The Streetwear Corporation & MezzaCap Pitch Deck Teardown

The Streetwear Corporation (to be renamed MezzaCap Corporation) presents a hybrid model of a venture builder and incubator focused on the 'CryptoBusiness' sector. Dating to early 2015, the deck relies heavily on the thesis that Bitcoin in 2015 mirrored the internet in 1996. The company claims a significant market share, stating that up to 250,000 unique visitors—representing over 15% of the estimated 1.5 million global Bitcoin users at the time—visited their sites. The deck is structured to support a Private Placement offer following a Reverse Takeover (RTO), seeking to raise between CAD 300,…

Key takeaways

• The company identifies as a 'leading Bitcoin incubator in Central & Eastern Europe (CEE)' on slide 5.
• The investment thesis compares Bitcoin's 2015 trajectory to the Internet in 1996, citing $334.8M in Bitcoin VC investment for 2014 on slide 4.
• MezzaCap claims to capture 15% of global Bitcoin users, with 250,000 unique visitors across its sites as shown on slide 5.
• The business model is split between 'Building Business' (designing and staffing projects) and 'Incubating Business' (investing in startups) on slide 6.
• Geographic traffic is heavily skewed toward Eastern Europe, with Russia (14,563 sessions) and Ukraine (9,911 sessions) leading the list on slide 7.
• The company reports processing 3 to 5 million Bitcoin microtransactions as part of its daily statistics on slide 7.
• The financial ask is a private placement of 6 to 10 million shares at CAD 0.05 per share to raise CAD 300,000 to 500,000 on slide 9.
• The post-RTO shareholding structure allocates 33% to MezzaCap Base, 33% to MezzaCap Performance, and 30% to Streetwear on slide 9.

Frequently asked questions

What is the primary business model of MezzaCap?

MezzaCap operates as a dual-path venture entity. According to slide 6, they engage in 'Building Business' by designing, staffing, and partnering for new projects (referred to as 'Juniors'), and 'Incubating Business' by investing in existing startups and providing infrastructure. Their focus areas are split between Financial Services (payments and equity) and Gaming & Entertainment (crypto-based games and games of chance).

How does the company justify its market position?

The company uses web traffic as a proxy for market share. Slide 5 claims that with 250,000 unique visitors, they reach over 15% of the global Bitcoin user base, which they estimated at 1.5 million to 1.8 million in Q1 2015. They further support this on slide 7 by citing 1.5 million daily page views and 3 to 5 million daily microtransactions.

What are the specific terms of the investment offer?

As detailed on slide 9, the company is conducting a private placement of 6 to 10 million shares at a price of CAD 0.05. This includes full warrants at CAD 0.10 per share. The goal is to raise between CAD 300,000 and 500,000, which represents approximately 4.3% to 7.0% of the fully diluted capital.

Which regions drive the most traffic for MezzaCap?

Slide 7 indicates a dominant market share in BRIC countries and Central & Eastern Europe (CEE). Russia is the top source of traffic for a single MezzaCap website with 14,563 sessions, followed by Ukraine with 9,911 sessions. The United States ranks third with 3,633 sessions.

What is the corporate structure described in the deck?

The deck describes a Reverse Takeover (RTO) scenario. The Streetwear Corporation is the presenting entity, which is 'to be renamed into MezzaCap Corporation' (Slide 1). Slide 9 shows a post-RTO share count of 162 million issued and outstanding shares, with a total of 251 million shares when accounting for performance-related issuances.

