DivvyCloud Pitch Deck (2019): 14-Slide Series B Deck

See all 14 slides of the DivvyCloud pitch deck — a 2019 Series B deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

DivvyCloud’s 14-slide Series B deck is a study in high-signal enterprise fundraising. Rather than relying on dense financial modeling or market sizing, the deck leans heavily on validation from Fortune 500 clients and industry awards. With a clear focus on the 'how it works' (Slide 3) and specific compliance frameworks (Slide 4), the presentation positions the product as a mission-critical infrastructure layer. The final third of the deck is dedicated entirely to deep-dive customer stories from Autodesk, Fannie Mae, and Twilio, providing concrete evidence of scalability and competitive displa…

Key takeaways

The Power of Enterprise Validation

DivvyCloud’s Series B deck, used to secure $20M in 2019, is a focused 14-slide presentation that eschews the typical startup narrative for a more industrial, enterprise-ready tone. The deck is less about a 'vision' and more about 'proven execution.' By the time a company reaches Series B, investors are looking for repeatable sales motions and evidence that the product can survive the rigors of a Fortune 500 IT environment. DivvyCloud delivers this through a heavy emphasis on compliance, architecture, and deep-dive case studies.

Slides 1-2: Credibility and Scope

Slide 1 serves as more than just a title page. It features five distinct industry awards, including the 2015 Gartner Cool Vendor and the 2019 Cyber Security Excellence Award. This immediately establishes that the company is not a newcomer but a recognized leader in its niche. The tagline, 'Continuous Security & Compliance for the Cloud,' defines the value proposition in strictly professional terms.

Slide 2 defines the technical scope. It lists the major platforms supported: AWS, Microsoft Azure, Google Cloud, Alibaba Cloud, and Kubernetes. It also identifies the four primary pain points the product addresses: Misconfigurations, Policy violations, Threats, and IAM challenges. This slide is a 'filter'—it tells the investor exactly what the product does and where it lives.

Slides 3-4: The Mechanics of Security

Slide 3 , titled 'How does it work?', breaks the product down into a logical four-step cycle: Harvest, Unify, Analysis, and Action. The inclusion of 'Action' is critical; in the cybersecurity world, tools that only provide alerts are often seen as 'noise.' DivvyCloud positions itself as a tool that can 'remediate non-compliant resources,' moving from passive observation to active defense.

Slide 4 is a simple but effective list of 14 compliance frameworks. By listing PCI DSS, HIPAA, GDPR, and FedRAMP, DivvyCloud signals that it is a horizontal solution capable of serving healthcare, finance, and government sectors. This slide represents the 'Immediate Impact' a customer feels upon deployment.

Slides 5-6: Social Proof and Process

Slide 5 is the 'money slide' for enterprise investors. It features a quote—'DivvyCloud has been the most successful security product roll-out in our history'—surrounded by logos like Nike, Fidelity, 3M, GE, and Twilio. For a Series B investor, this logo wall mitigates almost all perceived product risk.

Slide 6 outlines the 'Proof of Concept' (PoC) process. This is a rare but valuable inclusion in a pitch deck. It shows that DivvyCloud has a standardized, professionalized sales engineering motion. By listing steps like 'Requirements tracking' and 'Exec presentation on POC results,' they demonstrate that they know how to navigate the complex purchasing cycles of large corporations.

Slides 7-11: Technical Deep Dives

Slide 7 is a transition slide with the logo, followed by Slide 8 , 'Freedom To Innovate,' which uses a circular diagram to show the intersection of Continuous Security, IAM Protection, and Threat Protection. This is the most 'marketing-heavy' slide in the deck, aimed at the high-level 'why.'

Slide 9 introduces 'Data Layers,' visualizing the product's reach from Infrastructure and Application up to Identity and Events. This reinforces the 'Unify' message from Slide 3.

