Peupil Pitch Deck Teardown: A Hyper-Specific Community Play

Peupil Pitch Deck Teardown

Slide 1: Title Slide

The deck opens with the company name 'Peupil' and the tagline 'connecting interest and passion.' It defines the core value proposition as enabling people to 'discover, develop and express their interest and passions by connecting people around their own interest by building community.' The slide includes a 'Confidential Property of Peupil' footer, which persists throughout the deck.

Slide 2: Team (Omission)

Slide 2 is titled Team but is completely blank. There are no names, titles, photos, or descriptions of the founding team or advisors. This is a critical omission for a fundraising document, as investor confidence often relies heavily on the pedigree and experience of the founders.

Slide 3: Current Problem

This slide uses a series of eleven bulleted questions to frame the problem. Key pain points include the difficulty of finding '100 different people of same passion' in one place, the inability to easily navigate content on a single topic, and the lack of monetization for user-generated content. It also asks, 'How can you get mentorship form anyone?' and 'How can you call and discuss through video call on any topic?'

Slide 4: Example Scenario

The deck provides a narrative example involving an investment banker looking for a dancer or a trader nearby. It posits a situation where a user wants to learn about bitcoin from experts, discuss it in a group, and potentially 'make money out of it.' The slide ends with the question: 'how do you do that?'

Slide 5: Current Solution (Competitive Analysis)

This slide critiques existing platforms. It mentions that Google and Quora may not provide correct answers, LinkedIn requires multiple messages to connect, and Reddit lacks personal chat or monetization features. It also notes that a mother looking for 'Chota Bheem clips' would have to visit different platforms like YouTube , suggesting a lack of centralized interest-based hubs.

Slide 6 & 7: Peupil Solution

The solution is described as an 'Ultra-specific communities app.' Key features listed include:

Navigating stories and content in 'two clicks.' · Building credibility through ratings and reviews from community members. · Connecting with people based on 'speciality, profession, discipline, skills' and location. · Direct communication via chat, phone calls, live charts, and group video calls. · Monetization through 'Get Reward,' where users earn based on views and ratings.

Slide 8: App Mockups

Slide 8 displays four mobile app screens. The UI uses a purple color palette. The screens show a 'My Peupil' feed with suggested communities, a community description page with a 'Join' button, a group discussion view with user reviews, and a 'List view' vs 'Map View' for finding users by distance (e.g., '2.0 KM', '0.9 KM'). The mockups use placeholder 'Lorem ipsum' text for descriptions.

Slide 9 & 10: Business Model

The revenue strategy is highly fragmented, listing ten different potential streams:

Community based: Branded communities for companies. · Question based: Paid market research (e.g., 'which product you prefer most in HUL etc'). · Rating based: Companies paying for higher ratings. · Review based: Users writing reviews on advertisements. · Pay per click/views: Standard ad model. · Freemium: Subscription fees to create or join communities. · Affiliate commission: Redirecting users to company websites. · Direct Announcement campaigns: Featured announcements. · Sponsored content: Trending section placements. · Analytics: Selling user insights to job firms.

Slide 10 notes that the amount charged will 'totally depend on number of users on the application.'

Slide 11: Market Size

The deck focuses on the Indian market. It cites a total population of 1,347 million, with 462 million internet users and 250 million social media users. A bar chart titled 'SOCAIL MEDIA USER FROM 2015-2022' (sic) projects growth from 142.23 million in 2015 to 370.77 million in 2022. It also breaks down social media users by age, with the 18-24 group representing the largest segment at ~39%.

Slide 12: Competitive Landscape

This slide places Peupil at the end of a flow originating from 'USER.' It lists several competitors with specific Monthly Active User (MAU) counts:

Facebook: 240 million · Pinterest: 70 million · Instagram: 59 million · LinkedIn: 45 million · Quora: 40 million · Tumblr: 10 million · Roposo: 5 million · Hello: 35 Thousand · Mook (in Hindi script): 20 Thousand

The slide concludes: 'There is no app in India which provide all features like Peupil at one place.'

Slide 13: Roadmap

A table outlines the timeline from April 2018 to December 2020. Key milestones include:

June '18: Beta launch, targeting 5,000 downloads. · July '18: Version 2.0 launch, targeting 10,000 downloads. · Aug-Dec '18: Target to reach 1,00,000 users. · Jan-Dec '20: Target to reach 2 million users with '~1 lakh downloads' per month.

Slide 14: Financial Requirement

The deck provides a granular monthly budget totaling Rs 9,80,000 . The largest expense is 10 content writers at Rs 30,000 each (Total Rs 3,00,000). Other costs include Rs 2,00,000 for advertisement and Rs 40,000 for the two founders. The slide states that Rs 58,80,000 is required through December 2018 and claims that a company with 5 million active users can generate 'approx. 10 Cr revenue.'

Slide 15: Marketing Strategy

The strategy includes twelve points, ranging from digital to physical tactics:

Tie-ups with YouTuber celebrity managers. · Visiting 100 colleges in India. · Pamphlet distribution near colleges and companies. · Newspaper, radio, and 'mouth publicity.' · 'Send 200 people to a cricket match wearing our Tees.' · Creating a viral dance video featuring people over 50.

Slide 16: Closing Slide

The final slide is a blank white page with the purple footer 'Confidential Property of Peupil.' It contains no contact information or call to action.

What Peupil Does Well

The deck is very specific about its target market (India) and provides concrete data points regarding internet penetration and social media usage in that region. The financial requirement slide is unusually detailed for an early-stage deck, breaking down headcount by role and specific monthly salaries, which gives a clear picture of how the founders intend to deploy capital. The inclusion of mobile mockups (Slide 8) helps visualize the 'List' and 'Map' views, which are central to their 'nearby' connection value proposition.

What is Missing from the Peupil Deck

The most glaring omission is the Team slide . While Slide 2 exists as a header, it contains no information. Investors cannot evaluate the 'who' behind the 'what.' Additionally, the deck lacks any traction data . While the roadmap suggests a June 2018 launch, there is no indication if the beta phase actually commenced or if these are purely hypothetical projections. The Business Model is overly complex; listing ten different revenue streams for a pre-launch app can signal a lack of focus. Finally, there is no Contact Information on the final slide, making it difficult for an interested party to follow up.

What Founders Can Copy

Founders can learn from the Roadmap (Slide 13) and Financial Requirement (Slide 14) structure. Instead of asking for a lump sum without explanation, Peupil breaks down exactly how many people they need to hire and what the monthly burn will be. The use of a narrative 'Example' (Slide 4) is also a strong way to illustrate a complex product, though it should be paired with a more concise problem statement. The competitive landscape slide (Slide 12) is effective because it uses specific MAU numbers to show the scale of the platforms they are competing against, rather than just listing logos.