Scoodle Pitch Deck (2016): 19-Slide Seed Deck

Scoodle’s 19-slide deck positions the company as a 'Twitch for educators,' focusing on building a professional identity for tutors rather than just a booking platform. The core differentiator is a 0% commission model on lessons, shifting monetization to a £10/month subscription for tutors. The deck successfully leverages social proof, highlighting an early investment from Biz Stone and a team with experience at Google and Codecademy. While the market sizing is aggressive—claiming a $5.2 trillion TAM—the traction data is specific, showing 51k users and 20% weekly revenue growth. The deck effec…

Key takeaways

• The company positions itself as a 'Twitch for educators,' emphasizing brand building over simple lead generation (Slide 1).
• Scoodle employs a 0% commission model on lessons, allowing tutors to keep 100% of their earnings to prevent platform leakage (Slide 6).
• The deck features a high-profile endorsement from Twitter co-founder Biz Stone, who compares the product to Jelly (Slide 3).
• Traction is demonstrated by a user growth chart showing an increase from 14k to 51k users over four quarters (Slide 9).
• The business model relies on a £10/month subscription for tutors, targeting £12m ARR at a scale of 100k subscribers (Slide 12).
• Revenue growth is reported at 20% weekly between November and April, with 1 in 5 new tutors starting trials (Slide 13).
• The 'Why Now' slide specifically cites the impact of Coronavirus, noting that online learning moved from luxury to necessity (Slide 7).
• The team slide highlights significant prior experience at Google, Codecademy, and Shazam, adding technical and industry credibility (Slide 14).

Frequently asked questions

How does Scoodle make money if they charge 0% commission?

Scoodle operates on a SaaS (Software as a Service) model rather than a marketplace fee model. According to Slide 11, they charge tutors a subscription fee of £10 per month (billed annually). This subscription grants tutors benefits like 10x more messages, premium search listings, zero fees on lessons, and unlimited resources. Slide 12 projects that reaching 100,000 subscribers would result in £12 million in Annual Recurring Revenue (ARR).

What is Scoodle's primary growth strategy?

As detailed on Slide 8, the company focuses on three pillars: Digital Marketing, SEO, and a Referral Scheme. They report a Student CAC (Customer Acquisition Cost) of £0.70 to £0.90 and an Educator CAC of £2.30 to £3.20. Their SEO strategy involves indexing educator names and content to drive organic discovery, while their referral scheme claims a 20% uplift, where every 10 downloads result in 2 'free' users.

Who are the key investors mentioned in the deck?

Scoodle boasts a strong roster of angel and pre-seed investors. Slide 16 lists Biz Stone (Twitter & Medium founder), Andrin Bachmann (Piton Capital), and Jan-Emmanuel De Neve (Oxford Professor). Slide 15 highlights an earlier £180k angel round supported by executives from Morgan Stanley and Miniclip, including their Chief Advertising Officer and Head of Product Design.

What specific problem is Scoodle trying to solve for tutors?

The deck argues that existing platforms treat tutors as commodities. Scoodle aims to create a 'teaching identity' (Slide 4). By providing profiles that index content and performance via SEO (Slide 6), they allow tutors to build a personal brand. Co-founder Ismail Jeilani goes as far as saying tutors will become the 'Kim Kardashians of education' (Slide 5), suggesting a shift toward the creator economy.

What are the company's immediate goals for the seed funding?

On Slide 17, Scoodle outlines milestones for their £1.2m raise. Product goals include building a learning resources platform, a video platform, and enhanced data-driven ranking. Marketing milestones include reaching 500k Monthly Active Users (MAUs), achieving £100k Monthly Recurring Revenue (MRR), and creating 10,000 'education influencers' on the platform.

