What is the primary value proposition of Lets works?

Lets works positions itself as a localized intermediary that simplifies the freelancing process for Indian businesses. Unlike self-service global platforms, it offers 'Intermediary Assistance' and 'Personal Support' for both businesses and freelancers. For businesses, this means end-to-end project execution assistance; for freelancers, it means no bidding or negotiation is required to win projects, as the platform manages the deal flow.

How has the company's revenue trended over time?

According to Slide 6, the company generated its first 1 lakh in revenue in April 2019. By December 2019, it reached 4 lakhs. Despite the pandemic, they completed 8 lakhs in revenue by December 2020. Growth accelerated in 2021, reaching a cumulative 15 lakhs in revenue by December of that year, alongside a milestone of 2,000+ verified vendors.

Who are the main competitors identified in the deck?

The deck identifies Upwork, Fiverr, Pepper Content, and traditional agencies as competitors. Lets works differentiates itself by claiming 'Indian Business Know-How' and 'Intermediary Assistance,' features it asserts are missing from Upwork and Fiverr. It also highlights 'Audio & Video Support' as a unique feature not offered by any of the listed competitors.

What does the team structure look like?

The team slide (Slide 7) features eight professionals. The technical side is led by Deepak Tewatia (Head of Technology) supported by a Back-End Developer and a Front-End Designer. The business side includes Client Management, Accounts, and a Relationship Manager. Most team members hold degrees from Delhi University or have B.Tech backgrounds, with graduation dates ranging from 2012 to 2019.

What are the financial projections after raising funds?

Slide 8 outlines a 15-month runway projection. It forecasts a steep growth curve, starting at 1,530,000 INR in revenue with 5,500 freelancers in the first quarter, and scaling to 8,550,000 INR in revenue with 46,500 registered freelancers by the fifth quarter. These figures are noted as 'Approx. Figures' and assume the successful deployment of new capital.

Lets works Pitch Deck (2022): 23-Slide Seed Deck

See all 23 slides of the Lets works pitch deck — a 2022 Seed deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Lets works is an Indian freelance marketplace that positions itself as a more localized, hands-on alternative to global giants like Upwork and Fiverr. The 2022 deck outlines a clear evolution from a small team receiving its first order in January 2019 to a platform that served over 500 clients and verified 2,000+ vendors by December 2021. The startup emphasizes 'Indian Business Know-How' and 'Intermediary Assistance' as its primary competitive moats. While the deck provides strong historical revenue milestones—reaching 15 lakhs in total revenue by the end of 2021—it lacks a specific 'Ask' sli…

Key takeaways

The company defines itself as an 'online organized marketplace for freelancing projects' specifically for the Indian market (Slide 2).
Market validation is based on a 46% increase in new Indian freelancers during Q1-Q2 2020 (Slide 3).
The platform claims a competitive advantage by offering 'Intermediary Assistance' and 'Audio & Video Support' which competitors like Upwork and Fiverr lack (Slide 5).
Historical traction shows a pivot in June 2020 toward connecting businesses with freelancers, following an initial start in 2019 (Slide 6).
Revenue grew from 4 lakhs in December 2019 to 15 lakhs by December 2021 (Slide 6).
The team is composed of eight members with backgrounds in CS, Design, and Commerce, though no specific 'Founder' or 'CEO' title is assigned to the individuals shown (Slide 7).
Post-funding projections estimate reaching 8,550,000 INR in quarterly revenue by the 5th quarter (Slide 8).
The deck omits a specific funding amount requested and does not detail the current burn rate or valuation (Slide 8).

Executive Summary: The Localized Freelance Play

The Lets works pitch deck from 2022 is a study in hyper-local market positioning. While the global freelance market is dominated by behemoths, Lets works argues that the Indian market requires a more hands-on, managed approach. The deck transitions from a mission-driven opening to a data-backed traction report, showing a clear evolution from a service-based start to a scalable marketplace model. However, the deck relies heavily on historical revenue milestones and lacks the granular unit economics typically required for a Series A or late-Seed round.

Slide 1: Title and Mission

The cover slide establishes the brand identity with a clean logo featuring two figures high-fiving, signaling collaboration. The mission statement, "Our mission is to change how India works together," immediately narrows the geographic focus to India. The inclusion of "Private & Confidential" and the "2022" date stamp suggests this was a live document used for active fundraising during that year.

