0x Labs Pitch Deck (2022): 20-Slide Series B Deck

The 0x Labs Series B deck is a masterclass in explaining complex Web3 infrastructure through a layered product narrative. By segmenting their business into three distinct brands—Matcha (consumer), 0x API (developer), and 0x Protocol (settlement)—the company demonstrates how it captures value across the entire 'exchange stack.' The deck relies heavily on massive growth multiples from 2021, such as a 14.6x increase in Matcha volume and a 50.5x increase in API transactions. While it lacks traditional financial projections or a specific 'ask' slide, the sheer scale of their ecosystem—integrating…

Key takeaways

• The company frames its mission as building 'exchange infrastructure for the internet' (Slide 1).
• 0x Labs identifies 'fragmentation' across blockchains and DEX protocols as the primary market friction (Slide 3).
• The business model is divided into three layers: Matcha for discovery, 0x API for aggregation, and 0x Protocol for settlement (Slide 4).
• Matcha's trade volume grew 14.6x in 2021, reaching $34 billion in total volume since its March 2020 launch (Slides 7-8).
• The 0x API serves over 50 integrators, including high-profile wallets like MetaMask and Coinbase Wallet (Slides 10-11).
• API transaction volume saw a massive 50.5x growth spike in 2021 (Slide 12).
• The 0x Protocol is presented as a self-governing ecosystem with a $14.38M community treasury (Slide 17).
• The team slide emphasizes technical contributions, noting they helped establish the NFT token standard (ERC721) (Slide 18).

Frequently asked questions

What is the core problem 0x Labs is solving?

According to Slide 3, the core problem is fragmentation. As on-chain activity grows, tokens and liquidity are scattered across dozens of different blockchains and decentralized exchange (DEX) protocols. This makes it difficult for developers and traders to find the best prices and navigate the ecosystem efficiently.

How does 0x Labs differentiate its products?

Slide 4 breaks the company into three layers: Matcha is a consumer-facing search engine for tokens; 0x API is a developer-facing service for liquidity aggregation and smart order routing; and 0x Protocol is the underlying open-source infrastructure for trade settlement.

What were the key growth metrics for the Series B?

The deck highlights explosive growth in 2021. Matcha volume grew 14.6x (Slide 7), and 0x API transactions grew 50.5x (Slide 12). By the time of the deck, Matcha had processed $34 billion in total trade volume since its 2020 launch (Slide 8).

Who are 0x Labs' major partners?

Slide 11 lists several 'top wallets and crypto apps' that integrate 0x API, including MetaMask, Coinbase Wallet, Brave, Polygon Wallet, and Rainbow. It also mentions integrations with apps like Zapper, dYdX, and ShapeShift.

What is the background of the 0x Labs team?

Slide 18 features co-founders Will Warren (formerly Los Alamos National Laboratory) and Amir Bandeali (formerly DRW). The 52-person team includes alumni from Google, Coinbase, Meta, and Microsoft. They are credited with helping establish the ERC721 (NFT) and EIP712 standards.

0x Labs pitch deck: the facts

Company

0x Labs

Year

2022

Stage

Series B

Slides

20

Sector

FinTech / Web3 Infrastructure

Deck type

Investment Pitch

Outcome

Raised $70M

Headquarters

San Francisco, CA (per external records)

0x Labs pitch deck PDF

The full 0x Labs deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the 0x Labs pitch deck was used for

This deck is 0x Labs’ **Series B fundraising presentation from 2022**, used to raise $70M to expand its role as core Web3 exchange infrastructure. The company provides three main products highlighted in the deck: **Matcha** (a DEX aggregator and search engine for tokens and liquidity), **0x API/Swap API** (multi‑chain aggregated liquidity as a service), and **0x Protocol** (open‑source backbone for decentralized exchange). The deck positions 0x Labs as solving liquidity fragmentation across chains and DEXs at all layers of the exchange stack, targeting both developers and end‑users. Proceeds from the Series B were earmarked to integrate new chains like Solana, expand NFT swap support, grow Matcha, and scale the team and infrastructure.

Business model: 0x Labs builds **Web3 exchange infrastructure**, providing a decentralized exchange (DEX) protocol, multi‑chain liquidity aggregation APIs, and the Matcha DEX aggregator for tokens and NFTs.