The Streetwear Corporation & MezzaCap pitch deck: the facts

Company

The Streetwear Corporation & MezzaCap

Year

2015

Stage

Public (RTO / Private Placement)

Slides

27

Sector

Cryptocurrency Incubator / Venture Builder

Deck type

Investment Pitch / RTO

Outcome

Not stated

Headquarters

Toronto, Canada / Vienna, Austria

The Streetwear Corporation & MezzaCap pitch deck PDF

The full The Streetwear Corporation & MezzaCap deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the The Streetwear Corporation / BitRush Corp. and MezzaCap pitch deck was used for

This 27‑slide deck titled “The Streetwear Corporation & MezzaCap” was created in 2015 to market a reverse takeover (RTO) transaction between The Streetwear Corporation, a Canadian Securities Exchange (CSE) listed shell, and MezzaCap, an Austrian cryptocurrency and blockchain investment company. It presents a strategy to transform Streetwear into one of the first publicly listed Bitcoin/crypto companies through acquiring MezzaCap and rebranding as BitRush Corp., while concurrently marketing a private placement to investors in Canada and internationally. The presentation uses early Bitcoin adoption data, MezzaCap’s existing crypto and advertising properties, and a venture‑builder/incubator narrative to justify funding for further blockchain ventures. It targets public‑market investors and private placement participants around the time of the 2015 RTO and subsequent CSE listing approval.

Business model: Internet and financial technology company focused on cryptocurrency payment services and blockchain-related investments, originating from MezzaCap GmbH’s activities in digital payment methods and cryptocurrencies and continued under BitRush Corp. as a public issuer.

Year

2015

Lead investor

HSRC Investment Ltd

Investors

HSRC Investment Ltd, Unnamed investors from Austria, Unnamed investors from Singapore, Unnamed investors from Germany

Founders

Werner Boehm, Alfred Dobias

Round: Public company private placement following RTO and CSE listing as BitRush Corp.

Raised: Approximately USD 500,000 (small private placement completed after listing approval in 2015)

Headquarters: Toronto, Ontario, Canada (BitRush Corp., formerly The Streetwear Corporation) with operating subsidiaries including MezzaCap GmbH in Vienna, Austria and related entities in Europe.

Industry: Financial technology (FinTech), cryptocurrency payment services, blockchain and online advertising/gaming technologies.

Use of funds as presented: Growth capital for BitRush Corp.’s cryptocurrency payment services and related blockchain, advertising, and gaming ventures, as well as general corporate purposes under the new FinTech strategy.

What happened after the The Streetwear Corporation / BitRush Corp. and MezzaCap deck

The deck’s objective—to use a reverse takeover of The Streetwear Corporation to list MezzaCap’s cryptocurrency and blockchain business as BitRush Corp. and raise growth capital—was achieved in the near term through completion of the RTO, name change, CSE recognition as a FinTech issuer, and a small private placement from international investors. However, within roughly a year of listing, BitRush b

• Agreement in Principle in early 2015 for The Streetwear Corporation, a CSE‑listed company, to acquire 100% of the shares
• Completion of a share‑exchange transaction in mid‑2015 in which MezzaCap’s shareholder received a large majority of the
• Rebranding of The Streetwear Corporation to BitRush Corp. and recognition by the Canadian Securities Exchange as a finan
• Execution of a small private placement of approximately USD 500,000 after receiving listing approval in late 2015, with
• Subsequent regulatory and legal actions, including a cease trade order by the Ontario Securities Commission in December