Slide 2: The Solution

Slide 2 defines the product as an "online organized marketplace for freelancing projects and connecting platform between content creator and brands." The visual includes a mobile app mockup showing categories like Graphic Designer (100+ Experts), Photographers (200+ Experts), Web Developer (150+ Experts), and Video Editor (250+ Experts). The value proposition is split into four pillars: saving money for hirers, making money for providers, creating entrepreneurs, and contributing to national growth.

Slide 3: Market Validation

This slide uses external data to justify the timing of the venture. It cites India Today for the fact that India saw a 46 percent increase in new freelancers from Q1 to Q2 2020. It also references IBEF , stating India has 15 million freelancers who contribute to 40% of total freelance job offers worldwide. The slide successfully argues that the 'Startup Culture' in India is increasingly reliant on cost-effective, low-risk domain experts.

Slide 4: Stakeholder Benefits

The deck divides benefits between 'For Business' and 'For Freelancers.' For businesses, the focus is on transparency, speed, and "End-to-End Project Execution Assistance." For freelancers, the most compelling point is "No bidding / negotiation to win projects," which addresses a major pain point on platforms like Upwork where the 'race to the bottom' on pricing is a common complaint. This suggests Lets works acts as a curator or matchmaker rather than a blind bidding floor.

Slide 5: Competitor Analysis

The competitive matrix compares Lets works against Upwork, Agencies, Fiverr, and Pepper Content. The company claims a 'Yes' across all categories: Indian Business Know-How, Intermediary Assistance, Audio & Video Support, Verified Freelancers, and Fair Pricing. Notably, it marks Upwork and Fiverr as lacking 'Indian Business Know-How' and 'Intermediary Assistance.' This slide reinforces the 'Managed Marketplace' strategy as their primary differentiator.

Slide 6: Go-To-Market and Traction

This is the strongest slide in the deck, providing a chronological timeline of growth. In 2019 , they received their first order and reached 4 lakhs in revenue. In 2020 , they pivoted to the marketplace model and doubled revenue to 8 lakhs. By 2021 , they reached 15 lakhs in revenue , served 500+ clients, and verified 2,000+ vendors. The mention of a co-founder leaving in July 2021 is a rare moment of transparency in a pitch deck, though it is not explained further.

Slide 7: Our Team

The team slide lists eight individuals. Deepak Tewatia is listed as Head of Technology with a B.Tech and MBA. The rest of the team is balanced between technical roles (Back-End, Front-End, Graphic Design) and operational roles (Client Management, Accounts, Relationship Manager). The educational background is heavily centered on Delhi University. One notable omission is the lack of a clear 'CEO' or 'Founder' title, which may leave investors wondering who holds the ultimate decision-making authority.

Slide 8: Post-funding Status

The final slide in this selection shows projections for a 15-month runway. The growth targets are aggressive: revenue is projected to grow from 1,530,000 INR in Q1 to 8,550,000 INR in Q5 . Similarly, the freelancer base is expected to scale from 5,500 to 46,500. While these numbers show ambition, the slide does not explain the underlying assumptions or the specific marketing spend required to achieve this 5x revenue growth.

What Works in This Deck

The Traction Timeline (Slide 6) is the highlight. It shows a company that has been operational for three years, survived a pivot, and maintained a steady upward revenue trajectory. Investors value 'grittiness,' and showing the progression from a first order in a rental office to 15 lakhs in revenue demonstrates execution capability. The Competitive Matrix (Slide 5) also does a good job of identifying a specific niche—intermediary assistance—that global platforms often ignore because it is difficult to scale without local operations.

What Is Missing

The most significant omission in these eight slides is the Ask . There is no mention of how much capital is being raised, the valuation, or the specific allocation of funds (e.g., 40% Marketing, 30% Product, etc.). Additionally, there is no slide dedicated to Unit Economics . For a marketplace, investors need to see the Take Rate (commission), Customer Acquisition Cost (CAC), and Lifetime Value (LTV). Without these, the revenue projections on Slide 8 are just numbers without a roadmap. Finally, the Problem Slide is missing from this selection; while the solution is clear, the specific 'pain' felt by Indian businesses that justifies a managed marketplace over a self-service one could be more explicitly stated.

Founder's Playbook: What to Copy

Localized Positioning: If you are entering a crowded global market, copy the way Lets works identifies specific regional needs (like 'Intermediary Assistance') that global players can't easily replicate. · Transparent Traction: Don't just show a graph going up. Show the milestones (first order, first lakh, first office). It builds a narrative of a real business rather than just a software project. · Dual-Sided Value: Clearly separating the benefits for both sides of the marketplace (Slide 4) is essential for any platform business. · Source Attribution: Using reputable sources like IBEF and India Today for market validation (Slide 3) adds immediate credibility to your claims about market size.

