Hello Inside Pitch Deck (2021): 12-Slide Pre-Seed Deck

See all 12 slides of the Hello Inside pitch deck — a 2021 Pre Seed deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Hello Inside’s pre-seed deck is a textbook example of narrative-driven fundraising in the health-tech sector. With 12 slides, the company moves from a macro metabolic crisis to a specific hardware-software solution. The deck relies heavily on the 'credibility play,' featuring a co-founder who is a medical doctor and a high-profile advisory board. While it lacks traditional business metrics like CAC, LTV, or a specific financial 'Ask' slide, it compensates by framing the product as the intersection of three massive trends: the quantified self, the food revolution, and increased health consciou…

Key takeaways

Introduction: The Rise of Scientific Self-Care

Hello Inside entered the market in 2021 with a clear mission: to move self-care from anecdotal wellness into data-driven science. This 12-slide pre-seed deck is a masterclass in narrative construction, focusing on the 'Why' and 'Who' rather than the 'How much.' At this stage, the company is selling a future where every consumer has a 'data-driven conversation' with their body, starting with glucose levels.

Slides 1-2: The Vision and the Hook

Slide 1: Title Slide The deck opens with a high-quality lifestyle image of a woman using a smartphone while wearing a black circular patch on her arm. The branding is clean, using the tagline 'Scientific Self Care.' It immediately identifies the product category: a wearable sensor integrated with a mobile app.

Slide 2: Vision and Mission The deck uses a Peter Drucker quote—'You can’t manage what you can’t measure'—to anchor its philosophy. The vision is stated as 'Scientific Self Care For Everyone.' The mission section explicitly mentions starting with CGMs (Continuous Glucose Monitors) to empower smarter everyday decisions. This slide sets the stage for a preventative health play rather than a medical treatment play.

Slide 3: The Systems Insider

Slide 3: Co-Founder Spotlight Unusually early in the deck, Slide 3 focuses entirely on Dr. Med. Anne Latz. This is a strategic move to establish immediate medical credibility. Her credentials include being a former CMO, an advisor to the German Ministry of Health, and holding a Doctorate in Neuroscience. The quote at the bottom emphasizes a 'loss of touch with our body and its signals,' framing the problem as a lack of 'biological literacy.'

Slides 4-7: The Problem Space

Slide 4: A Crisis Hiding in Plain Sight This slide quantifies the 'Metabolic Health Crisis.' It cites 1.1 million deaths in Europe due to dietary risks and notes that 75% of all healthcare costs (€700 billion) in the EU are spent on chronic diseases. By using 'EU' specific data, the deck signals its initial geographic focus.

Slide 5: The Pandemic Link Leveraging the context of 2021, Slide 5 presents a striking statistic: 91% of COVID-19 intensive care patients were (pre-)diabetic or overweight. This slide serves to transform metabolic health from a long-term 'nice to have' into an urgent, life-saving priority.

Slide 6: What It's Actually About This slide uses a concentric circle graphic to explain the interplay between Genetics, Microbiome, Diet, and Lifestyle. It features the quote 'Genes load the gun, lifestyle pulls the trigger.' This educational slide helps the investor understand that while we can't change genetics, Hello Inside targets the 'lifestyle' and 'diet' triggers that are within a user's control.

Slide 7: Why Is This Not Being Solved? The deck identifies three gaps in the current market: 'One size doesn't fit all' (nutrition is personal), 'No engagement' (feedback loops are too long), and 'Missing prevention' (current systems are reactive). This slide effectively sets up the 'Solution' by defining exactly what the solution must provide: personalization, real-time engagement, and a preventative focus.

Slide 8: The Solution

Slide 8: Scientific Self Care Platform This is the core product slide. It breaks the offering into four components:

App, Sensors, Patch: The hardware-software bundle. · Analytics: Personalized insights and actionable recommendations. · Experiments: Guided biohacking to see which foods work best. · Lessons: Bite-sized knowledge hacks.

The UI mockups show features like 'Time in Range,' 'Spikes,' and comparisons between 'Wheat Pasta' and 'Whole Grain Pasta,' demonstrating the app's ability to provide immediate feedback on food choices.

Slide 9: The 'Why Now'

Slide 9: Riding the Waves This slide justifies the timing of the startup. It points to three converging trends:

Quantified Self Movement: Declining sensor costs and real-time biofeedback. · Food Revolution: The shift toward plant-based and personalized nutrition. · Health Consciousness: A 'metabolic crisis pandemic' and health-aware millennials.

