TecZelt presents FazGame as a game-based technology platform designed specifically for the school environment. The deck highlights a product that allows students to create non-linear storytelling games while providing teachers with 21st-century skills analytics. With a clear focus on the Brazilian K-12 market—citing over 1 million teachers and 20 million students—the company demonstrates significant institutional validation through partnerships with organizations like SENAI, SESC, and the Inter-American Development Bank (IDB). While the deck excels at showing 'who' is using the product and 'w…
Key takeaways
- The platform focuses on non-linear storytelling to facilitate game creation by students (Slide 3).
- A dedicated analytics dashboard monitors student development across six '21st Century Skills' including creativity and logic (Slide 4).
- The primary target market is the Brazilian K-12 sector, estimated at 20 million students (Slide 5).
- Institutional traction is high, with over 15 logos including BID (IDB), SENAI, and various municipal education departments (Slide 6).
- The company has received external validation through awards like the 2016 Premio ARedeeduca and recognition from IDB in Washington, D.C. (Slide 7).
- Content strategy involves mapping game creation to core curriculum subjects like Portuguese and Math, as well as cross-themes like sustainability (Slide 8).
- International expansion is signaled through a partnership with 5MM and integration with the TeacherGaming DESK platform (Slide 9).
- The deck omits a formal 'Ask' slide, leaving the desired funding amount and use of proceeds unknown.
TecZelt FazGame: A Deep Dive into Game-Based Learning for the Brazilian Market
TecZelt’s FazGame pitch deck is a product-forward presentation that emphasizes institutional validation and curriculum integration. The deck positions the company not just as a game studio, but as an educational technology layer that fits into existing school structures. By focusing on the Brazilian K-12 market, TecZelt identifies a massive, localized opportunity while showcasing the international potential of their software.
Slide 1: Title and Value Proposition
The deck opens with a clear, high-level mission statement: "We create game based technologies for schools." This slide identifies Carla Zeltzer as the primary contact and introduces two distinct logos: TecZelt (the parent company/studio) and FazGame (the specific product). The design is functional, though the dual-branding requires immediate clarification in the following slides to ensure the investor understands the relationship between the entity and the platform.
Slide 2: The Educational Context
Slide 2 uses a full-bleed image of a computer lab filled with students. The caption, "New Technologies intermediate new learning requirements," serves to ground the pitch in a real-world problem: the shift in how students must learn in a digital age. It establishes the 'Why Now' without using a traditional problem slide, though it is somewhat vague on the specific pain points teachers face.
Slide 3: Product Interface and Storytelling
This slide provides a screenshot of the FazGame editor. It highlights that "Non-linear scenes make up the storytelling of the game." The interface appears to be a drag-and-drop or low-code environment where students can select backgrounds, characters, and narrative paths. This is a crucial slide because it proves the product is a creation tool, moving the value proposition from passive consumption to active constructionist learning.
Slide 4: Analytics and 21st Century Skills
One of the strongest slides in the deck, Slide 4 shows the "Monitoring Students Development : 21st Century Skills analytics" dashboard. It lists six metrics: Criatividade (Creativity), Colaboração (Collaboration), Raciocínio Lógico (Logical Reasoning), Persistência (Persistence), Planejamento (Planning), and Resolução de problemas (Problem Solving). By providing teachers with a dashboard that uses a simple red/yellow/green status for each student, TecZelt solves the 'assessment gap' often found in educational games.
Slide 5: Market Size (Brazil K-12)
The market slide is concise. It targets the Brazilian K-12 sector, citing "> 1 Mi" teachers and "20 Mi" students. By using the map of Brazil, the company signals a geographic focus that likely aligns with their current language support and curriculum mapping. However, it lacks a dollar-value TAM/SAM/SOM, which would be necessary for a venture-scale conversation.
Slide 6: Clients and Partners
This slide is a 'logo wall' that provides significant social proof. It includes major Brazilian educational and industrial bodies such as SENAI, SESC, and the Rio de Janeiro Prefecture (Rio Prefeitura) . The inclusion of the BID (Inter-American Development Bank) logo is particularly important, as it suggests the company has passed the rigorous vetting processes of international development organizations.
Slide 7: Validation through Prizes and Publications
Under the heading "How we make it," this slide lists various accolades. Notable entries include the "Demand Solutions Washington, DC" award from the IDB and the "Premio ARedeeduca 2016" where they took 2nd place. These external validations help mitigate the risk for investors by showing that educational experts have already audited and rewarded the platform's methodology.