What the The Streetwear Corporation / BitRush Corp. and MezzaCap deck got right

• Crisp RTO narrative positioning the company as an early public crypto play. The deck presents a clearly articulated transaction story: using The Streetwear Corporation’s CSE listing to execute a reverse takeover and rebrand as a public crypto and blockchain company, which allowed MezzaCap to become one of the earliest publicly traded Bitcoin‑focused issuers and gave investors access to the crypto theme through an exchange‑listed vehicle.
• Existing operating crypto assets underpinning the public‑market story. MezzaCap brought an existing portfolio of cryptocurrency payment, advertising, and gaming initiatives into the deal, giving the deck concrete businesses to discuss rather than a purely conceptual plan, and this operating base later formed the core of BitRush Corp.’s activities as described in filings and court documents.
• Diversified blockchain and crypto‑venture exposure for investors. By framing the combined entity as a crypto incubator and venture builder with exposure to multiple blockchain‑related revenue streams, the deck offered investors diversified upside across payment processing, online advertising, and gaming tied to Bitcoin and digital assets, which was differentiated at the time among micro‑cap public listings.
• Efficient go‑public pathway and demonstrated ability to close a follow‑on placement. The transaction provided MezzaCap with a relatively fast and cost‑effective path to the public markets via an RTO rather than a traditional IPO, and the company subsequently secured listing approval and executed an international private placement, validating that the basic capital‑markets strategy in the deck was executable.
• First‑mover positioning among publicly listed crypto and blockchain companies. The deck’s narrative aligned with an emerging macro trend—Bitcoin and blockchain adoption—at a time when few crypto companies were publicly traded, giving it a first‑mover positioning advantage that later materials and commentary recognized as one of the earliest public cryptocurrency issuers.
• International founding and investor network consistent with global crypto ambitions. The involvement of named founders and executives with prior entrepreneurial experience in Europe, combined with international investors from Austria, Singapore, and Germany, demonstrated some degree of global network reach that was consistent with the company’s aim to build cross‑border crypto payment and advertising businesses.

What could have been stronger

• Understated control and governance risk in the RTO structure. The deck is built around an RTO and crypto‑incubator story but, based on later disclosures and regulatory filings, it did not clearly surface to investors the governance and control risks of handing more than 70% effective control to MezzaCap’s shareholder group, which later culminated in severe internal shareholder conflicts and litigation. This structural risk was foreseeable from the share‑exchange terms but was not prominently framed as such for prospective investors.
• Reliance on financials later requiring amendment. Although the deck markets MezzaCap as a cryptocurrency business with multiple websites and revenue streams, financial statements were later re‑filed and amended, indicating that earlier financial disclosure around MezzaCap’s results needed correction. This suggests that investors relying solely on the 2015 deck would not have had a fully reliable view of MezzaCap’s historical financial performance at the time of the raise.
• High‑level crypto thesis with limited property‑level KPIs. The presentation relies heavily on early Bitcoin adoption metrics and macro‑level enthusiasm for blockchain without pairing this with granular, segment‑level KPIs for MezzaCap’s own properties (such as per‑site revenues, user counts, or cohort data). Given later scrutiny from regulators and courts, the lack of detailed operational KPIs in the deck limited investors’ ability to independently assess sustainability and risk.
• Insufficient upfront emphasis on governance and conflict‑management design. Subsequent litigation and regulatory actions around BitRush highlighted substantial boardroom disputes and concerns regarding management’s conduct. The 2015 deck did not anticipate or address how governance and board processes would mitigate such risks, indicating that investors had limited visibility on conflict‑resolution mechanisms, related‑party oversight, or board independence at the time of the offering.

How an investor would read this deck

What draws attention

• Structure and mechanics of the reverse takeover between The Streetwear Corporation and MezzaCap, including the share‑exchange ratio, resulting ownership percentages, and any earn‑out or lock‑up arrangements.
• Historical financial performance and asset base of MezzaCap GmbH and its subsidiaries, including audited 2013–2015 figures, revenue composition across crypto payment services, advertising, and gaming, and any concentration risks.
• Regulatory status and compliance posture of the combined entity in Canada (CSE and Ontario Securities Commission) and in the EU for MezzaCap’s operations, particularly around handling cryptocurrency payments and customer funds.
• Quality, track record, and time allocation of the founding team and key executives, especially Werner Boehm and Alfred Dobias, including prior exits, regulatory history, and any conflicts of interest between MezzaCap and BitRush.
• Use of proceeds from the private placement following the RTO and whether the capital was allocated to product development, acquisitions, or working capital consistent with what was marketed in the deck.

