Immo Pitch Deck (2022): 27-Slide Series B Deck

Immo’s 2022 Series B deck is a masterclass in positioning a capital-intensive real estate business as a high-growth technology platform. By focusing on the fragmentation of the European residential market—valued at over €1.8 trillion annually—Immo argues that institutional capital is currently locked out of the single-unit residential sector due to operational complexity. The deck highlights their proprietary 'risk-return model' and 'Insta Immo' inspection app to demonstrate how they have digitized the sourcing, renovation, and management of properties. With $75M raised, the narrative success…

Key takeaways

• The European residential transaction market is valued at over €1.8 trillion annually, with 7 million transactions occurring each year (Slide 7).
• 69% of home sales fall through due to buyer-related reasons, creating a massive opportunity for a reliable 'iBuyer' solution (Slide 7).
• Immo positions itself as a bridge in the value chain: buying at scale, transforming assets, and renting to residents (Slide 11).
• The company uses a proprietary risk-return model that analyzes tens of thousands of municipalities and millions of data points to identify undervalued markets (Slide 21).
• The 'Insta Immo' inspection app collects over 300 data points per property to remove human bias from the assessment process (Slide 23).
• The deck leverages 'social proof by proxy' by showing billions of dollars in US-based Single Family Rental (SFR) traction from firms like Blackstone and Invesco (Slide 17).
• Immo claims to have created a 'highly profitable business model' and successfully raised multiple levels of capital since their Series A (Slide 19).
• The team slide features 24 individuals, highlighting deep expertise in capital markets, data science, and asset management (Slide 3).

Frequently asked questions

What is Immo's core business model?

Immo operates an end-to-end residential platform. They use technology to buy single-unit residential properties directly from sellers at scale, renovate them into 'beautiful, sustainable homes,' and then manage them as rentals. This provides institutional investors with a predictable yield and exposure to a previously inaccessible asset class.

How does Immo use technology to gain a competitive advantage?

The deck highlights two main tech pillars: a risk-adjusted return model for market identification and the 'Insta Immo' inspection app. The former analyzes millions of data points to find undervalued areas, while the latter standardizes property assessments with over 300 data points, reducing human bias and automating the renovation cost estimation.

What market problem is Immo solving for sellers?

According to slide 7, selling a home is currently 'uncertain and extremely expensive.' They cite that 69% of sales fall through due to buyer issues and that sellers are often hit with 6-7% broker commissions. Immo acts as a professional buyer, providing speed and certainty to the consumer seller.

Who are the target end-investors for Immo's portfolios?

Immo targets institutional 'social contract' investors, such as pension funds, annuity providers, life insurers, and endowments. These entities seek long-term, diversified, and stable yields that residential real estate provides but lack the operational infrastructure to manage thousands of individual units themselves.

What is missing from this pitch deck?

The provided slides omit specific financial performance metrics, such as current AUM (Assets Under Management), exact unit economics (buy-to-rent margins), or detailed revenue growth charts. While it mentions being 'highly profitable' on slide 19, it does not provide the data to back up that claim in the visible slides.

Immo pitch deck: the facts

Company

Immo

Year

2022

Stage

Series B

Slides

27

Sector

PropTech

Deck type

Investment Pitch

Outcome

Raised $75M

Headquarters

London, UK (Operating in Germany and Spain)

Immo pitch deck PDF

The full Immo deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the IMMO pitch deck was used for

This deck is IMMO’s 27‑slide Series B fundraising presentation from 2022 for its European PropTech business. The company positions itself as a tech‑driven residential investment platform that buys consumer residential properties at scale, renovates them into sustainable rental homes, and opens them as an investable asset class for institutional investors, matching the OCR description on slides about iBuying, upcycling, and institutional ownership. The deck was used in support of IMMO’s landmark $75 million Series B equity funding round in April 2022, led by Oak HC/FT, which was announced as Europe’s largest ever PropTech Series B and intended to finance expansion across Europe and execution on $2.5 billion of institutional capital demand for around 10,000 homes.

Business model: Tech-driven residential investment platform that uses data and proprietary technology to buy single-family homes at scale from consumers, refurbish them into higher-quality, energy-efficient rental properties, and manage them as a professionalized rental product for institutional capital.

Round

Series B

Year

2022

Raised

$75 million Series B equity funding

Lead investor

Oak HC/FT

Investors

Oak HC/FT, Moore Specialty Credit (also referenced as Moore Capital in some coverage), FinTech Collective, Talis Capital

Founded

2017

Founders

Hans-Christian "Gigi" Zappel, Samantha Kempe, Avinay Nigam

Headquarters

London, United Kingdom

Industry

PropTech / Residential real estate investment and single-family rental housing

Raising: Series B growth capital to scale IMMO’s European residential investment platform and deploy institutional capital commitments into single‑family rental homes.

