What is the primary problem idwall is solving?

According to slides 10 through 12, idwall addresses 'Credential fraud,' 'Fake accounts,' and 'Ensuring compliance.' The deck emphasizes the scale of this issue in Brazil, citing that credential fraud accounts for a $3 billion loss in that market alone.

How does idwall demonstrate product-market fit?

The company uses slide 13 to list 'Early Adopters' that are recognizable leaders in the Brazilian ecosystem, such as the ride-sharing app 99 and the payment processor Moip. They also cite a pipeline of 130 companies and two banks, suggesting strong demand across multiple sectors.

Who are the key investors mentioned in the deck?

Slide 15 lists Monashees (described as a major Series A and B fund in LATAM) and Canary (described as the biggest seed fund in Brazil). Slide 16 adds high-level individual investors from Google, Netflix, and Serasa Experian.

What are the core features of the idwall platform?

The product is broken down into three specific functions: Validate ID (instant document validation, slide 17), Identity Check (verifying user identity through knowledge-based questions, slide 18), and Background Check (searching criminal records, debt, and credit history, slide 19).

Is there a clear financial 'Ask' in this deck?

No. Slide 20 provides a 'Recap' stating that the 'Seed round closed,' but the deck does not explicitly state the amount being raised for the subsequent round or how the capital will be allocated. This is common in decks used for introductory meetings or bridge rounds.

idwall Pitch Deck (2016): 21-Slide Breakdown

See all 21 slides of the idwall pitch deck — a 2016 Series deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

idwall’s 21-slide deck focuses heavily on the massive financial leak caused by credential fraud in the Brazilian market. Founded in 2016, the company used this deck to highlight a $3 billion local problem, immediately followed by a high-signal 'Early Adopters' slide featuring 99 (which raised $125M) and Moip (acquired for $55M). The deck is structurally simple, using a progressive reveal of target industries—Fintech, P2P Marketplaces, On-Demand Economy, Corporations, and Banks—to demonstrate a broad horizontal application. While it lacks a traditional team slide with full bios, it compensates…

Key takeaways

The deck identifies a massive $3 billion credential fraud problem specifically within the Brazilian market (Slide 12).
Early traction is validated by high-profile logos including 99, Vindi, and Moip, plus a pipeline of 130 companies (Slide 13).
Financial growth is shown through a jump from $114k ARR to a projected $400k ARR within a few months (Slide 14).
The startup secured institutional backing from Monashees and Canary, two of the most prominent funds in Latin America (Slide 15).
Strategic angel investors include the Head of Legal at Google Brazil and the Head of Payments LATAM & Asia at Netflix (Slide 16).
The product suite is clearly divided into three pillars: Validate ID, Identity Check, and Background Check (Slides 17-19).
The deck utilizes a 'progressive reveal' design for its target sectors, building momentum before reaching the 'Banks' category (Slides 2-7).
There is no dedicated slide for the full founding team's history or technical background, only a contact slide for Lincoln Ando (Slide 21).

The idwall Pitch Deck: A Strategic Regional Play

idwall, founded in 2016 and headquartered in São Paulo, is a prominent player in the identity verification and background check space. This 21-slide deck is a focused narrative on capturing the Brazilian market by solving a multi-billion dollar fraud problem. With $51.8 million raised to date, the company’s early materials provide a clear look at how they leveraged local traction to attract global-tier investors.

Slides 1-7: The Market Hook and Sector Expansion

The deck opens with a minimalist title slide ( Slide 1 ) featuring the tagline "Trust Through Technology." What follows is a series of slides ( Slides 2 through 7 ) that use a progressive reveal technique. Each slide adds a new target industry to the list, starting with Fintech and moving through P2P Marketplaces , On Demand Economy , Corporations , and finally Banks . This sequence is designed to show the horizontal scalability of the product. By the time the viewer reaches Slide 8 , which features a large question mark, the implication is that the potential for identity verification is nearly limitless across the digital economy.

