What is Makematic's core product offering?

Makematic provides bitesize video lessons specifically designed for teacher professional development. According to Slide 3, the business model is built on a simple subscription service with 'disruptive pricing,' aimed at replacing or augmenting traditional, time-consuming professional development methods.

How large is the market Makematic is targeting?

Slide 4 explicitly states that the professional development market for teachers is worth $18 billion in the United States alone. The company also notes that this market is 'yet to be digitised' and offers potential for localization in foreign language markets, suggesting a global TAM significantly higher than the US figure.

Does the deck provide evidence of commercial traction?

No. The six slides provided do not include revenue figures, user growth charts, or specific customer names. While Slide 6 mentions 'Amazing Partners,' no specific logos or case studies are presented to quantify the company's current market penetration or validation.

What is the background of the founding team?

The team has a strong background in media and business development. Co-Founder Catherine Ross is a former BBC Producer, and Co-Founder Mark Nagurski has over 20 years in business development roles. They are supported by Dr. Liz Fogel, an advisor and former Director of Education at Disney (Slide 5).

What is missing from this pitch deck?

The deck is missing several critical components for a fundraising round, including a specific 'Ask' (how much money they are raising), a 'Use of Funds' slide, detailed unit economics (CAC/LTV), and a competitive landscape analysis. It functions more as a high-level introductory deck than a complete investment memorandum.

Makematic Pitch Deck: 12-Slide Breakdown

See all 12 slides of the Makematic pitch deck — an EdTech deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Makematic positions itself as a modern solution to the outdated professional development (PD) market for teachers. By focusing on bitesize video lessons delivered via a subscription model, the company aims to solve the twin problems of high costs and poor scalability inherent in traditional PD. The deck highlights a significant $18B market opportunity in the US alone and emphasizes a mobile-first strategy. With a leadership team boasting experience from the BBC and Disney, Makematic leans heavily on its content production pedigree. However, the provided slides lack specific financial traction…

Key takeaways

The company identifies two primary pain points: traditional professional development is expensive/time-consuming and great initiatives struggle to scale (Slide 2).
Makematic defines its product as bitesize video lessons for teachers sold via a simple subscription with disruptive pricing (Slide 3).
The US market for teacher professional development is valued at $18B (Slide 4).
The growth strategy relies on a mobile-first approach and the adaptation of existing PD programs for scale (Slide 4).
The leadership team includes a Co-Founder/COO who is an ex-BBC Producer and an Interim CLO who was the former Director of Education at Disney (Slide 5).
The company claims a total workforce of 20 full-time and part-time staff across production, creative, development, and community (Slide 5).
Makematic views itself as an 'OPM for informal edu,' suggesting an Online Program Management model applied to non-traditional education (Slide 6).
The deck mentions 'Amazing Partners' but does not name specific organizations or provide logos to validate this claim (Slide 6).

Makematic: The Short Pitch Deck Analysis

Makematic enters the EdTech space with a specific focus on the 'how' of teacher training. Rather than focusing on student-facing tools, they target the $18B professional development (PD) market. This teardown looks at their 12-slide 'short' deck (of which 6 slides are available) to see how they frame their content-centric solution.

Slide 1: Title Slide

The deck opens with a clean, minimalist blue slide featuring the Makematic logo and the tagline: "Bitesize professional learning for teachers." This is a strong start because it immediately identifies both the product format (bitesize) and the target audience (teachers). There is no ambiguity about what the company does.

Slide 2: The Problem

Slide 2 uses a stylized, somewhat abstract image of a vintage-style cafe to contrast with the text: "Professional learning needs an update." The slide identifies two core problems:

1 Traditional PD is expensive & time consuming: This hits on the budget and scheduling constraints of school districts. · #2 Even great initiatives struggle to get scale: This suggests that high-quality training exists but lacks the delivery mechanism to reach a mass audience.

