How much did Persefoni raise with this deck?

According to the catalogue facts, Persefoni raised $114,200,000 in a Series B round in 2020. This significant capital injection reflects the high investor interest in the Climate Management & Accounting Platform (CMAP) space during that period.

What is the 'ERP of Carbon' concept mentioned in the deck?

Persefoni uses the term 'ERP-level capability' on Slide 7 to describe its platform. This suggests that carbon accounting should be managed with the same level of rigor, integration, and organizational importance as traditional financial accounting and resource planning systems like SAP.

Who are the target customers for Persefoni?

As shown on Slide 8, the company targets three distinct segments: Enterprises with sustainability targets, Institutional Investors (including funds, asset managers, and LPs), and Governmental Organizations. This broad reach allows them to capture value across the entire financial ecosystem.

Does the deck show the actual software interface?

Yes, Slide 5 features a high-fidelity mockup of the Persefoni dashboard on a laptop. It displays various data visualizations, including an 'Enterprise Carbon Footprint' gauge and a breakdown of emissions by scope, giving investors a sense of the product's UI/UX.

What is missing from the Persefoni pitch deck?

The 11-slide deck is quite lean. It lacks a detailed competitive landscape, specific financial traction (like ARR or growth rates), a clear 'Ask' slide detailing how the $114M would be spent, and a deep dive into the underlying technology or data integrations.

Persefoni Pitch Deck (2020): 11-Slide Series B Deck

See all 11 slides of the Persefoni pitch deck — a 2020 Series B deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Persefoni’s Series B deck is a masterclass in category creation, framing carbon accounting not as a niche sustainability tool, but as a fundamental financial-grade requirement for the modern enterprise. With only 11 slides, the deck relies heavily on the 'inevitability' of its market, citing $35 trillion in assets under management committed to climate action (Slide 2) and a logo wall of global giants already making public commitments (Slide 3). The presentation is remarkably light on technical jargon, focusing instead on the 'ERP-level capability' of its platform (Slide 7) and a straightforwa…

Key takeaways

The deck identifies a massive market opportunity driven by 373 investor signatories representing $35 trillion in assets under management (Slide 2).
It uses a powerful logo wall of global corporations, including Apple, Amazon, and Walmart, to demonstrate the scale of existing climate commitments (Slide 3).
The problem is framed through three pillars: calculation complexity, proliferating standards, and data complexity (Slide 4).
Persefoni positions itself as an 'ERP-level' solution, implying it is as essential to a business as SAP or Oracle (Slide 7).
The product offering includes specialized modules like Carbon Inventory Planning, Forecasting, and 'Persefoni AI' (Slide 6).
The business model is a pure-play SaaS subscription with 12, 24, or 36-month contract options (Slide 9).
The target customer base is broad, spanning enterprises, institutional investors, and governmental organizations (Slide 8).
The deck omits specific revenue figures, growth metrics, or a detailed competitive analysis within the 11 slides provided.

The Vision of Carbon as a Financial Metric

Persefoni’s pitch deck is a concise, 11-slide document that focuses on the macro-economic shift toward climate accountability. Rather than getting bogged down in the scientific minutiae of carbon sequestration or atmospheric chemistry, the deck treats carbon as a data problem. By framing their solution as a Climate Management & Accounting Platform (CMAP), they align themselves with the highly lucrative world of enterprise SaaS and financial technology.

Slides 1-3: The Market and the Mandate

Slide 1: Title Slide The deck opens with a clean, professional image of a modern building with a vertical garden, immediately signaling the intersection of corporate infrastructure and environmental sustainability. It identifies Kentaro Kawamori as the CEO and Co-Founder and titles the product as an "Intelligent Carbon Footprint Management Platform."

Slide 2: Market This slide establishes the 'Why Now?' through three massive statistics. It notes that >50% of Fortune 500 companies have set clean energy targets. More importantly, it highlights $35 Trillion in assets under management across 373 investor signatories of the Climate Action 100+ initiative. Finally, it mentions 9,500 cities committed to the Paris Agreement. This slide isn't just about market size; it's about the inevitability of regulation and investor pressure.