Frequently asked questions

What is the primary value proposition of Lets works?: Lets works positions itself as a localized intermediary that simplifies the freelancing process for Indian businesses. Unlike self-service global platforms, it offers 'Intermediary Assistance' and 'Personal Support' for both businesses and freelancers. For businesses, this means end-to-end project execution assistance; for freelancers, it means no bidding or negotiation is required to win projects, as the platform manages the deal flow.
How has the company's revenue trended over time?: According to Slide 6, the company generated its first 1 lakh in revenue in April 2019. By December 2019, it reached 4 lakhs. Despite the pandemic, they completed 8 lakhs in revenue by December 2020. Growth accelerated in 2021, reaching a cumulative 15 lakhs in revenue by December of that year, alongside a milestone of 2,000+ verified vendors.
Who are the main competitors identified in the deck?: The deck identifies Upwork, Fiverr, Pepper Content, and traditional agencies as competitors. Lets works differentiates itself by claiming 'Indian Business Know-How' and 'Intermediary Assistance,' features it asserts are missing from Upwork and Fiverr. It also highlights 'Audio & Video Support' as a unique feature not offered by any of the listed competitors.
What does the team structure look like?: The team slide (Slide 7) features eight professionals. The technical side is led by Deepak Tewatia (Head of Technology) supported by a Back-End Developer and a Front-End Designer. The business side includes Client Management, Accounts, and a Relationship Manager. Most team members hold degrees from Delhi University or have B.Tech backgrounds, with graduation dates ranging from 2012 to 2019.
What are the financial projections after raising funds?: Slide 8 outlines a 15-month runway projection. It forecasts a steep growth curve, starting at 1,530,000 INR in revenue with 5,500 freelancers in the first quarter, and scaling to 8,550,000 INR in revenue with 46,500 registered freelancers by the fifth quarter. These figures are noted as 'Approx. Figures' and assume the successful deployment of new capital.

Cover slide of the Lets works pitch deck — Seed 2022 — Lets works pitch deck, slide 1 (2022)

Lets works pitch deck: the facts

Company: Lets works
Year: 2022
Stage: Seed
Slides: 23
Sector: Freelance Marketplace
Deck type: Fundraising Pitch
Headquarters: India

Lets works pitch deck PDF

The full Lets works deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Letsworks.in (Lets works) pitch deck was used for

This is a 23‑slide seed‑stage pitch deck from 2022 for Letsworks.in (Lets works), a localized freelance marketplace focused on the Indian workforce. The company pitches an online organized marketplace that connects businesses and brands with local freelancers and content creators, addressing the perceived lack of structured freelance hiring in India. The deck requests Rs. 2 crore in funding for 15% equity to expand the platform and its freelancer base. It presents market validation, business model, team, and historical revenue growth from 2019–2021, along with a noted business pivot in 2020.

Business model: Online organized marketplace connecting Indian businesses with local freelancers and digital content creators, charging a service fee on projects plus registration and subscription fees.

Round: Seed (as labeled in the 2022 pitch deck).
Year: 2022
Founders: Amit Chauhan
Headquarters: India (exact city not specified in available sources).
Industry: Freelance marketplace / gig economy / digital content services.

Raising: Rs. 2 crore for 15% equity, as stated in the 2022 seed pitch deck itself.

Use of funds as presented: Expansion of the Letsworks.in platform, freelancer base, and operations, as described in the pitch deck summary.

What the Letsworks.in (Lets works) deck got right

Clear articulation of localized freelancing problem in India. The deck clearly articulates the problem for Indian businesses: difficulty hiring local freelancers online, unorganized freelancing dominated by agencies, and challenges of remote talent, positioning Letsworks.in as a localized solution.
Focused marketplace solution connecting content creators and brands. The solution slide describes an **online organized marketplace** connecting content creators and brands, with explicit freelancer categories (graphic designers, photographers) and an aim to "create entrepreneurs," showing a focused value proposition.
Multi‑stream monetization model with clear fee structure. The business model slide lays out multiple revenue streams: a 25% service fee on projects, registration fees, premium subscriptions, consultation fees, and tiered company subscriptions (Basic, Plus, Business).
Use of external data to validate freelancing and gig‑economy growth. Market validation slides cite growth in Indian freelancers, gig‑economy expansion, and stats such as India’s 15 million freelancers and large base of digital content creators, anchoring the opportunity in external data.
Explicit funding ask and acknowledgment of historical performance and pivot. The deck includes explicit funding terms (Rs. 2 crore for 15% equity) and references historical revenue growth from 2019–2021 and a 2020 pivot, indicating awareness of investor expectations around traction and capital needs.
Localized India‑focused positioning within global freelance market. Positioning the marketplace as localized to Indian businesses and freelancers, with emphasis on organized online hiring versus offline referrals, offers a niche angle distinct from global platforms.