Risks that stand out

• Regulatory and compliance risk in operating one of the first publicly listed crypto payment and blockchain companies, including the possibility of trading halts, cease trade orders, or forced restatements of financials.
• Concentrated control risk arising from MezzaCap’s shareholder group acquiring a super‑majority stake via the RTO, which could marginalize minority investors and complicate governance in times of strategic disagreement.
• Execution risk in scaling early‑stage crypto payment, advertising, and gaming platforms during a period of high technological and regulatory uncertainty for Bitcoin and blockchain businesses.
• Reputational and litigation risk, as later events showed high‑profile internal disputes, regulatory enforcement, and court cases around BitRush, which could impair long‑term value for investors even if the underlying technology is sound.

Questions this deck invites

• Obtain and review the full, amended management information circular and any re‑filed financial statements for MezzaCap to verify that the financial performance and asset descriptions in the 2015 deck matched the corrected disclosure.
• Reconstruct the cap table before and after the RTO, including all share classes, warrants, and options, to quantify precisely how much control MezzaCap’s shareholder(s) obtained and what dilution early public shareholders and new private pl
• Request detailed KPIs for each operating asset (payment services, advertising networks, gaming platforms) at the time of the deck: monthly active users, transaction volumes, ARPU, churn, and country mix, to test the strength of the claimed
• Assess the board composition, committee structures, and shareholder agreements put in place at closing, and test whether they would be adequate to manage conflicts between MezzaCap’s control group and incoming investors, in light of later d
• Review subsequent regulatory actions, including the Ontario Securities Commission cease trade order and any court findings, to evaluate whether issues identified later were already latent in the structure, disclosures, or governance at the

What founders can take from the The Streetwear Corporation / BitRush Corp. and MezzaCap deck

• Early public crypto and blockchain companies that go public via reverse takeovers face amplified regulatory and governance scrutiny; deficiencies in early disclosures, even if not intentional, can lead to restatements, trading halts, and long‑running disputes that ultimately overshadow the original
• RTO structures that give a single founding shareholder group a super‑majority equity position may be efficient for going public quickly but can embed control and conflict‑of‑interest risks that surface later; investors should examine post‑transaction governance and minority protections before partic
• Marketing materials that emphasize macro trends (like Bitcoin adoption) and broad incubator narratives but provide limited per‑asset KPIs make it difficult for investors to underwrite sustainable value and can mask uneven performance across business lines.
• Founders and boards of early‑stage public crypto companies need robust internal controls, independent oversight, and transparent communication with regulators and exchanges; without them, strategic disputes easily escalate into regulatory and legal crises that can destroy shareholder value.
• Small, early private placements into newly listed crypto issuers can involve significant ownership transfers to strategic investors, which may be necessary for funding but can later limit flexibility for founders and other shareholders if interests diverge.
• The BitRush/MezzaCap experience illustrates that being among the first publicly listed in a hot new sector (like cryptocurrency) can be a double‑edged sword: the visibility and access to capital come with expectations of regulatory compliance and governance maturity comparable to much larger, more e

The Streetwear Corporation / BitRush Corp. and MezzaCap pitch deck: common questions

What was The Streetwear Corporation in the context of this deck?

The Streetwear Corporation was a publicly listed Canadian company on the Canadian Securities Exchange (CSE) that had previously operated in another sector and later served as a shell for a reverse takeover by MezzaCap GmbH. Following the transaction and shift to cryptocurrency and blockchain activities, it was renamed BitRush Corp., an internet technology and crypto‑focused issuer headquartered in Toronto, Ontario.

What is MezzaCap and how does it relate to this transaction?

MezzaCap was a private investment and operating company, originally established in Austria, that concentrated on blockchain technologies and cryptocurrencies such as Bitcoin. It operated or held interests in several cryptocurrency and blockchain‑related websites and projects, focusing on digital payment methods, new financial instruments, and associated online services like advertising and gaming. In 2015, its business became the operating core of BitRush Corp. after the RTO with The Streetwear Corporation.

What reverse takeover (RTO) did this deck support?

In 2015, The Streetwear Corporation executed a reverse takeover (RTO) structure in which MezzaCap’s shareholders received a controlling stake in the public company in exchange for their MezzaCap shares. Legally, The Streetwear Corporation acquired MezzaCap, but for accounting purposes MezzaCap was treated as the acquirer, and the combined entity later changed its name to BitRush Corp. This structure allowed MezzaCap’s crypto business to become publicly listed on the Canadian Securities Exchange without a traditional IPO.

