How did Qonsent raise $5M without a team slide?

While the deck omits a team slide, the catalogue listing indicates the company raised $5M in 2021. In high-conviction Seed rounds, investors often have prior relationships with founders or deep knowledge of the technical architecture. Qonsent likely relied on the strength of its 'patent pending' status and its existing integrations with major players like TransUnion to prove credibility without needing a dedicated bio slide.

What is the core technology behind the Qonsent platform?

According to Slide 5 and Slide 7, the platform uses an 'encrypted and auditable ledger based system' to manage consent. It is described as a 'Web3 enabled' smart contract system. This allows the company to create a permanent, compliant record of the 'value exchange' between a brand and a consumer, which is critical for meeting regulatory requirements like GDPR and CCPA.

Who are Qonsent's primary competitors according to the deck?

The deck does not include a traditional competitor matrix. However, Slide 7 and Slide 8 mention 'Consent Management Platforms' (CMPs) such as OneTrust and Salesforce as examples of where Qonsent transfers data. This suggests Qonsent views itself as a complementary 'consumer-facing' layer that sits on top of or feeds into these existing enterprise privacy tools.

What specific industries is Qonsent targeting?

The deck highlights 'Brands' and 'Marketers' as the primary users. Slide 6 specifically mentions 'Connected TV Screen, Out of Home Billboard, to concert venue or cereal box.' This indicates a broad target market across retail, media, and consumer packaged goods (CPG) where direct-to-consumer engagement is currently hindered by privacy regulations.

What is missing from this deck that a typical founder should include?

This deck is missing almost all 'business' slides: Market Size (TAM/SAM/SOM), Business Model (pricing), Go-to-Market strategy, Traction/Metrics, Team, and the Ask. Founders should generally not omit these unless they have a significant technical moat or pre-existing investor interest. Qonsent’s deck is strictly a product and partnership overview.

Qonsent Pitch Deck (2021): 9-Slide Seed Deck

See all 9 slides of the Qonsent pitch deck — a 2021 Seed deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Qonsent's 2021 Seed deck is a highly technical, product-focused presentation that successfully secured $5M in funding. Spanning just nine slides, the deck ignores standard components like team bios, financial projections, and market sizing. Instead, it leans heavily into the mechanics of its 'patent pending' SaaS platform, emphasizing real-time ID validation and 'Smart Qontracts.' By positioning itself as a consumer-facing 'consent wallet' that integrates with enterprise giants like TransUnion and Ketch, Qonsent framed its value proposition around solving the compliance friction created by GD…

Key takeaways

The deck completely omits a team slide, financial projections, and a specific funding ask, which is unconventional for a $5M Seed round.
Qonsent positions its platform as 'patent pending' to establish defensibility in the crowded data management sector (Slide 3).
Strategic partnerships are central to the pitch, specifically highlighting integrations with TransUnion for ID validation and Ketch for consent management (Slides 3, 4, and 5).
The product is framed as a 'consumer wallet' that allows users to turn data sharing on and off with a simple tap (Slide 7).
The problem statement focuses on the lack of standards for consumers to monitor and control data privacy across marketing channels (Slide 1).
Technological infrastructure is highlighted through a 'ledger based smart contract system' that is described as 'Web3 enabled' (Slide 7).
The deck emphasizes cross-channel deployment, including Connected TV (CTV), digital banners, and physical QR codes (Slide 3).
Compliance is a core pillar, with the platform explicitly designed to maintain records across CCPA, GDPR, and CPRA (Slide 5).

The Product-First Approach to Data Privacy

Qonsent’s 2021 Seed deck is an anomaly in the world of fundraising. At only nine slides, it skips the narrative storytelling and financial forecasting typical of a $5M round. Instead, it functions as a technical brief. The company, operating in the data management sector, focuses entirely on how its platform bridges the gap between consumer privacy and brand marketing. The catalogue facts confirm a $5M raise in 2021, suggesting that for this specific investor group, the technical solution and partnership ecosystem were more important than the standard pitch deck checklist.

Slide 1: The Consumer Problem

The deck opens by identifying four specific pain points for the consumer. It notes there is 'No single way to control their privacy' and that 'Enterprise Privacy Portals are built for the Enterprise,' not the individual. It also highlights a 'Lack of education and transparency' regarding how data is used by marketers. Crucially, it mentions the 'No collection of value exchanges,' suggesting that consumers currently lack tools to manage offers from brands they trust. This slide sets the stage for a consumer-centric solution rather than a purely back-end enterprise tool.