Slide 3: Climate Commitments This is a classic 'Logo Wall,' but with a twist. These aren't Persefoni's customers; they are companies that have made public climate commitments. By showing logos like Apple, Microsoft, Walmart, and Chase, Persefoni is illustrating the sheer scale of the potential customer base. Every logo on this slide represents a massive organization that now has a reporting requirement they likely cannot fulfill with spreadsheets alone.

Slides 4-7: The Problem and the Platform

Slide 4: Challenges The deck identifies three core pain points: "Calculating a carbon footprint is complex," "Proliferation of sustainability standards," and "Significant data complexity." The use of isometric icons keeps the aesthetic consistent and professional, framing the problem as a logistical and data-processing hurdle rather than a moral one.

Slide 5: Persefoni (Product Showcase) This slide provides a visual of the platform. The dashboard shown includes an "Enterprise Carbon Footprint" score (showing a 'B- 82%' in the mockup) and a breakdown of emissions. It visually confirms that the product is a functional, modern SaaS application capable of aggregating complex data into digestible executive views.

Slide 6: Platform Here, the company breaks down the platform into six functional modules: Sustainability Reporting & Disclosures, Enterprise Carbon Footprint Score, Carbon Accounting, Carbon Inventory Planning, Carbon Inventory Forecasting, and Persefoni AI. This suggests a modular, extensible product architecture that can grow with a customer's needs.

Slide 7: Solutions This slide summarizes the value proposition. It explicitly uses the phrase "ERP-level capability," which is a strategic positioning move. By comparing themselves to ERP (Enterprise Resource Planning) systems, they are telling investors that Persefoni is a 'must-have' foundational layer of the corporate tech stack, not a 'nice-to-have' CSR tool. They also highlight AI-driven recommendations and automated reporting.

Slides 8-11: Business Model and Team

Slide 8: Customers The deck identifies three primary customer archetypes: Enterprises, Institutional Investors, and Governmental Organizations. This multi-pronged approach explains how Persefoni can achieve massive scale by serving both the companies reporting the data and the investors/regulators consuming it.

Slide 9: Business Model The business model is refreshingly simple: "SaaS Platform Subscription." It lists contract lengths of 12, 24, or 36 months. While it doesn't provide specific pricing tiers, the focus on multi-year contracts suggests a high-retention, enterprise-grade sales motion.

Slide 10: Founders The team slide features Kentaro Kawamori (CEO), Kim Stroh (VP, Product), and Jason Offerman (COO). The slide is minimal, lacking the usual 'ex-Google' or 'ex-Goldman' logos often seen in Series B decks, though the catalogue facts confirm their success in raising significant capital.

Slide 11: Contact The deck concludes with the company logo and the CEO’s email address. It is a standard, professional closing to a high-level presentation.

What Works in the Persefoni Deck

1. Strategic Positioning: The most successful element of this deck is the "ERP of Carbon" framing. By positioning carbon accounting as a financial-grade necessity, Persefoni moves the conversation away from 'charity' or 'compliance' and into the realm of core business operations. This justifies enterprise-level pricing and long-term contracts.

2. Visual Consistency: The deck uses a consistent color palette of yellow, grey, and white with clean isometric illustrations. It looks like a product built for the C-suite of a Fortune 500 company, which matches their target audience perfectly.

3. Market Urgency: Slide 2 and Slide 3 do an excellent job of creating a sense of urgency. By citing $35 trillion in committed assets, they make it clear that the market isn't just growing—it has already arrived, and the demand for a solution is immediate.

What is Missing from the Persefoni Deck

1. Traction Metrics: For a Series B deck, the lack of actual performance data is notable. There are no mentions of Annual Recurring Revenue (ARR), customer count, Net Revenue Retention (NRR), or growth rates. While these may have been shared in a separate data room, their absence from the primary pitch deck is unusual for this stage.

2. Competitive Landscape: The deck does not address other players in the carbon accounting space. Investors at the Series B level typically want to know how a company differentiates itself from both legacy incumbents (consultancies) and other well-funded startups.

3. The 'Ask': There is no slide detailing how much money is being raised or how it will be used. While the catalogue facts state they raised $114.2M, the deck itself doesn't outline the milestones this capital is intended to hit.

