Raydiant Pitch Deck (2021): 14-Slide Series A Deck

Raydiant’s 14-slide Series A deck is a masterclass in repositioning a commodity hardware/software play—digital signage—into a high-growth platform category: the 'Operating System for Real-World Experiences.' The deck effectively uses a 'Problem vs. Solution' framework, contrasting a legacy $6B McDonald’s build-out with Raydiant’s 18-day deployment timeline. Financially, the deck leans heavily on Net Dollar Retention (NDR) benchmarks, showing a 107% NDR for customers with 3+ screens, outperforming IPO-stage SaaS giants like HubSpot and Shopify. While the deck lacks a specific 'Ask' slide or de…

Key takeaways

• Raydiant positions itself as the 'OS for Real-World Experiences' rather than just a signage provider (Slide 1).
• The B2B market is identified as a $1.2T opportunity with over 250M screens sold annually, contrasted against the well-served B2C market (Slide 3).
• Deployment speed is a core competitive advantage, claiming an 18-day build-out time compared to 450 days for legacy custom solutions (Slide 5).
• The company demonstrates market-leading Net Dollar Retention of 107% for its core customer segment (3+ screens), benchmarking against companies like Square and Shopify (Slide 11).
• The product roadmap follows a three-stage evolution: 'Own the Screen' ($32B), 'Own the Store' ($410B), and 'Own the Chain' ($1.2T) (Slide 7).
• Raydiant uses a cloud-first, dedicated hardware (x86) approach to achieve a 5-minute onboarding time (Slide 12).
• The leadership team features deep domain expertise from Revel Systems, Philo, and Verizon, alongside celebrity advisor Mark Wahlberg (Slide 13).
• The deck omits a formal 'Ask' slide, financial projections, or a specific breakdown of how the $13M Series A capital would be deployed.

Frequently asked questions

What is Raydiant's core value proposition?

Raydiant positions itself as a plug-and-play 'Experience Platform' that transforms any TV into an interactive business tool. Unlike legacy digital signage that is often unreliable and complex to manage, Raydiant offers an integrated hardware/software bundle with an app marketplace, automated content, and remote management capabilities. Their goal is to bridge the gap between online marketing and offline in-location experiences to drive measurable revenue increases for brick-and-mortar businesses.

How does Raydiant compare its performance to other SaaS companies?

On slide 11, Raydiant uses 1-year Net Dollar Retention (NDR) benchmarking to prove its enterprise value. It shows that for customers with 3 or more screens, Raydiant achieves 107% NDR. This is presented as superior to the IPO-stage metrics of HubSpot (93%), Xero (87%), and SurveyMonkey (80%), and nearly on par with Square's 110% at the time of its IPO.

What is the 'McDonald’s' comparison used for in the deck?

Raydiant uses McDonald’s as a proxy for the 'Legacy' problem. Slide 5 states that a fractured, complicated solution for a large chain can cost over $6B and take 450 days to build out. Raydiant contrasts this with their own platform, which they claim offers a lower cost (noted as '$$$' vs '$$$$$') and a significantly faster build-out time of just 18 days.

Who are the key people behind Raydiant according to the deck?

The leadership team includes CEO Bobby Marhamat (formerly of Revel and Verizon), CPO Tuan Ho (Co-founder of Philo), and VPs with experience at MindTickle, Amazon, and Oracle. Notably, the deck lists Jack Abraham (Founder of Atomic) and actor/entrepreneur Mark Wahlberg as advisors, the latter of whom is a co-owner of Wahlburgers, a Raydiant customer.

What market segments does Raydiant target?

The deck identifies six primary verticals on slide 9: Retail/Restaurant/QSR (e.g., Wahlburgers, Pizza Ranch), Banking & Corporate (e.g., Bank of America, Red Bull), Health & Wellness (e.g., Planet Fitness), Hospitality & Entertainment (e.g., Treasure Island), Digital Out of Home (DOOH) Advertising, and Education (e.g., Harvard, Princeton).

