Wingly Pitch Deck (2015): 18-Slide Series A Deck

See all 18 slides of the Wingly pitch deck — a 2015 Series A deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Wingly’s pitch deck is a masterclass in addressing regulatory and safety hurdles head-on in a high-risk industry. By securing EASA certification and Allianz re-insurance, the company transformed a niche hobbyist activity into a scalable marketplace. The deck highlights a community of 300,000 members and a monthly GMV of 450,000€, proving significant early traction. While the deck leans heavily on the 'Uber for X' analogy, it justifies this by showing a clear three-phase roadmap that transitions from leisure cost-sharing to a full commercial transportation model. The team slide is particularly…

Key takeaways

Executive Summary: The BlaBlaCar of the Skies

Wingly’s Series A pitch deck, produced in 2015, represents a pivotal moment for the flight-sharing economy. By 2015, the 'sharing economy' was a well-understood venture capital theme, but aviation remained a fortress of regulation and high entry barriers. Wingly’s deck succeeds by not just promising a marketplace, but by proving they have the regulatory 'keys' to the castle. With a €3m ask to scale across Europe, the deck balances the romanticism of flight with the cold reality of insurance, certification, and unit economics.

Slides 1-3: The Problem and The Context

Slide 1: Title The deck opens with a clear value proposition: "The Flight Sharing Platform: Making private aviation accessible to everybody." The background image of a cockpit immediately establishes the industry context.

Slide 2: The Problem Wingly identifies three specific pain points in the private aviation sector, which they claim is "stuck in the 90's." First, it fails to leverage the internet for growth. Second, it suffers from a perception of being reserved for the wealthy elite. Third, the booking process is difficult because it relies on traditional brokers. This slide sets up the 'democratization' narrative that is central to their mission.

Slide 3: Market Context To validate the timing, Wingly points to two trends: the success of community-based startups (Uber, Lyft, Airbnb, BlaBlaCar) and breakthroughs in air mobility (Lilium, Airbus, Pipistrel). This slide is designed to make the investor feel that a 'sharing economy' for planes is the logical next step in a proven technological progression.

Slides 4-6: The Solution and Product Pillars

Slide 4: The Intersection Using a Venn diagram, Wingly positions itself at the overlap of 'Aviation' and 'Internet.' They claim to bring mass-market pricing and smart matching to an industry characterized by new propulsion and electric aviation. This slide attempts to bridge the gap between a software marketplace and a hardware-heavy industry.

Slide 5: The Central Player This slide illustrates the marketplace mechanics. Wingly acts as the hub connecting private pilots, air operators (empty legs), and general aviation offerings to the end passenger. It also mentions 'External sales,' suggesting a B2B or API-driven distribution strategy.

Slide 6: The Three Pillars The product strategy is distilled into three points: the largest flight offering, an integrated UX, and a focus on transparency, trust, and safety. These pillars serve as the outline for the next three detailed slides.

Slides 7-9: Deep Dive into Operations

Slide 7: Pillar 1 - Flight Offering Wingly provides hard numbers here: a community of 17,000 pilots, operations in 3 countries, and coverage of 500+ cities. The use of lifestyle photography helps humanize the service, moving it away from the 'wealthy elite' perception mentioned earlier.

Slide 8: Pillar 2 - Integrated UX This slide walks through the user journey: browsing, payment, confirmation, messaging, and ratings. It is a standard marketplace flow, but necessary to show that the complexity of aviation has been simplified into a modern mobile experience.

Slide 9: Pillar 3 - Trust and Safety This is arguably the most important slide in the deck. Wingly lists four critical safety components: transparent pilot profiles, regular document checks, EASA certification (approved by national regulators in Europe, UK, and Switzerland), and re-insurance by Allianz. For a Series A investor, this slide mitigates the single largest risk factor: a catastrophic accident leading to legal dissolution.

Slides 10-12: The Team and Market Opportunity

Slide 10: The Team The founders (Bertrand Joab-Cornu, Emeric de Waziers, Lars Klein) are presented alongside a heavy-hitting advisory board. The inclusion of Philipp Rösler (Former Vice-Chancellor of Germany) is a strategic masterstroke, signaling to investors that the company has the political capital to navigate European aviation laws.