Slide 10 provides a detailed comparison of hosting options. In 2019, many enterprises were still hesitant about SaaS-only security tools. By offering a 'Customer-hosted' option deployed via Terraform or CloudFormation, DivvyCloud removes a major barrier to entry for high-security clients. The slide provides a granular breakdown of maintenance, administration, and SLA differences between the two models.

Slide 11 illustrates 'The DivvyCloud Platform' architecture. It highlights the 'Unified ROM' (Resource Object Model) and 'Autonomous Remediation.' This slide is intended for the technical due diligence portion of the investor conversation, showing how data flows from cloud providers through the harvesting layer to the user interface.

Slides 12-14: The Case Studies

The deck concludes with three specific 'Customer Story' slides, which provide the 'proof' for the claims made earlier. Slide 12 (Autodesk) focuses on scale and speed, noting the onboarding of 400 cloud accounts in one hour. Slide 13 (Fannie Mae) focuses on regulation and data volume, claiming that 'Every mortgage in America is protected by DivvyCloud.' Slide 14 (Twilio) focuses on competitive displacement and multi-cloud complexity, noting that DivvyCloud 'Replaced a competitor.'

What Works in the DivvyCloud Deck

Extreme Specificity: The deck doesn't just say 'we do security.' It lists 14 compliance frameworks and 5 cloud platforms. This specificity builds trust. · The 'Action' Differentiator: By repeatedly mentioning 'remediation' and 'action,' the deck separates DivvyCloud from the crowded field of 'visibility' tools. · The Hosting Comparison: Slide 10 is a masterclass in addressing enterprise objections before they are raised. Showing a clear path for customer-hosted deployment is a major win for Series B investors. · The Fannie Mae Claim: The statement 'Every mortgage in America is protected by DivvyCloud' is a powerful, high-stakes anchor that proves the software's reliability.

What is Missing from the DivvyCloud Deck

Team Slide: There is no mention of the founders, their backgrounds, or the size of the engineering team. While less critical at Series B, it is still standard practice to include a team slide. · Financials and Metrics: The deck contains zero mentions of ARR, churn, LTV, or CAC. These were likely moved to a separate 'Financials' deck or the data room. · The Ask: There is no slide stating how much they are raising (though we know it was $20M) or what the funds will be used for (e.g., sales expansion, R&D). · Market Size (TAM): The deck assumes the investor already knows that cloud security is a massive, growing market. It skips the 'TAM/SAM/SOM' slide entirely.

What a Founder Should Copy

The Award-Driven Title Slide: If you have third-party validation (Gartner, Forrester, industry awards), put it on Slide 1. It sets the tone for the entire meeting. · The PoC Process Slide: Showing that you have a repeatable, 10-step process for closing enterprise deals is incredibly attractive to Series B and C investors. It proves you have a 'sales machine,' not just a product. · Detailed Case Studies: Instead of a wall of 20 logos, use 3 slides to tell 3 distinct stories. One for scale (Autodesk), one for regulation (Fannie Mae), and one for competitive displacement (Twilio). · Address Deployment Early: If your product has a complex deployment model, be transparent about it. The 'Hosting Options' table (Slide 10) is an excellent way to show flexibility.

Frequently asked questions

Why are there no financial slides in this Series B deck?
At the Series B stage, especially in a $20M round, detailed financials are typically handled in the data room rather than the teaser or pitch deck. DivvyCloud chose to focus this presentation on 'product-market fit' evidence—specifically their ability to serve highly regulated, massive-scale enterprises like Fannie Mae.
How does DivvyCloud differentiate itself technically?
Slide 11 highlights their 'Unified ROM' and 'Autonomous Remediation.' Unlike tools that only offer visibility, DivvyCloud emphasizes 'Action'—the ability to automatically remediate non-compliant resources. Slide 10 also shows they offer a 'Customer-hosted' version via Terraform, which is a critical requirement for high-security enterprise clients.
What is the significance of the compliance list on Slide 4?
In cloud security, compliance is the primary budget driver. By listing 14 frameworks (PCI DSS, SOC 2, NIST, etc.), DivvyCloud tells the investor exactly which enterprise budgets they can tap into. It transforms a vague 'security' tool into a specific 'compliance' solution.
Is the lack of a team slide a red flag?
For a Series B company that has already raised multiple rounds and has a public track record, a team slide is less critical in a pitch deck than it is at the Seed stage. Investors at this level are often already familiar with the founders or can easily verify their pedigree via LinkedIn.
What does the Autodesk case study prove to investors?
Slide 12 is a 'speed-to-value' proof point. Claiming to onboard 400 cloud accounts in one hour using Terraform proves that the software is built for modern DevOps workflows and can be deployed at massive scale without months of professional services.
Cover slide of the DivvyCloud pitch deck — Series-B 2019
DivvyCloud pitch deck, slide 1 (2019)