This slide is crucial for convincing investors that the technology is finally ready for mass-market adoption.

Slides 10-11: The Team and Advisors

Slide 10: Experienced Founders The founding team is a mix of 'Health' and 'Scale.' Mario Aichlseder’s background as VP of Growth at Runtastic (a major European exit to Adidas) is a significant highlight. Combined with Dr. Latz’s medical background and Vinzenz Weber’s technical experience at Diagnosia, the slide argues that this team has the 'founder-market fit' required to build a consumer health giant.

Slide 11: Meet Our Advisors The deck doubles down on credibility with a heavy-hitting advisory board. It includes Prof. Dr. Eran Elinav (author of 'The Personalised Diet'), Dr. Med. Anne Fleck (a TV personality), and Ben Hwang (CEO of Profusa). This suggests the company is well-connected within both the scientific community and the health-tech industry.

Slide 12: Conclusion

Slide 12: Thank You The final slide is a simple 'Thank You!' over a lifestyle image of a couple looking at the app during a meal. It reinforces the 'social' and 'everyday' nature of the product.

What Works in This Deck

The Credibility Play: By placing the medical co-founder and the advisory board prominently, Hello Inside overcomes the 'snake oil' skepticism often associated with the wellness industry. The Problem Framing: Linking metabolic health to the COVID-19 pandemic (Slide 5) and massive EU healthcare spending (Slide 4) creates a sense of immense scale and urgency. Visual Clarity: The deck is professionally designed, using a consistent color palette and high-quality imagery that makes the product feel like a premium consumer brand rather than a clinical medical device.

What Is Missing

The Business Model: There is no mention of how the company makes money. Is it a subscription? A one-time hardware sale? A B2B2C play through insurance companies? The Competitive Landscape: The CGM space is highly competitive, with well-funded US players like Levels and Nutrisense. The deck fails to mention how Hello Inside will compete or what its unique 'moat' is. The Ask: The deck concludes without a specific funding request. While this is sometimes done to keep the deck 'evergreen,' it leaves investors wondering about the roadmap and what the capital will be used for. Traction: There are no mentions of beta testers, waitlists, or early user data, which are often expected even at the pre-seed stage to prove initial interest.

What a Founder Should Copy

The 'Why Now' Structure: Slide 9 is an excellent template for any founder needing to explain why their business is possible today but wasn't five years ago. The Narrative Arc: The deck moves logically from a global crisis to a personal problem, then to a specific technological solution, and finally to the team capable of building it. The Use of Social Proof: If you have a strong advisory board or a founder with a previous exit, make it a central pillar of your deck. Hello Inside uses its team's pedigree to de-risk the investment before even showing the product in detail.

Frequently asked questions

What is the core product of Hello Inside?
Hello Inside is a 'Scientific Self Care Platform' that uses Continuous Glucose Monitors (CGM) paired with a mobile app. As shown on Slide 8, the platform provides real-time glucose data, food and activity analytics, guided biohacking experiments, and 'bite-sized knowledge hacks' to help users understand how their lifestyle choices affect their metabolic health.
How does the deck justify the market need?
The deck frames the need as a 'Metabolic Health Crisis.' Slide 4 notes that 1.1 million deaths in Europe are attributable to dietary risks and that over 50% of the population is overweight. It further emphasizes the financial burden, stating that €700 billion is spent annually on chronic diseases within the EU.
Who are the founders of Hello Inside?
The founding team consists of Mario Aichlseder (formerly VP of Growth at Runtastic), Dr. Anne Latz (Medical Doctor and former CMO of alley.de), Jürgen Furian (Co-founder of Pioneers.io), and Vinzenz Weber (formerly CTO of Diagnosia.com). This combination of growth, medical, operational, and technical expertise is highlighted on Slide 10.
Is there any mention of revenue or business model?
No. This 12-slide deck focuses entirely on the problem, vision, product, and team. It does not include a business model slide, unit economics, or revenue projections. This is common for very early-stage pre-seed decks where the goal is to sell the vision and the team's ability to execute.
What is missing from this pitch deck?
The most significant omissions are a competitive landscape analysis, a go-to-market strategy beyond the product description, and a clear financial 'Ask.' In a competitive market with players like Levels or Nutrisense, investors would typically expect to see how Hello Inside differentiates itself beyond just 'scientific self-care.'
Cover slide of the Hello Inside pitch deck — Pre-Seed 2021
Hello Inside pitch deck, slide 1 (2021)