Round

Series B.

Year

2022.

Raised

$70M Series B equity financing.

Lead investor

Greylock.

Investors

Greylock (lead)., Pantera., Sound Ventures., A.Capital., Jump Crypto., OpenSea., Coinbase., Brevan Howard.

Headquarters

San Francisco, California, United States.

Industry

Web3 / Crypto infrastructure; Decentralized exchange (DEX) and NFT trading infrastructure.

Total funding: External sources report that 0x Labs has raised **at least $85M in equity funding**: a $15M Series A and a $70M Series B. Some trackers cite a higher aggregate (around $109M) that likely includes prior rounds and/or token sales, but those components are not consistently broken out.

Use of funds as presented: To expand 0x Labs’ product and service offerings, integrate new chains including non‑EVM networks such as Solana, invest in cross‑chain functionality, grow support for NFT swaps and integrators, and scale Matcha and the 0x Swap API along with team expansion.

What happened after the 0x Labs deck

Using this 20‑slide deck, 0x Labs raised a **$70M Series B** in 2022 to expand its multi‑layer exchange infrastructure stack—Matcha, 0x Swap API, and 0x Protocol—and to integrate new chains, enhance cross‑chain and NFT trading functionality, and grow its team.

• Closed a **$70M Series B** in April 2022 led by Greylock, with participation from Pantera, Sound Ventures, A.Capital, Ju
• Announced plans to **integrate additional chains** including non‑EVM networks such as Solana and invest in cross‑chain f
• Committed to expanding **support for NFT swaps and integrators**, positioning 0x as infrastructure for both fungible tok
• Signaled growth of the **Matcha DEX aggregator** and 0x Swap API as core products, with the Series B funding dedicated i
• Previously closed a **$15M Series A** led by Pantera Capital, supporting early expansion of Matcha, 0x API, and the unde

What the 0x Labs deck got right

• Compelling macro thesis tied to tokenization and on‑chain settlement. The deck opens with a strong macro thesis on Slide 2: **"All forms of value will be tokenized & most trading activity will settle on‑chain"**, directly linking 0x Labs’ products to a long‑term structural shift in markets and framing a very large addressable opportunity.
• Clear problem–solution narrative around ecosystem fragmentation. Slides 3 and 4 clearly articulate the problem of **liquidity and user‑experience fragmentation** across blockchains, wallets, apps, and DEX protocols, then position 0x Labs’ stack—Matcha, 0x API, 0x Protocol—as an end‑to‑end solution that "eliminates the complexity of accessing DEX markets across all layers of the exchange stack."
• Strong product positioning and breadth for Matcha. Slide 6 brands Matcha as "**the search engine for tokens and liquidity**," emphasizing multi‑chain support (live on 7 blockchains including Ethereum, Optimism, Avalanche, Polygon, BSC) and more than 100 liquidity sources, which showcases strong product breadth and an intuitive role in the ecosystem.
• Multi‑layer product stack with diversified adoption channels. The three‑pronged strategy—consumer front‑end (Matcha), developer API (0x API/Swap API), and open protocol (0x Protocol)—creates **multiple touchpoints for adoption and value capture** across the stack, which is attractive for investors looking at platform‑level plays.
• Validation from prominent venture, strategic, and individual investors. External coverage of the raise highlights participation from **top‑tier investors and strategic partners** such as Greylock, Pantera, OpenSea, Coinbase, Brevan Howard, Reid Hoffman, and Jared Leto, validating the credibility of the team and its infrastructure in the eyes of sophisticated market participants.
• Demonstrated prior traction and funding history. Prior funding and traction, including the earlier $15M Series A round and Matcha’s usage as a DEX router, demonstrate that the Series B deck builds on an already established infrastructure footprint rather than a purely greenfield product.