Scoodle pitch deck: the facts

Company

Scoodle

Year

2016

Stage

Seed

Slides

19

Sector

EdTech / Creator Economy

Deck type

Fundraising Pitch Deck

Outcome

$2,300,000 Raised

Headquarters

United Kingdom

Scoodle pitch deck PDF

The full Scoodle deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Scoodle pitch deck was used for

This deck is Scoodle’s **2016/2017-era seed pitch deck** for its UK-based tutoring platform that turns tutors into education influencers by letting them build a public Q&A profile and personal brand. The deck presents Scoodle’s distinctive **0% commission** monetization model and a SaaS subscription for tutors, positioning the company within the creator economy for educators. It prominently features social proof around Twitter co‑founder **Biz Stone** and other angels from Miniclip, Oxford and Google, and outlines prior angel and pre‑seed rounds plus a new raise of **£1.2m with £800k already committed** at the time of the deck. Built before the 2020–2021 funding announcements, the deck focuses on raising institutional seed capital to scale a subscription-based tutoring marketplace and reach 500k MAUs and £100k MRR.

Business model: Online tutoring platform that connects students with tutors, with a focus on helping tutors build their personal brand and become influencers through Q&A content and profiles. Scoodle differentiates itself with a **0% commission** model on lessons and instead charges tutors a flat monthly subscription fee (reported as £10–£15/month in different sources).[]

Investors

Biz Stone (Twitter co‑founder and angel investor), Saad Choudri (Miniclip, early angel), Executives from Morgan Stanley and Miniclip mentioned in deck analysis (Chief Advertising Officer and Head of Product De, Jan‑Emmanuel De Neve (Oxford professor)

Founded

2017

Founders

Ismail Jeilani

Headquarters

London, United Kingdom

Industry

EdTech / Online tutoring marketplace / Creator economy for tutors

Round: Seed (as described in the deck metadata and contemporary reporting that the team was trying to close a seed round after a self‑funded period).

Year: 2016–2017 for the deck-era seed raise, during which the team was transitioning from self‑funded operations to external capital and actively seeking £300k–£500k seed funding according to a 2017 interview.

Raising: Within the deck itself, Scoodle states a **£1.2m round with £800k already committed**, positioning this as the current seed raise at the time of the 19‑slide deck.

Raised: Deck analysis reports a **£180k angel round** followed by a **£680k pre‑seed round** prior to the deck’s main raise, while later press reports frame the early angel funding as £180k in 2017 and then a separate $760k pre‑seed round in 2020.

Lead investor: Biz Stone is highlighted in the deck and press as the most prominent early backer; early coverage describes him as an angel investor in Scoodle’s initial rounds.

Total funding: Public reporting indicates a **$760k pre-seed round** in early 2020 backed by Biz Stone, Tiny VC, IFG Ventures and angels, followed by a **$2m seed round** in June 2021 led by Google/Google for Startups, IFG and DA One Investment (≈€1.6m / £1.4m). Earlier press also describes a **£180k angel round** around 2017 from investors including Saad Choudri (Miniclip) and Biz Stone.

Use of funds as presented: The deck and surrounding coverage indicate the funds were intended to scale the tutoring platform, grow user acquisition, and build out the subscription-based influencer tools for tutors, aiming for milestones of 500k MAUs and £100k MRR.

What happened after the Scoodle deck

Following the 2016/2017 seed fundraising efforts represented in this deck, Scoodle transitioned from being self‑funded to securing successive external investment rounds. It raised an early **£180k angel round** around 2017, then a **$760k pre‑seed round** in early 2020 and a **$2m seed round** in June 2021 led by Google/Google for Startups and other investors, while growing its user base to around

• By early 2020 Scoodle had closed a **$760k pre‑seed round** backed by Biz Stone, Tiny VC, IFG Ventures and angels from i
• Around the time of that pre‑seed announcement, Scoodle reported reaching roughly **100,000 users** on the platform.
• In June 2021 Scoodle raised a **$2m seed round** (≈€1.6m / £1.4m) from Google/Google for Startups, IFG and DA One Invest
• Scoodle became the **first edtech startup to join Oxford Foundry’s accelerator**, reflecting strong ties to the Universi

