1847 Holdings LLC Pitch Deck (2019): 19-Slide Breakdown

See all 19 slides of the 1847 Holdings LLC pitch deck — a 2019 deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

1847 Holdings operates as a publicly traded holding company (OTC: EFSH) that acquires 'mundane' lower middle-market businesses with positive EBITDA under $2 million. Their November 2019 deck outlines a Reg A+ offering seeking up to $8 million in Series A preferred shares with a 12% annual dividend. The company focuses on control buyouts with enterprise values between $5 million and $10 million, utilizing seller financing and asset-based leverage to minimize upfront equity. At the time of this deck, the portfolio consisted of two primary subsidiaries: Neese Inc. (agricultural services) and Goe…

Key takeaways

Introduction and Investment Philosophy

Slide 1: Title Slide

The deck opens with the 1847 Holdings logo and the subtitle "A Uniquely Diversified Public Approach to Private Company Ownership." It identifies the company's ticker as OTC: EFSH and dates the presentation to November 2019. The right side of the slide features a collage of industrial and retail imagery: a tractor, a Goedeker’s storefront, a warehouse, and a handshake, signaling a focus on tangible, traditional businesses.

Slide 3: The Philosophy Quote

This slide features a quote attributed to John Neff (channeled by 1847): "It's not always easy to do what's unpopular, but that's where you generate above average returns. Buy businesses that look mundane to narrow-minded investors and hang on until their real value is recognized." This sets the stage for a value-investing approach focused on the "unpopular" or "mundane" lower middle-market sector.

The Investment Case

Slide 5: Investment Highlights

1847 Holdings outlines six key highlights for investors. First is "Growth and Income," fueled by cash flows from subsidiaries. Second is "Access to a Unique Asset Class," specifically lower middle-market niche businesses with positive EBITDA of $2.0MM or less. Third, they promise "No Arbitrary Mark-Up of Assets," stating values will only change based on retained earnings or impairments. Fourth, they highlight "Transparent Reporting" as an SEC-registered company with plans to uplist to NASDAQ in 2020. Fifth, they cite a "Solid Foundation" of two completed acquisitions generating ~$64.18MM in TTM revenue. Finally, they point to a "Distinctly Positive Arbitrage Opportunity," where acquisition yields (20%-33%) exceed their dividend yield (10%).

Slide 7: Acquisition Strategy & Philosophy

The company defines its mission as being the "preferred partner for today’s 'nano-cap' companies in the U.S." The objective is to acquire stable businesses at prices accretive to book value with limited risk of technological disintermediation. They target control buyouts of companies with enterprise values between $5 million and $10 million. A key tactical detail is the use of seller financing and asset-based leverage to limit upfront equity. Their management philosophy emphasizes partnering with existing management and creating value through operations rather than financial engineering.

Portfolio and Operations

Slide 9: Current Subsidiaries

This slide provides details on the two companies in the portfolio as of November 2019. Neese Inc. , based in Grand Junction, Iowa, has operated for over 28 years in the agricultural industry, focusing on waste disposal and land application services. Goedeker’s , based in St. Louis, Missouri, is described as a top 30 appliance retailer. Notably, the slide states that 90%+ of Goedeker’s sales are generated through its e-commerce platform, despite maintaining a physical showroom.

Slide 11: Nationwide Geographic Coverage

1847 Holdings illustrates its deal-sourcing reach with a map of the U.S. divided into regions. The map claims a network of approximately 980 intermediaries (e.g., ~250 on the West Coast, ~225 in NY/NJ). It also marks the locations of 1847 offices (represented by stars), portfolio companies (dots), and targets under contract (circles). This slide is intended to demonstrate a robust pipeline for future acquisitions.

Slide 13: Portfolio Company Management

This slide lists the tactical ways 1847 interacts with its subsidiaries. This includes weekly dialogue with management, quarterly board meetings, active involvement of operating partners, and the development of sales and financial reporting packages. They also mention establishing "authority matrices" and monitoring portfolio diversification, suggesting a structured, hands-on governance model.

