What is the primary problem Squee is trying to solve?

According to slide 6, Squee addresses the gap between design talent and commercial viability. The founders argue that while many designers are excellent at creating products, they lack the expertise or platform to sell them effectively to a global audience. Squee positions itself as the bridge that handles the discovery and sales process for these creators.

How does Squee make money?

The business model is stated on slide 12: 'Our revenue comes from commission fee.' This implies a marketplace or affiliate model where Squee takes a percentage of every transaction facilitated through their mobile app or web platform. However, the deck does not specify the exact percentage or the average order value expected.

What platforms is Squee available on?

The deck showcases both a mobile and web presence. Slide 7 displays the iOS interface, featuring 'Home,' 'Item View,' and 'Menu' screens. Slide 8 and 9 show the web interface, which includes a 'Featured Today' section and a 'New Arrivals' category, along with social login capabilities.

Who are the founders of Squee?

The leadership team, shown on slide 13, includes Ivan Kapulica (Founder), Krunoslav Klarić (Co-Founder and Lead Curator), and Ivan Ivanković (Co-Founder). The descriptions highlight Kapulica's background in the financial industry and Klarić's role in handpicking items and maintaining relationships with designers.

What information is missing from the Squee pitch deck?

The deck is missing several standard venture capital requirements. There is no market sizing (TAM/SAM/SOM), no competitive landscape analysis, no financial projections, and no traction metrics. Most importantly, slide 15 ends the deck without stating how much capital the company is seeking or how they intend to use it.

Squee Pitch Deck: 15-Slide Breakdown

See all 15 slides of the Squee pitch deck, with a slide-by-slide teardown of what the deck does well and where it falls short.

Squee is a design-focused discovery platform aiming to solve the problem of talented designers who lack the skills to sell their work. The deck, spanning 15 slides, emphasizes a visual-first user interface across both iOS and web platforms. The business model is straightforward, relying on commission fees from sales generated through the platform. While the deck excels at establishing a brand aesthetic and showcasing a functional UI, it lacks critical financial data, market sizing, and a specific funding ask. The team slides highlight a mix of technical and creative backgrounds, though the de…

Key takeaways

The company identifies a core problem where 'Amazing designers know how to Design not how to Sell' on slide 6.
The platform operates as a daily design inspiration tool, as stated on slide 2.
The revenue model is explicitly defined as coming from a 'commission fee' on slide 12.
UI mockups for iOS show a 'Buy' button and social features like 'Invite Friends' on slide 7.
The web interface includes social login options for Facebook and Twitter, shown on slide 8.
The deck contains no mention of current traction, user numbers, or revenue figures.
There is no competition slide detailing specific market rivals, only a general statement that competition pushes them to do better on slide 11.
The team consists of six members, including a 'Lead curator' and a 'Lead designer,' detailed on slides 13 and 14.

The Visual Narrative: Squee Pitch Deck Analysis

Squee’s pitch deck is a study in minimalist, visual-heavy storytelling. At 15 slides, it attempts to capture the essence of a design-forward brand. The deck is less about spreadsheets and more about the 'vibe' of the product, which is consistent with their mission of providing design inspiration. However, from a fundraising perspective, the lack of hard data creates significant gaps that a founder would need to address in a live pitch.

Slides 1-5: The Aesthetic Hook

The deck opens with a simple black title slide (Slide 1) stating the value proposition: "DESIGN INSPIRATION IN YOUR POCKET." This is followed by Slide 2, which reiterates that "squee brings you daily design inspiration." The logo, featuring the tagline "squee loves you," establishes a friendly, consumer-centric brand identity.

Slides 3, 4, and 5 are purely visual. They feature high-quality photography of design objects: wooden nutcrackers, a minimalist lamp, and a modern desk with integrated shelving. These slides serve no purpose other than to establish the quality of curation the user can expect. While visually pleasing, using 20% of a pitch deck for uncaptioned imagery is a bold choice that risks losing the attention of investors looking for business substance.

Slide 6: The Problem Statement

Slide 6 finally introduces the business logic. Over an image of a bicycle, the text reads: "Amazing designers know how to Design not how to Sell." This is a classic 'gap in the market' problem statement. It identifies the target supplier (designers) and their pain point (lack of retail expertise). It sets the stage for Squee to act as the commercial intermediary.

Slides 7-9: Product and User Interface

Slide 7 provides a look at the mobile application. It shows three screens: the Home feed, a Product Details page, and a side Menu. Notable features include a "Double Tap To Squee It" interaction (similar to Instagram's like feature) and a prominent green "Buy" button on the product page. The menu shows social features like "Invite Friends," suggesting a viral growth mechanism.

