Nanno Pitch Deck (2016): 12-Slide Breakdown

Nanno’s pitch deck is a masterclass in high-stakes positioning. By dedicating 25% of the deck to the safety failures of incumbents like Care.com and Sittercity, the founders frame their 'vetted' model not just as a convenience, but as a necessity. The deck shows consistent quarterly GMV growth from Q4 2017 through Q2 2019, peaking near $80,000 before a projected Q3 spike. Despite the aggressive competitive slides, the deck remains lean on financial projections and unit economics. It relies heavily on the 'Uber for X' narrative, specifically comparing the $34B childcare market to the pre-Uber…

Key takeaways

• The deck identifies a $34 billion annual spend on babysitters in the U.S. on slide 3.
• Nanno positions itself against the $11 billion pre-Uber taxi market to emphasize disruption potential on slide 3.
• Quarterly GMV grew steadily from approximately $10,000 in Q4 2017 to nearly $80,000 in Q2 2019 as shown on slide 4.
• The platform achieved a 90% fill rate for booking requests within 15 minutes according to slide 5.
• Safety protocols include criminal background checks, safety skills tests, and psychometric behavioral tests on slide 6.
• The company has filed two provisional patent applications related to their trust-building technology on slide 6.
• Three consecutive slides (7, 8, and 9) use negative news headlines to highlight safety failures at competitors UrbanSitter, Sittercity, and Care.com.
• The founding team consists of a startup lawyer and a software developer, both mothers of two, as detailed on slide 11.

Frequently asked questions

How does Nanno differentiate itself from Care.com?

Nanno differentiates through its vetting process and liability model. While slide 9 highlights that Care.com 'puts the onus on families' to check backgrounds, Nanno claims to perform comprehensive criminal checks, safety skills tests, and psychometric behavioral tests internally. They position themselves as an on-demand service with a 90% fill rate, whereas incumbents are often viewed as job boards where parents do the heavy lifting.

What is the significance of the $11 billion taxi market comparison?

On slide 3, Nanno compares the $34B babysitting market to the $11B taxi market before Uber. This is a classic venture capital framing technique. It suggests that if a smaller, inefficient market (taxis) could produce a decacorn through on-demand technology, a market three times larger (childcare) is significantly undervalued and ripe for a similar platform-based explosion.

What metrics does Nanno use to prove traction?

Nanno focuses on three primary metrics on slide 4: Quarterly Gross Merchandise Volume (GMV), total users (15,000), and geographic reach (45 states). Their GMV chart shows consistent quarter-over-quarter growth over seven quarters, which is the most critical signal for a marketplace startup to prove liquidity and demand.

Why are the competition slides so aggressive?

Slides 7, 8, and 9 use 'shock' tactics by showing news headlines of crimes committed by sitters on rival platforms. This is a high-risk, high-reward strategy. It forces the investor to view the problem through the lens of safety and liability rather than just price or UI. It frames Nanno's vetting process as a defensive moat that incumbents cannot easily replicate without changing their business models.

What is missing from the Nanno pitch deck?

The deck is missing several standard components: a clear 'Use of Funds' or 'Ask' slide, detailed unit economics (LTV/CAC), and long-term financial projections. It also lacks a 'How it Works' slide for the sitter side of the marketplace, focusing almost entirely on the parent's experience and the vetting backend.

Nanno pitch deck: the facts

Company

Nanno

Year

2016

Slides

12

Sector

Marketplace

Nanno pitch deck PDF

The full Nanno deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Nanno pitch deck was used for

This deck is a 12‑slide fundraising presentation for Nanno, an on‑demand childcare marketplace that connects parents with vetted sitters and nannies nationwide. It was created around 2018–2019 to raise approximately $1.7M, and highlights quarterly GMV growth and safety‑centric vetting protocols as its core investment story. The presentation positions Nanno as an “Uber‑for‑childcare” solution and emphasizes national scale, reliability of last‑minute bookings, and proprietary trust technology. It uses three slides of competitor news headlines (UrbanSitter, Sittercity, Care.com) to argue that incumbent platforms have dangerous safety gaps.

Business model: On-demand childcare marketplace app that lets parents book fully vetted sitters and nannies, with booking, messaging and payment handled through the platform.

Investors

500 Startups (also referred to as 500 Accelerator)., Quake Capital Partners., Call Emmy (as acquirer and listed investor in some databases).[]

Founded

2016

Headquarters

Denver, Colorado, United States (1615 California St, Suite 310, Denver, CO 80202).