Slide 2: The Qonsent Solution

Slide 2 introduces Qonsent as a 'modern experience platform for qualified consent enablement and engagement.' It breaks the solution into four pillars: Governance, Compliance, Engagement, and Legal. The graphic shows the Qonsent logo at the center of various data points, including 1st/3rd Party Cookies, Location Data, and Connected Devices. This slide is designed to show the breadth of the platform's reach across the digital ecosystem.

Slide 3: The SaaS Platform and Integrations

This slide is the most information-dense in the deck. It labels the platform as 'patent pending' and introduces the 'Qonsent SaaS Platform.' It lists four core capabilities: Real Time ID Validation, Smart Qontracts, and Offers QR Deployment. The right side of the slide is dedicated to integrations, prominently featuring the logos of TransUnion and Ketch . It notes that 'Other CDP & CMP Integrations' are to come. By placing partner logos on the third slide, Qonsent uses external validation to compensate for the lack of a traction slide.

Slide 4: Real Time ID Validation

Slide 4 focuses on the partnership with TransUnion. It shows a mobile UI for 'Acme Brand Co.' where a user signs up for an offer and has their identity verified. The text states that 'Consumer identity is the fundamental building block' for direct-to-consumer relationships. The goal here is to show a 'frictionless onboarding process' that validates identity while securing consent, a major hurdle for marketers in a post-cookie world.

Slide 5: The Smart Qontract

This slide introduces the 'Smart Qontract' in partnership with Ketch. It describes an 'encrypted and auditable ledger based system' that allows brands to maintain a record of consent across CCPA, GDPR, and CPRA. The UI mockups show a 'Qonsent Wallet' where a user can see exactly what data is shared, for how long (e.g., 'Agreed to: 45 Days'), and for what purpose (e.g., 'Account Creation'). This is the 'how it works' slide that justifies the technical complexity of the raise.

Slide 6: The Qonsent Reader

Slide 6 addresses the 'where it works' question. It showcases a 'Qonsent Reader' that uses QR codes to drive digital experiences from any medium. The example shows a television screen with a QR code for '50% off your next purchase.' The text emphasizes that this works for Connected TV (CTV), billboards, concert venues, and even cereal boxes. This expands the use case from web-only to the physical world.

Slide 7: The Consumer App

Slide 7 provides more detail on the 'Consumer App,' described as a 'powerful consent wallet.' It introduces the term 'Dynamic Qonsent,' which allows users to turn data sharing on and off with a tap. It also mentions that the system is 'Web3 enabled.' The slide lists integration examples like OneTrust and Salesforce, positioning Qonsent as the 'Consent Custodian' that sits between the consumer and these massive enterprise databases.

Slide 8: Value Proposition for Causes

Slide 8 is a text-heavy summary of the 'Qonsent Impact.' It repeats the 'Dynamic Qonsent' and 'Real-time PII encryption' points but adds a new angle: leveraging consumer data for 'causes and CSR initiatives.' This appears to be a secondary use case intended to show the versatility of the platform beyond standard retail marketing.

Slide 9: Closing Slide

The final slide is a generic promotional slide for the platform where the deck was hosted (bestpitchdeck.com). It contains no company-specific information, contact details, or a 'thank you' message from the founders.

What Works in the Qonsent Deck

Specific Partnerships: The most effective part of this deck is the explicit naming of TransUnion and Ketch. In the privacy and identity space, building from scratch is difficult; showing that you are integrated with the industry's data giants provides immediate credibility that a 'Team' slide might not achieve alone.

Product Visualization: The deck uses high-quality mobile mockups to explain a very abstract concept (data consent). By showing the 'Qonsent Wallet' and the 'Smart Qontract' interface, the founders make the 'value exchange' tangible for investors.

Regulatory Alignment: The deck explicitly mentions CCPA, GDPR, and CPRA. By tying the product directly to these legal frameworks, Qonsent positions itself as a 'must-have' compliance tool rather than a 'nice-to-have' marketing tool.

