MetaProps is positioning itself as a 'Generation 2' NFT marketplace specifically for digital architecture, moving beyond simple collectibles to complex 3D assets. The deck highlights a significant gap in current platforms like OpenSea, which lack milestone payment options and direct metaverse integration for architectural files. By combining a marketplace with a build management tool, MetaProps seeks to facilitate professional RFPs and secure transactions between creators and clients. The company projects a massive scale by Year 3, assuming 20,000 creator profiles and over $310 million in tot…
Key takeaways
- MetaProps identifies a lack of support for complex multi-file 3D assets in existing NFT marketplaces (Slide 2).
- The platform includes a build management tool to facilitate milestone payments and protect creators working for specific clients (Slide 4).
- MetaProps aims for direct metaverse integration, allowing assets to be tracked via smart contracts to protect value (Slide 4).
- The company targets top-tier architecture firms like Gensler and Zaha Hadid Architects to bring high-value inventory to the platform (Slide 9).
- Key financial assumptions project a 5% commission on NFT sales and a 15% commission on SaaS services (Slide 13).
- By Year 3, the deck forecasts 89,050 total NFT sales with a total transaction value of $310,015,050 (Slide 13).
- The team includes an architect with over 20 years of experience in digital architecture, providing industry-specific domain expertise (Slide 11).
- The deck includes UI mockups for a marketplace, creator profiles, and asset listing pages (Slides 16-18).
MetaProps Pitch Deck Teardown
Slide 1: Title Slide
The title slide establishes MetaProps as a 'Dedicated Digital Architecture NFT Marketplace & Build Management Tool.' It explicitly states this is for a Seed Equity Round. The branding is minimalist, utilizing a dark gradient and a geometric logo that evokes a digital or architectural feel.
Slide 2: Current NFT Marketplace Problems
MetaProps identifies four core pain points in the existing ecosystem. First, limited support for complex 3D assets in 'Generation 1' marketplaces like OpenSea and Rarible. Second, the absence of milestone payments for custom builds. Third, a lack of direct integration between NFT assets and metaverse environments. Finally, a poor relationship between platforms, clients, and creators, making it difficult for property owners to find talent.
Slide 3: MetaProps Positioning
This slide uses a Venn diagram to position the company at the intersection of Metaverse Platforms, Clients, and Creators. It describes the company as a 'dot-connector' that manages projects from RFP to integration. It also cites a macro-trend: the Metaverse is projected to be a 'Multi-Trillion Dollar Industry by 2030' according to Accenture and Citibank.
Slide 4: MetaProps Solutions
The solution slide mirrors the problem slide. It promises a 'Generation 2' marketplace, partnerships with platforms, and a build management tool that allows for advanced and milestone payments. It also mentions that creators can sell multiple copies, 1-of-1s, or lease assets for temporary purposes.
Slide 5: Digital Arch NFT Example: The Mars House
To validate the market, the deck cites 'Mars House' by Krista Kim, which sold for $512,000 in March 2021 on SuperRare. This serves as a proof-of-concept for high-value architectural NFTs, though it notes this occurred on a competitor platform.
Slide 6: Direct Competitors
The deck names Renovi and MetaMundo as direct competitors. It critiques Renovi for limited adoption and 'weak' UI/UX. It notes that MetaMundo raised $2.7 million in November 2021 but claims it is not open for creators to upload content freely, positioning MetaProps as a more accessible alternative for architects.
Slide 7: MetaProps Features
This slide lists ten specific features using icons. Notable features include low gas fees via multi-chain support, a 3D viewer built into the preview window, no file format restrictions, and an escrow system for final transactions. It also mentions premium packages for creators to access platform perks.
Slide 8: Typical Sales Journey
A detailed flowchart contrasts two processes: the 'Typical Buying Process' (standard marketplace sale) and the 'Job Listing & Build Management Buying Process.' The latter includes steps for RFQs, tenders, milestone reviews, and an arbitration process for cancelled agreements, highlighting the platform's utility as a professional services tool.
Slide 9: Target Firms
MetaProps lists top-tier architecture firms as targets, including SOM, Woods Bagot, UNStudio, Benoy, Foster + Partners, Gensler, and Zaha Hadid Architects. The slide includes their company sizes and annual revenues (ranging from $25 million to $1.5 billion), suggesting a strategy of onboarding established institutional players.
Slide 10: Marketing Strategy
The marketing plan is split between creators and clients. For creators, the focus is on architectural media (ArchDaily, Dezeen) and the founder's personal network. For clients, the strategy involves mainstream media and social media influencers to raise awareness of metaverse property potential.