What could have been stronger

Unsubstantiated round and valuation from external perspective. The deck requests Rs. 2 crore for 15% equity but does not provide any externally verifiable evidence of prior funding, current valuation benchmarks, or investor interest, making it difficult to assess pricing and round competitiveness from outside sources.
Limited externally readable traction metrics. Although the deck mentions historical revenue growth between 2019 and 2021 and a 2020 pivot, the specific revenue figures, margins, and cohort or retention metrics are not visible in the accessible text, limiting quantitative validation of traction.
Differentiation versus incumbent freelance platforms not clearly evidenced. The marketplace proposition overlaps with many global and Indian freelance platforms, yet the text visible from the deck gives limited detail on differentiation beyond localization and organization of an unstructured market.
Macro validation not strongly connected to company KPIs. The deck positions market validation using high‑level gig‑economy statistics, but does not tie these clearly to Letsworks.in’s own user base, transaction volume, or unit economics, weakening the link between macro trends and company‑specific performance.

How an investor would read this deck

What draws attention

Verify that Letsworks.in is distinct from similarly named companies such as the Dubai‑based workspace startup Letswork, which has separate funding and operations, to avoid brand confusion.
Clarify the actual fundraising status: whether the Rs. 2 crore seed round was closed, partially raised, or abandoned, since no external funding announcements specific to this company were found.
Understand details of the 2020 pivot and its impact on the business model, customer segments, and revenue trajectory, as referenced in existing commentary about the deck.
Examine the freelancer and client acquisition strategy in India, especially in relation to competition from larger global platforms and local marketplaces.

Risks that stand out

Potential confusion with other brands named Letswork/Letswork.io, particularly the Dubai‑based flexible workspace startup that has raised its own seed rounds, which could impact brand clarity and online discovery.
Lack of independently verifiable funding or performance data for Letsworks.in may signal either ongoing bootstrapping or limited scale, increasing uncertainty for investors.
Competition from well‑established freelance platforms and agencies in India and globally could limit marketplace growth without a clear niche or strong network effects.
Dependence on macro gig‑economy trends and regulatory environment for freelancing in India may pose structural risks if policies or worker preferences shift.

Questions this deck invites

Has the Rs. 2 crore for 15% equity seed round described in the 2022 pitch deck been closed, and if so, which investors participated and on what terms?
What are the precise revenue numbers, active users, and transaction volumes from 2019–2021 and post‑pivot, and how do they compare to the projections shown in the deck?
How does Letsworks.in differentiate itself in practice from existing freelance marketplaces (Indian and global) in terms of product, pricing, vertical focus, or geography?
What is the current legal and corporate structure (entity name, registration, location) of Letsworks.in, and who are the key team members beyond the founder named in the deck?
How has the Indian freelance and content‑creation market evolved since 2022, and is the original TAM/SAM thesis in the deck still valid for the company’s strategy?

What founders can take from the Letsworks.in (Lets works) deck

Even when a localized marketplace is compelling, investors will scrutinize whether the company can demonstrate clear traction and revenue growth, not just macro gig‑economy statistics.
Explicitly stating the funding ask and equity offered (e.g., Rs. 2 crore for 15% equity) helps frame the round size and valuation, but this must be supported later by externally verifiable signals to build investor confidence.
Highlighting a business pivot (such as the 2020 pivot mentioned for Letsworks.in) is powerful when accompanied by clear before‑and‑after metrics showing improved performance and product‑market fit.
Two‑sided marketplaces benefit from concrete detail on both sides (freelancers and clients) and a clear explanation of fees, packages, and category focus, as Letsworks.in attempts with its service fee and subscription‑based model.
Using localized pain points—in this case, Indian businesses’ difficulty hiring local freelancers online and reliance on offline referrals—can differentiate a marketplace pitch from generic global platforms if backed by evidence.
Decks should avoid brand confusion by clearly distinguishing themselves from companies with similar names, particularly when those other companies have public funding histories that could be misattributed.

Letsworks.in (Lets works) pitch deck: common questions

What is Lets works / Letsworks.in and what does it do?