What is Missing from the Qonsent Deck

The Team: There is no mention of who is building this. In a Seed round, the 'who' is usually as important as the 'what.' The omission suggests a founder with a significant track record who perhaps didn't feel the need to include a bio slide, or a deck that was intended to be accompanied by a heavy verbal presentation.

Business Model: The deck identifies as a 'SaaS Platform' but provides no information on pricing, contract sizes, or how they make money. Is it per-user, per-transaction, or a flat enterprise fee? This is a major gap.

Market Size and Traction: There is no TAM/SAM/SOM analysis and no mention of current revenue, user numbers, or pilot programs. While the integrations are impressive, the deck doesn't state if these integrations are live or merely 'in development.'

The Ask: The deck ends without a call to action. There is no mention of how much money is being raised (though we know it was $5M) or what those funds will be used for (hiring, R&D, sales expansion).

Founder Takeaways

Focus on the 'How': If you are building in a complex technical or regulatory space, spend your slides showing the mechanics of the solution. Qonsent’s use of 'Smart Qontracts' and 'Ledger-based systems' provides a clear technical narrative.

Leverage Ecosystem Partners: If you have a partnership with a major player, make it the centerpiece of your deck. Qonsent used TransUnion to solve the 'identity' problem, which allowed them to focus their pitch entirely on the 'consent' problem.

Visualizing the Invisible: Data privacy is invisible. Qonsent turned it into a 'Wallet' with 'On/Off' switches. Founders building back-end tools should always look for ways to visualize the end-user experience to make the product more relatable to non-technical investors.

Don't Skip the Basics: Unless you are a serial founder with a direct line to VCs, do not omit the Team, Traction, and Ask slides. Qonsent raised $5M despite these omissions, but for most startups, these are the slides that determine whether an investor takes a second meeting.

Company: Qonsent · Stage: Seed ($5M Raised) · Year: 2021 · Key Focus: Consumer-driven data privacy and identity validation.

Frequently asked questions

How did Qonsent raise $5M without a team slide?: While the deck omits a team slide, the catalogue listing indicates the company raised $5M in 2021. In high-conviction Seed rounds, investors often have prior relationships with founders or deep knowledge of the technical architecture. Qonsent likely relied on the strength of its 'patent pending' status and its existing integrations with major players like TransUnion to prove credibility without needing a dedicated bio slide.
What is the core technology behind the Qonsent platform?: According to Slide 5 and Slide 7, the platform uses an 'encrypted and auditable ledger based system' to manage consent. It is described as a 'Web3 enabled' smart contract system. This allows the company to create a permanent, compliant record of the 'value exchange' between a brand and a consumer, which is critical for meeting regulatory requirements like GDPR and CCPA.
Who are Qonsent's primary competitors according to the deck?: The deck does not include a traditional competitor matrix. However, Slide 7 and Slide 8 mention 'Consent Management Platforms' (CMPs) such as OneTrust and Salesforce as examples of where Qonsent transfers data. This suggests Qonsent views itself as a complementary 'consumer-facing' layer that sits on top of or feeds into these existing enterprise privacy tools.
What specific industries is Qonsent targeting?: The deck highlights 'Brands' and 'Marketers' as the primary users. Slide 6 specifically mentions 'Connected TV Screen, Out of Home Billboard, to concert venue or cereal box.' This indicates a broad target market across retail, media, and consumer packaged goods (CPG) where direct-to-consumer engagement is currently hindered by privacy regulations.
What is missing from this deck that a typical founder should include?: This deck is missing almost all 'business' slides: Market Size (TAM/SAM/SOM), Business Model (pricing), Go-to-Market strategy, Traction/Metrics, Team, and the Ask. Founders should generally not omit these unless they have a significant technical moat or pre-existing investor interest. Qonsent’s deck is strictly a product and partnership overview.

Cover slide of the Qonsent pitch deck — Seed 2021 — Qonsent pitch deck, slide 1 (2021)

Qonsent pitch deck: the facts

Company: Qonsent
Year: 2021
Stage: Seed
Slides: 9
Sector: Software / Data Management
Deck type: Seed Pitch Deck
Outcome: $5M Raised

Qonsent pitch deck PDF

The full Qonsent deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Qonsent pitch deck was used for

This is Qonsent’s 2021 **seed** fundraising deck, a 9‑slide presentation used to raise **$5M** in seed funding for its data privacy and consent engagement platform. The company positions itself as a consumer–brand "consent wallet" solving friction between marketing personalization and evolving privacy regulations, with deep emphasis on product mechanics, integrations, and its SmartQontract ledger system. The deck focuses on consumer pain points around fragmented privacy controls and lack of transparency, and highlights partnerships and integrations (e.g., with Ketch and consent management platforms) more than traditional business metrics or financial projections.