Slide 11: The Team
The team consists of five members, represented by 3D avatars. Tobias Honey (CEO) is an architect with 20 years of experience. Omar Darkazanli (Director) is an engineer and technology entrepreneur. The technical team includes Matthew Honey (Tech Advisor), Deepak Gupta (Solutions Architect), and Brandon Blattner (Senior Product Designer). The slide emphasizes their experience in blockchain, crypto wallets, and UI/UX.
Slide 12: MetaProps Metaverse HQ
In a move to 'eat their own dog food,' the company states it will operate entirely within the metaverse. There will be no physical office space, and all meetings and product launches will occur in a dedicated 3D environment provided by a 'leading Metaverse Platform (TBA).'
Slide 13: Key Assumptions
This is the core financial slide. It projects 20,000 creator profiles and 6,000 transactions per month by the end of Year 3. The total value of transactions is estimated at $310,015,050. Revenue is derived from a 5% commission on sales and a 15% commission on SaaS services.
Slides 14-15: Case Study NFTs
These slides present hypothetical or example listings. Slide 14 shows a Burj Khalifa NFT by SOM with a 'Potential NFT Value' of $3,000,000, resulting in $150,000 in fees for MetaProps. Slide 15 shows a residential villa by Hoseein Havash with a potential value of $500, yielding $100 in fees (15% SaaS + 5% sale).
Slides 16-18: Platform HTMLs
The final three slides show UI mockups. Slide 16 displays the marketplace with filters for sale type and price range. Slide 17 shows a creator profile for 'OmtoArchitects.' Slide 18 shows an individual asset listing page with a price of 7.0154 ETH ($20,000 at the time of the mockup).
What MetaProps Does Well
MetaProps excels at identifying a specific, high-value niche within the broader NFT market. By focusing on architects and 3D assets, they move away from the 'profile picture' (PFP) craze and toward functional digital real estate. The inclusion of a build management tool is a significant differentiator; it acknowledges that high-end digital architecture is often a service-based transaction rather than just a simple asset flip. The targeting of established architecture firms (Slide 9) shows an ambition to bring professional-grade inventory to the blockchain, which could provide the platform with much-needed legitimacy.
What is Missing from the MetaProps Deck
The most glaring omission is a clear 'Ask' slide. While the title slide mentions a Seed Equity Round, the deck does not specify how much capital is being raised, the valuation, or the intended use of funds. Additionally, while the deck mentions 'multi-chain' support, it does not specify which blockchains (e.g., Ethereum, Polygon, Solana) will be prioritized. There is also a lack of information regarding the current stage of development—it is unclear if the 'Platform HTMLs' are live sites or just Figma mockups. Finally, the deck does not address the legal and copyright complexities of minting NFTs of real-world buildings like the Burj Khalifa, which could present significant IP hurdles.
What a Founder Should Copy from this Deck
Founders building in the Web3 or marketplace space should emulate the 'Typical Sales Journey' (Slide 8). It clearly illustrates how the platform handles complex transactions beyond a simple 'buy' button, which is essential for B2B or professional service platforms. The 'Key Assumptions' slide (Slide 13) is also a strong model for transparently showing the math behind revenue projections, even if the numbers themselves are speculative. Lastly, the use of specific competitor critiques (Slide 6) rather than a generic feature-comparison grid provides a more narrative and persuasive argument for why the new platform needs to exist.
Frequently asked questions
- What is the primary problem MetaProps is solving?
- According to Slide 2, current NFT marketplaces like OpenSea and Rarible are designed for 'Generation 1' NFTs (art, music, videos) and do not support the complex multi-file 3D assets required for architecture. Furthermore, they lack build management tools, meaning creators are at risk when building for specific clients without milestone payments.
- How does MetaProps plan to generate revenue?
- Slide 13 outlines two primary revenue streams: a 5% commission on all NFT sales occurring on the platform and a 15% commission on SaaS services, which likely refers to the build management and job listing tools used by creators and clients.
- Who are the target users for this platform?
- The platform serves three groups: Metaverse Platforms looking for footfall, Clients (individuals or companies) who own metaverse property and need content, and Creators (designers and architects) who produce architectural content (Slide 3).
- What makes MetaProps different from competitors like Renovi or MetaMundo?
- Slide 6 claims Renovi has 'weak' UI/UX and no architects in its core team. It differentiates from MetaMundo by stating MetaMundo is not open for creators to upload content freely, whereas MetaProps allows for open creator uploads subject to admin approval.
- What are the projected milestones for the company?
- By the end of Year 3, MetaProps assumes it will have 20,000 creator profiles, 2,500 premium subscribers, and an average NFT transaction value of $2,425, leading to over $310 million in total volume (Slide 13).