Slide 3: The Solution

The solution slide is visual, showing a person on a screen next to a Raspberry Pi, emphasizing the technical and educational nature of the content. The text is brief: "Bitesize video lessons for teachers." It promises a "Simple subscription," "Disruptive pricing," and "Awesome content." While 'awesome' is subjective, the focus on pricing and subscription models tells investors this is a recurring revenue play rather than a one-off consulting or workshop business.

Slide 4: The Opportunity

This is the 'Market' slide. It provides a concrete figure: "Professional development for teachers is an $18B market in the US alone." It further justifies the business model by stating that bitesize content enables a "mobile-first strategy" and that existing programs can be "adapted to scale." The mention of "potential for localisation in foreign language markets" hints at the scalability of the content library once the initial production costs are sunk.

Slide 5: The Team

Catherine Ross (Co-Founder / COO): Ex BBC Producer, which lends credibility to the 'awesome content' claim. · Mark Nagurski (Co-Founder / CEO): 20yrs+ in bizdev roles, suggesting the commercial experience needed to navigate school district sales. · Dr. Liz Fogel (Interim CLO / Advisor): Ex Dir of Education, Disney. This is a high-signal advisor for an EdTech company.

The slide also notes a "Team of 20 FT & PT" across production, creative, development, and community, showing that this is an established operation rather than a two-person startup.

Slide 6: The Summary / Value Prop

The final slide in this set summarizes the investment thesis. It reiterates the "Huge market" that is "Yet to be digitised." It introduces a new term: "OPM for informal edu." OPM (Online Program Management) is a recognized term in higher education for companies that take university courses online; Makematic is positioning itself as the OPM for teacher training. It also mentions "Amazing Partners," though the lack of specific names here is a missed opportunity for social proof.

What Makematic Does Well

Clarity of Purpose: Within three slides, the viewer knows exactly what the product is, who it is for, and why the current market is broken. They avoid technical jargon and focus on the delivery mechanism (bitesize video).

Team-Market Fit: The team's background is perfectly aligned with the product. If you are building a video-based education platform, having a BBC producer and a Disney education director on the team is a significant competitive advantage that justifies the 'content-first' approach.

Market Sizing: By citing the $18B US market, they demonstrate that even a small percentage of market capture represents a massive business. They also correctly identify that the primary hurdle in this market isn't a lack of content, but a lack of scalable content.

What is Missing from the Deck

Traction and Revenue: There are no slides showing current revenue, number of subscribing teachers, or school district contracts. Without this, an investor cannot tell if this is a pre-revenue concept or a scaling business.

The 'Ask': A pitch deck needs to tell the investor what the company wants. There is no mention of the funding amount, the valuation, or the specific milestones the funding will help achieve.

Competitive Landscape: The deck assumes the only competition is 'traditional PD' (workshops, seminars). It ignores other EdTech platforms, YouTube, or internal district portals that might be competing for the same teacher attention and budget.

Partner Validation: Slide 6 mentions 'Amazing Partners' but provides no evidence. In a 'short' deck, logos of recognizable partners (like school districts or educational non-profits) are worth more than a bullet point saying they exist.

Founder Takeaways

Use your pedigree: If your team has worked at world-class organizations (BBC, Disney), make that the centerpiece of your credibility, as Makematic does on Slide 5. It offsets the risk of being a 'content' company.

Define your 'Model': By calling themselves an 'OPM for informal edu,' Makematic uses a known industry shorthand to explain a complex business model. Founders should look for similar analogies to help investors categorize their business quickly.

Keep it visual: The deck uses high-quality imagery and very little text. This is effective for a first-look deck intended to get a meeting, though a 'leave-behind' deck would require more data to support the claims made on Slide 4 and Slide 6.