Industry

Childcare marketplace / parenting / consumer mobile app.

Round: Early‑stage marketplace (generating revenue at time of later deal flow; specific round labeling for the $1.7M raise is not consistently reported).

Year: 2016–2019 timeframe for the deck‑related fundraising, with the company founded in 2016 and metrics in the deck covering Q4 2017 through Q2 2019.

Raised: Approximately $1,700,000 associated with the 12‑slide deck, as reported by pitch‑deck libraries and the teardown article, acknowledging that public funding databases list lower recorded totals.

Use of funds as presented: To scale Nanno’s national on‑demand childcare platform, deepen its industry‑leading vetting process, and grow GMV, user base, and coverage across U.S. markets, leveraging its safety‑focused technology.

What happened after the Nanno deck

Nanno used this safety‑focused, traction‑heavy pitch deck to raise capital and scale an on‑demand childcare marketplace from Denver to a broad U.S. footprint, later attracting institutional and crowdfunding investors, and was ultimately acquired by Call Emmy in 2022.

• Nanno expanded from its initial Denver launch to coverage in many U.S. cities and reportedly 45 states, while growing qu
• The company raised capital from investors including 500 Startups and Quake Capital Partners, and conducted equity crowdf
• By May 2022, Nanno was acquired by Call Emmy, with data providers recording its stage as Acquired/Merged and noting undi

What the Nanno deck got right

• Strong, time‑series traction and national footprint. The deck presents **clear traction metrics**, including quarterly GMV growth from roughly $10K in Q4 2017 to nearly $80K in Q2 2019, cumulative GMV around $350K, 15,000 users, and presence in 45 states, giving investors a concrete sense of momentum and scale.
• Compelling operational performance (fast fill rates). Operational metrics such as **90% of booking requests filled within 15 minutes** directly demonstrate marketplace liquidity and reliability, which is critical in time‑sensitive childcare use cases.
• Differentiated, safety‑first vetting and trust technology. Nanno’s **three‑pillar vetting system**—comprehensive criminal background checks, safety skills tests, and psychometric behavioral tests—paired with two provisional patent applications on trust technology, provides a distinctive, defensible angle in a category where safety is paramount.
• Clear market narrative and ‘Uber‑for‑childcare’ positioning. The deck’s narrative tightly links a **large informal babysitting market (~$34B)** to an “Uber‑for‑childcare” positioning, using analogies to the pre‑Uber taxi market to help investors quickly grasp disruption potential.
• Effective use of competitor failures to highlight differentiation. Multiple slides using **real competitor incidents** (UrbanSitter, Sittercity, Care.com) vividly illustrate the shortcomings of incumbent marketplaces, reinforcing Nanno’s focus on safety and trust as its core value proposition.
• Credible founder‑market fit in a sensitive category. The founding team is framed as a startup lawyer and a software developer, both mothers of two, which reinforces **founder‑market fit** and credibility in designing a childcare product that addresses real parent pain points.

What could have been stronger

• Fear‑driven competitive framing with limited quantitative safety proof. The deck uses three full slides of highly emotional news stories about abuse and tragedies on competitor platforms (UrbanSitter, Sittercity, Care.com) but does not show comparative incident data or statistically grounded evidence that Nanno’s safety performance is superior, which can make the argument feel fear‑based rather than analytically substantiated.
• Traction is shown without underlying unit economics or retention. While the teardown notes GMV growth from roughly $10K in Q4 2017 to nearly $80K in Q2 2019 and a cumulative GMV of about $350K, the deck (as described) does not present unit economics (take rates, margins, CAC, LTV) or cohort retention, leaving investors without a clear view of marketplace sustainability and profitability.
• Large TAM claims with limited segmentation and share‑capture strategy. The deck cites a $34B informal babysitting market and analogizes to the $11B pre‑Uber taxi market, but it does not break down Nanno’s specific target segments, competitive positioning by geography, or clear path to market share capture beyond a national presence in 45 states.
• Team story emphasizes founder‑market fit more than scale‑up experience. The founding team is described as a startup lawyer and a software developer, both mothers of two, which supports founder‑market fit but the deck (as summarized) does not detail prior scaling experience in marketplaces or consumer apps at national scale, leaving questions about team readiness to grow beyond early traction.