What a Founder Should Copy

1. The 'Logo Wall' Strategy: If you are in a new category, use Slide 3's approach. Don't just show who uses your product; show the scale of the organizations that need a product like yours. It validates the market size more effectively than a generic TAM/SAM/SOM chart.

2. Simplify the Business Model: Slide 9 is a great example of how to present a business model without overcomplicating it. If you are a SaaS company, say you are a SaaS company. Focus on the contract terms that imply stability (like 24-36 month options).

3. Focus on Outcomes, Not Features: Throughout the deck, Persefoni focuses on what the platform enables (trust, transparency, ease, and regulatory compliance) rather than the specific technical details of how the carbon is calculated. This is the correct approach for an executive-level pitch.

Frequently asked questions

How much did Persefoni raise with this deck?: According to the catalogue facts, Persefoni raised $114,200,000 in a Series B round in 2020. This significant capital injection reflects the high investor interest in the Climate Management & Accounting Platform (CMAP) space during that period.
What is the 'ERP of Carbon' concept mentioned in the deck?: Persefoni uses the term 'ERP-level capability' on Slide 7 to describe its platform. This suggests that carbon accounting should be managed with the same level of rigor, integration, and organizational importance as traditional financial accounting and resource planning systems like SAP.
Who are the target customers for Persefoni?: As shown on Slide 8, the company targets three distinct segments: Enterprises with sustainability targets, Institutional Investors (including funds, asset managers, and LPs), and Governmental Organizations. This broad reach allows them to capture value across the entire financial ecosystem.
Does the deck show the actual software interface?: Yes, Slide 5 features a high-fidelity mockup of the Persefoni dashboard on a laptop. It displays various data visualizations, including an 'Enterprise Carbon Footprint' gauge and a breakdown of emissions by scope, giving investors a sense of the product's UI/UX.
What is missing from the Persefoni pitch deck?: The 11-slide deck is quite lean. It lacks a detailed competitive landscape, specific financial traction (like ARR or growth rates), a clear 'Ask' slide detailing how the $114M would be spent, and a deep dive into the underlying technology or data integrations.

Cover slide of the Persefoni pitch deck — Series-B 2020 — Persefoni pitch deck, slide 1 (2020)

Persefoni pitch deck: the facts

Company: Persefoni
Year: 2020
Stage: Series-B
Slides: 11
Sector: Climate Management & Accounting Platform (CMAP)
Deck type: Investment Pitch
Outcome: $114,200,000 Raised
Headquarters: USA

Persefoni pitch deck PDF

The full Persefoni deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Persefoni pitch deck was used for

This deck is Persefoni’s Series B fundraising pitch from around 2021 for its Climate Management & Accounting Platform (CMAP), used to raise a $101M Series B round that brought total funding to $114.2M. The company positions carbon management and accounting as a new enterprise resource planning (ERP) category for large enterprises and financial institutions. It uses a SaaS business model to help organizations measure and manage their carbon footprint and comply with evolving climate disclosure requirements. The deck was likely focused on scaling product development and international expansion in response to growing climate disclosure regulations and market demand.

Business model: Software-as-a-Service (SaaS) climate management and carbon accounting platform (CMAP) for enterprises and financial institutions.

Round: Series B
Raised: $101M Series B funding round.
Lead investor: Prelude Ventures and TPG’s The Rise Fund co-led the $101M Series B round.
Investors: Prelude Ventures, TPG’s The Rise Fund, Clearvision Ventures, Parkway Ventures, Bain & Company (through Bain & Co.), EDF Group via EDF Pulse Holding, Sumitomo Mitsui Banking Corporation (SMBC), The Ferrante Group
Industry: Climate tech / carbon accounting and sustainability management software.

Year: 2021 (Series B announced in October 2021).

Total funding: Persefoni had raised a total of $114.2M in funding after its $101M Series B round announced in October 2021.

Use of funds as presented: To support expansion beyond Persefoni’s existing organization across 18 U.S. states and eight countries and to accelerate geographic and product expansion of its Climate Management & Accounting Platform.