Hello Inside pitch deck: the facts

Company
Hello Inside
Year
2021
Stage
Pre-Seed
Slides
12
Sector
Healthcare

Hello Inside pitch deck PDF

The full Hello Inside deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Hello Inside pitch deck was used for

This is Hello Inside’s 12‑slide pre‑seed pitch deck from 2021, used when the Vienna‑based healthtech startup was first raising capital to build its CGM‑enabled “scientific self-care” platform. The deck frames a growing metabolic health crisis in Europe and positions continuous glucose monitoring paired with a mobile app, analytics and guided experiments as a novel consumer solution. At the time, the product concept was a general metabolic health platform; the company later narrowed its focus to women’s metabolic and hormonal health while scaling into multiple European markets and the US.

Business model: Subscription-based metabolic health programs for women built around continuous glucose monitoring (CGM) sensors and an AI-powered coaching app, sold direct-to-consumer and increasingly through health insurer partnerships.

Founded
2021
Headquarters
Vienna, Austria
Industry
Digital health / Femtech / Metabolic health
Total funding
€1.65 million seed funding announced September 6, 2024.

Round: Seed (2024 round); the analyzed deck itself was used for a pre‑seed raise in 2021.

Year: 2024 (seed funding announcement); 2021 for the pre‑seed deck’s fundraising context.

Raised: €1.65 million seed round announced September 6, 2024; public sources do not specify the exact size or participants of the earlier 2021 pre‑seed round tied to this deck.

Use of funds as presented: To expand Hello Inside’s CGM‑enabled metabolic health service for women, integrating advanced AI technology and scaling its platform and partnerships such as insurer agreements.

What happened after the Hello Inside deck

The 2021 pre‑seed deck preceded Hello Inside’s evolution into a women‑centric metabolic health platform and its subsequent achievements, including multi‑country European expansion, a UK and US launch, a major German insurer partnership, and a €1.65m seed round. Public sources do not disclose the exact amount or investors from the original pre‑seed round associated with this deck.

What the Hello Inside deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the Hello Inside deck

Hello Inside pitch deck: common questions

What does Hello Inside do?

Hello Inside is an Austria‑based digital health startup founded in 2021 that uses continuous glucose monitoring (CGM) sensors plus a mobile app and AI coaching to deliver personalized metabolic health insights, with a primary focus on women’s health (PMS, menopause, weight management, hormonal balance). It describes its offering as a “scientific self-care” platform built around real‑time glucose tracking and educational programs.

How does Hello Inside’s product work in practice?

Hello Inside’s platform integrates third‑party CGM sensors worn on the upper arm, a mobile app for real‑time glucose data, lifestyle tracking (food, movement, sleep, stress), and AI‑driven analytics that generate metabolic profiles and personalized recommendations. It also offers structured programs like “Hello Hormones” and US‑focused packages that bundle sensors with several months of app access and coaching content.

What does the Hello Inside pitch deck say about the product and positioning?

The 2021 pre‑seed deck presents Hello Inside as a general “scientific self-care platform” combining CGMs, an app, analytics, guided biohacking experiments, and bite‑sized lessons to help users understand how nutrition and activity affect glucose and metabolic health. Later materials show the company has focused this model specifically on women’s metabolic and hormonal health and has launched market‑specific programs in Germany, Austria, Italy, France, Spain, the UK, and the US.

How much funding has Hello Inside raised and in which round?

According to a company announcement, Hello Inside raised €1.65 million in seed funding in September 2024 to expand its CGM‑enabled metabolic health service for women, integrating AI technology and scaling partnerships such as its deal with German statutory health insurer BARMER. Earlier pre‑seed funding associated with the 2021 deck is not publicly disclosed in credible sources.

When and where was Hello Inside founded, and where is it based?

