Bundl Pitch Deck Teardown: A 74-Slide Manifesto

The Macro Thesis: Corporate Extinction

Slides 1-2: The Hook

Bundl opens with a stark warning about corporate longevity. Slide 2 presents a compelling data point: 52% of Fortune 500 companies have disappeared in the last 15 years. It contrasts the average life expectancy of a company in 1955 ( 75 years ) with that of 2015 ( 15 years ). This sets the stage for a 'change or die' narrative, positioning Bundl not just as a service provider, but as a survival mechanism for large enterprises.

Slides 3-4: The Ethos

Slide 3 challenges the common perception that startups have an inherent advantage over corporations. It argues that corporations actually possess 'unfair advantages'—specifically resources, funding, and customer access—but fail to use them because they lack a startup mentality. Slide 4 defines Bundl's role as the bridge, mixing corporate 'intrapreneurs' with Bundl's own entrepreneurs to co-create investable business ideas at high speed.

The Methodology: Speed Through Separation

Slide 5: Governance and Structure

One of the most critical slides in the deck, Slide 5, illustrates Bundl's structural approach. They propose a startup format outside of corporate governance . The diagram shows a startup team maintaining a 'crucial link' to department stakeholders and a 'close connection' to the Board of Directors, but crucially, it is not buried within the standard departmental hierarchy. This is designed to enable fast decisions and prevent the bureaucracy that typically kills corporate innovation.

Slide 6: The Incognito Strategy

Bundl advocates for developing businesses 'incognito.' This serves two purposes: it prevents the 'mother brand' from being harmed if a concept fails during testing, and it ensures that consumer validation is 'pure,' meaning customers react to the product itself rather than the reputation of the parent corporation. This is a tactical move to avoid internal corporate politics and 'not invented here' syndrome.

Slide 7: The Build Phase

Slide 7 outlines the six pillars of their 'Build' phase: Prototype development, Branding, UI/UX design, Growth hacking, User validation, and Business modelling . The focus here is on generating 'real customer proof' and using digital marketing to find target audiences quickly. This slide transitions the deck from theory to execution, showing the specific services Bundl provides during the venture creation process.

Track Record and Case Studies

Slides 8-9: Portfolio Overview

Slide 9 provides the 'proof of work.' Bundl claims to have launched 12+ startups in the last 2 years . They also state an ambitious goal: to launch 50 corporate startups before 2022 . The portfolio displayed is diverse, ranging from 'BEAT' (cycling) to 'Safespot' (home network security) and 'Roger' (internal communication software). By highlighting a lack of industry focus, they emphasize their methodology as the primary product.

Slides 10-11: Deep Dives (Didid and The Park)

The deck provides two specific examples of their work. Didid (Slide 10) is a banking app co-created with BNP Paribas Fortis . Bundl claims to have taken the idea from a hackathon to a successful MVP before the bank took the lead for the full launch. The Park (Slide 11) is a VR adventure developed with Telenet and 9.5 Magnitude Ventures. The key metric here is speed: the venture went from 'post-it to launch' in one year . These slides serve to validate that their 'outside governance' model actually produces results with major European institutions.

Market Context and Team Culture

Slide 12: The Corporate Venturing Trend

Slide 12 uses a collage of logos (including Google, PepsiCo, Verizon, and Shopify) to argue that corporate venturing is now a 'common strategy' globally. This is a social proof slide, suggesting that if a corporation isn't doing this, they are falling behind their peers.

Slides 13-19: The 'Bundl' Identity

The final section of the deck focuses heavily on the team and culture. Slide 13 shows a grid of 20 team members, emphasizing that they hire people with an 'entrepreneurial spirit' who often have their own side startups. Slides 14-19 use high-quality photography and bold headers like 'Diverse,' 'Tenacious,' and 'Beautiful' to describe their work ethic. Slide 18 ('We fail fast. We learn faster.') and Slide 19 ('We intentionally make everything we touch beautiful') reinforce the dual focus on lean methodology and high-end design.

What Works and What is Missing

What Works

Strong Problem Statement: The use of the Fortune 500 'life expectancy' stat is a powerful way to create urgency. · Clear Structural Solution: The governance diagram on Slide 5 clearly explains how they solve the 'slow corporate' problem. · Proven Speed: Citing a one-year timeline for a VR venture launch with a major telco is a concrete proof point. · Incognito Testing: The explanation of why they hide the mother brand is a sophisticated take on risk management that appeals to corporate executives.

What is Missing

The 'Ask': As a 74-slide 'book,' this functions more as a brochure. There is no slide detailing how much capital Bundl is raising or what the terms are. · Business Model Details: The deck does not explain how Bundl makes money. Is it a fee-for-service model, an equity-share model, or a hybrid? · Unit Economics: While they show 12+ startups, there is no data on the performance of these startups post-launch (e.g., revenue, user growth, or follow-on funding). · Exit Strategy: There is no mention of how Bundl or its partners eventually exit these ventures.

Founder Takeaways

Founders building venture studios or agency-style startups should copy Bundl's use of social proof and case studies . By naming specific partners like BNP Paribas and Telenet, they move from 'we can do this' to 'we have done this.' Additionally, the design aesthetic of the deck—clean, minimalist, and image-heavy—aligns with their claim that they 'make everything beautiful.' If you claim design is a core competency, your deck must be the first proof of that claim.