Raydiant pitch deck: the facts

Company

Raydiant

Year

2021

Stage

Series A

Slides

14

Sector

Software

Raydiant pitch deck PDF

The full Raydiant deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Raydiant pitch deck was used for

This deck is Raydiant’s 14‑slide **Series A fundraising presentation from 2021**, used to raise a $13M equity round. Raydiant positions itself as a digital signage and experience platform that acts as an “Operating System for Real‑World Experiences,” empowering brands to drive sales and engagement across physical locations. The funds from this Series A were earmarked to invest in product development, expand the go‑to‑market team, and build new services that bridge online and offline customer experiences. The deck emphasizes Raydiant’s ambition to digitize physical storefronts and capture a large in‑location experience market, reportedly framed as a $1.2T opportunity in the deck.

Business model: Raydiant provides a cloud-based digital signage and in-location experience platform for brick-and-mortar businesses, positioned as an “operating system for real-world experiences.”

Round

Series A

Year

2021

Raised

$13M Series A

Lead investor

8VC and Atomic (co‑led the Series A round)

Investors

8VC, Atomic, BN Capital by Lerer Hippeau, Delta Zulu, Gaingels, Mark Wahlberg, Additional investors listed in some databases such as 10X Capital and others, though core co‑lead and notable participan

Headquarters

San Francisco, California, United States

Industry

Software / Digital signage and in-location experience management

Total funding: Approximately $20M total funding at the time of the $13M Series A in January 2021

Use of funds as presented: Invest in product development, expand Raydiant’s go‑to‑market team, and launch new services to bridge offline and online experiences and increase productivity for brick‑and‑mortar enterprises.

What happened after the Raydiant deck

Following the 2021 Series A deck, Raydiant successfully closed a $13M Series A co‑led by 8VC and Atomic, expanded its customer base to thousands of locations with rapid revenue growth reported for 2020, and went on to raise a $30M Series B in 2022, reinforcing the initial pitch that in‑location experience management is a scalable, venture‑backable opportunity.

• Closed a **$13M Series A** financing in January 2021 co‑led by 8VC and Atomic, bringing total funding to approximately $
• By the time of the Series A announcement, Raydiant reported **more than 2,500 customers** and that it had **more than tr
• Subsequently raised a **$30M Series B** funding round announced in March 2022, again led by 8VC and Atomic Ventures with

What the Raydiant deck got right

• Strategic rebranding from signage to experience OS. The deck successfully **repositions digital signage** from a commodity hardware/software product into a broader **“Operating System for Real‑World Experiences”** platform, which external analyses highlight as a key reason the story felt venture‑scale. This framing taps into investor interest in software platforms rather than point solutions.
• Compelling, revenue‑linked customer value proposition. Raydiant’s mission slide and customer quotes emphasize a clear value proposition: **empowering brands to increase sales and engagement by uniting online and offline experiences**.[query] This is reinforced by testimonials from customers like Wahlburgers and First Bank, who explicitly link Raydiant to higher revenue, repeat visits, operational flexibility, and expanded use cases (digital signage, kiosks, tellerless banking).
• Layered market opportunity narrative with large TAM. The deck’s market slide (“Own the Screen, Own the Store, Own the Chain”) articulates a **multi‑stage expansion path** across screens, stores, and chains, tied to **$32B, $410B, and $1.2T** opportunity figures.[query] This provides investors with a clear sense of both the initial wedge and the long‑term ceiling, which external commentary praises as strong market storytelling.
• Clear articulation of pain points with legacy solutions. The problem slide highlights common issues with existing solutions—unreliable systems, lack of app ecosystems, complexity, and difficulty engaging customers—setting up Raydiant’s promise of a **plug‑and‑play platform** that unifies hardware, software, and content.[query] This contrast between legacy complexity and Raydiant’s simplicity strengthens the need for a new platform.
• Strong social proof via named customer testimonials. The presence of recognizable brands (e.g., **Wahlburgers, First Bank**) and their detailed testimonials in the deck adds **social proof**, showing that Raydiant’s platform is deployed in multiple verticals (restaurants, banking, casinos) and is flexible enough to power diverse in‑location experiences.[query]
• Demonstrated fundraising effectiveness with leading VCs. External outcomes—closing the $13M Series A and later a $30M Series B—provide retrospective evidence that the **Series A deck’s narrative resonated with top‑tier investors** like 8VC and Atomic, validating the deck’s overall positioning and structure.

