09 Million To Help Businesses Communicate With Their Customers

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Pieter de Villiers operates and innovates at the intersection between communications and commerce. Where he has been creating a world in which we never have to suffer with being left on hold by a brand again. During his appearance on the Dealmakers Podcast, this entrepreneur shared his vision of commerce through chat at scale, what has and hasn’t changed in fundraising, how to fund life cycles, the impact on technology adoption, and how it relates to economic cycles.
Pieter de Villiers operates and innovates at the intersection between communications and commerce. Where he has been creating a world in which we never have to suffer with being left on hold by a brand again.
During his appearance on the Dealmakers Podcast this entrepreneur shared his vision of commerce through chat at scale, what has and hasn’t changed in fundraising, and how fund life cycles and impact on technology adoption, and how it relates to economic cycles.
Listen to the full podcast episode and review the transcript here.
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- 1. The Magic Of Technology
- 2. Clickatell
- 3. Startup Fundraising
The Magic Of Technology
Pieter de Villiers was born and grew up in South Africa, which he describes as a sunny carefree childhood by the beach.
His father traveled internationally, which meant they got early access to an Apple computer. When it came to college Pieter began studying for a science degree in ophthalmology. Then transitioned to technology in ophthalmology.
He told the Dealmakers Show audience that his passion for technology really bloomed when he recognized the scale it was able to achieve. For example, as an eye doctor, you might spend an hour consulting each patient. There are only so many hours in a day, which is a significant restraint.
He says that “whenever your constraint is time, technology is going to have to be brought into the mix in order to amplify and scale all your outcomes.”
Inspired by the dot com boom, Pieter and some friends and family members chose to band together to start a business journey of their own.
He says that similar to Web 3 today, the internet was fresh and new. It seemed that previous experience was not required, and there was a lot of opportunity.
At the time, gaming, adult content, and travel appeared to be the best options in commerce. Adult content wasn’t something they could tell their parents they were doing, so they picked travel.
They quickly ran into the problem of trying to notify people of last minute travel deals in other countries in enough time before the deals expired.
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