DivvyCloud pitch deck: the facts

Company
DivvyCloud
Year
2019
Stage
Series-B
Slides
14
Sector
Tech / Cloud Security
Deck type
Pitch Deck
Outcome
$20M Raised
Headquarters
Arlington, Virginia, USA

DivvyCloud pitch deck PDF

The full DivvyCloud deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the DivvyCloud pitch deck was used for

DivvyCloud is a cloud security and compliance automation platform that unifies multi‑cloud infrastructure data, analyzes it against regulatory and best‑practice benchmarks, and automatically remediates non‑compliant resources. This specific deck is a lean, ~14‑slide Series B presentation from 2019 used to raise roughly $19–20M of growth capital, emphasizing enterprise social proof and detailed deployment/PoC workflows over financial projections. The round was led by Providence Strategic Growth with participation from RTP Ventures and MissionOG, funding product innovation and expansion of sales, marketing, and customer success.

Business model: Provider of security and compliance automation software for public cloud and container infrastructure, helping enterprises enforce governance, security, and compliance policies across multi‑cloud environments.

Round
Series B / growth capital round in 2019.
Year
2019
Lead investor
Providence Strategic Growth
Investors
Providence Strategic Growth, RTP Ventures, MissionOG
Founded
2013
Founders
Brian Johnson, Chris DeRamus
Headquarters
Arlington, Virginia, USA
Industry
Cloud security / Cloud security posture management (CSPM).

Raising: Growth capital to accelerate product innovation (including CI/CD, container and serverless support) and expand sales, marketing, and customer success.

Raised: Approximately $19M (growth/Series B round in 2019), bringing total capital raised to about $29M.

Total funding: Approximately $29M raised prior to its 2020 acquisition, including a $19M growth/Series B round in 2019.

Use of funds as presented: To accelerate product innovation, extending policy enforcement into CI/CD, container, and serverless environments, and to expand sales, marketing, and customer success functions.

What happened after the DivvyCloud deck

Following its 2019 Series B growth round, DivvyCloud continued to grow its cloud security and compliance automation business and was acquired by cybersecurity company Rapid7 in a deal valued at about $145M, with its leadership and technology becoming part of Rapid7’s cloud security practice.

What the DivvyCloud deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the DivvyCloud deck

DivvyCloud pitch deck: common questions

What does DivvyCloud do and how does its platform work?

DivvyCloud provides an extensible platform that harvests cloud infrastructure data via native APIs, converts it into a unified multi‑cloud data model, analyzes it for misconfigurations and policy violations, and then takes automated action to notify, record, and remediate non‑compliant resources. The company focuses on public cloud and container environments and positions itself as an automation‑first alternative to traditional monitoring tools.

How much did DivvyCloud raise with this 2019 Series B deck and who invested?

In 2019 DivvyCloud raised a $19M growth/Series B round led by Providence Strategic Growth, with follow‑on investments from MissionOG and RTP Ventures, bringing total funding to about $29M. The capital was earmarked for accelerating product innovation (including CI/CD, container and serverless enforcement) and expanding sales, marketing, and customer success.

What is distinctive about DivvyCloud’s 2019 Series B pitch deck?