What could have been stronger

• Ask and use of funds not clearly shown in the deck. The deck’s own text (as noted in teardown commentary) reportedly does **not explicitly state the ask amount or detailed use of funds**, leaving those crucial details to be covered verbally. This omission can increase uncertainty for investors reviewing the deck standalone and forces them to rely on the meeting rather than the document for clarity on round size and allocation.
• Problem framing lacks quantification and clarity. The problem slide lists high‑level pain points (unreliable systems, no app ecosystem, complexity, lack of customer engagement), but it appears **visually cluttered and light on specific, quantified customer pain**—such as data on failure rates, costs, or time lost—potentially weakening the economic urgency of the problem narrative.[query]
• Limited in‑deck disclosure of traction and metrics. Raydiant’s deck leans heavily on **large TAM figures ($32B / $410B / $1.2T)** and qualitative testimonials but, based on available commentary, does not foreground detailed metrics like customer count, revenue, or cohort retention on the slides themselves. While the company later reported more than 2,500 customers and tripled revenue in 2020, those specific metrics were communicated outside the deck in press materials rather than clearly showcased in the slides.
• Competitive differentiation only lightly developed. Although the deck rebrands digital signage as an “Operating System for Real‑World Experiences,” it is not clear from the slide text how deeply Raydiant **differentiates itself versus incumbent signage and in‑store experience providers**, beyond claims of a plug‑and‑play app ecosystem.[query] Without more explicit competitive positioning and product architecture detail, investors may struggle to assess defensibility from the deck alone.
• Financial and unit economic details are underrepresented. Investor‑oriented sources note that Raydiant’s deck is strong on narrative but **light on explicit financials and unit economics**, leaving questions about margins, hardware subsidies, and payback periods. For a hardware‑enabled SaaS business, the absence of those details in the deck can hinder rigorous assessment of scalability and capital efficiency.

How an investor would read this deck

What draws attention

• Validation that the deck’s positioning as an “Operating System for Real‑World Experiences” successfully reframed Raydiant from a commodity signage vendor into a high‑growth platform story, which aligned with investor appetite for software‑centric plays.
• Confirmation from the Series A press release that Raydiant had already achieved significant traction by early 2021—more than tripled revenue in 2020 and over 2,500 customers—supporting the deck’s claims of enterprise‑grade adoption and retention.
• Clarity on the multi‑layered market framing (“Own the Screen, Own the Store, Own the Chain”) and how the cited $32B/$410B/$1.2T opportunity segments map to specific product lines and revenue streams.[query]
• Evidence that brand‑name customers like Wahlburgers and First Bank are not only pilots but paying, expanding accounts, substantiating testimonials about increased revenue, repeat visits, and flexibility.[query]
• Understanding of how Raydiant’s hardware‑enabled software model impacts margins, churn, and expansion revenue, particularly given later success in raising a $30M Series B.

Risks that stand out

• The heavy reliance on **large TAM figures** and qualitative testimonials in the deck, without equally prominent in‑deck disclosure of hard traction metrics and financials, raises risk that the narrative may idealize the opportunity relative to near‑term executable market.[query]
• Raydiant’s model is **hardware‑enabled software**, which can introduce capital intensity, logistics complexity, and margin pressure if hardware costs and support are not tightly managed; this risk is not fully explored in the deck slides.
• The competitive landscape in digital signage and in‑location experience platforms is crowded; without detailed competitive analysis in the deck, there is a risk of underestimating incumbents and alternatives that already serve parts of the $32B/$410B/$1.2T markets.[query]
• Later commentary about Raydiant’s trajectory, including discussions of substantial VC funding and strategic challenges, indicates execution risk in scaling from digital signage to a broad OS for real‑world experiences.
• Reliance on physical locations (retail, banking, hospitality, casinos) exposes Raydiant to macro risks such as shifts to e‑commerce, pandemic‑related disruptions, and changing consumer behavior, which the deck’s narrative only indirectly addresses through “bridging online and offline experiences.”