How an investor would read this deck

What draws attention

• Demonstrated quarterly GMV growth from roughly $10K in Q4 2017 to nearly $80K in Q2 2019, and cumulative GMV of around $350K, showing increasing marketplace liquidity.
• Operational performance metrics such as a 90% fill rate for booking requests within 15 minutes, and a user base of about 15,000 across 45 states, signalling real‑world product‑market fit.
• The three‑pillar vetting system—criminal background checks, safety skills tests, and psychometric behavioral tests—plus two provisional patent applications around trust‑building technology, offering a differentiated safety moat in a sensitive category.
• Clear narrative positioning Nanno as an ‘Uber‑for‑childcare’ solution targeting an estimated $34B informal babysitting market, framed alongside the pre‑Uber taxi market analogy to highlight disruption potential.
• Subsequent evidence of institutional investor interest (e.g., 500 Startups, Quake Capital Partners) and successful equity crowdfunding rounds, which can validate the original investment case for later‑stage investors.

Risks that stand out

• The deck’s heavy reliance on emotive competitor incident headlines without comparative statistics or third‑party safety studies may indicate over‑emphasis on narrative versus data and invite regulatory or PR scrutiny.
• Marketplace scale and national coverage across 45 states could mask uneven local liquidity; if fill rates vary materially by city or time of day, user experience and retention may be weaker than the headline 90% within 15 minutes metric suggests.
• External funding databases list significantly lower total raised amounts than the $1.7M figure associated with this deck, suggesting either incomplete reporting or potential mismatch between expectations set during fundraising and ultimately secured capital.
• Operating in a highly sensitive category (childcare and child safety) exposes Nanno to reputational and legal risk from any future incidents, which could quickly erode trust and make growth more expensive even with robust vetting processes.

Questions this deck invites

• How do Nanno’s safety metrics (incidents per booking, user complaints, insurance claims) compare quantitatively to competitors such as UrbanSitter, Sittercity, and Care.com, beyond the illustrative news headlines used in slides 7–9?
• What are Nanno’s historical unit economics—take rate on GMV, customer acquisition cost, lifetime value, and payback period—for both parents and sitters, and how did these evolve alongside GMV growth from Q4 2017 to Q2 2019?
• How defensible are the trust‑technology provisional patents mentioned in the deck, what claims do they cover, and were they subsequently converted into granted patents or maintained over time?
• What were the specific terms, valuations, and investor composition of the roughly $1.7M raise associated with this deck, and how do those reconcile with public databases reporting total funding in the $200–300K range and later Republic crow
• Post‑acquisition by Call Emmy, how was Nanno’s technology and user base integrated, and what does that outcome imply about realized value versus the growth and market‑dominance story originally pitched in the deck?

What founders can take from the Nanno deck

• Anchoring a marketplace pitch on a **single, emotionally resonant theme**—in Nanno’s case, child safety—can create a powerful narrative, especially when supported by concrete product features like background checks, skills tests, and psychometric screening.
• Showing **clear metric progression over time** (quarterly GMV climbing from about $10K to nearly $80K and cumulative GMV reaching around $350K) helps investors see momentum rather than just static traction snapshots.
• Combining **operational KPIs** (90% of booking requests filled within 15 minutes, user count, geographic spread) with market‑size framing (e.g., a $34B babysitting market and analogies to pre‑Uber taxis) can effectively link near‑term performance to long‑term opportunity.
• Using **real‑world competitor failures**—like safety incidents reported at UrbanSitter, Sittercity, and Care.com—to frame differentiation can be compelling but must be balanced with data and not rely solely on fear‑based storytelling.
• Highlighting **founder‑market fit** (e.g., a startup lawyer and software developer who are both parents) can reinforce credibility in sensitive categories like childcare, even if the deck should also address prior scale‑up experience explicitly.
• Including references to **provisional patents or unique technology** around trust and vetting can reassure investors that the marketplace has defensible IP beyond commodity matching algorithms.

Nanno pitch deck: common questions

What does Nanno do?

Nanno is an on‑demand childcare marketplace app that allows parents to quickly book fully vetted babysitters and nannies, handling discovery, booking, and payment through a mobile and web platform.

How much did Nanno raise with this pitch deck?

According to multiple pitch‑deck library sources and the teardown article, Nanno raised about $1.7M using this 12‑slide deck, with the narrative built around GMV growth, user numbers, and its safety‑first vetting technology. Public data aggregators list lower cumulative funding amounts ($205K–$300K), but these figures appear to track only specific recorded rounds rather than the full raise.