Slide 11: Market Size Wingly uses a nested circle diagram to show the Total Addressable Market (TAM) of $1.8T for transportation, a $35B Serviceable Addressable Market (SAM) for private aviation, and a $2.5B Serviceable Obtainable Market (SOM) for leisure aviation. While the $1.8T figure is broad, the $2.5B leisure figure provides a realistic starting point.

Slide 12: The Roadmap The company outlines a clear evolution. They start with a 'Leisure Marketplace' (2016-2020), move to a 'Commercial Model' (2020-2022) that functions like a taxi ride, and eventually integrate EVTOL and drones (2023-20XX). This shows that while they are starting with hobbyists, they have ambitions to become a core part of the transportation infrastructure.

Slides 13-15: Traction and Business Model

Slide 13: Market Leadership A simple transition slide claiming they have become the market leader in the private pilot segment over the last 4 years.

Slide 14: Key Metrics The deck provides impressive traction data: 300,000+ members, a monthly GMV of 450,000€, and a team of 22 people. The Net Promoter Scores (89 for passengers, 75 for pilots) are exceptionally high, suggesting strong product-market fit and community loyalty.

Slide 15: Business Model Wingly clarifies its revenue stream. On a 130€ booking, Wingly takes a 25€ commission. The slide breaks this down into a 10€ flat fee plus a 15% variable fee. This transparency regarding the 'take rate' is essential for investors to model future earnings based on GMV growth.

Slides 16-18: The Ask and Conclusion

Slide 16: Phase Two A transition slide signaling the shift toward commercial operators.

Slide 17: The Ask Wingly seeks a €3m round. The use of proceeds is clearly defined: product and engineering investment, scaling acquisition in existing and new markets, and launching the transportation model. This is a standard and appropriate allocation for a Series A round.

Slide 18: Contact The final slide provides contact information and a Paris address, closing with a high-quality image of a passenger in a helicopter, reinforcing the aspirational nature of the brand.

What Works in This Deck

Regulatory De-risking: By highlighting EASA certification and Allianz insurance on Slide 9, Wingly addresses the 'elephant in the room' immediately. Most aviation startups fail at the regulatory hurdle; Wingly proves they have already cleared it.

Political Credibility: The inclusion of a former Vice-Chancellor on the team slide (Slide 10) is not just for show. In a highly regulated European market, having someone who understands the corridors of power is a significant competitive advantage.

Clear Unit Economics: Slide 15 leaves no ambiguity about how the company makes money. The breakdown of the 25€ commission on a 130€ flight allows investors to quickly calculate the lifetime value (LTV) of a customer if they know the flight frequency.

What Is Missing

Unit Economics Detail: While the commission is clear, the deck lacks data on Customer Acquisition Cost (CAC) and churn. For a marketplace, knowing how much it costs to acquire a pilot versus a passenger is vital information that is omitted here.

Competitive Landscape: The deck does not mention other players in the flight-sharing space. Even if Wingly is the market leader, acknowledging competitors and explaining their 'moat' (beyond just regulatory approval) would have strengthened the pitch.

Historical Financials: While monthly GMV is provided, there is no chart showing the growth trajectory over the previous 4 years. Investors generally prefer to see the 'hockey stick' curve rather than a single data point.

What a Founder Should Copy

The Phased Roadmap: Slide 12 is an excellent example of how to pitch a 'small' starting market (leisure flights) while maintaining a 'huge' vision (EVTOL and drones). It tells investors: "We are starting here to be safe and legal, but we are going there to be a unicorn."

The 'Three Pillars' Framework: Using Slide 6 to set the agenda for the next three slides is a great way to maintain narrative flow. It helps the audience categorize information as they receive it, making the deck much more memorable.

High-Quality Visuals: Wingly uses professional, aspirational photography that matches the 'private aviation' brand. The images aren't just decorative; they reinforce the idea that this is a premium experience made accessible, which is the core of their value proposition.