What happened after the Persefoni deck

Following its Series B pitch deck, Persefoni successfully closed a $101M Series B round in October 2021, bringing total funding to $114.2M and enabling significant expansion of its Climate Management & Accounting Platform across geographies and product lines; the company has since raised additional capital, including a $50M Series C-1 in 2023, and continues operating as a leading climate tech SaaS

Closed a $3.5M seed round in August 2020 led by Rice Investment Group to launch its sustainability reporting platform.
Raised a $9.7M funding round announced in April 2021 to support international expansion, product development, and hiring
Completed a $101M Series B financing round announced in October 2021 led by Prelude Ventures and TPG’s The Rise Fund, br
Expanded geographically after the Series B, including establishing a UK presence as climate disclosure requirements grew
Later raised additional capital, including a $50M Series C-1 round announced in August 2023 and further funding that pus

What the Persefoni deck got right

Compelling category-creation positioning. The deck positions carbon management and accounting as the next essential ERP-like category for enterprises, offering a clear category-creation narrative that aligns with rapidly growing climate disclosure requirements and ESG reporting needs.
Powerful regulatory and market tailwind framing. The Series B story leans on strong regulatory and market tailwinds around climate disclosures and corporate decarbonization, making the need for Persefoni’s CMAP appear both inevitable and urgent to investors.
Clear, investor-friendly SaaS model. Persefoni’s simple SaaS business model for a complex problem (global carbon accounting and climate disclosures) is highlighted externally, making the business understandable while still addressing a deep, technical domain.
Demonstrated ability to secure a large, high-quality Series B. The deck and process resulted in a $101M Series B led by high-profile climate and impact investors, bringing total funding to $114.2M and validating the company’s vision and execution at a relatively early stage.
Efficient fundraising enabled by focused narrative. External commentary notes that the Series B was raised quickly (within a few months), suggesting that the narrative, slide structure, and focus on tailwinds and simplicity were effective at driving investor conviction.
Vision for global expansion later validated by execution. Subsequent expansion into regions like the UK and continued funding rounds indicate that the deck’s vision for global expansion resonated and was borne out in later company milestones.

What could have been stronger

Limited visible detail on customer retention and product engagement. Available descriptions of the Series B deck emphasize high-level positioning (carbon management as the new ERP category) and market tailwinds, but provide little evidence of detailed customer metrics such as retention, usage intensity, or unit economics in the materials that are publicly discussed; this makes it harder for an investor to assess product stickiness directly from the deck.
Regulatory and standards alignment not fully spelled out in deck descriptions. External commentary on the deck stresses the simplicity of the SaaS business model and massive tailwinds but does not highlight specific regulatory or standards alignments (e.g., TCFD, GHG Protocol, ISSB) in the slides shown, leaving a potential gap in how clearly the deck connects the product to concrete compliance frameworks.
Competitive landscape only lightly covered in public descriptions. While the Series B deck is credited with helping Persefoni raise $101M quickly, public breakdowns focus more on narrative and category creation than on detailed competitive benchmarking or quantified differentiation versus other carbon accounting platforms, suggesting the competitive landscape may not have been deeply mapped in the visible slides.
Financial depth in the deck appears limited from what is publicly described. Commentary on the deck highlights Persefoni’s positioning and funding outcome but does not describe robust financial projections or historical revenue growth presented in the slides, implying that core financial detail may have been summarized rather than deeply elaborated in the external-facing deck.

How an investor would read this deck

What draws attention

Strength of regulatory and market tailwinds around climate disclosures and carbon accounting, especially in major markets like the U.S. and UK.
Ability of Persefoni’s CMAP to become the de facto ERP system for carbon management across enterprises and financial institutions, creating a large, sticky software category.
Quality and depth of integrations with data sources and reporting standards (e.g., GHG Protocol, emerging climate disclosure regimes) that make the platform mission-critical for compliance.
Evidence of repeatable sales motion to large enterprises and financial institutions and pipeline created by regulatory changes and investor pressure on ESG reporting.
Scalability of the SaaS architecture and data infrastructure needed to support multi-region expansion and complex emissions calculations.