Slide 15: Value Creation

The value creation process is broken into four steps: Drive Deal Flow (investigating everything without bias), Buy Right (acquiring stable businesses at attractive prices), Build to Own in Perpetuity (introducing resources and processes while rewarding shareholders with dividends), and Be Ready to Sell (successfully selling subsidiaries at a profit when the time is right).

The Offering Terms

Slide 17: Reg A+ Offering

This is the "Ask" slide, detailing the specific terms of the capital raise. The company sought to sell a minimum of 40,000 and a maximum of 320,000 Series A preferred shares at $25.00 per share, aiming for gross proceeds of $1M to $8M. Key terms include:

Ranking: Senior to common shares. · Distributions: Mandatory 12% annual dividend, paid quarterly. If unpaid for four quarters, the rate increases to 14%. · Liquidation Preference: $25.00 per share plus unpaid distributions. · Optional Redemption: The company can redeem shares after one year at $25.00 plus unpaid distributions. · Voting Rights: Generally no voting rights. · Conversion: Non-convertible.

The placement agent is identified as Craft Capital Management LLC. The use of proceeds is specified for acquiring senior secured indebtedness of subsidiaries and for working capital.

Slide 19: Contact Information

The final slide provides the corporate headquarters address in New York and contact details for Craig Brelsford at RedChip Companies for investor relations. It repeats the industrial/retail imagery from the cover slide.

What 1847 Holdings Does Well

The deck is exceptionally clear about its financial mechanics. Unlike many startup decks that remain vague about how they will make money, 1847 Holdings explicitly defines its "Arbitrage Opportunity" on Slide 5. By stating that they buy at 20-33% yields and pay out 10-12%, they provide a clear mathematical thesis for the investment. Furthermore, the inclusion of specific terms for the Reg A+ offering (Slide 17) makes this a functional transactional document rather than just a marketing presentation. The geographic map of intermediaries (Slide 11) also does a good job of quantifying their "top of funnel" for acquisitions, which is a critical metric for a holding company.

What is Missing from the Deck

The most significant omission in the provided slides is a detailed breakdown of the management team's track record. While Slide 13 mentions "operating partners," there are no biographies or names of the individuals responsible for selecting and managing these acquisitions. For a holding company, the "jockey" is often as important as the "horse." Additionally, while Slide 5 mentions ~$64.18MM in TTM revenue, there is no slide showing the historical EBITDA or net income of the subsidiaries. Given that their strategy relies on "Positive EBITDA Founders of holding companies or investment vehicles should take note of Slide 7's clarity on "Acquisition Size and Structure." By defining exactly what they look for (EV of $5M-$10M, EBITDA < $2M), they save time for both themselves and potential sellers. Another takeaway is the use of a "Philosophy" slide. While often seen as fluff, Slide 3 successfully frames 1847 as a contrarian value investor, which helps justify why they are buying "mundane" businesses like appliance retailers and manure haulers rather than high-growth tech firms. This framing is essential for managing investor expectations regarding growth versus income.