Questions this deck invites

• What are Raydiant’s detailed **customer metrics** at the time of the Series A (active locations, logos, average revenue per customer, churn, and cohort retention), and how do these support the enterprise‑grade retention claims mentioned in
• How exactly is the **$1.2T opportunity** constructed—what categories of spend (e.g., retail IT, in‑store marketing, CX platforms) are included, and what share is realistically addressable by Raydiant over a 5–10 year horizon?[query]
• What is the **unit economics** of Raydiant’s hardware plus SaaS offering (gross margin by product, hardware subsidy, CAC, payback period, and LTV), and how did these metrics look at the time this deck was used?
• How does Raydiant’s **product roadmap** (including kiosks, tellerless banking, casino use cases) prioritize verticals, and what has been learned about segment profitability and sales cycle length since the Series A?
• What are the **competitive dynamics** versus other digital signage, retail media, and in‑location experience platforms, and what structural advantages (e.g., integrations, app ecosystem, data network effects) enable Raydiant to sustain diff

What founders can take from the Raydiant deck

• Reframing a **commodity technology** (digital signage) as a broader **platform category** (“Operating System for Real‑World Experiences”) can materially improve investor perception of growth and defensibility, as evidenced by Raydiant’s successful $13M Series A.
• Anchoring the story in **real customer testimonials** (e.g., Wahlburgers, First Bank) that explicitly tie the product to increased revenue, repeat visits, and operational flexibility provides concrete proof points that resonate more than abstract benefits.[query]
• Presenting a **layered market narrative** (“Own the Screen, Own the Store, Own the Chain”) with associated market‑size figures helps investors understand both the current wedge and the long‑term expansion path.[query]
• A deck can still succeed even if the **ask and detailed use of funds are handled verbally**, but this places more weight on the live pitch; including those elements explicitly in the slides would make the story more self‑contained and easier to share internally among investors.
• Complementing a strong narrative with **external validation**—such as a press release detailing customer count and revenue growth—strengthens credibility and allows investors to cross‑check the deck’s claims.
• Follow‑on rounds (Raydiant’s later $30M Series B) demonstrate that a clear Series A story about digitizing physical spaces and uniting online/offline experiences can support a multi‑round capital journey if backed by execution, offering a template for other hardware‑enabled SaaS platforms.

Raydiant pitch deck: common questions

How much did Raydiant raise with this Series A deck, and who invested?

Raydiant’s 2021 pitch deck was used to raise a **$13M Series A** round announced on January 28–29, 2021. The round was co‑led by venture firms **8VC and Atomic**, with participation from BN Capital by Lerer Hippeau, Delta Zulu, Gaingels, and actor Mark Wahlberg, among others.

What does Raydiant do, according to the pitch deck?

Raydiant’s deck describes the company as a **digital signage and experience platform**, rebranded as an “Operating System for Real‑World Experiences.” The mission slide states that Raydiant empowers brands to increase sales and engagement by uniting online and offline experiences, creating more profitable customer relationships.[query] Testimonials in the deck from customers like Wahlburgers and First Bank highlight use cases such as digital signage, kiosk technology, tellerless banking, casino floor promos, and tying online marketing to in‑location marketing to increase revenues.[query]

What was the stated use of funds for Raydiant’s Series A round?

According to Raydiant’s Series A press release, the **$13M** in new capital was to be used for product development and to expand the go‑to‑market team. The company stated that new service offerings would focus on **bridging offline and online experiences and increasing productivity** for brick‑and‑mortar enterprises.

How big is the market opportunity Raydiant claims in its Series A deck?