Frequently asked questions

What is Makematic's core product offering?: Makematic provides bitesize video lessons specifically designed for teacher professional development. According to Slide 3, the business model is built on a simple subscription service with 'disruptive pricing,' aimed at replacing or augmenting traditional, time-consuming professional development methods.
How large is the market Makematic is targeting?: Slide 4 explicitly states that the professional development market for teachers is worth $18 billion in the United States alone. The company also notes that this market is 'yet to be digitised' and offers potential for localization in foreign language markets, suggesting a global TAM significantly higher than the US figure.
Does the deck provide evidence of commercial traction?: No. The six slides provided do not include revenue figures, user growth charts, or specific customer names. While Slide 6 mentions 'Amazing Partners,' no specific logos or case studies are presented to quantify the company's current market penetration or validation.
What is the background of the founding team?: The team has a strong background in media and business development. Co-Founder Catherine Ross is a former BBC Producer, and Co-Founder Mark Nagurski has over 20 years in business development roles. They are supported by Dr. Liz Fogel, an advisor and former Director of Education at Disney (Slide 5).
What is missing from this pitch deck?: The deck is missing several critical components for a fundraising round, including a specific 'Ask' (how much money they are raising), a 'Use of Funds' slide, detailed unit economics (CAC/LTV), and a competitive landscape analysis. It functions more as a high-level introductory deck than a complete investment memorandum.

Cover slide of the Makematic pitch deck — Makematic pitch deck, slide 1

Makematic pitch deck: the facts

Company: Makematic
Year: Not stated
Slides: 12
Sector: EdTech / Professional Development
Deck type: Short pitch deck
Headquarters: Not stated

Makematic pitch deck PDF

The full Makematic deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Makematic pitch deck was used for

This deck is a short pitch presentation hosted on Slideshare under the title “Makematic Short Pitch Deck,” describing Makematic’s mobile‑first, bitesize professional learning videos for teachers. The content and SiliconRepublic interview in April 2018 indicate the deck was used around 2017–2018, when the company was still bootstrapped and contemplating a future raise of £1–1.5m to scale production. The deck focuses on disrupting traditional, high‑cost teacher professional development with scalable online programmes and likely served as an early fundraising or partnership pitch rather than a specific disclosed round. No public source explicitly ties this specific deck to the later 2019 seed round, so any connection remains unverified.

Business model: Produces and licenses **bitesized educational video content** for teachers, students and professional learners, working with established educational brands and licensing resources on a non‑exclusive basis.

Investors: Innovate UK (grant)., Clarendon Fund Managers., Cordovan Capital Management., Techstart Ventures., Ulster Bank (debt via UK Government‑backed Recovery Loan Scheme).*
Headquarters: Derry / Londonderry, Northern Ireland, United Kingdom.
Industry: Education technology (EdTech), educational media / professional development.

Round: Seed round in March 2019; later debt funding categorized as generating‑revenue stage.

Year: 2019 (seed round). Later debt financing occurred in November 2021.

Raised: Approximately **$1.31M** in the seed round dated 13 March 2019; total capital raised over time is about **$1.58M** including later grant and debt funding.

Total funding: Makematic has raised approximately **$1.58M** over time, including a **$1.31M seed round in March 2019**, a **grant in 2021**, and a **debt financing of about $271K in November 2021**.

Use of funds as presented: The 2018 interview indicates that a contemplated £1–1.5m raise would be used to scale content production beyond the two hours of training videos per month then being produced; subsequent 2021 Ulster Bank–backed investment was used to develop a video licensing platform, new video content, and in‑house technology to streamline licensing and distribution.

What happened after the Makematic deck

At the time of the short pitch deck, Makematic was a bootstrapped, revenue‑generating EdTech company seeking to scale its bitesize professional development video offering and contemplating a future raise; in subsequent years it secured a seed round, additional grant and debt funding, and was ultimately acquired by ClickView in 2026.