Total funding: IMMO has raised at least $75 million in equity funding, including its $75 million Series B round in April 2022, on top of prior rounds such as an €11 million Series A.

Use of funds as presented: Accelerate geographic expansion across Europe; purchase and retrofit around 10,000 single‑family homes into sustainable rental units; execute on more than $2.5 billion in capital commitments from institutional investors to become one of Europe’s largest residential investment platforms.

What happened after the IMMO deck

After presenting this Series B deck, IMMO successfully closed a landmark $75 million Series B equity funding round in April 2022, led by Oak HC/FT with participation from Moore Specialty Credit and existing investors FinTech Collective and Talis Capital, accompanied by over $2.5 billion in institutional capital commitments for single‑family rental housing in Europe; the company has since focused o

• April 2022: Closed a $75 million Series B equity funding round led by Oak HC/FT, alongside Moore Specialty Credit and ex
• By the time of the announcement, IMMO had secured more than $2.5 billion in capital commitments from institutional inves
• Post‑round, IMMO publicly outlined plans to acquire and retrofit over 10,000 homes across the UK, Germany, Spain and oth
• Following the Series B, IMMO continued to expand its leadership team, including appointing a Chief Technology Officer la

What the IMMO deck got right

• Cohesive value‑chain story connecting sellers, renters and institutional investors. Slide 2’s description of IMMO “reinventing the residential value chain” for home sellers, renters and investors aligns tightly with external descriptions of IMMO as a data‑driven platform that buys consumer homes, refurbishes them and offers them as institutional‑grade rental assets, giving the deck a clear, multi‑stakeholder narrative.
• Strong technology‑enabled iBuyer positioning. The deck highlights an **iBuyer‑style acquisition model** (“we iBuy consumer resi at scale directly from home sellers using proprietary technology and data”), which is reinforced by press descriptions of IMMO using technology to buy and manage single‑family homes at scale—positioning the company as a tech platform rather than a traditional landlord.
• Clear articulation of renter pain points and professionalized solution. Slide 9’s focus on “unprofessional landlords” and unbranded, archaic rental products directly addresses renter pain points, while IMMO’s communications emphasize professionalizing the landlord function and offering a trusted housing experience, giving the deck a compelling consumer‑centric problem statement in a B2B2C model.
• Powerful social proof via record‑setting round and blue‑chip investors. The Series B was publicly framed as **Europe’s largest ever PropTech Series B**, backed by well‑known growth investor Oak HC/FT and institutional capital commitments of $2.5 billion, which lends strong external validation and social proof to the ambitions presented in the deck.
• Alignment with ESG and energy‑efficiency priorities. IMMO’s emphasis on refurbishing homes into “beautiful, sustainable” assets and on lack of energy‑efficient fittings in incumbent stock fits well with ESG trends and is corroborated by funding announcements that highlight retrofit plans across 10,000 homes and energy‑efficiency improvements, which is attractive to institutional investors with ESG mandates.
• Compelling market‑size and institutional‑capital opportunity framing. By presenting single‑unit residential real estate as an institutional asset class backed by large capital mandates from pension funds and insurance companies, IMMO’s deck taps into a sizeable, underprofessionalized market opportunity described in press as a $50 trillion European residential market, giving the opportunity slide strong credibility.

What could have been stronger

• Ambitious value‑chain reinvention narrative with limited visible quantitative proof in the excerpted slides. The OCR suggests IMMO claims to “reinvent the residential value chain for home sellers, renters and investors” and to open “single unit real estate as an asset for institutional investors”, but without visible quantified traction (number of homes already acquired, occupancy rates, unit economics) on the slides provided; this makes it harder for investors to connect the ambitious narrative to proven execution at the time of the deck.
• Problem framing around landlord quality not clearly backed by comparative metrics in the excerpt. Slide 9 criticizes “unprofessional landlords” and “archaic” rental products, but based on the OCR there is little explicit evidence shown of how IMMO’s product quality, maintenance standards or energy‑efficiency metrics compare numerically to incumbents, which may weaken the strength of the problem–solution linkage for a data‑driven investor audience.
• Pan‑European ambition not obviously grounded in regulatory and operational detail in the visible content. The deck’s language around becoming “the largest residential investment platform in Europe” and professionalizing a $50 trillion market is very broad; without clear segmentation, regulatory discussion or capital‑structure detail visible in the excerpt, institutional investors may perceive execution risk in covering diverse European jurisdictions and tenant‑protection regimes.
• Limited visible discussion of capital intensity and risk structure in the OCR excerpts. IMMO’s model is asset‑heavy and capital‑intensive by design, yet the OCR snippets do not show explicit slides on balance‑sheet strategy, leverage, or risk‑sharing structures with institutional investors, which could leave sophisticated investors with unanswered questions about downside protection and scalability of an iBuyer‑plus‑operator model.

