YouRealty presents a disruptive vision for the real estate industry, proposing a 'world’s 1st agent FREE property app' to bypass traditional high street and online agents. The deck identifies significant cost barriers in the UK and US markets, where agent fees can reach 6%. By offering a direct-to-consumer platform, YouRealty plans to monetize through small in-app fees for contact details (£4.99) and 10% commissions on peripheral services like mortgages and conveyancing. While the deck provides strong market validation data and a clear revenue model, it notably lacks a team slide, specific fi…
Key takeaways
- The platform targets the elimination of UK estate agent fees, which typically range between 2.0% and 2.5% (Slide 2).
- Market validation shows that 96% of homebuyers use the internet in their search process, with 64% using mobile devices (Slide 4).
- The business model relies on a £4.99 in-app purchase fee for unlocking contact details of landlords, tenants, or vendors (Slide 8).
- YouRealty estimates that capturing just 3% of the UK and US market could generate £3.13M in revenue from contact fees alone (Slide 8).
- The product roadmap includes integrating legal tech for contract exchange and conveyancing directly within the app (Slide 7).
- A 10% + VAT commission is planned for peripheral services including mortgages, bridging loans, and construction (Slide 8).
- The deck identifies 13 direct competitors in the UK online estate agency space, including Purplebricks and Yopa (Slide 10).
- There is no mention of the founding team, their background, or the specific amount of capital being raised (Slides 1-14).
Executive Summary: The Disintermediation of Real Estate
YouRealty enters the proptech space with a clear, aggressive mission: the total removal of the middleman in property transactions. The deck focuses heavily on the cost savings for the end-user, contrasting their model against the 2.0% to 6.0% commissions charged by traditional high-street agents. While the deck is visually dated and lacks a professional team overview, it presents a coherent logic for a high-volume, low-cost platform that monetizes through micro-transactions and service referrals.
Slide 1: Title and Vision
The cover slide introduces YouRealty as "THE world’s 1st agent FREE property app." It explicitly states the utility: buying, selling, renting, and letting properties without any letting or estate agents. The imagery uses the London skyline, signaling a UK-first focus despite the global ambitions mentioned later in the deck.
Slide 2: The Cost Problem
Slide 2 quantifies the pain point. It notes that UK high street agents charge between 2.0% and 2.5% (including VAT), while US fees are higher at 3% to 6%. It also critiques existing online agents, stating they still cost between £299 and £1400. A secondary problem is identified for investors: the inefficiency and low lead generation of traditional physical marketing like leafleting.
Slide 3: The YouRealty Solution
The solution is a direct connection between Landlords, Tenants, Investors, and Vendors. Key features include an "intelligent algorithm" for matching and the removal of all agent fees. A forward-looking statement on this slide suggests that in the future, the app will handle contract exchange and conveyancing, moving the platform from a listing site to a full transaction engine.
Slide 4: Market Validation
This slide uses consumer behavior data to justify the mobile-first approach. It states that 96% of homebuyers use the internet and 64% use mobile devices. Crucially, it cites the Consumers’ Association (Which) stating that online agents only account for 5% of sales, framing this as "HUGE room for growth" rather than a sign of low adoption.
Slide 5: Market Size
YouRealty provides specific transaction volumes to illustrate the Total Addressable Market (TAM). It cites 1,225,980 UK sales in 2016 and 5,760,000 US sales in 2015. The slide emphasizes that the app is designed to be upscaled globally, with the US as the immediate next target after the UK.
Slides 6-7: Product and Roadmap
Slide 6 confirms that a beta version is available for download on the App Store and Google Play. Features include location search and direct contact/viewing arrangements. Slide 7 expands on the roadmap, detailing the development of in-app contract exchange and the addition of peripheral services like mortgages, bridging loans, and construction services.
Slide 8: The Business Model
This is the most detailed slide in the deck. The revenue strategy is twofold: 1. A 10% + VAT commission on peripheral services. 2. A £4.99 fee to unlock the contact details of a single user. The slide performs a calculation: if they capture 3% of the UK/US market (209,579 transactions) and each user makes three in-app purchases, the revenue would be £3.13M before any service commissions are added.
Slide 9: Market Adoption Strategy
The go-to-market strategy relies on three pillars: Events (London Property Tech Week), Partnerships (Avokka, Matterport, Bonjoro), and Property Websites . The deck mentions a "dual-listing feature" on Rightmove, which is a significant strategic point as it suggests they will use existing portals to drive traffic to their own agent-free ecosystem.
Slides 10-11: Competition and Advantage
Slide 10 displays a logo cloud of competitors, including Purplebricks, Yopa, and Settled. Slide 11 attempts to differentiate YouRealty by reiterating its "agent-free" status and its "one-stop-shop" approach for peripheral services. It claims "Strong brand AND trust" as a competitive advantage, though as a startup, this is usually an aspiration rather than a current fact.