What traction and safety claims does the Nanno deck highlight?

The deck focuses on Nanno’s ability to fill about 90% of booking requests within 15 minutes, cumulative GMV of roughly $350K, 15,000 users across 45 states, and a three‑pillar vetting system combining criminal background checks, safety skills tests, and psychometric behavioral tests to ensure sitter quality.

How does Nanno position itself in the childcare market?

External profiles and media describe Nanno as a Denver‑based company founded in 2016, offering parents an Uber‑like way to secure last‑minute childcare across many U.S. cities. The deck’s own tagline and slides reinforce this position, branding Nanno as a national on‑demand childcare solution with strong safety protocols.

What happened to Nanno after this fundraise?

Data providers report that Nanno was acquired by Call Emmy, with the acquisition announced in May 2022, and classify the company as Acquired/Merged or Acquired stage. The terms of the transaction were not disclosed.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• Parenting Startup Pitch Deck Presentation – Pitch Deck Database💰
• Nanno 2025 Company Profile: Valuation, Investors, Acquisition | PitchBook
• Invest in Nanno
• nanno Pitch Deck
• Nanno
• Nanno - Startup.Network
• Nanno Pitch Deck
• Nanno Company Profile - Office Locations, Competitors, Revenue, Financials, Employees, Key People, Subsidiaries | Craft.co

Nanno pitch deck slides

What each slide of the Nanno pitch deck says

Slide 3

TH = MAR KET liz@nanno.com Families in the Per year spent on : U.S. with kids babysitters (Source: US Census) (Source: Care.com Babysitter Survey ) Compare with the $11 billion taxi and limousine market before Uber. ( )

Slide 4

liz@nanno.com TRACTION: QUARTERLY GMV_ "7777 $140,000 DSR = in GMV $105,000 $70,000 30 Users $0 - States Q4 Q1 Q@ Q3 QQ Qf Q@ 2017 2018 2018 2018 2018 2019 2019 2019

Slide 5

Va —— NN liz@nanno.com | | To start your booking, | mmr | FAST & | SIMPLE | | BOOKIN | | | ’ (E% of Booking Requests | 3 | Med within 15 minutes LC] [Ne | o [2k 32 x C | \ J

Slide 7

fLos Angeles Times COMPETITION CALIFORNIA O.C. man who sold himself as a 'manny' accused of molesting four more boys in his care es: urbansitter = Matthew Antonio Zakrzewski, 30, was charged with lewd and lascivious acts with a minor. (Orange County district attorney's office) By JULIA SCLAFANI, DORANY PINEDA MAY 23, 2019 6:55 AM Laguna Beach police said Thursday that they've identified four more children who may have been abused by a Costa Mesa man who was charged this week with sexually assaulting two boys while babysitting them. Authorities are also vetting 16 voicemails they received overnight after the arrest of

Slide 8

COMPETITION O3 Sittercity Ehe New Nork Times Q N.Y. / REGION Baby Sitter Is Charged With Sexual Abuse of 3 Boys By AL BAKER MAY 8, 2009 000606 (] A college sophomore who worked as a nanny and baby sitter for more than 20 families in and around New York City has been charged with sexually abusing three boys from Manhattan, officials said on Friday. The man, Jonathan Then, 21, a student at Hunter College, was ordered held without bail after his arraignment in Manhattan Criminal Court on Friday on sexual abuse, predatory sexual assault and other charges, the authorities said. But the case is "far from over," a prosecutor, Rachel Ferrari, said in court. The police asked anyone with information…

Slide 9

COMPETITION (@/ore.com' THE WALL STREET JOURNAL. Q l i Care.com Puts Onus on Families to Check Caregivers' Backgrounds—With Sometimes Tragic Outcomes The largest online marketplace for such services says its members are responsible for ensuring background checks are performed Twins Elyssa and Elijah drowned at an unlicensed in-home day-care facility registered on Care.com. WIEAND FAMILY ByKirsten Grind, Gregory Zuckerman and Shane Shiffiett March 8, 2019 635 pm ET On a warm July morning last year, Amelia Wieand left her twin toddlers at an inhome day-care center outside Knoxville, Tenn. She had read about the facility on Care.com, the largest online marketplace for babysitters and other car…

Slide text above is read directly from the Nanno deck PDF embedded on this page.

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