How an investor would read this deck

What draws attention

• Evidence that IMMO can source and underwrite single‑family homes at scale across multiple European markets using proprietary technology and data, as claimed in the deck and funding announcements.
• Proof that the company can consistently refurbish homes into “beautiful, sustainable” rental units and deliver a higher, more reliable service level than “unprofessional landlords”, thereby justifying its living‑as‑a‑service positioning.
• Demonstrated ability to deploy the announced **$2.5 billion in capital commitments** into roughly **10,000 homes** while maintaining attractive risk‑adjusted returns for institutional investors.
• Clarity on how IMMO’s data and technology create defensible advantages in acquisition pricing, yield optimization, and maintenance, beyond generic PropTech claims.

Risks that stand out

• Execution risk in scaling an asset‑heavy, operationally intensive model across multiple European jurisdictions while acquiring, refurbishing, and managing 10,000 homes, even with significant capital commitments.
• Regulatory and political risk around residential real estate, such as potential rent controls, stricter tenant protections, or evolving ESG retrofit requirements that could impact returns or operating flexibility.
• Technology risk if IMMO’s proprietary data and acquisition algorithms fail to consistently deliver advantaged pricing or if competitors with similar iBuyer models erode any first‑mover advantages.
• Concentration risk related to large capital mandates from a relatively small set of institutional investors; changes in those investors’ strategies or risk tolerance could affect IMMO’s growth trajectory.

Questions this deck invites

• What realized track record (number of homes purchased, refurbished, occupied; realized yields; default and vacancy rates) did IMMO have at the time of the Series B, and how did that compare to the 10,000‑home target presented in the deck?
• How exactly does IMMO’s proprietary technology and data engine source, value, and underwrite properties in different European markets, and what evidence is there that it outperforms traditional brokers or competing iBuyers on acquisition co
• What contractual and legal structures govern the $2.5 billion of institutional capital mandates (fund vehicles, SMAs, JV structures), and how are risks such as vacancy, renovation over‑spend, and regulatory change allocated between IMMO and
• How does IMMO operationally ensure the “trusted housing experience” and more professional landlord behavior advertised in slide 9—e.g., SLAs for maintenance, energy‑efficiency upgrade standards, and tenant satisfaction metrics?
• What are the key regulatory risks across the UK, Germany, Spain and other target markets (rent controls, tenant protections, ESG/retrofit requirements), and how has IMMO factored them into its underwriting and expansion plan presented in th

What founders can take from the IMMO deck

• A complex, asset‑heavy real‑estate model can be pitched successfully as a scalable **technology platform** when the narrative clearly highlights proprietary data, acquisition algorithms, and standardized refurbishment and operations, as IMMO’s deck and announcements do.
• Explicitly tying an equity raise (the $75 million Series B) to a much larger pool of institutional capital commitments ($2.5 billion) and a concrete asset target (10,000 homes) helps investors see how relatively modest corporate equity unlocks substantial AUM growth.
• Framing the problem from the **renter’s perspective**—in this case emphasizing “unprofessional landlords”, poor asset quality, and lack of energy‑efficient fittings—can make a B2B2C, capital‑markets‑oriented PropTech story more relatable and mission‑driven.
• Positioning single‑unit residential real estate as a new, professionalized asset class for institutional investors can differentiate a PropTech company from traditional brokers and landlords, especially when backed by large, named capital mandates.
• Claiming and backing up superlatives such as “largest Series B in European PropTech history” with credible investor names and press coverage can strengthen perceived momentum and social proof in a growth‑stage pitch.
• Highlighting sustainability and energy‑efficiency improvements in a housing portfolio aligns a residential investment platform with ESG priorities that many institutional investors now treat as core requirements.

IMMO pitch deck: common questions

What does IMMO do and how does its business model work?

IMMO is a tech‑driven residential investment platform that uses proprietary data and technology to buy single‑family homes at scale from individual home sellers, refurbish and upgrade them into higher‑quality, often more energy‑efficient rentals, and manage them as a professionalized, branded living‑as‑a‑service offering for residents and institutional investors.

How much did IMMO raise in its 2022 Series B and what was the money for?

In April 2022 IMMO closed a **$75 million Series B equity funding round**, described in multiple announcements as the largest Series B in European PropTech history. The capital was raised to accelerate IMMO’s geographic expansion across Europe and to execute on around **$2.5 billion in capital commitments** for acquiring and retrofitting roughly **10,000 single‑family rental homes**.

Who invested in IMMO’s 2022 Series B round?