Frequently asked questions

What is the core business model of 1847 Holdings?
1847 Holdings acts as a public holding company that acquires controlling interests in small, stable, 'lower middle-market' companies. They target businesses that are often overlooked by larger private equity firms, specifically those with EBITDA under $2 million. Their goal is to provide public investors with access to private equity-style returns through dividends and long-term capital appreciation from these subsidiaries.
How does the company finance its acquisitions?
According to slide 7, the company uses a combination of seller financing and asset-based leverage. By minimizing the amount of upfront equity invested, they aim to align interests with the sellers and maximize the return on equity for their own shareholders. They target enterprise values in the $5 million to $10 million range for these transactions.
What were the terms of the Reg A+ offering in this deck?
The offering sought to raise between $1 million and $8 million by selling Series A preferred shares at $25.00 each. These shares carried a 12% mandatory annual dividend, paid quarterly. The shares were non-convertible and included an optional redemption clause allowing the company to buy them back after one year at the original price plus unpaid dividends.
What industries does 1847 Holdings invest in?
The deck shows a diversified approach. Slide 9 highlights Neese Inc., which serves the agricultural industry through waste disposal and land application, and Goedeker’s, a top 30 appliance retailer. Slide 7 notes they look for businesses with limited risk of technological disintermediation, suggesting a preference for 'old economy' or service-based industries rather than high-tech startups.
What is the 'arbitrage opportunity' mentioned in the deck?
Slide 5 defines the arbitrage as the gap between their acquisition yield and their dividend yield. They aim to acquire companies at yields of 20% to 33%, while paying out a dividend yield of approximately 10% (later specified as 12% for the Series A preferred). This spread is intended to cover corporate overhead and fund future growth.
Cover slide of the 1847 Holdings LLC pitch deck — Public (OTC: EFSH) 2019
1847 Holdings LLC pitch deck, slide 1 (2019)

1847 Holdings LLC pitch deck: the facts

Company
1847 Holdings LLC
Year
2019
Stage
Public (OTC: EFSH)
Slides
19
Sector
Holding Company / Private Equity
Deck type
Investor Deck / Reg A+ Offering
Outcome
Seeking $1M - $8M via Series A Preferred Shares
Headquarters
New York, NY

1847 Holdings LLC pitch deck PDF

The full 1847 Holdings LLC deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the 1847 Holdings LLC pitch deck was used for

This deck is a November 2019 investor presentation for 1847 Holdings LLC (then OTCQB: EFSH), a publicly traded holding company acquiring lower middle‑market, "nano‑cap" businesses through a controlled buy‑and‑hold strategy. It outlines their acquisition philosophy, deal‑sourcing engine, and current subsidiaries at the time, including Neese Inc. and Goedeker’s, both acquired using primarily seller and lender financing. The deck is tied to a Reg A+ offering of preferred shares aimed at raising growth capital for additional acquisitions and portfolio diversification, framed as a way for public investors to access private lower middle‑market returns. At the time, the company positioned itself as distributing income annually and opportunistically divesting subsidiaries when capital reallocation was attractive.

Business model: Publicly traded diversified acquisition holding company focused on acquiring and managing small, lower middle‑market businesses, typically with enterprise values under $50 million.

Year
2019
Founders
Ellery W. Roberts
Headquarters
260 Madison Avenue, 8th Floor, New York, NY 10016, USA.
Industry
Holding company / diversified acquisition / lower middle‑market private equity platform.

Round: Reg A+ preferred share offering by an already‑public OTCQB holding company.

Raising: The November 2019 deck is associated with a Reg A+ offering of preferred shares aimed at raising growth capital for acquisitions and diversification; specific target amount, actual amount raised, and investor participation are not clearly quantified in accessible sources.

Use of funds as presented: Working capital, funding of additional lower middle‑market acquisitions, and further diversification of the company’s portfolio of cash‑generative subsidiaries.

What happened after the 1847 Holdings LLC deck

Following the 2019 Reg A+ preferred share deck, 1847 Holdings continued to execute its buy‑and‑hold strategy, acquiring, operating, and later divesting subsidiaries such as Neese and Goedeker’s while distributing value to shareholders through spin‑outs and equity transactions. The company pursued several capital raises, including a planned $25 million Series B preferred offering, an S‑1 for a ~$7.

What the 1847 Holdings LLC deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the 1847 Holdings LLC deck

1847 Holdings LLC pitch deck: common questions

What does 1847 Holdings LLC actually do?

1847 Holdings LLC is a publicly traded diversified acquisition holding company that buys and manages small, lower middle‑market businesses, typically with enterprise values under $50 million, to create long‑term shareholder value. It targets niche, cash‑generative companies across various industries and aggregates them in a public vehicle to give investors private‑equity‑like exposure.

What was 1847 Holdings raising money for in the November 2019 deck?