What could have been stronger

• Limited quantitative traction evidence in visible slides. The slides provided focus heavily on the **vision of universal tokenization and fragmentation** but do not (in the extracted text) present concrete metrics such as trading volume, revenue, number of API integrations, or user growth for Matcha or 0x API. That limits an investor’s ability to benchmark traction directly from the deck excerpts.
• Sparse discussion of technical risk and reliability in excerpts. While Slide 3 highlights fragmentation across blockchains and DEXs, the partial text does not specify **how 0x handles cross‑chain risk, MEV, or security considerations**. For infrastructure that will sit in the middle of many transactions, the lack of visible detail on robustness and reliability is a notable omission from the OCR snippet.
• Differentiation and economics versus competing aggregators not clearly articulated. Slide 6 emphasizes Matcha’s breadth of liquidity sources and chains but does not, in the OCR, clarify **how 0x Labs differentiates economically** from other DEX aggregators (e.g., fees, rebates, partnerships). Investors may find it harder to assess defensibility and margins based solely on the described functionality.
• Macro and regulatory risks largely absent from visible narrative. The narrative stresses that "all forms of value will be tokenized" and that most trading will settle on‑chain, but the OCR does not show any **scenario analysis or acknowledgment of regulatory and market‑cycle risks** to that thesis. For a 2022 crypto pitch, investors may expect at least a brief treatment of regulatory headwinds and volatility.

How an investor would read this deck

What draws attention

• Evidence of **product‑market fit** for Matcha and 0x API, such as existing integrations with major wallets, exchanges, and NFT marketplaces, is critical given their role as core infrastructure.
• The company’s **multi‑chain strategy**, including integration of non‑EVM chains like Solana and cross‑chain functionality, directly impacts the TAM and technical complexity.
• Quality of the **liquidity aggregation and smart order routing algorithms** (price improvement versus alternatives, failure rates) is central to the value proposition of Matcha as "the search engine for tokens and liquidity."
• Dependence on and relationships with major ecosystem players (OpenSea, Coinbase, wallets using 0x API) matter for durability of demand and platform risk.

Risks that stand out

• **Crypto market cyclicality and regulatory uncertainty** could reduce on‑chain trading volumes and slow tokenization, directly impacting demand for DEX infrastructure.
• Competition from other **DEX aggregators and cross‑chain liquidity providers** could compress margins and erode Matcha’s positioning as "the search engine for tokens and liquidity."
• Reliance on a small number of large integrators and marketplaces (wallets, NFT platforms, centralized exchanges) may create **customer concentration and platform dependency risk**.
• Expansion to new chains and cross‑chain functionality increases **technical complexity and security attack surface**, raising the stakes for protocol and API robustness.

Questions this deck invites

• What are the **key usage and revenue metrics** for 0x Labs’ products (Matcha, 0x Swap API, 0x Protocol) at the time of the Series B, including daily/weekly volume, number of integrators, and monetization model?
• How does 0x Labs **price and capture value** across its stack (protocol fees, API pricing, revenue share with integrators, Matcha front‑end fees), and how does this compare economically to other DEX aggregators?
• What is the **security and reliability track record** of 0x Protocol and Swap API (incidents, uptime, audits), and how are MEV and routing risks mitigated?
• What is the roadmap and expected cost/complexity for integrating additional chains like Solana and supporting robust cross‑chain swaps, and how is that funded by the $70M Series B?
• How concentrated is usage among a few large integrators (e.g., OpenSea, Coinbase, leading wallets), and what are the associated **platform‑dependency risks**?

What founders can take from the 0x Labs deck

• Anchoring the deck around a **clear systemic problem**—liquidity fragmentation across chains and DEXs—creates a strong macro narrative that investors can immediately understand from Slides 2 and 3.
• Structuring the product story as a **three‑layer stack (Matcha, 0x API, 0x Protocol)** helps investors see how consumer front‑ends, developer tools, and core infrastructure fit together and how value can be captured at multiple points in the ecosystem.
• Framing Matcha as "the **search engine for tokens and liquidity**" (Slide 6) is an effective use of analogy: it quickly conveys the role and ambition of the product in terms investors already recognize.
• Emphasizing multi‑chain coverage and "all the liquidity" (Slide 6) demonstrates **breadth of product capability** in a single slide, which is valuable in crowded infrastructure categories.
• Using funds‑flow narratives from external announcements (integration of new chains, NFT swaps, expansion of Matcha and the team) shows how to connect a deck’s product vision with **specific, externally verifiable use of proceeds** in the raise.
• The combination of a strong macro thesis (tokenization, on‑chain settlement) and concrete infrastructure products illustrates how a deck can balance **vision with implementable, near‑term products** that investors can diligence.

