TransactionLink Pitch Deck: All 10 Slides + Teardown

The 10-Slide Strategy for Fintech Infrastructure

TransactionLink’s pitch deck is a study in minimalist persuasion. In an industry often bogged down by regulatory jargon and complex technical diagrams, this deck uses high-level messaging and clear metrics to explain why business onboarding is broken and how they have built the 'cockpit' to fix it. The company, headquartered in Europe, successfully raised a $5.3M Seed round in 2024 based on these materials.

Slide 1: Title Slide

The deck opens with a clean, branded title slide. It features the company logo and the tagline: "End-to-end onboarding automation." This immediately establishes the company's category. By including the URL (transactionlink.io) in the bottom left, the founders ensure that any investor reviewing the PDF has an immediate path to further due diligence.

Slide 2: The Problem Statement

Slide 2 frames the market opportunity through three distinct pain points. First, it notes that the process is still highly manual for legacy players. Second, it provides a specific, painful metric: "Business account opening takes between 5 - 90 days to open." Third, it highlights the strategic impact, stating that slow onboarding limits growth for Fintech scaleups as they expand into new products and geographies. This slide effectively creates a sense of urgency by quantifying the inefficiency of the status quo.

Slide 3: Current Traction and Momentum

Rather than waiting until the end of the deck to show results, TransactionLink places its traction slide third. This 'proof of life' validates the problem stated on the previous slide. The metrics are impressive for a Seed-stage company: 57 live customers , 70% of revenue from PSPs (Payment Service Providers), and a 5-day activation time for new customers. The slide also notes they have achieved this with a lean team of 14, suggesting high capital efficiency.

Slide 4: The Solution Overview

Slide 4 breaks down the product into three pillars. The "Complete back-office cockpit" serves as the single source of truth. "Interactive forms" provide the user interface for data input. Finally, the "No-code business logic builder" allows for rapid adjustments and edge-case automation. This structure tells the investor that the product is not just a tool, but a comprehensive operating system for onboarding.

Slide 5: The Product 'AHA' Moment

This slide uses a visual workflow diagram to demonstrate the "no-code builder." It illustrates how a user can build an entire flow, handle edge cases, and automate complex "if-this-then-that" scenarios. The diagram shows integrations with Companies House and Veriff, making the abstract concept of 'automation' tangible. By calling this the 'AHA-moment,' the founders are signaling where the core value and user delight reside.

Slide 6: Defensibility and Integrations

Fintech infrastructure is a crowded space, so addressing defensibility is crucial. TransactionLink argues that their moat is the "rapid development of new integrations." The slide displays logos for 140 integrations, including Factiva (by Dow Jones), GDC, GBG, and ID.me. This volume of integrations is a significant barrier to entry, as it would take a competitor considerable time and engineering effort to replicate this connectivity.

Slide 7: The Business Model

The revenue model is presented with extreme simplicity: SaaS fee + Variable API call fee . The SaaS fee covers the automated workflow, while the variable fee applies to provider calls purchased through the platform. This 'land and expand' model is attractive to investors because it provides predictable recurring revenue alongside upside potential as the customer's own business grows and triggers more API calls.

Slide 8: Target Market Segments

Slide 8 identifies three specific customer profiles: Payment providers , Fintechs , and Digital platforms . For each, the deck lists specific drivers. For example, digital platforms are driven by new legal obligations like DAC7, while Fintechs are focused on rapid experimentation and geographic expansion. This demonstrates that the founders understand the differing motivations of their buyer personas.

Slide 9: The Team

The team slide focuses on the two founders and the composition of their 14-person staff. Mateusz Pniewski (CEO) brings experience from N26, Visa, and Rocket Internet. Kamil Skłodowski (CTO) comes from ING Bank. The slide also notes that the team includes 12 engineers, 1 product manager, and 1 ops manager. This heavy engineering tilt (85% of the team) supports the claim that they can build integrations rapidly.

Slide 10: The Ask

The final slide is a direct request for a €5M investment . The funds are earmarked for three areas: market education through marketing, widening the product offering for new segments, and opening new geographies with deep data source coverage. This aligns with the $5.3M raise reported in 2024, showing that the company successfully executed its fundraising plan.

What TransactionLink Does Well

The TransactionLink deck excels at quantifying the pain . By stating that onboarding can take 90 days, they set a high bar for the problem they are solving. They then immediately counter that with their own performance metric: a 5-day customer activation time. This contrast is the strongest part of the pitch.

The deck is also highly modular . Each slide addresses a single, fundamental question: What is the problem? Who is using it? How does it work? How do you make money? Who are you? This clarity makes it very easy for an associate at a VC firm to internalize the pitch and present it to their partnership.

Finally, the focus on integrations as a moat is a smart strategic move. In the world of KYC/AML, the 'winner' is often the one who can connect to the most data sources the fastest. By highlighting 140 integrations, TransactionLink positions itself as the most mature and flexible option in the market.

What is Missing from the Deck

While the deck is effective, it omits several standard components that a Series A investor would likely require, though they may have been deemed unnecessary for a Seed round. There is no competitive landscape slide. The deck assumes the investor agrees that 'legacy players' are the only competition, ignoring other modern fintech infrastructure startups.

There is also a lack of unit economics . While the business model is explained, there is no mention of Customer Acquisition Cost (CAC), Lifetime Value (LTV), or churn rates. Given the 57 live customers, these metrics likely exist, but the founders chose to keep the deck focused on high-level growth and product capability.

Lastly, there is no financial roadmap . The ask slide mentions what the money will be spent on, but it does not project what the company's revenue or scale will look like 18-24 months after the investment. Investors typically want to see the 'destination' that the €5M will help reach.

Lessons for Founders

Founders can learn two major lessons from TransactionLink. First, lead with traction . If you have 57 customers and a lean team, don't hide that on slide 12. Putting it upfront (Slide 3) changes the way an investor views the rest of the deck; they are no longer looking at a set of ideas, but a functioning business that needs fuel.

Second, simplify your business model . Many founders over-complicate their pricing slides with tiers, seats, and complex usage brackets. TransactionLink’s 'SaaS + API' formula is easy to understand and clearly shows how the company scales. If you can't explain how you make money in one sentence, your model might be too complex for a pitch deck.