Business model: Qonsent provides a data privacy and consent engagement platform that enables brands to manage consumer consent while giving consumers a "consent wallet" to monitor, control, and understand how their data is used across marketing channels.

Round: Seed
Year: 2021
Raised: $5,000,000
Lead investor: Zekavat Investment Group
Investors: Zekavat Investment Group, Gary Vaynerchuk, Michael Kassan, Tom Chavez, Crosscut Ventures, Brand New Matter, Marc DeBevoise, Lunch Partners
Founders: Jesse Redniss
Headquarters: New York, New York, USA
Industry: Privacy tech / Data privacy and consent management software
Total funding: $5M total funding reported across its seed round.

Use of funds as presented: Hiring more product developers and engineers and further developing and scaling Qonsent’s data privacy and consent solution ahead of official launch.

What happened after the Qonsent deck

Following the 2021 seed round, Qonsent officially launched its data privacy and consent engagement platform, built out SmartQontract and the Qonsent Wallet, and formed partnerships with Ketch and other ecosystem players to deliver compliant, real‑time consent and identity solutions for brands and consumers.

Official launch of Qonsent’s data privacy and consent solution, including SmartQontract, consumer wallet, and integratio
Announcement of multiple partnerships and integrations for programmatic privacy, identity validation, and consent manage

What the Qonsent deck got right

Strong articulation of consumer privacy problem. The deck opens with a detailed description of **consumer pain points**—no unified privacy control, lack of standards across platforms, and insufficient education about data use—which makes the problem vivid and directly tied to evolving regulations like CCPA and GDPR.
Differentiated product framing: consent wallet and SmartQontract. Qonsent presents a distinctive **consumer consent wallet** plus SmartQontract ledger concept, positioning itself beyond traditional enterprise privacy portals and emphasizing a two‑way value exchange between brands and consumers.
Integration‑first, ecosystem‑oriented product story. Multiple slides emphasize **real‑time integrations** with privacy and consent management platforms (Ketch, OneTrust, Salesforce, etc.) and a major credit/identity provider, demonstrating technical depth and an ecosystem strategy rather than a standalone app.
Clear regulatory and compliance alignment. The deck underscores **regulatory compliance** across CCPA, GDPR, CPRA and other laws, plus encrypted, ledger‑based storage of consent records, which speaks directly to brand risk mitigation and investor interest in compliance resilience.
Demonstrated fundraising success despite unconventional structure. Even though the deck underplays business metrics, external coverage shows it successfully closed a **$5M seed round led by notable investors**, validating that the product‑heavy narrative resonated with privacy‑savvy and marketing‑savvy backers.
Tangible consumer value proposition and UX focus. The framing of Qonsent as enabling **consumer‑driven control and transparency** via a simple interface and tap‑to‑toggle dynamic consent mechanism helps translate a complex infrastructure product into a tangible user benefit story.

What could have been stronger

No team slide or founder background. The deck omits a **team slide**, despite the company being founded by a seasoned data governance executive (Jesse Redniss), which could leave investors without crucial context on execution capability and prior experience.
Missing explicit funding ask and use of funds. There is no explicit **funding ask** slide—no stated amount being raised, target runway, or allocation across hiring, product, and go‑to‑market—forcing investors to infer the raise size and use of proceeds from external conversations.
Lack of metrics and financial projections. The OCR’d slides and teardown note the absence of **financial projections, revenue metrics, or traction KPIs**, which weakens the case for commercial viability and can make the opportunity feel more conceptual despite strong product thinking.
Ambiguity around partnership status and traction. While the deck mentions partnerships (e.g., with Ketch and a major credit/identity provider), it does not clearly separate **signed, revenue‑bearing partnerships** from intended or pending integrations, which could create ambiguity about current traction.
Complex technical framing with limited business narrative. The highly technical framing around SmartQontracts, Web3‑enabled ledger systems, and CMP integrations may be difficult for non‑specialist investors to parse quickly, and the deck offers limited **simplified business narrative** about market size, pricing, and sales motion.