Risks that stand out

Regulatory and standards evolution risk: climate disclosure rules and standards could change in ways that require significant rework of Persefoni’s platform or enable competitors to catch up quickly.
Competitive risk: multiple players are emerging in carbon accounting and ESG software, and larger incumbents in ERP, cloud, or audit could build or acquire competing solutions.
Adoption risk: enterprises and financial institutions may be slow to embed carbon accounting deeply into their core systems, lengthening sales cycles despite regulatory pressure.
Data and methodology risk: inaccuracies or perceived lack of rigor in emissions calculations could lead to reputational or legal issues for Persefoni’s customers and therefore for Persefoni.
Funding and scaling risk: even after a large Series B, continued product and geographic expansion requires careful capital allocation and operational execution to avoid overextension.

Questions this deck invites

How many enterprise and financial institution customers were live on Persefoni’s platform at the time of the Series B, and what was the breakdown by segment and geography?
What are Persefoni’s gross margins, payback period, and customer lifetime value, and how do these compare to other enterprise SaaS platforms in climate or compliance categories?
To what extent does Persefoni’s CMAP align with major frameworks like the GHG Protocol, TCFD, and emerging ISSB standards, and how often must the platform be updated to reflect regulatory changes?
How crowded is the carbon accounting and climate management market, and what technical or data advantages does Persefoni have versus other platforms targeting enterprise disclosures?
What risks exist around data quality, methodology transparency, and assurance/verification for emissions calculations done through Persefoni’s platform, especially for regulated disclosures?

What founders can take from the Persefoni deck

Positioning a solution as the core infrastructure for an emerging, mandatory function (carbon accounting as the new ERP category) can anchor a large funding round when backed by clear regulatory and market tailwinds.
Demonstrating strong alignment with external forces—such as climate disclosure requirements and investor ESG pressure—helps investors see inevitability and urgency in adopting the platform.
Using a straightforward SaaS business model for a complex domain like climate accounting can make the story more accessible to a broad investor base while still conveying technical depth.
Showing how funding will accelerate geographic and product expansion, especially into new regulatory regimes (such as the UK expansion following Series B), strengthens the growth narrative.
Building a diverse investor syndicate that includes climate-focused funds, corporate venture arms, and strategic financial institution investors can validate both the mission and commercial potential.
Clear communication of cumulative funding raised (e.g., Series B bringing total to $114.2M) helps reinforce momentum and institutional validation for later stages.

Persefoni pitch deck: common questions

What does Persefoni do?

Persefoni is a climate tech SaaS company that provides a Climate Management & Accounting Platform (CMAP) enabling enterprises and financial institutions to calculate, manage, and report their carbon footprint and climate disclosures.

How much did Persefoni raise in its Series B round and when?

Persefoni’s Series B financing round raised $101M and was announced in late October 2021. This round brought its total capital raised to $114.2M.

Who invested in Persefoni’s Series B round?

Prelude Ventures and TPG’s The Rise Fund co-led Persefoni’s $101M Series B round. Other participating investors included Clearvision Ventures, Parkway Ventures, Bain & Co., EDF Group via EDF Pulse Holding, Sumitomo Mitsui Banking Corporation (SMBC), The Ferrante Group, Alumni Ventures Group, New Valley Ventures, and existing investors NGP Energy Technology Partners, Sallyport Investments, and strategic angels.

What was the purpose of Persefoni’s Series B funding?

According to the Series B announcement, Persefoni planned to use the $101M to expand its organization and operations beyond its footprint across 18 U.S. states and eight countries, and to accelerate geographic and product expansion including carbon accounting solutions and related offerings.

What stage was Persefoni at when it used this pitch deck, and who was it targeting?

The Series B pitch deck was created around 2021 for a growth-stage financing (Series B) following a seed round in August 2020 and an earlier $9.7M funding round announced in April 2021. It targeted climate-tech and sustainability-focused investors looking to back enterprise carbon accounting infrastructure.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

Persefoni pitch deck slides

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What each slide of the Persefoni pitch deck says

Slide 2

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Slide 4

CHALLENGES Ld ’ — “AL % & = N CALCULATING A CARBON PROLIFERATION OF SIGNIFICANT FOOTPRINT IS COMPLEX SUSTAINABILITY STANDARDS DATA COMPLEXITY © | PERSEFONI M

Slide text above is read directly from the Persefoni deck PDF embedded on this page.