By April 2018, Makematic reported being **bootstrapped and revenue‑generating from month one**, with no outside investme
Makematic later raised a **seed round of about $1.31M on 13 March 2019**, followed by a **grant in 2021** and a **debt f
In February 2026, Makematic was **acquired by educational video platform ClickView**, which described Makematic as an aw

What the Makematic deck got right

Strong, focused value proposition for teacher professional learning. Clear focus on **professional development for teachers**, with messaging like “Re‑imagining professional learning for teachers” and emphasis on online programmes “designed for how we learn today,” which tightly aligns product, audience and problem.
Compelling mobile‑first, bitesize content format. Strategy built around **mobile‑first, bitesize video content**, matching modern consumption habits and offering an intuitive contrast with traditional, multi‑hour in‑person training days that are costly and hard to scale.
Credibility via partnerships with leading educational institutions and brands. Deck and external materials highlight collaboration with **world‑leading partners and established educational brands**, which can enhance credibility and provide distribution channels for licensing content.
High production quality as a differentiator. Makematic’s positioning around high‑production backgrounds and award‑winning educational video production indicates a **quality‑first approach** that may stand out in a crowded EdTech content market and support licensing deals with premium publishers.
Scalable non‑exclusive licensing business model. The business model of **non‑exclusive licensing** of content to multiple educational publishers and initiatives enables scalable revenue from the same video assets, which investors often view favorably.
Clear articulation of a large, inefficient target market. The deck’s focus on disrupting a traditional **$18B professional development market** provides a large‑market framing that can attract investor interest when combined with concrete examples of costly, inefficient PD.

What could have been stronger

No explicit funding ask or use of funds. Neither the Slideshare listing nor accessible deck text state a clear **funding ask**, use of proceeds, or target round size, making it harder for investors to know what is being requested or how capital will be deployed.
Limited visible traction and metrics in the deck. The OCR‑captured slide language is focused on vision and partners (“world‑leading partners”) but does not reveal **traction metrics** such as revenue, customer numbers, or engagement, limiting investors’ ability to gauge market validation at the time.
Business model not clearly quantified in slides. The deck emphasizes a large “traditional $18B market” and disruption but, based on accessible text, does not clearly break down **pricing, unit economics, or licensing terms**, leaving the business model mechanics largely implicit rather than explicit.
Little explicit discussion of competition and defensibility. Only partial text is visible from the deck; what is available centers on teachers and partners, with little explicit detail on **competitive landscape** or differentiation beyond production quality, which may leave investor questions around defensibility.

How an investor would read this deck

What draws attention

Clarify the **specific round** this deck was used for (pre‑seed, seed, or partnership‑driven raise) and the precise **amount being sought**.
Understand the **licensing economics** (pricing per video or per library, margins, renewals, and revenue‑share structures with partners) to validate scalability.
Evaluate the **traction at the time of the deck**—revenue, number of institutional buyers, usage metrics—to connect the narrative about disrupting an $18B market to concrete progress.
Assess how Makematic’s **high‑production background and partnerships** (e.g., museums, publishers, cooperatives) create defensible advantages compared with other professional development and educational video providers.

Risks that stand out

Reliance on **licensing and partnership‑driven distribution** means revenue depends heavily on maintaining and expanding relationships with publishers, cooperatives and platforms, potentially concentrating risk in a small number of partners.
The market for **online professional development and educational video** is competitive; without strong proprietary distribution or unique IP, high‑production content alone may be insufficient for long‑term defensibility.
Education budgets and procurement cycles can be slow and politically influenced; scaling a B2B/B2I (institutions) licensing model may face elongated sales cycles and renewal risk.
Investment timing: the 2018 interview indicates Makematic had not yet taken external capital but was contemplating a raise; misalignment between investor expectations and the company’s bootstrapped, revenue‑first approach could affect growth trajectory.

Questions this deck invites

What were Makematic’s **annual revenue and number of licensing customers** at the time this deck was presented, and how did that change by the 2019 seed round?
How exactly are **licensing deals structured** (non‑exclusive terms, pricing tiers, length of agreements), and what is the typical sales cycle with educational publishers or initiatives?
Which **world‑leading partners** referenced in the deck were already under contract at that time, and what concrete projects or pilots (e.g., museums, cooperatives) were live versus prospective?
How does Makematic benchmark its **learning outcomes and teacher engagement** against traditional in‑person professional development offerings that cost schools thousands per day?
What were the **planned use of proceeds** and hiring roadmap associated with the contemplated £1–1.5m raise mentioned in 2018, and how did that compare with what was eventually executed in the 2019 seed round?