What the Scoodle deck got right

• Clear, differentiated monetization model. A **0% commission, subscription-based revenue model** for tutors is crisply articulated in the deck and clearly differentiates Scoodle from traditional tutoring marketplaces that charge per-lesson fees. This positions revenue as predictable SaaS ARR and aligns incentives with tutors’ long-term engagement.
• Strong social proof and funding narrative. The deck prominently features **high-profile investors and advisors**, including Biz Stone, Miniclip executives, and an Oxford professor, with explicit details of prior rounds (£180k angel, £680k pre‑seed) and the current £1.2m round with £800k committed. This strong social proof is likely compelling to new investors.
• Compelling positioning within the creator economy. Scoodle’s framing of tutors as **influencers** and the platform as a **creator-economy infrastructure for educators** is distinctive and forward‑looking, tying the product to well-understood macro trends in content creation and personal branding.
• Concrete revenue and growth targets. The deck translates its model into **specific ARR and usage milestones**, such as reaching 100,000 subscribers for £12m ARR and goals of 500k MAUs and £100k MRR, making the growth story and upside easy for investors to quantify.
• Subsequent execution validates key deck claims. External coverage reveals that many of the investors and milestones highlighted in the deck (Biz Stone’s involvement, Oxford Foundry participation, 100k users, later seed round) were subsequently achieved, retroactively validating much of the deck’s thesis and team credibility.

What could have been stronger

• Heavy use of forward-looking projections without historical revenue data. The deck leans heavily on projected metrics—such as reaching **100,000 subscribers for £12m ARR** and milestones of **500k MAUs and £100k MRR**—without providing concrete historical revenue or cohort data to show that early behavior supports these projections. This makes it harder for investors to assess execution risk beyond the vision.
• Limited clarity on cap table and founder equity post prior rounds. While the deck name‑checks high‑profile investors (Biz Stone, Miniclip executives, Oxford professor) and prior rounds (£180k angel, £680k pre‑seed), it does not clearly spell out **ownership structure or dilution** from these rounds, leaving questions about remaining founder equity and room for new investors.
• Insufficient evidence for tutor behavior and willingness to pay. Scoodle’s model depends on tutors becoming content‑producing influencers and on students using a Q&A‑driven discovery experience, but the deck (as summarized) provides limited **evidence of tutor behavior, retention, or willingness to pay subscriptions** versus competing commission-based marketplaces.
• Shallow competitive analysis against existing tutoring platforms. The deck emphasizes being part of the creator economy and compares the product to Q&A platforms, but externally there are already established tutoring players in the UK (Tutorful, Tutorhunt, MyTutor), and the deck summary does not indicate a detailed **competitive landscape or defensive moat analysis** beyond the 0% commission hook.

How an investor would read this deck

What draws attention

• Scoodle’s **0% commission** and subscription-based revenue model for tutors is a clear differentiation from traditional marketplaces and could drive strong, predictable ARR if adoption scales.
• The presence of **Biz Stone**, Miniclip executives, Oxford faculty and later Google/Google for Startups as investors provides strong social proof on team quality and market potential.
• The deck’s framing of tutors as **influencers** and Scoodle as a platform for building educational personal brands taps into the broader creator economy trend and could support a large TAM.
• Early user traction highlighted in later coverage (around **100,000 users** by the time of the 2020 pre‑seed) suggests product-market fit for the Q&A‑driven discovery approach.

Risks that stand out

• Reliance on tutors paying monthly subscriptions means revenue is sensitive to **churn among higher‑value tutors**, and if competitors undercut or offer better lead flow, Scoodle’s ARR could be volatile.
• The 0% commission model sacrifices a straightforward revenue stream; if subscription uptake stalls or tutors resist paying, the company may need to revisit monetization and risk **strategy drift** from the original thesis.
• The creator‑influencer framing for tutors may appeal to a subset of teachers but not the broader market, limiting **addressable tutor base** if many prefer simple, transactional marketplaces.
• The tutoring space is competitive, with several UK incumbents; without a clear, sustainable moat beyond branding and pricing, Scoodle could face **margin pressure and slower growth** if rivals respond.