Frequently asked questions

How does Wingly handle the legal risks of flight sharing?
Wingly addresses this directly on Slide 9, noting that they are certified by the EASA (European Union Aviation Safety Agency) and approved by national regulators in Europe, the UK, and Switzerland. Furthermore, they mitigate financial and safety risks by ensuring all flights are re-insured by Allianz, a major global insurance provider.
What is Wingly's current revenue model?
According to Slide 15, Wingly operates on a commission-based model. Using a 130€ passenger booking as an example, the pilot receives 100€, and Wingly takes a 25€ commission (10€ flat + 15%). The slide also notes a 5€ VAT charge on that commission, illustrating a clear understanding of European tax compliance.
What is the long-term vision for the company beyond leisure flights?
Slide 12 outlines a three-phase roadmap. Phase 1 (2016-2020) focused on the leisure marketplace and cost-sharing. Phase 2 (2020-2022) aims to launch a commercial service acting as a middleman for all aviation operators. Phase 3 (2023-20XX) plans to integrate new technologies like EVTOL and drones.
Who are the key people behind Wingly?
The leadership team consists of Bertrand Joab-Cornu (COO), Emeric de Waziers (CEO), and Lars Klein (CTO). The deck also highlights a powerful support network on Slide 10, including Felix Haas (Serial Entrepreneur) and Thibaud Elzière (Founder of Fotolia), alongside political heavyweight Philipp Rösler.
What are the primary metrics used to demonstrate traction?
Wingly uses several key performance indicators on Slide 14: a community of over 300,000 members, presence in 3 countries, a monthly GMV of 450,000€, and a team of 22 people. They also cite high Net Promoter Scores (NPS) of 89 for passengers and 75 for pilots.
Cover slide of the Wingly pitch deck — Series-A 2015
Wingly pitch deck, slide 1 (2015)

Wingly pitch deck: the facts

Company
Wingly
Year
2015
Stage
Series-A
Slides
18

Wingly pitch deck PDF

The full Wingly deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Wingly pitch deck was used for

This is Wingly’s 18‑slide fundraising deck used around 2015, when the company was a newly founded European flight‑sharing marketplace seeking a **Series A–type growth round** reportedly targeting about $5.8M. The deck positions Wingly as a central platform for private aviation, combining internet marketplace mechanics and aviation assets to create a new ‘transport revolution’ in cost‑shared flights. It emphasizes three product pillars—integrated UX, transparency/safety, and a multi‑segment supply strategy—anchored by EASA regulatory compliance and Allianz re‑insurance. The deck predates later disclosed seed and growth rounds in 2018 and 2020, so several regulatory and partnership claims in the slides are early positioning that is later validated by subsequent certifications and deals.

Business model: Online **flight-sharing marketplace** that connects private pilots flying non-commercial light aircraft with passengers to share direct flight costs under EASA cost-sharing rules.

Lead investor
Howzat Partners (Howzat Asset Managers SARL).
Investors
Howzat Partners (Howzat Asset Managers SARL), Philipp Rösler (former German Vice‑Chancellor, private pilot), Stéphane Mayer (former CEO of Daher Socata & ATR; later CEO of Nexter), Additional business angels (not all individually named in primary sources).
Founded
2015
Founders
Emeric de Waziers, Bertrand Joab‑Cornu, Lars Klein
Headquarters
Paris, France (European flight‑sharing startup with Paris-based operations).
Industry
Aviation / Online marketplaces / Travel technology

Round: Seed (2018 round, first publicly reported institutional financing). The 2015 deck is a prior, more ambitious raise at a Series A label that does not match later disclosed round naming.

Year: 2018 (for the verified €2M seed round led by Howzat Partners). The deck itself dates from 2015, shortly after Wingly’s founding.

Raising: The 2015 deck itself is associated with a targeted raise of about **$5.8M** (Series A‑type growth round), but there is no clear public record that this exact round closed as described; later verified funding events are the 2018 seed, ~2020 Innovacom‑led round, and 2024 capital increase.

Raised: €2M (seed round; one press release summarizes total raised from Howzat Partners and private investors as €2.5M, but German VC coverage and Wikipedia consistently describe the round size as €2M).

Total funding: Public sources indicate total funding of approximately €9.6M (about $10M) across multiple rounds, including a €2M seed round in 2018, a €3M round around 2020, and a €3.5M capital increase in 2024, plus other disclosed investments.

Use of funds as presented: Public coverage of the 2018 seed round states that funds were used to accelerate growth of Wingly’s online platform, support expansion across Europe following EASA certification, and build out the team to scale the marketplace.

What happened after the Wingly deck

Since the time of the 2015 deck, Wingly has evolved from an early flight‑sharing concept into a funded European marketplace with multiple investment rounds (2018 seed, ~2020 Innovacom‑led round, and a 2024 capital increase) and a formalized EASA‑backed regulatory and insurance framework with Allianz, while pursuing broader aviation segments and aiming for profitability by 2025.

