Sesh Pitch Deck: All 13 Slides + Teardown

The Vision: Powering the Next-Gen Fan Communities

Sesh entered the market in 2023 with a clear objective: to monetize the 'superfan.' As social media platforms become increasingly crowded and algorithmic, artists have struggled to maintain direct lines of communication and commerce with their most loyal supporters. Sesh’s 13-slide deck, which helped secure a $5M Seed round, positions the company as the infrastructure layer for these high-value relationships.

Slide 1: Title Slide

The deck opens with a minimalist black-and-white aesthetic. The logo 'sesh' is paired with the tagline: 'POWERING THE NEXT-GEN FAN COMMUNITIES.' It is a standard, clean entry point that establishes the brand identity without distraction.

Slide 2: The Market Opportunity

Slide 2 is the heavy hitter for market validation. It identifies a $34.5BN market size for music industry fan communities. The slide breaks down the ecosystem into three key stats: 15% of the population are superfans, there are 25M reported music artists, and 250K full-time music artists. Crucially, the slide uses Weverse (the K-pop platform) as a proof of concept, stating that Sesh intends to apply a similar model to the 'vastly larger Latin and U.S. markets.' This slide also teases expansion into Sports, Gaming, and Lifestyle.

Slide 3: The Problem/Solution Transition

Slide 3 serves as a simple transition, stating the core offering: 'ALL-IN-ONE ECOSYSTEM FOR OPTIMIZING AND MANAGING FAN COMMUNITIES.' A small 'HOW DOES IT WORK?' button suggests this is where the technical or functional deep dive begins.

Slide 4-6: Product and Features

Slide 6 (labeled as part of the 'Solution' section in the navigation bar) details 'Smart Campaigns.' It explains that artists can launch unlimited campaigns with custom claims and tracking. The slide showcases four specific capabilities: launching custom fan campaigns, sending personalized email communications, sending wallet alerts to mobile wallet cardholders, and hosting goal-driven in-app community sessions. The visual mockups show an artist profile (Anitta) with metrics like '3.5M Streams' and '50x Superfan Index,' illustrating how the platform visualizes fan data.

Slide 7-9: The Solution Continued

These slides continue the product walkthrough, though the specific text for slides 7, 8, and 9 in the provided sequence reinforces the 'all-in-one' nature of the platform. The focus remains on the CRM and AI insights that allow artists to understand their audience better than they could on generic social platforms.

Slide 10: Business Model

This is the most critical slide for investors. Sesh outlines a hybrid revenue model: B2B + B2C . The B2B component is a 'MONTHLY SAAS FEE PER COMMUNITY.' The B2C component is a '20% TAKE RATE ON EVERY DOLLAR SPENT BY FANS.' The slide concludes with a bold financial target: '$200M PER YEAR AT 10K COMMUNITIES.' This provides a clear path to scale and demonstrates how the company intends to capture a portion of the $34.5BN market mentioned earlier.

Slide 11: Go-To-Market

While the specific text for the Go-To-Market strategy is summarized in the navigation, the deck emphasizes the 'seasoned team' and 'deep industry expertise' as the primary drivers for artist acquisition. The strategy relies on the founders' existing networks within the LA and Latin music scenes.

Slide 12: The Team

Slide 12 introduces the four co-founders: Pepe del Rio (CEO), Iñigo Bunzl (COO), Andrés Fajardo (CPTO), and María José Guzman (CMO). The slide mentions a total team of 11 'seshmates' and notes they are headquartered in Los Angeles. Uniquely, each founder has a QR code under their headshot, presumably linking to their LinkedIn profiles or professional portfolios, a modern touch for a digital-first deck.

Slide 13: Closing

The deck ends with the phrase 'THE BEST KEPT SECRET FOR FAN COMMUNITIES' and a 'JOIN HERE' button. It maintains the minimalist aesthetic found at the start of the presentation.

What Works in the Sesh Deck

Clear Benchmarking: By citing Weverse on Slide 2, Sesh avoids the 'first-mover' risk. They aren't trying to prove that fan communities work; they are proving that a Western version of a successful Eastern model is a billion-dollar opportunity. This is a highly effective way to de-risk a Seed round for investors.

Monetization Clarity: Many consumer-facing apps struggle to explain how they will eventually make money. Sesh puts their 20% take rate front and center on Slide 10. This transparency regarding the 'Superfan' tax makes the path to $200M ARR easy to calculate and understand.

Visual Consistency: The deck uses a dark mode, high-contrast design that feels 'premium' and 'entertainment-focused.' The use of a navigation bar at the bottom of every slide (Problem, Market, Why Now, Solution, etc.) helps the viewer keep track of the narrative flow, which is especially useful in a 13-slide deck.

What is Missing from the Sesh Deck

Current Traction: The most notable omission is a dedicated traction slide. While the deck mentions 'proven and solid business model' on Slide 10, it does not list current revenue, the number of artists currently on the platform, or fan engagement rates. For a $5M Seed round, investors usually want to see some evidence of product-market fit beyond mockups.

Competitive Landscape: The deck mentions Weverse as a benchmark but does not address direct competitors in the U.S. and Latin markets, such as Patreon, Discord, or other artist-specific platforms like Fanfix. Explaining why Sesh is better than a Discord server or a Patreon page is a missed opportunity to define their 'moat.'

Unit Economics: While the 20% take rate is mentioned, the deck lacks detail on the cost of acquisition (CAC) for artists versus the lifetime value (LTV) of a community. Given the B2B2C nature of the business, understanding the cost to onboard a '10k community' artist would be vital for late-stage Seed investors.

What Founders Should Copy

The 'Superfan' Index Concept: On Slide 6, Sesh shows a 'Superfan Index' metric. Founders building in the creator economy should follow this lead by creating proprietary metrics that demonstrate value to their users (in this case, artists). It moves the conversation from 'we have fans' to 'we have data on who matters.'

The Hybrid Revenue Model: Combining SaaS (stability) with transaction fees (upside) is a classic 'best of both worlds' strategy. If your platform facilitates commerce, don't be afraid to pitch a take rate alongside a subscription fee.

QR Codes for Team Bios: The use of QR codes on Slide 12 is a clever way to keep the slide uncluttered while providing as much information as an investor could want. It shows a level of technical fluency and respect for the reader's time.

Final Thoughts

Sesh’s deck is a masterclass in 'Vision Pitching.' It identifies a massive, underserved market and provides a simple, scalable solution. While it lacks the granular data of a Series A deck, its focus on the 'Superfan' economy and the success of international parallels like Weverse makes for a compelling narrative. The $5M raised suggests that the team's 'deep industry expertise' and the clear $200M ARR roadmap were enough to overcome the lack of public-facing traction metrics in the presentation.