Public materials consistently state that Hello Inside was founded in Vienna in 2021 and operates as an Austrian healthtech / femtech company building an AI‑powered metabolic health platform for women, using continuous glucose monitoring and lifestyle monitoring. Its corporate office is listed in Vienna, and it has expanded internationally while maintaining this Austrian base.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

Hello Inside pitch deck slides

Hello Inside pitch deck slide 1 of 12
Hello Inside pitch deck — slide 1 of 12
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Hello Inside pitch deck — slide 3 of 12
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Hello Inside pitch deck — slide 4 of 12
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Hello Inside pitch deck — slide 5 of 12
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Hello Inside pitch deck — slide 6 of 12

What each slide of the Hello Inside pitch deck says

Slide 2

VISION a % | AN ~~. Scientific Self Care For Everyone. AA H ~ MISSION L) We are on a mission to lead a new TW. self care movement that is data-driven, ™N i personalised and rooted in science. oF 1 We start with CGMs, empowering people b to make smarter every day decisions to " increase their health and wellbeing. - SN --« tr | Ni > ww .

Slide 3

CO-FOUNDER & SYSTEMS INSIDER Dr. Med. ANNE LATZ, M.Sc. Medical & Nutrition « Formerly Chief Medical Officer alley.de& advisor for the German Ministry of Health « Experience in patient care, private and public healthcare sector « Medical Doctor, Nutritionist and Diplomate in Lifestyle Medicine + M.Sc. Business, Doctorate in Neuroscience « Postgraduate Certificate Harvard Medical School « Author of several articles on Healthcare Innovation & Digital Doctors + Podcast Host for HELLO INSIDE « Vordenker Award BCG & Handelsblatt 2021 "Working with my patients realised: We lost touch with our body and its signals. Are overwhelmed and exhausted by too many choices, trends and 'getting it right'. Te…

Slide 4

METABOLIC HEALTH CRISIS In Europe, 1.1 million deaths were attributable to dietary risks due to unhealthy diets or low physical activity (in 2017). More than 50% of the population suffer from obesity or are overweight, with steadily increasing numbers. HI scenmiric ser care PROBLEM A CRISIS HIDING IN PLAIN SIGHT DECREASING METABOLIC HEALTH & INCREASING METABOLIC DISEASES ESCALATING HEALTHCARE COSTS 75% of all healthcare costs (€700 billion) are currently spent on chronic diseases within the EU.

Slide 5

METABOLIC HEALTH THE BEST "VACCINE" TO FIGHT PANDEMICS o, 91% ) (PRE-) DIABETIC / OVERWEIGHT A recent study showed a staggering 91% of Covid-19 intensive care patients to be (pre)diabetic and/or overweight! HI scenic ser cave Source: tps tiwass nchl cima covlomclantcles/PC734 7252

Slide 6

WHAT IT'S ACTUALLY ABOUT GENETICS Several genetic variants have been MCRORIOME identified that are associated with an increased risk of metabolic diseases. \ntestinal bacterke cen have an impact on weight gain, as well as j important health markers like blood ey GENES LOAD THE © glucose, cholesterol, triglyceride ie GUN, LIFESTYLE PULLS levels, and even the brain. The amount of macronutrients (such THE TRIGGER. as fibers, fat, carbohydrates) as well FLAG: Hoon LIFESTYLE as micronutrients alters our microbiota composition and immune Our Inosiyle (activiy oxareise, et stress, sleep, etc.) heavily influences our metabolic health by altering microbiome, epigenetics, etc. (essen 6

Slide 7

WHY PEOPLE ARE STRUGGLING WHY IS THIS NOT BEING SOLVED? NO ENGAGEMENT rvv ONE SIZE DOESN'T FIT ALL MISSING PREVENTION Nutrition is a crowded and Long and passive feedback loops. Lack Current market solutions are reactive complex space. We are all individuals. of actionable, personalized guidance. systems. No preventative measures or Optimal nutrition is personal. products available. HI SCIENTIFIC SELF CARE

Slide 8

APP, SENSORS, PATCH Hello Inside Mobile App with CGM (continuous glucose management) Sensors and Hello Inside security patch. Welcome: GO TO MARKET PRODUCT SCIENTIFIC SELF CARE PLATFORM ANALYTICS Hello Inside food and activity analytics, for personalized insights and actionable recommendations. 110 130 @ Eventeype EXPERIMENTS Collection of guided biohacking experiments to understand which foods and activities work best for your body. < Regular wheat vs. whole grain pasta >hn Whole Grsi Pasta I" LESSONS Bite-sized knowledge hacks to help you interpret your data, understand your biological processes and increase health. PRIMARY SOURCE OF ENERGY Glucose is especially crucial for your brain. Yo…

Slide text above is read directly from the Hello Inside deck PDF embedded on this page.

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