, and increase average tickets by 12–22% through upselling. These numbers are presented as value propositions, but external sources do not independently validate the specific savings and uplift figures.

Does the GRUBBRR pitch deck disclose financials or fundraising terms?

Public analyses of the deck state that it is a strategic overview focused on product, partnership, and market narrative, and that it does not include a slide with a clear funding ask, use of proceeds, or historical financials such as revenue and growth rates. The associated $35M transaction is documented externally as an IP-backed/Corporate funding arrangement with Aon, not as a traditional VC equity round.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

GRUBBRR pitch deck slides

GRUBBRR pitch deck slide 1 of 23
GRUBBRR pitch deck — slide 1 of 23
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GRUBBRR pitch deck — slide 2 of 23
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GRUBBRR pitch deck — slide 3 of 23
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GRUBBRR pitch deck — slide 4 of 23
GRUBBRR pitch deck slide 5 of 23
GRUBBRR pitch deck — slide 5 of 23
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GRUBBRR pitch deck — slide 6 of 23

What each slide of the GRUBBRR pitch deck says

Slide 4

WE'VE SEEN THIS MOVIE BEFORE @ I a | AIRLINE INTERACTIONS BANKING (TICKETING / CHECK IN) CONFIDENTIAL

Slide 5

UNPRECEDENTED CHALLENGES GRUBBRR replaces the need for cashiers GRUBBRR is More Economical Than Labor Labor Upward Labor shortage continues, puzzling economists Shortage Pwage Low-wage workers are getting 'eye-popping' pay raises, Goldman and straining workers ressure Sachs says Biden continues to push $15 federal minimum wage 0 nuses and free lunches: No end in sight to labor shortage Ca Fee MRLA: 87% of Michigan Restaurants Are GRUBBRR Understaffed Inflation, a labor crunch and the delta variant pressure restaurants heading Low-wage, low-hours workers into fall, survey finds were hit I}:ll'(l«'sl in the COVID Chip 19 recession Shortages E?JSS%UDD PRICES SOAR WITH HIGHER LABOR GRUBBRR's St…

Slide 6

OUR SOLUTION TO THE ISSUES GRUBBRR™ a Disruptive Product BB — 0 We are changing how commerce is LA | am RN transacted globally, by eliminating B= = the traditional cashier sh B = 8 Accessible & Affordable Bl J = 5% Samsung's integrated kiosk and = = = Pg GRUBBRR's software democratize * — _ access to technology is Extensible Platform Doss ves rs i eke rough 2020 Kitaro 108 Flexible ecosystem designed Dans cnn Kok ov mr Faw 7skg hrs sth forge mbar of css for growth CONFIDENTIAL

Slide 7

Increase Revenue 12 - 22% average ticket increase Customers buy with their eyes Customized automated upsells Eliminate walkaway customers OUR VALUE PROPOSITIONS Solves Labor Issues Eliminate expense of $6,000 or more per month per cashier position Never sick, no PTO or vacations 100% Availability Improve Customer Experience Faster service Improved order accuracy Eliminate lines Custom curated journey CONFIDENTIAL

Slide 9

GRUBBRR® QSR GO TO MARKET @ Targets (# of locations) MID-MARKET @ Points of Differentiation @ Sales Tactics No need to rip and replace GRUBBRR is * Direct Sales integrated with best-in-class providers ENIEERPRISE * Joint Partner Sales POS - Loyalty * Guerilla Marketing Payment Online Ordering Single platform administration for tech CONFIDENTIAL

Slide text above is read directly from the GRUBBRR deck PDF embedded on this page.

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