The November 2019 deck was used to market a Reg A+ offering of preferred shares, with proceeds intended for working capital and funding additional lower middle‑market acquisitions under its controlled buyout model. The deck positions the raise as giving public investors access to private equity–style returns from "nano‑cap" businesses while supporting the company’s acquisition pipeline.

Which subsidiaries did 1847 Holdings highlight in this deck, and what happened to them later?

At the time of the 2019 deck, 1847’s listed subsidiaries included Neese Inc., an agricultural and industrial waste disposal and land‑application business based in Iowa, and Goedeker’s, a St. Louis–based appliance retailer that had grown from a brick‑and‑mortar store into a national e‑commerce platform. Later filings and coverage show that Neese was acquired in 2017 and sold in 2021, and that Goedeker’s assets were acquired in April 2019 and subsequently spun out to shareholders.

How does 1847 Holdings generate deal flow according to the 2019 deck?

1847 Holdings sources deals through a combination of outbound calling, targeted digital outreach, conferences, and onsite meetings. The deck cites a proprietary database and mailing list of thousands of contacts, four professionals making regular calls, semiannual regional visits, and attendance at at least eight conferences per year, all aimed at a targeted universe of about 550 potential deals.

Did 1847 Holdings complete other fundraises after the 2019 Reg A+ deck?

Subsequent to the 2019 deck, 1847 pursued several capital‑raising initiatives, including announcing a plan to raise up to $25 million via 14% Series B Convertible Preferred Shares under exemptions such as Regulation D and Rule 506, primarily for working capital and acquisitions. Later, the company filed an S‑1 in 2022 for a proposed ~$7.5 million public offering and completed an $11.1 million public unit offering in 2024 tied to its NYSE American listing. These offerings are distinct from the 2019 Reg A+ preferred share raise described in the deck.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

1847 Holdings LLC pitch deck slides

1847 Holdings LLC pitch deck slide 1 of 19
1847 Holdings LLC pitch deck — slide 1 of 19
1847 Holdings LLC pitch deck slide 2 of 19
1847 Holdings LLC pitch deck — slide 2 of 19
1847 Holdings LLC pitch deck slide 3 of 19
1847 Holdings LLC pitch deck — slide 3 of 19
1847 Holdings LLC pitch deck slide 4 of 19
1847 Holdings LLC pitch deck — slide 4 of 19
1847 Holdings LLC pitch deck slide 5 of 19
1847 Holdings LLC pitch deck — slide 5 of 19
1847 Holdings LLC pitch deck slide 6 of 19
1847 Holdings LLC pitch deck — slide 6 of 19

What each slide of the 1847 Holdings LLC pitch deck says

Slide 1

| lS [iE i [IF | i I | Ea mie —— \ hi ay ON a A Uniquely Diversified Public Approach ——— = ic to Private Company Ownership Se We { a E ne a “w November 2019 )

Slide 2

Legal Disclaimer This presentation contains certain forward-looking statements within the meaning of the federal securities laws. These statements may be made a part of this presentation or by reference to other documents we file with the SEC. Some of the forward-looking statements can be identified by the use of forward-looking words. Statements that are not historical in nature, including the words "anticipate," "may," "estimate," "should," "seek," "expect," "plan," "believe," "intend," and similar words, or the negatives of those words, are intended to identify forward-looking statements. Certain statements regarding the following particularly are forward-looking in nature: Future financ…

Slide 3

It's not always easy to do what's unpopular, but that's where you generate above average returns. Buy businesses that look mundane to narrow-minded investors and hang on until their real value is recognized. - 1847 "channeling" John Neff

Slide 4

Corporate Overview o Owner and manager of a diverse group of lower middle-market businesses that have traditionally been owned by private investors, headquartered in the US, operating across an array of industries = Current and future subsidiaries are niche market leaders that generate high free cash flow, operate in attractive industries, have defensible market positions, demonstrate a strong "reason to exist" and have been acquired at high EBITDA yields (20% to 33%) relative to Purchase Price/Enterprise Value o Focused on building long-term value with plans to distribute income annually and divest opportunistically when capital reallocation is appropriate ® Public structure facilitates th…