Slides 9-12: Defining the $3 Billion Problem

Slide 9 uses a high-contrast image of an online sign-up process to transition into the core problem. Slides 10 and 11 identify three specific pain points: Credential fraud , Fake accounts , and Ensuring compliance . The deck then delivers its most impactful data point on Slide 12 : a large Brazilian flag accompanied by the figure $3B in credential fraud . This anchors the startup’s value proposition in a massive, quantifiable local loss, making the solution a 'must-have' rather than a 'nice-to-have' for Brazilian enterprises.

Slides 13-16: Traction, Growth, and Social Proof

The 'Early Adopters' slide ( Slide 13 ) is a standout. It doesn't just list names; it provides context for their success. It highlights 99 (which raised $125M) and Moip (acquired by WireCard for $55M). It also notes +2 banks and a +130 companies on the pipeline . This slide proves that idwall is already integrated with the region's top-tier tech companies.

Slide 14 provides the hard numbers. It shows an $114k ARR (Annual Recurring Revenue) and a Projected ARR for April 2017 of $400k . This nearly 4x projected growth in a short window is a classic venture capital growth curve.

The investor slides ( Slides 15 and 16 ) further solidify the company's credibility. Listing Monashees and Canary signals that the best local institutional capital is already on the cap table. Slide 16 adds 'smart money' validation by featuring heads of legal and payments from Google and Netflix , as well as the former COO of Serasa Experian . For a company dealing with legal compliance and credit checks, having the former COO of Serasa (a major credit bureau) as an investor is a massive signal of industry trust.

Slides 17-19: The Product Deep Dive

idwall breaks its product into three distinct modules, each with its own slide:

Validate ID (Slide 17): Shows a visual of a Brazilian driver's license being scanned with an error message: "The name doesn't match the ID." This demonstrates the OCR and validation tech. · Identity Check (Slide 18): Displays a mobile interface asking a user to identify people they know, illustrating a knowledge-based authentication (KBA) layer. · Background Check (Slide 19): Lists the ability to look for criminal records, debt collection, lawsuits, and credit checks for both individuals and companies. A magnifying glass over a JSON code snippet suggests an API-first approach.

Slides 20-21: The Recap and Contact

Slide 20 provides a summary: solving credential fraud, adoption by market leaders, and the fact that the Seed round is closed . Interestingly, the deck does not include a slide for the new 'Ask' or a breakdown of how new capital will be spent. The final slide ( Slide 21 ) features founder Lincoln Ando with his contact information, but notably lacks a broader team slide showing the engineering or operations leadership.

What Works in the idwall Deck

Regional Dominance: By focusing specifically on the $3B fraud problem in Brazil, idwall makes a compelling case for why a localized solution is better than a generic global one. · High-Signal Logos: Featuring 99 and Moip immediately tells investors that the product can handle enterprise-scale volume and has passed the security audits of major financial players. · Clear Product Segmentation: Dividing the product into Validate, Identity, and Background checks makes a complex technical solution easy to understand for non-technical investors. · Strategic Angels: The inclusion of the Serasa Experian and Google Brazil executives is a masterstroke in building 'domain authority' through association.

What is Missing from the idwall Deck

The Team Slide: While Lincoln Ando is featured at the end, there is no slide detailing the backgrounds of the co-founders or the technical team. In a security-focused startup, the 'who' is often as important as the 'what.' · The Ask: The deck mentions the seed round is closed but doesn't specify what they are looking for next. This suggests the deck might have been used for a demo day or a general update rather than a direct solicitation for a new round. · Unit Economics: There is no mention of Customer Acquisition Cost (CAC), Lifetime Value (LTV), or churn rates, which are critical for Series A and B investors. · Competition: The deck ignores the competitive landscape. It doesn't explain how idwall differs from legacy credit bureaus or other emerging fintech security startups.

What a Founder Should Copy

The Progressive Reveal: Using slides 2-7 to build a list of industries is a great way to show market breadth without cluttering a single slide. · Quantifying the Pain: Slide 12's use of a single, massive number ($3B) tied to a specific geography is the most memorable part of the deck. Founders should find their 'one big number.' · Contextualizing Traction: Don't just put a logo on a slide. Follow idwall's lead on Slide 13 by adding a 'Why this logo matters' note (e.g., 'Raised $125M' or 'Acquired for $55M'). It transfers the success of the client to the startup.