What capital raise was this deck used for?

The deck supported a private placement offering tied to the RTO, marketed primarily to investors in Canada and internationally. According to later founder commentary, a small private placement of approximately USD 500,000 was ultimately completed post‑listing, with investors from Austria, Singapore, and Germany in exchange for a significant minority equity stake and support from a strategic investor. The deck’s purpose was to secure such capital to expand MezzaCap’s cryptocurrency payment, advertising, and venture‑building activities under the public BitRush vehicle.

What happened to BitRush Corp. after this fundraising and RTO?

After the 2015 RTO and rebranding to BitRush Corp., the company operated as a publicly traded crypto and FinTech issuer on the Canadian Securities Exchange and in Frankfurt but became embroiled in governance disputes, regulatory scrutiny, and a cease trade order issued by the Ontario Securities Commission in late 2016. Legal proceedings and shareholder conflicts followed, and the BitRush/MezzaCap story is now often cited as an early example of both the opportunities and governance risks in public cryptocurrency companies.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• NOTICE OF ANNUAL AND SPECIAL MEETING
• BITRUSH CORP (Formerly The Streetwear Corporation)
• [PDF] Mag. Elfriede SIXT
• The Streetwear Corporation & MezzaCap
• Arend v Boehm, 2017 ONSC 3424 — SCJ | minicounsel
• BitRush Corp — Lessons to Learn for Founders and Investors in the Cryptocurrency Environment
• THE TAKEOVER BATTLE AROUND CANADIAN BITRUSH...
• BitRush Corp. Announces Update on Financial Statements

The Streetwear Corporation & MezzaCap pitch deck slides

What each slide of the The Streetwear Corporation & MezzaCap pitch deck says

Slide 2

Disclaimer This confidential presentation has been prepared by The Streetwear Corpation purely for the purpose of introducing selected potential investors to The Streetwear Corporation. It is not intended to be a comprehensive description of the project. Furthermore this presentation is neither an offer to sell nor an invitation to subscribe for the securities of the company. The information contained herein, and any opinions and conclusions expressed, are presented in good faith. They are, however, subject to modification. In particular The Streetwear Corp makes no representations as to their accuracy or reliability. The Streetwear Corporation can accept no legal liability for the conseque…

Slide 3

Part | Part II Introducing Presenting the Market MezzaCorp Part Ill Transaction & Offer to Investors

Slide 4

Introducing The Market CryptoBusiness Software will eat the world Marc Andreessen

Slide 5

Transformation to Digital Economy [IM] CryptoCurrencies — Replacing FIAT money Physical Digital Economy Economy Real money & Real money,8 50 billion | FIAT Money Crvptogfency | 4 billion Number of Internet of Things | Number of connected 0 a CryptoBusiness | connected devices people Internet & Web Computers & PC's 1,000 5,000 1984 2015 2020 Sources: Gartner, Forecast: The Internet of Things, Worldwide, 2013, European Comsission, Digital Economy, Facts & Figures, 2014

Slide 6

What we are talking about? » Cryptography [techniques for secure communication in the presence of third parties. » Cryptocurrency |digital money using cryptography to secure transactions. » CryptoBusiness |a business based on cryptocurrency and cryptography. » Bitcoin |the leading cryptocurrency with a marketshare > 90%. » Bitcoin Mining [Mining is a record-keeping service. Miners keep the block chain consistent, by verifying newly broadcast transactions into so called blocks. For doing that work they are rewarded with new (mined) Bitcoins. > Bitcoin Wallet [the Bitcoin software (open source) installed on computers, tablets and smartphones. » Blockchain |a public ledger that records bitcoin…

Slide text above is read directly from the The Streetwear Corporation & MezzaCap deck PDF embedded on this page.

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