Slide 8: Curriculum Integration
Slide 8 addresses the 'How' of classroom implementation. It lists specific subjects the platform supports, including Portuguese and Math , along with 'Cross Themes' like Entrepreneurship, Financial education, and Sustainability . This is vital for EdTech; if a tool doesn't map to the mandatory curriculum, teachers rarely have the time to use it. The slide also mentions "Vocational Education" (Workplace safety, Production planning), suggesting a secondary market in technical schools.
Slide 9: International Traction
This slide signals global ambitions. It mentions "International sales through the partnership with 5MM" and integration with the "DESK platform." The visual shows a 'TeacherGaming Desk Account,' which implies that FazGame is being distributed through established EdTech marketplaces, allowing them to scale outside of Brazil without a massive direct sales force in every country.
Slide 10: Contact Information
The final slide provides comprehensive contact details for Carla Zeltzer, including email, WhatsApp, Skype, and Twitter. While standard, it reinforces the lean nature of the organization at this stage, with a single point of contact for all inquiries.
What Works in This Deck
Institutional Validation: The sheer number of government and NGO logos (Slide 6) is impressive for an EdTech startup. It proves they know how to navigate the complex Brazilian public and private school procurement systems. · Clear Product Utility: The transition from Slide 3 (creation) to Slide 4 (analytics) clearly explains the loop: students create, and teachers evaluate. This is the 'holy grail' for classroom technology. · Curriculum Mapping: By listing specific subjects like Math and Portuguese (Slide 8), the founders show they understand the administrative requirements of their buyers.
What Is Missing from This Deck
The Team Slide: While Carla Zeltzer is mentioned, there is no slide detailing the expertise of the developers, educators, or advisors behind the company. Investors need to know if the team has the technical chops to scale the platform. · Financials and Business Model: The deck does not explain how TecZelt makes money. Is it a per-student SaaS fee? A site license? A government contract model? There are no revenue figures or growth percentages. · The Ask: The most significant omission is the lack of a funding request. There is no mention of how much capital is being raised or how that capital will be deployed to reach the next milestone. · Competition: There is no mention of other game-based learning platforms (like Minecraft Education Edition or Roblox Education), which would be a natural question for any investor.
Founder's Playbook: What to Copy
Use a 'Skills Dashboard' to Prove Value: If you are building EdTech, don't just show the student experience. Show the teacher's 'command center' (Slide 4). Proving that your tool makes a teacher's job easier (or their data better) is a primary selling point. · Leverage Regional Awards: TecZelt effectively uses local and niche awards (Slide 7) to build a narrative of excellence. Even if an investor hasn't heard of the 'Premio ARedeeduca,' seeing a '2nd Place' badge creates an immediate sense of quality. · Segment Your Content Strategy: Slide 8 is a great example of how to show a product's versatility. By breaking it down into 'Curriculum,' 'Cross Themes,' and 'Vocational,' they show they can sell to primary schools, high schools, and trade schools simultaneously.
Frequently asked questions
- What is the core product of TecZelt?
- The core product is FazGame, a game-based technology platform for schools. As shown on Slide 3, it allows for the creation of non-linear scenes that form the storytelling of a game. It is designed to be an educational tool where students build games rather than just playing them, which helps in developing technical and narrative skills within a classroom setting.
- How does the platform assist teachers in evaluation?
- Slide 4 illustrates a '21st Century Skills' analytics dashboard. This tool monitors student development in six specific areas: Creativity, Collaboration, Logical Reasoning, Persistence, Planning, and Problem Solving. The dashboard uses a color-coded emoji system (green, yellow, red) to give teachers a quick visual reference of individual student progress across these soft and hard skills.
- What is the size of the market TecZelt is targeting?
- According to Slide 5, the company is focused on the Brazilian K-12 market. The slide quantifies this opportunity as consisting of over 1 million teachers and 20 million students. This suggests a large-scale B2B or B2G (business-to-government) approach, targeting the infrastructure of the Brazilian national education system.
- What kind of traction has FazGame achieved?
- Traction is demonstrated through partnerships and awards. Slide 6 displays logos for major Brazilian entities like SENAI, SESC, and the Rio de Janeiro Prefecture. Slide 7 highlights several awards, including a 2nd place finish in the 2016 Premio ARedeeduca and recognition from Demand Solutions in Washington, D.C., sponsored by the IDB.
- Is the company looking for international expansion?
- Yes. Slide 9 explicitly mentions 'International sales through the partnership with 5MM' and integration with the 'DESK platform' (TeacherGaming). This indicates that while their primary user base is in Brazil, they have already established the technical and commercial infrastructure to distribute their game-based learning tools to a global audience.