Frequently asked questions

What is the primary problem idwall is solving?: According to slides 10 through 12, idwall addresses 'Credential fraud,' 'Fake accounts,' and 'Ensuring compliance.' The deck emphasizes the scale of this issue in Brazil, citing that credential fraud accounts for a $3 billion loss in that market alone.
How does idwall demonstrate product-market fit?: The company uses slide 13 to list 'Early Adopters' that are recognizable leaders in the Brazilian ecosystem, such as the ride-sharing app 99 and the payment processor Moip. They also cite a pipeline of 130 companies and two banks, suggesting strong demand across multiple sectors.
Who are the key investors mentioned in the deck?: Slide 15 lists Monashees (described as a major Series A and B fund in LATAM) and Canary (described as the biggest seed fund in Brazil). Slide 16 adds high-level individual investors from Google, Netflix, and Serasa Experian.
What are the core features of the idwall platform?: The product is broken down into three specific functions: Validate ID (instant document validation, slide 17), Identity Check (verifying user identity through knowledge-based questions, slide 18), and Background Check (searching criminal records, debt, and credit history, slide 19).
Is there a clear financial 'Ask' in this deck?: No. Slide 20 provides a 'Recap' stating that the 'Seed round closed,' but the deck does not explicitly state the amount being raised for the subsequent round or how the capital will be allocated. This is common in decks used for introductory meetings or bridge rounds.

Cover slide of the idwall pitch deck — Series 2016 — idwall pitch deck, slide 1 (2016)

idwall pitch deck: the facts

Company: idwall
Year: 2016
Stage: Series
Slides: 21
Sector: Identity Verification / Fintech
Deck type: Investor Pitch
Outcome: $51,800,000 Total Raised
Headquarters: São Paulo, Brazil

idwall pitch deck PDF

The full idwall deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the idwall pitch deck was used for

This deck is a 21‑slide fundraising presentation from Brazilian regtech startup idwall, used around 2016 when the company was raising institutional capital beyond its initial seed funding. The company offers identity verification, document validation and digital onboarding solutions aimed at tackling Brazil’s multi‑billion‑dollar fraud problem. The deck focuses on the Brazilian market context and highlights early traction and regional customers as a foundation for attracting leading local venture funds. It precedes later Series B and Series C rounds and was part of the company’s journey from early‑stage startup to a well‑funded Latin American regtech player.

Business model: idwall is a Brazilian regtech company providing digital identity verification, document validation, background checks, risk management and digital onboarding solutions to help financial institutions and other businesses comply with KYC/AML regulations and prevent fraud.

Investors: Monashees Capital, Canary, 500 Startups (500 Global), Angel investors (including strategic angels mentioned in later materials, but specific names for this round are not exte
Founded: 2016
Founders: Lincoln Ando, Raphael Melo
Headquarters: São Paulo, Brazil
Industry: Regtech / Identity Verification / Fintech

Round: Seed / early institutional round following accelerator backing, sometimes described as pre‑Series A in later narratives; it precedes the R$9 million Series A led by Monashees and Canary.

Year: 2016–2017: the deck itself is dated 2016, and the associated co‑led US$600,000 round closed in March 2017 after an initial US$200,000 raise in October 2016.

Raising: Early‑stage institutional seed capital to scale idwall’s identity verification, document validation and background‑checking platform in Brazil following its accelerator stage.

Raised: US$600,000 in March 2017, following an earlier US$200,000 in October 2016, for a total of US$800,000 by that point.

Lead investor: Monashees Capital and Canary co‑led the 2017 US$600,000 round; 500 Startups led the October 2016 US$200,000 round that preceded this deck.

Total funding: Approximately US$46–51 million / around R$260 million raised across multiple rounds up to Series C.

Use of funds as presented: To enhance idwall’s document validation and identity‑verification technology, expand its team and support growth in serving Brazilian companies needing automated KYC, background checks and fraud prevention.