Raydiant’s deck frames a multi‑layer opportunity to “Own the Screen, Own the Store, Own the Chain,” attaching market‑size figures of **$32B**, **$410B**, and **$1.2T** respectively.[query] External commentary on the deck notes that Raydiant repositions commodity digital signage into a platform category targeting a **$1.2T total addressable market** for real‑world experience management.

Did Raydiant’s Series A pitch deck work, and what happened afterward?

The 14‑slide deck emphasizes an enterprise‑grade platform, customer testimonials, and a very large market, and it was subsequently associated with a successfully closed **$13M Series A** round co‑led by 8VC and Atomic. Later coverage and databases show Raydiant went on to raise a **$30M Series B** in 2022, indicating that the Series A positioning and execution were credible enough to attract further institutional capital.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

• Raydiant pitch deck to raise $13m Series-A round
• Raydiant raises $13m in series A - Global Venturing
• Digital Experience Platform Raydiant Raises $13M Series A Co-Led...
• Raydiant - Web3 Crypto Company Profile, Funding, Valuation, Investors - Cointime
• Raydiant: Funding, Team & Investors | Startup Intros
• Startup Funding: Raydiant (Series A) - Investing Lists
• What Happened to Raydiant? How $50M in VC Funding... - Brix
• Raydiant - Raised $45M Funding from 16 investors - Tracxn

Raydiant pitch deck slides

What each slide of the Raydiant pitch deck says

Slide 2

Our Mission Empower brands to increase sales and engagement through powerful tools; uniting online and offline experiences to create stronger, profitable relationships with . This is the only platform that has been able to tie our online marketing to our in-location marketing and visibly increase revenues. APP MARKe, Raydiant Experience Platform

Slide 3

BUSINESS SCREENS Massive, Underserved Market B2C: HUGE MARKET, WELL SERVED B2B: MASSIVE MARKET, HELD BACK BY LEGACY SOLUTIONS & Apple TV 213M >250M SCREENS SOLD PER YEAR Amazon Fire TV 1} 35.8M 0% link oF >50% ARE (1) Soogle Chidimeces: SOLD TO BUSINESSES 36.9M Roku S1.2T Ee OPPORTUNITY 38.9M Raydiant #2 Raydiant a To vaiagud & Contidantin

Slide 4

THE PROBLEM But Businesses Face Many Challenges with Existing Solutions OHRILD UNRELIABLE NO APP NoT COMPLEX TO NO WAY TO ECOSYSTEM PLUG + PLAY BUILD OWN ENGAGE WITH SYSTEMS CUSTOMERS

Slide 5

Problem v = ss _ - Sh A fractured complicated solution that requires management of different technologies, content and over $6B to put together. ] ACE TR ges | OECOE EEEO J BEEICTN ig -=1" 4d BEER EEEE AVG. BUILD OUT TIME: 450 DAYS AVG. BUILD OUT TIME: 18 DAYS

Slide 6

The Operating System For Real-World Experiences N ; RM THE EXPERIENCE PLATFORM FOR WORK @ 8 : @ ° @ . ’y i J - SECONDSCREEN £ hn .

Slide 7

The Path To Lead The Market : @ ° - iy OWN THE SCREEN OWN THE STORE OWN THE CHAIN $32B $410B s1.2T HPPORTUNI OPPORTUNITY OPPORTUNITY

Slide 10

2 Experiences are really important to Mark. Raydiant is the only platform that has been able to create a true experience in our locations — which in turn have resulted into more revenue but also into repeat visits from our customers. Wahlburgers ) wahlburgers » 1 keep waiting for them to say 'No, you can't do this, you can't do that' with Raydiant, but the truth is...you can pretty much do anything. We started with digital signage, added kiosk technology and now our tellerless solution. First Bank » Raydiant has helped us create 50 much excitement on our casino floor by highlighting our jackpot winners, pushing out instant promos and bringing an element of instant fun whenever and wherever…

Slide text above is read directly from the Raydiant deck PDF embedded on this page.

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