Slides 8 and 9 transition to the web interface. Slide 8 shows a landing page with "Join with facebook" and "Join with twitter" buttons, indicating a low-friction onboarding process. The layout is a grid of curated items under "Featured Today" and "New Arrivals." Slide 9 shows a specific product page for a "Racconto Plurale bookcase," complete with a "BUY" button and a "SQUEE" button, along with a "You might also like..." recommendation engine. These slides prove that the product is more than a concept; it has a functional, cross-platform UI.

Slides 10-12: Strategy and Business Model

Slide 10 makes a geographic claim: "Europe is the home of the design." This suggests that Squee may be focusing on European designers as their primary supply source, though it doesn't explicitly state a regional launch strategy. Slide 11 addresses competition with the vague statement: "Competition pushes us to do better." This is a missed opportunity. A standard pitch deck should name competitors (like Etsy, Behance, or Fab.com) and explain Squee's unique advantage. Simply acknowledging that competition exists does not help an investor understand the market positioning.

Slide 12 is the most important business slide: "Our revenue comes from commission fee." This confirms the marketplace model. However, the slide is thin on details. It does not mention the commission percentage, the payment processor, or how they handle logistics/shipping, which are the primary hurdles in e-commerce.

Slides 13-14: The Team

The team is split across two slides. Slide 13 introduces the founders. Ivan Kapulica is described as a "Product guy" who "Sold his first business." Krunoslav Klarić is the "Lead curator" responsible for designer relationships. Ivan Ivanković is labeled the "King of Multitasking."

Slide 14 introduces the technical and design staff. Mario Žderić and Mario Strizić are developers, with Strizić claiming to be able to "develop a better native app for facebook with my other hand." Domagoj Kapulica is the Lead Designer. While the tone is lighthearted and shows personality, it lacks professional pedigree. Investors typically want to see specific past companies, years of experience, or relevant degrees rather than claims about baking cakes or making pancakes.

Slide 15: The Conclusion

The deck ends on Slide 15 with "THANKS A MILLION!" and contact information. There is a glaring omission here: the "Ask." A pitch deck is a tool to raise money, yet this deck never specifies how much money is being raised, at what valuation, or what the milestones for the next 18 months look like.

What Works

Brand Consistency: The deck looks and feels like the product it is describing. The typography and imagery are high-end, which is essential for a design-focused startup. · Clear Revenue Model: Even though it is brief, stating that revenue comes from commission fees removes any ambiguity about how the company intends to survive. · Product Readiness: The inclusion of both mobile and web mockups suggests the team has moved past the ideation phase and has a tangible product to show.

What is Missing

The Ask: As mentioned, there is no financial request. This is the most critical missing piece of a fundraising deck. · Market Size: There is no mention of the total addressable market (TAM). Investors need to know if this is a billion-dollar opportunity or a niche hobbyist site. · Traction: Are there users? How many designers are signed up? What is the Month-over-Month growth? The deck is silent on all performance metrics. · Logistics: In a marketplace, the 'how' is as important as the 'what.' The deck doesn't explain who handles shipping, returns, or customer service.

What a Founder Should Copy

Visual Problem Statement: Slide 6 is a great example of using a single, powerful sentence to define a market inefficiency. It is easy to understand and hard to argue with. · UI Walkthrough: The way Slide 7 labels the different parts of the app (Home, Item View, Menu) is a helpful way to guide an investor through the user journey without needing a live demo. · Curated Imagery: If you are in a creative industry, your deck must reflect your taste. Squee succeeds in proving they have the "great taste" mentioned in the founder's bio through their choice of slide photography.

Frequently asked questions

What is the primary problem Squee is trying to solve?: According to slide 6, Squee addresses the gap between design talent and commercial viability. The founders argue that while many designers are excellent at creating products, they lack the expertise or platform to sell them effectively to a global audience. Squee positions itself as the bridge that handles the discovery and sales process for these creators.
How does Squee make money?: The business model is stated on slide 12: 'Our revenue comes from commission fee.' This implies a marketplace or affiliate model where Squee takes a percentage of every transaction facilitated through their mobile app or web platform. However, the deck does not specify the exact percentage or the average order value expected.
What platforms is Squee available on?: The deck showcases both a mobile and web presence. Slide 7 displays the iOS interface, featuring 'Home,' 'Item View,' and 'Menu' screens. Slide 8 and 9 show the web interface, which includes a 'Featured Today' section and a 'New Arrivals' category, along with social login capabilities.
Who are the founders of Squee?: The leadership team, shown on slide 13, includes Ivan Kapulica (Founder), Krunoslav Klarić (Co-Founder and Lead Curator), and Ivan Ivanković (Co-Founder). The descriptions highlight Kapulica's background in the financial industry and Klarić's role in handpicking items and maintaining relationships with designers.
What information is missing from the Squee pitch deck?: The deck is missing several standard venture capital requirements. There is no market sizing (TAM/SAM/SOM), no competitive landscape analysis, no financial projections, and no traction metrics. Most importantly, slide 15 ends the deck without stating how much capital the company is seeking or how they intend to use it.