Slide 12: The 2025 Forecast
This slide makes a bold prediction: "By 2025, ONE in every TWO properties will be let and sold GLOBALLY without ANY agents." This is used to position YouRealty at the forefront of an inevitable industry disruption.
Slides 13-14: Conclusion and Call to Action
Slide 13 features Uncle Sam imagery with the text "We’d love to collaborate with YOU," surrounded by logos of potential partners and investors like Talis Capital, Seedcamp, and BNP Paribas. It is unclear if these are current partners or targets. Slide 14 is a standard "Thank You" word cloud.
What Works in This Deck
Specific Monetization: The £4.99 contact fee is a very specific, tangible revenue unit. It allows investors to model the business easily based on user growth and conversion rates. Unlike many decks that vaguely promise "advertising revenue," YouRealty has a clear transaction-based trigger.
Market Context: The deck does a good job of explaining why the current "online agent" model is still suboptimal (fees of £299-£1400). By positioning themselves as the next step in the evolution—moving from low-fee to no-fee—they create a compelling narrative of progress.
Strategic Partnerships: Mentioning Matterport (3D tours) and Avokka (legal tech) shows that the founders understand the technical requirements of moving a real estate transaction entirely online. It moves the deck from a simple directory app to a serious utility play.
What Is Missing from This Deck
The Team Slide: This is the most glaring omission. In early-stage proptech, the founders' background in real estate, law, or technology is the primary factor in an investment decision. There is no indication of who is running this company or if they have the expertise to navigate the complex legal landscape of property conveyancing.
Financial Projections and Burn: While the revenue model is explained, there is no P&L forecast. Investors need to see how much it will cost to acquire the users necessary to hit that 3% market share. A £4.99 fee requires massive scale to cover the customer acquisition costs (CAC) typical in the competitive real estate sector.
The Ask: The deck never states how much money is being raised, the valuation, or the specific milestones that the funding will enable. Without a clear "Ask," the deck functions more as a general company overview than a fundraising tool.
Founder's Guide: What to Copy and What to Avoid
Copy the 'Problem' quantification: The way this deck breaks down the exact percentage and dollar costs of the status quo (Slide 2) is excellent. It makes the inefficiency of the current market undeniable.
Avoid the 'Logo Soup': Slide 13 is confusing. Placing logos of major VCs (Seedcamp, Talis) and banks (BNP Paribas) next to an Uncle Sam "I Want You" poster without context is misleading. It is unclear if these are investors, partners, or just a wishlist. Always label your logos clearly as "Current Investors," "Strategic Partners," or "Target Clients."
Avoid generic 'Competitive Advantages': Listing "Ease of use" and "Strong brand and trust" (Slide 11) is filler. Every startup claims ease of use, and no pre-revenue startup has an established brand or trust. Focus instead on proprietary technology, exclusive data, or unique distribution channels.
Avoid the lack of a Team slide: Never send a deck without a team slide. Even if the team is small, highlight the specific skills that make you the right people to solve the problem. In real estate, this usually means a mix of industry veterans and high-level software engineers.
Frequently asked questions
- What is the core value proposition of YouRealty?
- YouRealty positions itself as an 'agent-free' property app. The primary value proposition is the total removal of letting and estate agent fees by allowing buyers, sellers, landlords, and tenants to communicate and arrange viewings directly. It aims to replace the traditional intermediary role with an 'intelligent algorithm' that matches users based on search criteria, potentially saving users thousands in commission fees.
- How does YouRealty plan to make money if it is free for agents?
- The revenue model is two-pronged. First, it charges a micro-transaction fee of £4.99 for a user to access the contact details of a specific counterparty (landlord, tenant, or vendor). Second, it acts as a lead generation engine for peripheral services, charging a 10% commission plus VAT on transactions for mortgages, conveyancing, bridging loans, and design or construction services.
- What market data does the deck use to justify the opportunity?
- The deck cites 2015 and 2016 data, noting 1,225,980 properties sold in the UK and 5,760,000 in the US. It also highlights that online estate agents currently only account for about 5% of property sales, suggesting a massive headroom for growth as consumer behavior shifts further toward mobile-first property searching and transacting.
- Who are the main competitors identified by YouRealty?
- Slide 10 provides a 'logo cloud' of competitors, primarily focusing on the UK market. Notable names include Purplebricks, Yopa, Settled, Emoov, Tepilo, and HouseSimple. By listing these, YouRealty acknowledges a crowded field of 'online agents,' but distinguishes itself by claiming to be truly 'agent-free' rather than just a low-cost digital version of a traditional agency.
- What information is missing from the YouRealty pitch deck?
- The deck is missing three critical components for a professional fundraise: a Team slide, a Financials slide, and an Investment Ask. Without knowing who is building the technology, the current burn rate, or how much capital they need to reach their 3% market share goal, investors cannot perform a full evaluation of the risk or the valuation.