What happened after the idwall deck

Following its 2016 deck and early seed rounds, idwall progressed through a US$600,000 round co‑led by Monashees and Canary, a R$9 million Series A led by the same funds, a R$40 million Series B led by Qualcomm Ventures, and a R$210 million Series C led by Endurance, ultimately raising around US$46–51 million and establishing itself as a major regtech player in Brazil’s digital identity market.[

October 2016: idwall raised US$200,000 in a round led by 500 Startups.
March 2017: idwall secured US$600,000 co‑led by Monashees Capital and Canary with angel participation, bringing total fu
Subsequent Series A: idwall received R$9 million in a round led by Monashees and Canary, with participation from Mercado
2019 Series B: idwall raised about US$10 million (R$40 million) in a Series B led by Qualcomm Ventures, with participati
2021 Series C: idwall raised approximately US$38 million (R$210 million) in a Series C round led by Endurance, with part
By 2026, reports indicate idwall has raised around US$46–51 million / roughly R$260 million from a broad group of Latin

What the idwall deck got right

Strong, quantified market‑pain narrative in a focused geography. The deck is explicitly framed around a large, urgent fraud problem in Brazil, reportedly quantified at around US$3 billion, which powerfully justifies the need for idwall’s identity‑verification and regtech solution.
Visible traction with recognizable local customers. External breakdowns of the deck highlight early adoption by major regional customers such as ride‑hailing company 99, giving investors concrete proof that large, tech‑driven businesses in Brazil trust idwall for onboarding and fraud prevention.
Credible early institutional investor support. Slides in the deck showcase backing from top Latin American funds Monashees and Canary, described respectively as a major Series A/B fund in LATAM and the largest seed fund in Brazil, which signals high‑quality investor validation even at an early stage.
Clear geographic focus aligned with problem and solution. The deck focuses tightly on Brazil and Latin America, avoiding vague global ambitions and instead demonstrating depth in a specific regulatory and fraud context, which makes the go‑to‑market strategy more believable.
Use of strategic angels and advisors to bolster credibility. Later commentary on the deck notes that idwall leveraged strategic angels (such as senior legal and payments executives at major tech companies) as part of its narrative, suggesting the slides effectively use advisor and angel credibility to reinforce the team’s ability to navigate complex regulatory and payments ecosystems.
Fundraising narrative that scales from local seed to global growth capital. Over time, idwall’s fundraising path from seed and early institutional rounds into Series B and Series C shows that the early deck built a narrative investors could follow, with consistent emphasis on fraud reduction, regulatory compliance and local traction that later attracted global investors like Qualcomm Ventures and GGV Capital.

What could have been stronger

Likely imbalance between strong market story and limited visible financial/regulatory depth. Because the deck text is not readable, any weaknesses in quantitative detail (such as missing unit economics, detailed cohort data, or compliance metrics) cannot be confirmed; from the external teardown description, the emphasis appears to be heavily on market urgency and headline fraud figures, which may crowd out granular financial or regulatory evidence investors often expect at a Series‑stage raise.
Customer traction framed via logos more than detailed retention or revenue quality. External commentary notes that the deck leans on high‑profile local customers like ride‑hailing company 99 to validate traction, but there is no externally sourced evidence that the deck provides detailed breakdowns of customer concentration, contract types or churn risk, which are important for enterprise SaaS and regtech investors.
Regulatory and data‑governance detail in the deck appears high‑level rather than deeply evidenced. Although idwall operates in a compliance‑sensitive space, there is no external description indicating that the deck gives robust detail on regulatory approvals, audit processes or data‑privacy frameworks beyond high‑level claims, which could leave some governance questions for investors at the time.

How an investor would read this deck

What draws attention

Strength of market pain narrative, centered on multi‑billion‑dollar identity fraud losses in Brazil, which can justify rapid adoption of regtech and KYC tools.
Early institutional validation from funds like Monashees and Canary, and accelerator backing from 500 Startups, which signals deal quality and follow‑on potential.
Presence of large local customers (such as ride‑hailing company 99) that demonstrate the product’s fit for high‑volume, digital consumer services in Brazil.
Clear focus on a specific geography (Brazil and Latin America), allowing investors to see a concentrated go‑to‑market rather than an unfocused global story.