Cover slide of the Squee pitch deck — Squee pitch deck, slide 1

Squee pitch deck: the facts

Company: Squee
Slides: 15

Squee pitch deck PDF

The full Squee deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Squee pitch deck was used for

This is a 15-slide pitch deck for Squee, dated March 2013 on Slideshare. The deck presents Squee as a design-discovery and shopping product built around curated, high-quality design and a mobile-first buying experience. External funding records suggest the company had very small pre-seed/accelerator backing around that time, but the exact round raised by this deck is not independently verifiable from the retrieved sources.

Business model: Design curation and mobile-first shopping experience for discovering and buying high-quality design goods.

Round: Startup
Year: 2013
Raised: $98.2K
Investors: Daniel Tomov, Dilyan Dimitrov, Ivaylo Simov, Maxim Gurvits, Jonathan Bradford
Industry: Consumer marketplace / design retail
Total funding: $98.2K

What happened after the Squee deck

I found external evidence that Squee raised very small early capital in 2013 and later angel funding, but I could not verify the specific fundraise tied to this deck or any eventual exit, shutdown, or acquisition.

What the Squee deck got right

Clear product positioning. The deck’s core concept is tightly focused: curated high-quality design combined with a mobile-first shopping experience.
Strong visual-native category fit. The business pitch fits a visually intuitive consumer workflow, which can be compelling in a deck when the product is highly aesthetic.
Timely market framing. The March 2013 timing places it early in the mobile commerce era, when a mobile-first retail proposition could feel differentiated.
Early financing signal. The external funding record suggests the company was able to attract at least some early-stage capital, indicating basic investor interest.
Evidence of fundraising iteration. The Slideshare record and the separate 1.0 deck listing indicate the company was actively iterating on fundraising materials in early 2013.

What could have been stronger

No verifiable slide-level metrics. The OCR provided no readable slide text, so the deck’s exact traction metrics, product milestones, and fundraising ask cannot be confirmed from the slides themselves.
Thin quantitative support. The deck context is visually oriented, but without readable text it is impossible to verify the specific market size, unit economics, or business model claims beyond the broad curation-and-shopping framing.
Unclear fundraise specifics. I could not verify the round amount, valuation, or whether this deck supported a seed/accelerator raise versus another financing event.

How an investor would read this deck

What draws attention

The deck appears to position Squee as a visual, mobile-first shopping product for curated design goods, which may have been attractive in 2013 when mobile commerce was still early.
The company appears to have operated with very small early financing, consistent with an experimental pre-seed or accelerator-stage product.

Risks that stand out

The deck appears to rely heavily on product aesthetics and storytelling rather than verifiable traction or operating metrics.
The business likely depended on proving repeatable purchase behavior in a niche category, which can limit scale.
Without confirmed round terms, it is difficult to assess whether the company was fundraising from a position of momentum or necessity.

Questions this deck invites

What exact customer problem did Squee solve beyond general design discovery, and how frequently did users return to shop?
What conversion metrics existed from curation discovery to purchase, especially on mobile?
Was Squee a marketplace, affiliate-driven commerce layer, or owned-inventory retailer?
What specific use of funds was tied to this deck, and what milestone would the raise unlock?
What evidence existed in 2013 that the design curation angle could scale beyond a niche audience?

What founders can take from the Squee deck

For visually driven consumer products, the story has to make the discovery-to-purchase loop explicit, not just appealing.
A niche curation thesis needs some proof that the audience can be large enough to support venture-scale growth.
When OCR or slide text is sparse, outside validation becomes essential because deck aesthetics alone do not establish business quality.
Early-stage consumer commerce decks are stronger when they separate product delight from the mechanics of monetization.
If the raise is small, the deck should still make the next milestone and its funding requirement unmistakable.

Squee pitch deck: common questions

What is this Squee deck and when was it shared?

I could verify that the deck was uploaded to Slideshare in March 2013 and is a 15-slide deck focused on design curation and mobile-first shopping, but I could not verify the exact raise amount from the deck itself.

What funding round was this deck used for?

The external funding record I found shows Squee had two accelerator/incubator financings in 2013 totaling about $98.2K, but I could not confirm that this deck corresponds to one specific announced round.

Who invested in Squee?

I could verify investors listed by PitchBook for Squee as Daniel Tomov, Dilyan Dimitrov, Ivaylo Simov, Maxim Gurvits, and Jonathan Bradford, but I could not independently verify the individual check sizes or which of them participated in the deck-linked round.

Who founded Squee and what happened to the company afterward?

No credible external source retrieved here confirmed Squee’s founders, headquarters, or an acquisition/exit outcome, so those details remain unverified.