Questions this deck invites

• What were Scoodle’s actual **paying tutor subscriber numbers**, ARPU and churn at the time of this deck, and how did those metrics evolve through the 2019–2021 funding rounds?
• How does Scoodle’s **LTV/CAC** compare to traditional tutoring marketplaces that monetize via commissions, and what marketing channels most efficiently acquire both tutors and students?
• What evidence shows that tutors see Scoodle as a long‑term **personal brand and content platform**, rather than just a lead‑generation marketplace, and how does that impact retention and upsell potential?
• How crowded is the UK and global tutoring market, and what **defensible moat** (community, data, brand, product) can Scoodle build beyond a 0% commission policy that competitors could copy?
• How did prior rounds (£180k angel, £680k pre‑seed, $760k pre‑seed, $2m seed) impact the **cap table**, and what ownership stake and governance rights are offered to new seed investors coming in off this 2016/2017 deck?

What founders can take from the Scoodle deck

• Anchoring a tutoring marketplace around **0% commission** and a clear subscription price for tutors is a powerful way to stand out, but it requires equally strong evidence on tutor willingness to pay and churn to convince investors.
• Leveraging recognizable investors like **Biz Stone** and respected industry figures directly in the deck can materially increase perceived credibility, especially at seed stage.
• Framing the company within a broader cultural trend—in this case the **creator economy for educators** and tutors-as-influencers—helps investors connect the product to a larger narrative and TAM.
• Explicitly listing previous rounds (e.g., **£180k angel, £680k pre‑seed**) and the current round target (e.g., **£1.2m with £800k committed**) makes the fundraising story tangible and can create urgency, but it must be balanced with transparency about cap table and milestones.
• Translating product mechanics (Q&A, profiles, search, subscriptions) into clear ARR and MAU targets, as Scoodle does with **100,000 subscribers → £12m ARR**, makes the revenue potential easy to grasp, though sophisticated investors will still demand underlying data and assumptions.
• Being early in a competitive market like online tutoring can be an advantage if the deck clearly articulates **differentiation** (in this case personal branding and influencer positioning) and shows how that translates into defensible market share.

Scoodle pitch deck: common questions

What does Scoodle do?

Scoodle is a London-based edtech platform that connects students with tutors and helps tutors build their personal brand by answering student questions and publishing educational content. Unlike traditional tutoring marketplaces, Scoodle emphasizes tutors as influencers and focuses on searchable Q&A content rather than just booking hourly lessons.

How does Scoodle make money and what is its pricing model?

Scoodle’s core monetization is a **subscription fee for tutors**, combined with **0% commission** on lesson bookings. Sources and deck analysis describe tutors paying around **£10–£15 per month** (billed annually in the deck) to access benefits like premium search placement, more messaging capacity, and zero fees on lessons.

What fundraise was the Scoodle pitch deck used for?

The pitch deck in question is a **19‑slide seed deck from around 2016–2017** that Scoodle used when it was transitioning from being self‑funded to raising institutional capital. The deck highlights a **£180k angel round** and a **£680k pre‑seed round**, then presents a new **£1.2m round with £800k already committed**, leveraging social proof from Biz Stone and other notable angels.

How much funding has Scoodle raised and from whom?

Scoodle has publicly disclosed a **$760k pre‑seed round** in early 2020 backed by Twitter co‑founder Biz Stone, Tiny VC, IFG Ventures and angels from Oxford and Miniclip, and a **$2m seed round** announced in June 2021 led by Google/Google for Startups, IFG and DA One Investment (≈€1.6m / £1.4m). Earlier reporting also mentions a **£180k angel round** around 2017 from Saad Choudri (Miniclip) and Biz Stone.

Who founded Scoodle?