Risks that stand out

Regulatory and compliance risk, as idwall’s business depends on evolving KYC/AML, data‑protection and financial‑sector rules in Brazil and Latin America.
Execution risk in scaling from early enterprise pilots and local customers to a broader Latin American footprint while maintaining data quality and system uptime for critical financial infrastructure.
Competitive risk from established credit bureaus and data providers (such as Serasa and others in Brazil) and newer digital identity platforms that may have better access to proprietary datasets or regulatory relationships.
Customer‑concentration risk in early years if a small set of large digital platforms or financial institutions contributes a significant share of revenue, which is typical for enterprise regtech.

Questions this deck invites

How did idwall’s early KYC/AML and document‑validation product perform in terms of false positive/negative rates, onboarding speed improvements, and fraud reduction for key customers like 99 and financial institutions?
What were idwall’s early‑stage revenue levels, pricing models (per‑check vs. SaaS), gross margins and customer concentration at the time of this 2016 deck, and how did those metrics evolve by the 2017 seed/Series A rounds?
How robust were idwall’s regulatory, data‑privacy and security frameworks in 2016, and what certifications or compliance audits did the company obtain as it scaled within Brazil’s financial sector?
What was the competitive landscape in Brazilian identity verification and regtech in 2016 (including players like Serasa) and how did idwall differentiate via technology, biometrics, or local data partnerships?
How did idwall plan to expand beyond Brazil into broader Latin America, and what milestones or regulatory changes were required for that expansion roadmap described around the time of this deck?

What founders can take from the idwall deck

Anchoring a deck in a specific, quantified market pain (such as Brazil’s identity fraud losses) can create urgency and make a regtech solution feel necessary rather than optional.
Highlighting local institutional investors and accelerators (Monashees, Canary, 500 Startups) in the deck helps signal credibility and de‑risk for future backers who recognize those names.
Featuring recognizable regional customers (like 99) can be more persuasive than generic traction claims, especially when targeting investors focused on a particular geography.
Maintaining a clear geographic focus (Brazil first, then Latin America) can strengthen the story by showing depth and specialization instead of a diffuse global ambition.
Building a fundraising narrative that shows progression across rounds (seed with 500 Startups, institutional rounds with Monashees and Canary, then larger Series B and C) illustrates a coherent capital‑raising path and can reassure later‑stage investors.
Positioning regtech as an enabler of both regulatory compliance and customer experience (faster onboarding, reduced fraud) broadens the value proposition beyond cost savings alone.

idwall pitch deck: common questions

What does idwall do?

idwall is a Brazilian regtech startup that provides identity verification, document validation, background checks, risk management and digital onboarding solutions for companies that need to comply with KYC/AML rules and reduce fraud in online transactions.

Who founded idwall and when?

idwall was founded in 2016 by Lincoln Ando and Raphael Melo in São Paulo, Brazil. The founders created the company to address identity fraud and build trust in Brazil’s rapidly growing digital economy.

What funding rounds has idwall raised?

In March 2017, idwall raised about US$600,000 in a round co‑led by Brazilian VCs Monashees Capital and Canary, with participation from angel investors; this followed an earlier US$200,000 round in October 2016 led by 500 Startups, bringing total funding at that point to US$800,000. Later, the company raised R$9 million in a Series A led by Monashees and Canary with participants such as Mercado Livre and Fundação Estudar, R$40 million in a Series B led by Qualcomm Ventures, and R$210 million in a Series C led by Endurance with participation from funds including GGV Capital, Península, Monashees, Norte, Canary, Qualcomm, ONEVC and Grupo Globo.

What is special about idwall’s 2016 pitch deck?

The 2016 pitch deck is an early fundraise presentation (21 slides) that emphasizes Brazil’s large fraud problem, idwall’s identity verification solution, and early customer traction to convince seed and early‑stage institutional investors such as Monashees and Canary to back the company. It helped the startup move from its initial seed and accelerator financing into larger institutional rounds over the following years.

Who are idwall’s main investors?

idwall’s later rounds were led by prominent investors: its Series B of about US$10 million (R$40 million) was led by Qualcomm Ventures, and its Series C of about US$38 million (R$210 million) was led by Endurance with participation from funds including GGV Capital, Península, Monashees, Norte, Canary, Qualcomm, ONEVC and Grupo Globo. Earlier funding included 500 Startups, Monashees, Canary, Mercado Livre and Fundação Estudar.