Oliva Pitch Deck: Slide-by-Slide Breakdown

The Narrative: From Burnout to Clinical Rigor

Oliva’s pitch deck is a study in empathy-led B2B sales. In a sector often criticized for 'wellness washing,' Oliva positions itself as a clinical heavyweight. The deck, used to raise a $2.9M pre-seed round in 2021, avoids the typical tech-heavy jargon of SaaS and instead focuses on the human and economic cost of mental health neglect in the workplace. The design is intentional: soft blues, muted tones, and hand-drawn illustrations that signal safety and professionalism.

Slides 1-2: The Hook

The deck opens with a minimalist title slide featuring the brand name and an illustration of a hand on a computer mouse surrounded by greenery. Slide 2 sets the mission: 'For employers that want to make a real impact on their people’s wellbeing.' This immediately qualifies the target audience—not just any employer, but those focused on 'real impact,' a subtle jab at superficial wellness perks.

Slides 3-6: Quantifying the Pain

The 'Problem' section is data-heavy. Slide 4 cites sources like Deloitte and High Speed Training to establish that 50% of sick days are mental health-related and, crucially, that 27 days per year are lost to 'presenteeism' per employee. This is a vital metric for B2B sales; it transforms a 'soft' benefit into a hard bottom-line issue. Slide 5 uses a visualization to show that in a group of 100 employees, 66 will experience burnout. Slide 6 concludes the problem section by promising that a proactive approach can 'move the needle' on engagement and retention.

Slides 7-10: The Solution and User Journey

Slide 8 introduces 'How Oliva works for your employees,' boasting a 98% matching success rate. The flow is simple: digital drop-ins, a matching process, and a chat with a 'Care Navigator.' Slide 9 introduces the concept of the Care Navigator in detail. By featuring Dr. Sarah Bateup (Chief Clinical Officer) on this slide, Oliva reinforces that their 'navigators' are not just customer support agents, but trained mental health professionals. This is a key differentiator in the crowded EAP (Employee Assistance Program) space.

Slides 11-13: The Clinical Model

Slide 12 is perhaps the most important slide for an investor concerned about efficacy. It outlines the 'Step Care Model.' It categorizes needs into Everyday, Mild, Moderate, and Severe. For 'Severe' cases (estimated at 2% of a team), Oliva offers up to 25 sessions plus specialist referrals. This demonstrates that Oliva is a comprehensive healthcare solution, not just a meditation app. Slide 13 highlights their 'Curated care team,' noting they are BACP (or equivalent) accredited, further leaning into clinical credibility.

Slides 14-16: The Manager and The Platform

Oliva recognizes that managers are the front line of workplace mental health. Slide 14 notes that 63% of managers want better training. The solution includes workshops and 1-to-1 support for managers. Slide 16 finally shows the 'Platform.' It emphasizes a '10-minute' setup for benefits managers and Slack integration for employees. This addresses the 'friction' objection—employers won't buy a platform that is hard to deploy.

Slides 17-18: The Team

The deck closes with a very strong team slide. Javier Suarez’s background as a co-founder of TravelPerk (a unicorn in the travel space) provides immediate 'founder-market fit' for B2B scaling. Sançar Sahin brings high-growth marketing experience from Typeform and Hotjar. Dr. Sarah Bateup provides the clinical 'alpha.' This combination of B2B scaling expertise and clinical authority is likely what secured the $2.9M round.

What Oliva Got Right

Clinical Authority: By putting their Chief Clinical Officer front and center and detailing a 'Step Care Model,' they avoid being categorized as a 'lite' wellness app. · Economic Argument: They didn't just say mental health is good; they used the '27 days lost to presenteeism' stat to prove it's a financial necessity for the employer. · Founder Pedigree: Leveraging the TravelPerk and Typeform names early in a pre-seed deck is a shortcut to investor trust. · Visual Identity: The deck looks and feels like a healthcare product—calm, professional, and modern.

What is Missing from the Deck

The Ask: There is no slide detailing how much they are raising, the valuation, or the specific milestones they intend to hit with the capital. · Traction Metrics: While it is a pre-seed deck, there is no mention of pilot programs, early design partners, or a waitlist. · Unit Economics: There is no mention of the pricing model (e.g., PEPM - Per Employee Per Month) or the expected LTV of a corporate contract. · Competitive Landscape: The deck does not acknowledge competitors like Lyra Health, Modern Health, or Unmind, nor does it explain why Oliva wins against them.

Founder Lessons

Sell the 'Hard' ROI of 'Soft' Benefits: If you are building in the wellness or HR space, follow Oliva’s lead. Don't just talk about happiness; talk about presenteeism, sick days, and retention. Use third-party data (Deloitte, etc.) to make the problem feel urgent and expensive.

The 'Step' Model for Services: If your product involves human services (like therapy or coaching), show how you scale that service. Oliva’s 'Step Care Model' is a great way to show that you have a plan for both the 'worried well' and those in crisis without breaking your margins.

Integrations as a Feature: For B2B tools, '10-minute setup' and 'Slack integration' are not just technical details; they are core value propositions. Oliva highlighted these to show that their product wouldn't add to the HR manager's workload.

Focus on the 'Navigator': In any complex user journey (like healthcare), having a 'navigator' or 'concierge' role helps investors understand how you prevent user churn and ensure successful outcomes. Oliva’s emphasis on the Care Navigator makes the technology feel more human and effective.