The 2019 Series B deck is a concise ~14‑slide presentation that leans heavily on enterprise customer logos and compliance frameworks rather than financials. It showcases blue‑chip clients like Nike, GE, and Fannie Mae to communicate credibility, outlines a Harvest–Unify–Analysis–Action workflow, details a structured proof‑of‑concept process, and compares customer‑hosted vs DivvyCloud‑hosted deployment models.

Which compliance frameworks and standards does DivvyCloud support?

DivvyCloud’s platform helps enterprises enforce and automate compliance with a wide range of standards including PCI DSS, HIPAA, GDPR, SOC 2, ISO 27001, NIST 800‑53, NIST CSF, FedRAMP, and CIS benchmarks for AWS, Azure, GCP, and Kubernetes, as highlighted in the "Immediate Impact" slide. This positions the product squarely for regulated and security‑sensitive industries.

What happened to DivvyCloud after its Series B round?

DivvyCloud was acquired by Rapid7, a public cybersecurity company, in a transaction valued at approximately $145M announced in April 2020. Following the acquisition, DivvyCloud’s CEO and co‑founder Brian Johnson served as senior vice president of Rapid7’s cloud security practice.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

DivvyCloud pitch deck slides

DivvyCloud pitch deck slide 1 of 14
DivvyCloud pitch deck — slide 1 of 14
DivvyCloud pitch deck slide 2 of 14
DivvyCloud pitch deck — slide 2 of 14
DivvyCloud pitch deck slide 3 of 14
DivvyCloud pitch deck — slide 3 of 14
DivvyCloud pitch deck slide 4 of 14
DivvyCloud pitch deck — slide 4 of 14
DivvyCloud pitch deck slide 5 of 14
DivvyCloud pitch deck — slide 5 of 14
DivvyCloud pitch deck slide 6 of 14
DivvyCloud pitch deck — slide 6 of 14

What each slide of the DivvyCloud pitch deck says

Slide 1

EX DivvyCloud Continuous Security & Compliance for the Cloud CogVendor [Ed [GH Le

Slide 2

ws AO 0) 0 Cloud and DivvyCloud protects cloud and Co ntainer container environments from: Security e Misconfigurations e Policy violations eo Threats oe |AM challenges

Slide 3

How does it work? (D Harvest v/: Unify Pervasively harvest Convert infrastructure data using cloud data into unified native API endpoints multicloud resource data model 0 oo Analysis @ Action o Analyze unified data Take action to notify, and identify change in record, and ultimately cloud environment remediate noncompliant resources

Slide 4

Immediate Impact PCI DSS HIPAA GDPR SOC 2 ISO 27001 NIST 800-53 NIST CSF FedRAMP CCM CSACCM CIS for AWS CIS for Azure CIS for GCP CIS for Kubernetes

Slide 5

“DivvyCloud has been the most successful security product roll-out in our history.” Customers . Trust Krdger SM DH) CoStar Group- DivvyCloud ~) Pizzath General Electric (2) twilio Discovery Fannie Mae {AUTODESK

Slide 6

Putting DivvyCloud to the Test Proof of Concept How DivvyCloud will help Document sharing PoC Kickoff Call Requirements tracking Pre Deployment configuration Deployment of DivvyCloud Training Onsite workshop Regular working sessions Exec presentation on POC results Roadmap review

Slide 10

Customer-hosted DivvyCloud hosted Installation Customer-deployed via Terraform or CloudFormation in Dedicated account & VPC in cloud provider of customer's customer's cloud choosing Maintenance Performed by customer Performed by DivvyCloud DivvyCloud administration Customer only Customer, with option to include DivvyCloud admin support at customer's request Security & Compliance Full feature set Full feature set Cloud support Al public and private Public only Extensi REST API, Plugins, DB-layer REST AP, select plugins Plugins No limitations Only DivvyCloud approved SSO & RBAC Full feature set Full feature set Bot remediation Full feature set Alerting, reporting, notification Automation via…

Slide text above is read directly from the DivvyCloud deck PDF embedded on this page.

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