Letsworks.in (Lets works) is an online **freelance marketplace** designed for Indian businesses to hire local freelancers and digital content creators through an organized platform instead of informal offline referrals.

How much funding was Lets works trying to raise in this pitch deck?

The 2022 seed pitch deck states that Lets works is seeking **Rs. 2 crore in funding for 15% equity**, implying a pre‑money equity valuation assumption in that range, to expand its marketplace, freelancer base, and operations. No external funding announcement matching this specific raise could be verified.

How does Letsworks.in’s platform work according to the deck?

The deck describes Letsworks.in as connecting Indian businesses and brands with **local freelancers and content creators** such as graphic designers and photographers, via categorized listings, with a 25% service fee on projects, registration and premium subscription fees, and consultation fees.

What problem is Lets works trying to solve?

The deck cites problems such as **business revenue loss** when hiring full‑time employees for project work, lack of easy ways to hire local freelancers online, an unorganized freelancing industry dominated by agencies, and hiring challenges for remote talent in India.

What market opportunity does the Lets works deck claim?

The pitch deck references India having around **15 million freelancers**, a 46% increase in new freelancers from Q1 to Q2 2020, and a gig economy expected to reach tens of billions of dollars by 2023–2025, positioning Letsworks.in to capture part of India’s online freelancing market. These are cited as external market‑validation statistics rather than company‑specific performance.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Lets works pitch deck slides

Lets works pitch deck slide 1 of 23 — Lets works pitch deck — slide 1 of 23

Lets works pitch deck slide 2 of 23 — Lets works pitch deck — slide 2 of 23

Lets works pitch deck slide 3 of 23 — Lets works pitch deck — slide 3 of 23

Lets works pitch deck slide 4 of 23 — Lets works pitch deck — slide 4 of 23

Lets works pitch deck slide 5 of 23 — Lets works pitch deck — slide 5 of 23

Lets works pitch deck slide 6 of 23 — Lets works pitch deck — slide 6 of 23

What each slide of the Lets works pitch deck says

Slide 2

The Problem Letsworks.in * Business revenue loss due to challenges by hiring a full — time employee. ¢ India has 15 million freelancers still Indian businesses not use to prefer online freelancing. * No easy ways exist for Indian businesses to hire a freelancer locally. ¢ The whole freelancing industry is unorganized and agencies have the predominant player and still most. work is done by freelancers via offline referrals. e Challenges in hiring a remote talent.

Slide 3

opportunities Traditional Workplace * Long-term employment * Work from the office * Local teams * Work offline ¢ Work full time, receive monthly salary ¢ Study young, standard profession ¢ Stability Letsworks.in Future of Works Experience building and freelancing Work from anywhere (nomads, co-working) Remote teams Work digitally, leveraging collaboration tools Get paid for action and results Continuous study, gain unique expertise A Fulfillment

Slide 4

Solution Letsworks.in An online organized marketplace for freelancing projects and connecting platform between content creator and brands. 9 Save Money by hiring Professional . 6 Make Money by providing services . Graphic designer Photographers 10+ tpans 2000 Expas e Creating Entrepreneurs. 150+ Experts 50+ Experts Find by Categories

Slide 6

Mission Letsworks.in & R | Our mission is to change how India works together. Mission

Slide 7

Market Validation Market Growth India witnessed a 46 percent increase in new freelancers from Q1 to Q2, 2020 & India is home to 2 largest of digital content creators & Freelancers Global Standing India has total 15 million freelancers & only 15% contribute to about 40% of total freelancers jobs offer world wide Source India Today Souce IBEF Workforce Since covid, there is a huge shift in professionals becoming freelancers & Indian perspective changing towards freelancing Source India Today Startup Culture Freelancers are a cost effective,easy to find and less risky domain experts for startups. Source Clients

Slide 8

Market Size TOTAL AVAILABLE SERVICEABLE AVAILABLE MARKET MARKET $15 $455 Billion. Billion. India's gig economy to reach Online Freelancing to reach $455 billion by 2023. $15 billion by 2025. Source Economic Times Souce Business Insider India Letsworks.in TARGET MARKET Lets works Market share by 2025.

Slide 11

Business Model 25% as a service fee on all projects done through the platform. Registration fee and premium subscription fee. Commercial projects consultations fee. Companies are offered three subscription packages: Basic, Plus, and Business. Private & Conf Letsworks.in Small Business & Startups Brands Freelancers Customers Small Business Startups Brands

Slide text above is read directly from the Lets works deck PDF embedded on this page.

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