What the Wingly deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the Wingly deck

Wingly pitch deck: common questions

What does Wingly do?

Wingly is a **flight‑sharing platform** that connects private pilots flying non‑commercial light aircraft with passengers who want to share the direct costs of a flight, such as fuel and landing fees; it operates under European EASA cost‑sharing rules and is often described as the ‘Uber of the skies’.

What fundraising round is this Wingly deck associated with?

The deck you’re looking at is an 18‑slide fundraising presentation from around 2015, after Wingly’s founding, used to raise a growth round (often described as Series A) of about $5.8M to scale its flight‑sharing marketplace across Europe.

How does Wingly address safety and regulation in this deck?

The deck highlights Wingly’s regulatory and safety framework—operating under EASA cost‑sharing rules, with flights re‑insured by Allianz and aligned with national regulators in Europe, the UK, and Switzerland—and later public materials confirm EASA support via a safety charter and Allianz coverage for cost‑shared flights.

What are the core product pillars Wingly presents in this pitch deck?

The deck focuses on three main user experience pillars: a fully integrated online flow (search, booking, payment, messaging, ratings), transparent pilot profiles with regular document checks, and trust reinforced by EASA‑backed legality and Allianz re‑insurance.

Did Wingly successfully raise the round targeted in this 2015 deck, and what funding came afterwards?

Public funding disclosures show a €2M seed round in 2018 led by Howzat Partners with angels such as Philipp Rösler and Stéphane Mayer, a later ~€3M round led by Innovacom around 2020, and a €3.5M capital increase from historic investors in 2024; the 2015 deck appears earlier than these, positioning a larger growth raise that is not clearly reported as a closed round in the press.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

Wingly pitch deck slides

Wingly pitch deck slide 1 of 18
Wingly pitch deck — slide 1 of 18
Wingly pitch deck slide 2 of 18
Wingly pitch deck — slide 2 of 18
Wingly pitch deck slide 3 of 18
Wingly pitch deck — slide 3 of 18
Wingly pitch deck slide 4 of 18
Wingly pitch deck — slide 4 of 18
Wingly pitch deck slide 5 of 18
Wingly pitch deck — slide 5 of 18
Wingly pitch deck slide 6 of 18
Wingly pitch deck — slide 6 of 18

What each slide of the Wingly pitch deck says

Slide 1

<7 5 ° + wingly THE FLIGHT SHARING PLATFORM MAKING PRIVATE AVIATION ACCESSIBLE TO EVERYBODY

Slide 2

The private aviation sector is still 'stuck.in.the 90's... Why? o [2] © a AS \ It is not leveraging It is misperceived It is difficult to book the internet to grow as reserved to only flights as it goes ¥

Slide 3

...in a world where technologies evolve very stopped improving ack 2

Slide 4

We are combining the best of both worlds to be the.next revolution.in.transport. Internet Mass market Pricing algonthm Low prices Smart matching Process automation Aviation Good experience Fast New propulsion Camfortable Electric aviation Drones

Slide 5

By creating a central player in private aviation to.connect.all.aviation.suppliets with passengers Private Pilots ® (O Al e Passengers Empty legs All that aviation has to offer External sales

Slide 6

With a product based.on.3.pillacs Largest flight The easiest fully Transparency, offering integrated UX trust and safety &&

Slide 8

@ The easiest fully integrated UX People want a process where they can do it all in one place and receive immediate answers and confirmations, 5 2 @ = X L Flight Online Flight Integrated User browsing payment confirmation messenger rating system

Slide 9

© Transparency, trust & safety People want 10 receive all information transparently and have a high safety standard All information displayed on the flight page and pilot profile & All pilots documents are checked on a regular basis to stay in the community and they are vetted Y Certified by the EASA All flights re-insured and approved by all by Allianz national regulators in Europe, UK & Switzerland Allianz @

Slide 10

And the right team to build this product Philipp Rosler Former Vice-Chancellor Felix Haas founder of B Thibaud Elzidre Fe F of Fotola, \ NG Bertrand Emeric Lars Joab-Comu de Waziers Klein Stéphane Mayer CED of Nextar coo CEO CcTO ........

Slide text above is read directly from the Wingly deck PDF embedded on this page.

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