How an investor would read this deck

What draws attention

Clearly articulated **consumer pain points**: fragmented privacy controls, lack of standards across platforms, and poor education about data use, aligning with regulatory trends like CCPA, GDPR, and CPRA.
Unique framing of a **consumer consent wallet** and SmartQontract ledger, creating a differentiated product story versus traditional enterprise‑only privacy portals.
Early **partnerships and integrations** with Ketch and a major credit/identity solution provider, plus technical integrations with CMPs like OneTrust and Salesforce, suggesting platform extensibility.
Strong macro tailwinds: rising regulatory pressure, brand need for compliant personalization, and consumer demand for transparency, positioning Qonsent in a growing privacy tech category.
Backed by a notable network of **media, marketing, and technology investors**, which can accelerate adoption among large brands and agencies.

Risks that stand out

Privacy tech is a crowded and fast‑evolving space, with many CMPs and governance platforms; Qonsent must prove a **distinct value** of a consumer consent wallet and SmartQontract beyond features that incumbents could add.
Dependence on compliance and regulatory trends means changes in enforcement or standards could shift buyer priorities or require substantial ongoing product adaptation.
Heavy reliance on **partner integrations** (Ketch, CMPs, identity providers) introduces platform risk if partners change APIs, strategies, or competitive posture.
The deck’s lack of detailed **financials and traction** suggests the company was early in commercialization at the time of the raise, increasing execution risk around sales motion and market adoption.
Handling encrypted, ledger‑based consent and PII data brings operational and reputational risk if security, uptime, or compliance ever falter, given the sensitivity of consumer data.

Questions this deck invites

What specific **customer segments** (e.g., brands, agencies, publishers) are the initial focus, and what does the current pipeline and signed customer list look like?
How is Qonsent **pricing** its platform (SaaS, per‑MAU, per‑event, or volume‑based) and what are the early retention and usage metrics for deployed integrations?
Which partnerships (e.g., with Ketch, TransUnion, and CMP vendors) are **contracted and live** versus exploratory, and how much revenue or distribution do they drive?
What is the current **regulatory coverage** (CCPA, GDPR, CPRA, others) and how does the product adapt as privacy laws evolve across jurisdictions?
What is the long‑term **go‑to‑market strategy**: direct enterprise sales, channel partnerships through privacy platforms, or embedding via APIs, and what resources are required to scale that motion?

What founders can take from the Qonsent deck

A pitch can successfully raise a **$5M seed round** even without a traditional team or ask slide when the product narrative, regulatory timing, and investor network are exceptionally strong.
Deeply articulating **consumer pain points**—fragmented privacy controls, lack of standards, and poor transparency—can make a complex privacy solution feel urgent and tangible for investors.
Highlighting **integrations and ecosystem partnerships** (Ketch, CMPs, identity providers) helps convey defensibility and scalability in infrastructure‑like businesses, even when revenue is early.
A highly technical deck that over‑indexes on product mechanics may still work for investors familiar with the domain, but risks limiting accessibility; balancing technical detail with clear business metrics and team context can improve effectiveness.
Framing the product as a **two‑sided value exchange**—a consent wallet for consumers and a compliance/personalization tool for brands—creates a more compelling story than focusing on compliance alone.
Public coverage (e.g., funding announcements and media articles) can strongly reinforce a deck narrative; aligning the deck’s claims with later press releases and partnerships improves credibility when investors cross‑check details.

Qonsent pitch deck: common questions

What round and amount did Qonsent raise with this pitch deck?

Qonsent used this 9‑slide seed deck in 2021 to raise **$5 million** in funding for its data privacy and consent engagement platform, which provides a consumer consent wallet and integrations for brands to manage compliant consent across regulations like CCPA and GDPR.

What does Qonsent do, according to this deck and public information?

Qonsent is a New York‑based privacy tech startup offering a data privacy and consent engagement platform, including a consumer "Qonsent Wallet" and SmartQontract ledger to capture and manage value exchanges between brands and consumers.

Who invested in Qonsent’s $5M seed round?