The **Series B round was led by New York‑based growth investor Oak HC/FT**, with participation from **Moore Specialty Credit (or Moore Capital/ Moore Specialty Credit)** and existing investors **FinTech Collective and Talis Capital**. Some secondary profiles also list additional participants such as Hanaco Ventures and Vertex Ventures in the broader cap table, but the primary round announcement consistently names Oak HC/FT, Moore Specialty Credit, FinTech Collective, and Talis Capital as round participants.

What was IMMO claiming in the pitch deck about its growth and market ambition at the time?

IMMO’s Series B deck framed the raise as enabling the company to become **“the largest residential investment platform in Europe”** and to professionalize a fragmented, often informal European landlord market using data‑driven acquisition and standardized refurbishment. The raise was explicitly tied to deploying **$2.5 billion in institutional capital** into approximately **10,000 single‑family rental homes** across the UK, Germany, Spain and other European markets.

Which markets and asset types does IMMO focus on according to the deck and funding news?

IMMO’s model and 2022 funding announcements target European single‑family rental housing, with stated plans to acquire and retrofit over **10,000 homes across the UK, Germany, Spain and wider EU markets**, backed by institutional capital mandates. The deck is therefore focused on European residential real estate markets and the pain points of renters and home sellers in those geographies, such as unprofessional landlords and poor‑quality housing stock.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• IMMO Raises $75m Series B Led By Oak HC/FT
• Immo: Property Tech Startup Raises $75 Million to Scale...
• IMMO raises landmark $75 million Series B funding...
• IMMO: Funding, Team & Investors
• Clikalia clicks on $86M to expand its iBuyer marketplace...
• Proptech Immo sichert sich rekordhohe Series-B-...
• Single Family Rental
• Oivind Lorentzen on LinkedIn: Solving the residential real estate category: announcing IMMO’s $75…

Immo pitch deck slides

What each slide of the Immo pitch deck says

Slide 1

AN A — IMMO Residential Simplified IMMO - Next Generation Residential Platform

Slide 2

IMMO is Reinventing the Residential Value Chain for Home Sellers, Renters and Investors Yl AN We iBuy consumer resi at scale directly from - 3 home sellers using proprietary technology and data We upcycle our assets into beautiful, sustainable @ homes and rent them to residents that want a 21t century trusted housing experience We open single unit real estate as an asset for institutional investors, creating 3 sustainable residential ownership model

Slide 3

A highly diverse team with a passion for resi, data, growth, capital markets and customer centric products for 0 ER (a | frp Wr EN \ VeopChistn zapped Samentbakempe AvinevMgen ThemesPOWkh LaweGhrimemem Mors beck Po— Po—— to to coo bey Sete Coury Oparaions, Rasiiont Vinagemaent | Head ot Adsat Services Germany & Consumer Revenue he = wt 4 4 & [oT r— Mariyam Dahodwala Ksenia Bulova Ben Gritntn Ah Hararwals Abhishok Satapathy Angel Araujo Max Rodman Group & Portfolio Capital Sustanabiity & Enginenring Product Growin Country Operations, Head of Acquisitions Finance Compliance Spain or a + - 4 » 2 ‘Konstantin Andrejev fan Platt Danvels Sevelius. Julian Derber Bjorn Donner Juba Bechert Tyson Teub…

Slide 4

Bringing Together Talent from the World's ANN Leading Companies IMMO Diverse Team with Divers Gola & nanel un 43% women 16 different nationalities Davidsonempner— 2IMAZON BlackRock pwc alll Sots speaking ee? 11 different languages Go gle [ixen) Uber Booking.com S) SAEW + A, Our Investors & Advisors Cs ‘r) V FP talisCapital rinTECH COLLECTIVE SU PLUS Andrew Baum Todd Rupert Tom Stafford Long Pon Elan Salt, Forme Present CEO ph poe ir disc ch fl shod oSTams 4 Real Estate Oxford Said Business School

Slide 6

Institutional Investors Face a Yield Dilemma A Residential assets are the perfect alternative to bonds, but investable © $18 trillion ss 8 of capital is invested in negative yield * Residential > AAA bonds | resilient, stable and inflation protected * Only 0.1% of €175 trillion Investor focus on <2% 98% of transactions global residential assets are being of transactions are ignored invested in annually MFH blocks with >25m Eur SUR/SFR transactions in the transaction size consumer market

Slide 9

Unprofessional Landlords Offer an AN\ IMMO Unprofessional Rental Product Renters today are faced with: Largest monthly expense paid for an unrelable, unbranded and archaic product Limited choice & poor-quality assets Lack of energy efficient fittings Landlords often reluctant to do basic. repairs and maintenance Broker-controlled, indirect relationship with landlord

Slide text above is read directly from the Immo deck PDF embedded on this page.

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