Scoodle was founded by **Ismail Jeilani**, who previously worked at Google as an Account Strategist before launching the tutoring platform. Press coverage and profiles consistently identify Jeilani as the founder and public face of the company, including interviews on the company’s early bootstrapping phase and later funding rounds.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

• Twitter co-founder Biz Stone backs tutoring platform Scoodle
• How Tutoring App Scoodle Got Twitter Co-Founder Biz Stone to Invest
• Scoodle secures 580k pounds in pre-seed funding from Biz Stone...
• How Scoodle is turning teachers into education influencers
• The Company Making Tutors Into Influencers
• Scoodle Raises $760K to Enable Tutors to Build Influencer...
• How a student turned his part-time job as a teacher into a £1million tutoring app

Scoodle pitch deck slides

What each slide of the Scoodle pitch deck says

Slide 1

on Ld Answers [+] I SCO | 5 We're building a “twitch for educators’ QWEsroy : Pra l 0a og © ~~

Slide 3

JB) sisione © — “Everybody has something they want to learn, and something they can teach.” (Reminds me of Jelly so | invested.) Check it out: scoodle.co.uk

Slide 5

“Through Scoodle, every teacher will have a brand. Teachers will become the Kim Kardashians of education.” Cofounder at Scoodle

Slide 6

What makes us different? - 0% Commission Profiles Scoodle is the first platform to remove Every educator has a profile that booking fees. If a Educator charges £30 lists their content and per hour, they keep the full £30, This performance, |= index that data vie means almost zero leakage. SED 10 Increase thal dlscovery TeachRank Q&A EB We're building a multi-component Edutalon can Anewer questions to <r algorithm drive by machine learning soredse their hocking. Imagine Fy to help students get the right stack overflow, but being able to answers & resources quickly. hire the developers after getting an answer.

Slide text above is read directly from the Scoodle deck PDF embedded on this page.

Related fundraising guides (24)

• How to Format a Pitch Deck: The Founder's Tactical Guide
• The Pitch Deck Guide: How to Create a Deck That Actually Gets Meetings
• How to End Your Pitch: A Guide to the Final Slides, Q&A, and Closing
• The Team Slide: A Founder's Guide to Acing Your Seed Round Pitch
• The Structure of a Pitch Deck: A Founder's Slide-by-Slide Guide
• Where to Put the Business Model Slide in Your Pitch Deck
• Dwolla Pitch Deck Breakdown
• A Founder's Guide to Pitch Deck Design That Actually Closes
• The 50-Page Business Plan Is Dead: What to Build Instead
• How to Raise Capital Without a Pitch Deck
• How to Raise a Friends and Family Round: A Tactical Guide for Founders
• Sequoia Capital Pitch Deck Template Breakdown
• The Pitch Deck Summary Slide: Your First Impression With Investors
• LinkedIn 2004 Pitch Deck Breakdown: How Networks Became the Next Big Thing
• The Tactical Guide to Pitch Deck Color Psychology
• How to Define and Present Your Target Customer In a Pitch Deck
• How to Use a Pitch Deck Template the Right Way
• How to Create a Financial Slide With No Revenue
• Uber's 2008 Pitch Deck Breakdown: A Fundraising Masterclass
• How to Weave Your Strategy Into Your Pitch Deck
• MySQL 2003 Series B Pitch Deck Breakdown
• How to Deliver a Crisp Pitch and Stop Rambling
• A Founder's Guide to Testing Your Pitch Deck and Diagnosing Why Investors Pass
• The Seed Pitch Deck: A Tactical Guide to Raising Capital

This deck's categories (3)

• Edtech & Learning Pitch Deck Examples
• Seed & Pre-Seed Pitch Deck Examples
• Media, Entertainment & Creator Pitch Deck Examples

Decks from the same year (1)

• 2016 pitch deck examples

Decks from the same region (1)

• UK pitch deck examples

Decks with a similar raise (1)

• Pitch decks that raised $1M to $10M

Browse companies alphabetically (1)

• Pitch decks from companies starting with S

Decks in the same category (12)