What founders can take from the Makematic deck

Positioning around a **large, inefficient market** (traditional professional development costing schools thousands per day) can create a compelling narrative, but investors will expect clear linkage between that market and specific traction metrics.
Articulating a **mobile‑first, bitesize learning format** tailored to “how we learn today” is a strong product thesis that resonates with modern professional learners and can differentiate from legacy PD formats.
Highlighting collaborations with **world‑leading partners and established education brands** can strengthen credibility, but decks benefit from naming those partners and quantifying the scope of projects.
Bootstrapping to **early revenue** before raising (as Makematic did) can signal capital efficiency and reduce perceived risk, yet the deck still needs a precise ask and deployment plan once external funding is pursued.
Maintaining **high production values** in educational media can be framed not just as aesthetic quality but as a driver of engagement and learning outcomes, which investors will want supported by data.
Subsequent acquisition by a larger platform (ClickView) illustrates that building a focused, high‑quality educational video niche with strong partnerships can lead to strategic exit opportunities in the EdTech ecosystem.

Makematic pitch deck: common questions

What does Makematic do?

Makematic is an EdTech company based in Derry / Londonderry, Northern Ireland that produces and licenses short, high‑quality educational videos for teachers, students and professional learners, working with established educational brands and licensing content on a non‑exclusive basis.

What problem is Makematic’s pitch deck trying to solve?

Makematic focuses on professional development for teachers and wider educational audiences by creating bitesize, mobile‑first video content and online professional learning programmes, often in partnership with world‑leading educational brands and institutions.

Has Makematic raised external funding, and is it linked to this pitch deck?

Public funding data shows Makematic raised about **$1.31M in a seed round on 13 March 2019**, followed by a grant in 2021 and a **debt financing of about $271K on 23 November 2021**, for total funding of roughly **$1.58M**; however, sources do not explicitly confirm that the Slideshare short pitch deck was the deck used for that seed round.

How does Makematic aim to disrupt traditional teacher professional development?

Makematic’s pitch positions bitesize, mobile‑first, high‑production video content as a scalable alternative to traditional in‑person professional development, which can cost schools thousands of dollars per day and does not scale well.

What happened to Makematic after this pitch deck was created?

In February 2026, Makematic was acquired by ClickView, a global educational video platform, with Makematic described as an award‑winning educational video production studio specialising in history, citizenship and science content; this acquisition is a later outcome not referenced in the original pitch deck.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Makematic pitch deck slides

Makematic pitch deck slide 1 of 12 — Makematic pitch deck — slide 1 of 12

Makematic pitch deck slide 2 of 12 — Makematic pitch deck — slide 2 of 12

Makematic pitch deck slide 3 of 12 — Makematic pitch deck — slide 3 of 12

Makematic pitch deck slide 4 of 12 — Makematic pitch deck — slide 4 of 12

Makematic pitch deck slide 5 of 12 — Makematic pitch deck — slide 5 of 12

Makematic pitch deck slide 6 of 12 — Makematic pitch deck — slide 6 of 12

What each slide of the Makematic pitch deck says

Slide 2

Re-imaginin professiona learning for teachers. MakeMatic work with world-leading partners to develop scalable online professional learning programmes; designed for how we learn today.

Slide 4

Powering online participate iCivics teacher professional learning for high- a profile partners. Crayola... ~~ “PZ DESIGN @ Alstate

Slide 5

Bitesize video Ye N— lessons for teachers. Simple subscription. TR EC Disruptive pricing. oR ie Awesome content. TR

Slide 6

( ) of WE =) a "wo E55 mm UR Single brand product Themed subscription product 3-6hrs/yr of content Multiple brand partners Shared costs & revenue x 30mins of content each Shared IP rights MM fund & own IP

Slide text above is read directly from the Makematic deck PDF embedded on this page.

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