The seed round was backed by investors including Zekavat Investment Group, Gary Vaynerchuk, Michael Kassan, Tom Chavez, Crosscut Ventures, Brand New Matter, Marc DeBevoise, Lunch Partners, and other investors listed in Qonsent’s funding announcement and related coverage.

How did Qonsent plan to use the funds from this seed round?

According to Business Insider’s coverage, Qonsent planned to use the $5M seed funding to hire more product developers and engineers as it ramped up toward an official product launch, expanding its privacy tech platform and integrations.

What is distinctive about Qonsent’s pitch deck compared to typical seed decks?

This deck is notable for its strong product and integration focus, detailed explanation of consumer privacy pain points, and description of its SmartQontract and consent wallet, while omitting a team slide, specific ask slide, and financial projections despite being used to close a $5M seed round.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

Qonsent pitch deck slides

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What each slide of the Qonsent pitch deck says

Slide 1

For the Consumer: % No single way to control their privacy Despite legislation there is no single way for a consumer to monitor and control their data privacy across marketing channels. Enterprise Privacy Portals are built for the Enterprise % No STANDARDS across major platforms and experiences that consumers engage with every day. Privacy Policy, Consent Modals, Unambiguous Language etc.. * Lack of education and transparency The Consumer does not have adequate tools and education to understand how their data is used, to what extent, and for how long by marketers. 3% No collection of value exchanges with relevant brands Consumers lack the tools to manage and discover relevant offers and pro…

Slide 2

Introducing A modern experience platform for qualified consent enablement and engagement Govemance ) Compliance Engagement © Legal

Slide 3

Introducing the SaaS Platform A patent pending platform for clear, qualified preference management (Po) 82 0} ® & ID Validation Qontracts QR Deployment TransUnion (ris Xm ox g Ow

Slide 4

1D Validation QONSENT the fundamental building to consumer relationships ersonalized ads and tailore Through our partnersh enables brands to start nship with a validated consumer h their existing management is experience a simple one onboarding process to validate nt.

Slide 5

QONTRACT SMART GONTRACT QONSENT + ) Ketch Trust and transparency are based on a direct, mutual understanding reflected in a clear agreement In partnership with Ketch, we've established the industry's first SmartGontract enablement platform o capture the mutually agreed value exchange between a brand and a consumer. Our unique encrypted and auditable ledger based system allows brands to maintain a record of consent in a compliant way across CCPA, GDPR, CPRA and other applicable (aws. QONSENT creates a record of that consent for the consumer in the QONSENT" Wallet, enabling consumer awareness and control at all times.

Slide 6

(-} QONSENT READER — QR Codes have become a universal way to drive AN + medium. With Qonsent’s QR Code Qonsent Reader ACHE BRAND CO. A we enable brands and consumers to transact with Scan OR code for BO ®- a clear value exchange offer, validate a consumer off your next purchase V | remarumer identity and enter into a 2 way transparent | 1 vean | SmartQontract, all from the palm of their hand. rT From Connected TV Screen, Out of Home Billboard, trusted one-to-one relationships with | — —

Slide 7

FOR CONSENT CONTROL AND TRANSPARENCY A clear and concise interface that enables true consumer driven control and awareness for all brand and experience Interactions. Opt-IN and OUT of Data Sharing As Consent Custodian FOR the consumer; Enables encrypted, bonded/insured and contractual protections « Ledger based smart contract system (Web3 enabled) Dynamic Qonsent mechanism means a user can turn data sharing on & off with a simple tap Real-time Pil encrypted data election & transfer into brand and publisher Consent Management Platforms (examples only: Ketch, OneTrust, Salesforce, etc.) Real-time Identity Vaiidation via a major Credit and identity Solution provider

Slide 8

Qonsent Impact: Provides a dedicated consumer value proposition with a clear and concise interface that enables true control and awareness for leveraging consumer data for a cause Enables secure and transparent sharing specifically for the intended causes and CSR initiatives. Dynamic Qonsent mechanism means a user can track how their data is being used and turn data sharing on & off with a simple tap Real-time PIl encryption data election & transfer into brand and platform CMPs ( examples only: Ketch, OneTrust, Salesforce, etc.)

Slide 9

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Slide text above is read directly from the Qonsent deck PDF embedded on this page.