• Elix Pitch Deck Breakdown: 17 Slides, Six Teen Ventures, And No Ask
• NinzaBiz Pitch Deck Breakdown: What a Blank Template Teaches You (and What It Leaves Out)
• AKO Smart Technologies Pitch Deck Breakdown: Real Trial Data, and a Budget That Contradicts It
• StuDocu Pitch Deck Breakdown: A $50M Series B Masterclass in Marketplace Network Effects
• Pathrise Pitch Deck Breakdown: A Masterclass in Income Share Agreement Traction
• AceUp Pitch Deck: Using Curated Supply as a Marketplace Moat
• ExtraaEdge Pitch Deck Breakdown: A 31-Slide Sales Deck About Sales Decks, With No Company In It
• Loan Zing Pitch Deck Breakdown: The Cover Logo Is Upside Down
• ActivityHero Pitch Deck Breakdown: A Marketplace Play for the $30B Kids' Activity Market
• Curious Hat Pitch Deck Breakdown: Leveraging DreamWorks Pedigree for EdTech Apps
• Eadbox Pitch Deck Breakdown: Scaling EdTech Through High-Margin SaaS and Service
• Empowerly Pitch Deck Breakdown: A $10M Seed Round Built on High-Growth EdTech Metrics

More pitch deck teardowns (16)

• Scantinel Photonics Pitch Deck Teardown: A Masterclass in Deep Tech Strategic Positioning
• Scedule Pitch Deck Teardown: A Product-First Vision for Cross-Organizational Scheduling
• Scenario Pitch Deck Teardown: Raising $6M for Style-Consistent Generative AI in Gaming
• Scenery Pitch Deck Teardown: A Product-First Approach to Collaborative Video Editing
• Schola Pitch Deck Teardown: A $10M Series A Built on Public Charter School Dominance
• SchoolAdmissions Pitch Deck Breakdown: A $500k Ask for Indian EdTech Infrastructure
• Scipher Medicine Pitch Deck Breakdown: Quantifying the $552B Cost of Ineffective Medicine
• SciSparc Pitch Deck Teardown: A Clinical-Stage Biotech Play for Cannabinoid-Based Therapies
• Scoosh Pitch Deck Teardown: A Regional Play in the Early European Micromobility Race
• Scope3 Pitch Deck Teardown: A $20M Masterclass in Ad Tech Decarbonization
• Scopio Pitch Deck Breakdown: The $50M Quest to Become the Getty Images of UGC
• ScorePlay Pitch Deck Teardown: A $5M Masterclass in Vertical Infrastructure Storytelling
• scoutR Pitch Deck Teardown: A First-Mover Play for Moroccan Micromobility
• Screenburn Pitch Deck Teardown: A Template-Heavy Look at Early Social Video Monetization
• Screenloop Pitch Deck Teardown: A $7M Seed Story Built on Hiring Intelligence
• Scribe Pitch Deck Breakdown: A $75M Series C Masterclass in Social Proof and Traction

Recently published pitch deck teardowns (10)

• Sage Gold Inc. Pitch Deck Teardown: A Micro-Cap Mining Path to Production
• Sammaan Capital Pitch Deck Teardown: Rebranding a Multi-Billion Dollar Mortgage NBFC
• Samosa King Pitch Deck Teardown: A Cloud Kitchen Play for India's Favorite Snack
• Salaaap Pitch Deck Teardown: A Search-First Aggregator Strategy for Philippine E-commerce
• SARC MedIQ Pitch Deck Teardown: A Compliance-Driven Play for Medical Imaging Workflow
• Salusive Health Pitch Deck Teardown: A Minimalist Approach to Remote Patient Monitoring
• Scalestack Pitch Deck Teardown: A $1M Seed Round Built on Enterprise Validation
• Scrintal Pitch Deck Teardown: A Visual Knowledge Base Raising a $1M Seed Round
• Securter Systems Pitch Deck Teardown: A $1.5M Bet on EMV-Based Mobile Fraud Prevention
• Seedefy Pitch Deck Teardown: A Hybrid SaaS and Transactional Model for DeFi Fundraising

Browse by topic (1)

• Pitch Deck guides

Fundraising library · Pitch deck examples · Investor directory · Founder database