Slide 5

Investment Highlights = Growth and Income — fueled by the diversified cash flows from 1847s current and future controlled operating subsidiaries = Access to a Unique Asset Class — provided through the 1847 strategy of acquiring leading lower middle-market niche businesses (Positive EBITDA < or = $2.0MM) = No Arbitrary Mark-Up of Assets — asset values will rise and fall only on retained earnings and impairments (mark downs), as appropriate = Transparent Reporting — operating as an SEC-registered public company; intend to uplist to NASDAQ in 2020 = Solid Foundation — 2 completed acquisitions generating a combined ~$64.18MM revenue (ttm) = A Distinctly Positive Arbitrage Opportunity — acquisit…

Slide 6

Peer Comp Performance Compass Diversified Holdings (NYSE: CODI), with current market cap in excess of $1.3 billion, has proven the positive return possibilities available for a “true” public-private holding company platform while seeking acquisitions in the highly competitive middle market category. Total Return from May 2006 (CODI IPO) through October 2019 400% 344.2% 350% 300% 250% 193.5% “an% 163.1% 150% 100% 44.0% 50% ~ HE XLF Russell 2000 S&P 500 coi 1847 Holdings LLC | OTC: EFSH | November 2019 6

Slide 7

Acquisition Strategy & Philosophy = Mission — preferred partner for today's "nano-cap" companies in the U.S. = Objective — acquire stable businesses at accretive pricing to our existing book value with limited risk of cash flow volatility and technological disintermediation = Acquisition Size and Structure — control buyouts or recapitalizations of companies with enterprise values between $5 and $10 million financed primarily with seller financing and asset-based leverage initially, limiting up-front equity invested to ensure an alignment of interest with the sellers = Core Acquisition/Management Philosophies — (a) partner with management; (b) created value through operations vs. financial e…

Slide 8

Acquisition Criteria v Targeting lower middle-market (LMM) companies with What is the state of the LMM? revgr?ues of $7.'5M+ and historically consistent cash-flow e positive operations private companies o Over 90% of private equity capital deployed in middle market and larger deals v Positive EBITDA less than $2M in trailing 12-month period v Clearly identifiable "blueprint" for growth with potential breakout growth driven by internal or external factors Attractive Features Favorable supply-demand equation Value creation is easier given a 'smaller base' Multiple expansion more likely as business grows 'Moral hazard' risk more easily mitigated as sellers in the LMM more open to highly struct…

Slide 9

Current Subsidiaries Neese Inc. Sales - Service - Rentals Headquartered in Grand Junction, lowa, Neese Inc. has provided a wide array of products and services for the agricultural industry for over 28 years. Neese's largest and fastest growing revenue source is providing waste disposal and land application services primarily for the agricultural industry, as well as, industrial and municipal customers. GOEDEKER'S Headquartered in St. Louis, Missouri, Goedeker's has evolved from a local brick-and-mortar operation to one of the top 30 appliance retailers in the country. While Goedeker's still maintains its St. Louis showroom, 90%+ of sales are now generated through its e-commerce platform. Th…

Slide 10

Deal Flow Generation OUTBOUND CALLING DIGITAL OUTREACH O Sophisticated database construction QO 3,000 person mailing list Q 1,000 intermediaries from 700 firms QO Systematic review and update of list annually O Systemic review and annual list update O Develop specific marketing brochures Q 4 professionals making 5-6 calls per week Q Cycle through list 2x per year ONSITE MEETINGS CONFERENCES Q Scheduled annual marketing visits Q Sponsor key events Q 11 regions visited semiannually 0 Attend a minimum of 8 conferences annually Q 2 professionals make regular trips Targeted Deal Universe: 550 Time Spent Marketing: 10%-25% 1847 Holdings LLC OTC: EFSH November 2019 10

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