0x Labs pitch deck: common questions

What does 0x Labs do?

0x Labs is the company behind the **0x Protocol**, **0x Swap API**, and **Matcha**, providing infrastructure for decentralized exchange, liquidity aggregation, and NFT trading across multiple blockchains. It operates as an architecture for Web3 exchange infrastructure consumed by wallets, dapps, and trading front‑ends.

How much did 0x Labs raise in its Series B, and who led the round?

In April 2022, 0x Labs raised a **$70M Series B round led by Greylock**. Participating investors included Pantera, Sound Ventures, A.Capital, Jump Crypto, OpenSea, Coinbase, Brevan Howard, Reid Hoffman, Jared Leto, and others.

When was this pitch deck used, and for which round?

Public coverage shows the pitch deck was used in **April 2022** to close the $70M Series B. Business Insider specifically profiles "The Pitch Deck a Crypto and Web3 Startup Used to Raise $70 Million" and identifies this as 0x Labs’ Series B deck.

What was 0x Labs raising money for in the Series B shown in this deck?

The Series B funds were allocated to **expanding 0x Labs’ product suite and network coverage**, including integrating additional chains such as Solana, investing in cross‑chain functionality, expanding NFT swaps support, and growing Matcha and the 0x Swap API. The company also planned to use the capital to grow the team and scale operations.

How is 0x Labs positioned in the Web3 and DeFi ecosystem?

The deck and accompanying coverage describe 0x Labs as **Web3 exchange infrastructure** used by many DeFi applications and marketplaces. The 0x Swap API and protocol power or have powered services such as MetaMask, ShapeShift, OpenSea, and other integrators, while Matcha acts as a consumer‑facing DEX aggregator across multiple chains.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• 0x Labs raises $70M Series B led by Greylock to continue...
• 0x Labs raises USD 70 million in Series B funding - SPEEDA Edge
• DEX Protocol 0x Labs Raises $70M From Greylock...
• Decentralized exchange infrastructure provider 0x Labs raises $70 million
• 0x Labs Secures $70M From Greylock, OpenSea, and Jared Leto | The Crypto Times
• 0x Labs raises $70m in Series B funding (via Passle)
• The Pitch Deck a Crypto and Web3 Startup Used to Raise $70 Million
• 0x Labs Closed $70 Million Series B Funding Round with Participation from Pantera Capital and others

0x Labs pitch deck slides

What each slide of the 0x Labs pitch deck says

Slide 1

TS - y [| Ox Labs Building exchange infrastructure for the internet

Slide 2

All forms of value will be tokenized & most trading activity will settle on-chain Why? Permissionless Anyone can spin up a token and a globally accessible market in minutes. 100x easier to gain distribution New tokens and markets are immediately accessible through popular wallets and user interfaces, eliminating reliance on centralized exchange listings. 100x easier to bootstrap liquidity Liquidity pools allow token holders to passively provide liquidity, eliminating reliance on professional market makers. Deriatives Collctiles Stablecoins an Vield & Liquidty ®Q0 20m® o " mo® Y < 5

Slide 3

As on-chain activity grows, the ecosystem becomes increasingly fragmented Developers and traders alike must navigate between blockchains, wallets, apps, and browser tabs. Tokens, markets, and users are scattered Token liquidity is fragmented across across a diverse set of blockchain ecosystems. dozens of DEX protocals with distinct delivery mechanisms and incentives.

Slide 4

Ox Labs is eliminating the complexity of accessing DEX markets across all layers of the exchange stack w Matcha Dlscovry decison, ranaction 4 Ox Labs . Ox API amart oder routing \') Ox Protocol e seenent

Slide 6

Matcha is the search engine for tokens and liquidity Live on 7 Blockehains Including Ethereun, Optimism, Avalanche, Polygon, and BSC Al the liquidity More than 100, and growing, fiquidity sources plus advanced routing to get you the best price, Find any token Support for thousands of indexed tokens, growing more each day

Slide text above is read directly from the 0x Labs deck PDF embedded on this page.

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