battleface Pitch Deck: Slide-by-Slide Breakdown

The battleface Pitch Deck: A Minimalist Approach to Insurtech

The battleface pitch deck is a study in brevity. At only nine slides, it skips many of the traditional components expected in a Series A presentation, such as deep-dive financials, market sizing (TAM/SAM/SOM), and a formal funding ask. Instead, it focuses on the 'who' and the 'how'—the experienced team and the multi-channel distribution strategy. The deck is visually driven, using clean illustrations and minimal text to convey a modern, tech-forward alternative to legacy travel insurance providers.

Slide 1: Title and Social Proof

The cover slide sets a high bar for credibility. Rather than just a logo and a tagline, battleface includes two significant trust signals: a 'Rated Excellent' badge from Trustpilot and the 'ITIJ Awards 2020 Winner' seal for International Travel & Health Insurer of the Year. The central image is a laptop showing the battleface interface, reinforcing the 'tech-based' nature of the product. The tagline 'Travel Insurance Beyond the Ordinary' is vague but supported by the immediate visual evidence of industry recognition.

Slide 2: The Distributed Team

Slide 2, titled 'Experienced Team backed by Out-Of-The-Box Investors,' serves two purposes. First, it validates the company through its backers: Drive Capital, Fintech Ventures Fund, and Greenlight Re. Second, it introduces a 10-person leadership team. A notable detail here is the geographic diversity; team members are listed in Malta, Spain, UK, USA, and Barbados. This distribution aligns with the company's mission as a 'global' insurance provider, suggesting they have boots on the ground in multiple regulatory environments.

Slide 3: The Problem Statement

The problem slide is remarkably simple. It identifies three pain points: 'Outdated Products,' 'Expensive Distribution,' and 'Poor Services.' These are presented as checkboxes, which the slide claims are solved 'with tech-based solutions.' While the slide identifies the 'what,' it lacks the 'why' or the 'how much'—there are no data points illustrating how expensive distribution currently is or specific examples of how services are failing customers.

Slide 4: The Product Interface

Slide 4 focuses on the mobile experience. It highlights '24/7 Emergency Travel, Medical and Claims Assistance Services' and 'Robust Underwriting and Expanded Benefits/Coverage.' The use of smartphone mockups emphasizes that this is a digital-first product, contrasting with the 'outdated products' mentioned in the previous slide. The mention of 'worldwide availability' next to a globe graphic reinforces the global scale mentioned in the team slide.

Slide 5: Market Catalysts

Titled 'The World is Changing,' this slide addresses the macro environment. It specifically cites Brexit and COVID-19 as drivers for new 'Global Travel Insurance Needs.' This is a 'Why Now' slide. By showing a 'Get ready for Brexit' flyer and a 'Coronavirus: Stay at Home' notice, the deck argues that the complexity of travel has increased, making flexible, tech-driven insurance more relevant than ever.

Slide 6: B2B2C Distribution

The deck then spends three slides on distribution. Slide 6 covers the B2B2C model. Key features listed include 'API integration with partner websites' and 'White-label tech plan administration.' The illustration shows figures 'building' a digital platform, suggesting that battleface acts as the infrastructure for other companies to offer insurance to their own customers.

Slide 7: Direct Distribution

Slide 7 focuses on the Direct-to-Consumer (DTC) channel. This slide is heavily visual, showing various travel personas (hikers, divers, surfers) and a mobile interface. It also includes a snippet of Trustpilot reviews, emphasizing that their direct relationship with the customer is built on a foundation of positive user feedback and 'Excellent' ratings.

Slide 8: Group Distribution

The final content slide explains the 'Groups' model. It highlights the ability to customize plans so groups don't pay for 'coverage they don't [need].' It provides specific examples, such as humanitarian activities in Nairobi versus business projects in Bangladesh. This slide demonstrates the flexibility of their underwriting and their ability to handle niche, high-risk, or specific professional travel requirements that standard policies might ignore.

Slide 9: Contact Information

The deck ends with a simple landscape illustration and contact details. There is no 'Ask' slide, no roadmap, and no summary of the investment opportunity. The final slide includes an email address, website, and social media icons, but leaves the financial conclusion entirely to the subsequent conversation.

What Works in the battleface Deck

The primary strength of this deck is its clarity of distribution . Many startups struggle to explain exactly how they get to market; battleface dedicates one-third of its deck to showing three distinct, viable paths (B2B2C, Direct, and Groups). This gives investors a clear picture of the revenue engine.

The social proof is also exceptionally strong. By placing the ITIJ Award and Trustpilot rating on the very first slide, battleface pre-emptively answers the question of whether their 'tech-based' solution actually works in the real world. For a Series A company, having an 'Insurer of the Year' award is a significant differentiator against other insurtech startups that may only have a beta product.

Finally, the geographic distribution of the team is a subtle but effective way to signal market readiness. For a global travel insurance company, having directors in Malta, the UK, and the USA suggests they have already navigated the complex licensing and regulatory hurdles required to operate in those regions.

What is Missing from the battleface Deck

The most glaring omission is financial data . There is no mention of Gross Written Premium (GWP), revenue, loss ratios, or customer acquisition costs (CAC). For a Series A deck, investors typically expect to see a 'Traction' slide that proves the business model is scaling. Without these numbers, it is impossible to judge the health of the business from the deck alone.

There is also a complete lack of competitive analysis . The deck assumes that 'outdated products' are the only competition, ignoring other well-funded insurtech players like Lemonade (in other sectors) or specialized travel competitors. A slide showing where battleface sits in the landscape would have helped define their unique value proposition more sharply.

Lastly, the absence of an 'Ask' slide is highly unusual. A pitch deck is a tool to raise capital, yet this deck does not state how much money is being sought or what milestones that money will help the company achieve. This makes the deck feel more like a general capabilities presentation than a fundraising document.

What a Founder Should Copy

Founders should emulate the clean, consistent visual language of this deck. The color palette is professional, the illustrations are modern without being distracting, and the text is kept to a minimum. It is a deck designed to be talked over, not read in silence.

The 'Why Now' slide (Slide 5) is also a great example of using current events to create urgency. By linking their product to Brexit and COVID-19, battleface makes their solution feel like a necessity for the current moment rather than a 'nice-to-have' luxury. Founders should always look for these macro-economic or geopolitical 'tailwinds' to justify their timing.

Finally, the segmentation of the business model on slides 6, 7, and 8 is a best practice. Instead of saying 'we sell to everyone,' battleface shows they have specific strategies for partners, individuals, and groups. This level of granularity helps investors understand the different levers the company can pull to drive growth.