KoKoRo Club is a social impact project focused on mental wellness through creative expression, specifically targeting the Vietnamese market. The deck outlines a transition from a successful prototype workshop held in February 2020 to a planned series of five future workshops covering activities like painting, clayworking, and meditation. With a very low financial barrier to entry—requesting approximately $1,100 USD—the project emphasizes community engagement and local partnerships. While the deck lacks traditional venture metrics like CAC or LTV, it provides a transparent cost breakdown and a…
Key takeaways
- The project conducted extensive primary research including 600 offline responses and 64 online responses to validate the need (Slide 2).
- A successful prototype workshop titled 'Art for the Soul' was executed on February 29, 2020 (Slide 4).
- The business model relies on a participation fee of 264,000 VND per person per workshop (Slide 6).
- Total funding required for the next phase is 25,200,000 VND, which is approximately $1,100 USD (Slide 6).
- The cost structure is heavily weighted toward activity materials, with painting (25.1%) and clayworking (23.9%) being the largest expenses (Slide 6).
- Marketing strategy is focused on organic social media (Facebook and Instagram) and a crowdfunding phase (Slide 7).
- The project has identified specific local partners like Saigon Innovation Hub for venue and content support (Slide 5).
- The deck omits a formal team slide, long-term financial projections, and a competitive analysis (General Observation).
KoKoRo Club: A Community-Driven Wellness Initiative
The KoKoRo Club pitch deck represents a social impact initiative rather than a high-growth tech startup. It focuses on the intersection of art therapy and community support in Vietnam. The deck is structured to validate a social need, prove the concept through a pilot, and request a modest amount of capital to scale to a five-workshop series.
Slide 1: Title and Tagline
The cover slide introduces the brand 'KoKoRo Club' alongside a hand-drawn bamboo illustration. The tagline, 'Open your heart, Share your stories,' immediately establishes the project as a mental health or wellness initiative. The visual style is minimalist and soft, aligning with the therapeutic nature of the proposed services.
Slide 2: Survey Results and Validation
This slide serves as the 'Problem/Validation' section. The founders present quantitative data from their research phase: 600 Responses Offline , 64 Responses Online , and 5 Responses Street-Interview . A 36% metric is highlighted next to imagery of reaching hands, though the specific question that yielded this 36% is not explicitly stated on the slide. This level of primary research—particularly the 600 offline responses—shows a significant boots-on-the-ground effort to understand the target demographic.
Slide 3 & 4: The Prototype Phase
Slide 3 is a simple transition slide labeled 'Prototype.' Slide 4 provides the most compelling evidence of execution in the deck. It documents a 'Prototype workshop' titled 'Art for the Soul' held on February 29, 2020. The slide features seven photographs showing participants engaged in origami, painting, and group discussions. This proves the founders can organize events, attract participants, and deliver the promised creative activities. It moves the project from 'idea' to 'tested concept.'
Slide 5: Future Workshop Partners
The project identifies specific entities for collaboration. Under 'Inspiration,' they list 'Hồn Việt - Vietnam Insight.' For 'Venue & Content,' they explicitly name 'Saigon Innovation Hub.' However, the slide contains several empty placeholder boxes, suggesting that while they have secured a key venue partner, the full ecosystem of collaborators was not yet finalized. This transparency is useful for investors to see where the project needs help.
Slide 6: Project Budget Planning
This is the 'Business Model' and 'Ask' slide. It is remarkably detailed for such a small budget. The founders are asking for 25,200,000 VND (~$1,100 USD) . The cost structure for five future workshops is broken down via a pie chart:
Painting (WS4): 25.1% · Clayworking (WS1): 23.9% · Origami (WS5): 15.9% · Meditation (WS3): 15.9% · Arts and craft (WS2): 8.0% · Subsidy: 8.0% · Ads: 2.0% · Tea breaks: 1.3%
They also establish a unit price: an average participation fee of 264,000 VND per person. This shows a clear path to sustainability, where the workshops are not purely reliant on grants but have a revenue-generating component.
Slide 7: Marketing Plan
The marketing strategy is time-bound and platform-specific. The timeline includes:
9-22/03: Voting · 22/03 - 19/04: Crowdfunding · 27/04 - 28/06: Implementation
The use of Facebook and Instagram icons indicates a social-first digital strategy. The inclusion of a 'Crowdfunding' phase suggests the founders are looking to build a community of supporters who are financially invested in the project's success before the implementation begins.
Slide 8: Closing Philosophy
The deck concludes with a quote from Jim Carrey regarding the importance of exercise, nutrition, sunlight, sleep, and support in managing depression. This slide reinforces the 'Why' behind the project. While it doesn't add new data, it cements the emotional and social mission of KoKoRo Club.
What Works in This Deck
Granular Budgeting: The level of detail in the $1,100 request is impressive. By breaking down costs by workshop type (e.g., 25.1% for painting materials), the founders demonstrate that they have researched the actual costs of supplies and logistics. This builds significant trust with a potential donor or micro-investor.
Evidence of Action: Many social impact decks remain theoretical. By including photos and a specific date for their prototype workshop, KoKoRo Club proves they have the operational capacity to execute. They aren't just asking for money to start; they are asking for money to continue and expand.
Primary Research: Collecting 600 offline survey responses is a high-friction task. It shows the team is willing to do the hard work of community engagement, which is critical for a project that relies on local participation.
What Is Missing
Team Slide: The most significant omission is the team. In a project that is so high-touch and community-focused, the background of the founders is essential. Are they artists? Psychologists? Community organizers? Without this information, it is difficult to assess if they have the specific expertise to handle the mental health aspects of the 'Open your heart' mission.
Target Audience Specifics: While the survey results are mentioned, the deck doesn't define exactly who the '36%' are. Is this for students, working professionals, or the elderly? Defining a specific persona would make the marketing plan more believable.
Long-term Vision: The deck covers five workshops. What happens after that? Is the goal to become a self-sustaining club, a non-profit, or a franchise model? The lack of a 'Scale' slide makes this feel like a one-off project rather than a lasting organization.
What a Founder Should Copy
The 'Prototype' Approach: If you are building a service-based business, do not just pitch the idea. Run one session, take photos of people enjoying it, and put those photos in your deck. It is the most effective way to prove demand and capability simultaneously.
Transparent Unit Economics: Even if your numbers are small, showing the 'Average participation fee' alongside the 'Total budget needed' shows that you understand the relationship between cost and revenue. It moves the conversation from 'Please give me money' to 'Here is the financial engine of my project.'
Local Partnership Mapping: Listing specific local hubs (like Saigon Innovation Hub) shows that you are integrated into your local ecosystem. It suggests that you have already done the networking required to secure a physical space, which is often a major hurdle for event-based startups.
Frequently asked questions
- What is the primary goal of KoKoRo Club?
- Based on the tagline 'Open your heart, Share your stories' (Slide 1) and the Jim Carrey quote regarding depression and support (Slide 8), the primary goal is to provide a supportive environment for mental wellness. They achieve this through creative workshops like painting, origami, and meditation, designed to foster community and emotional expression.
- How much capital is the company seeking?
- The deck specifies a 'Total budget needed' of 25,200,000 VND, which they equate to approximately $1,100 USD (Slide 6). This is an extremely small 'ask' compared to typical startup decks, suggesting this is a project-based funding request or a very early-stage micro-grant application.
- What is the revenue model for these workshops?
- The revenue model is a direct-to-consumer participation fee. Slide 6 states the 'Average participation fee of 01 person/workshop' is 264,000 VND. The deck also mentions a 'Crowdfunding' phase in the marketing plan (Slide 7), suggesting a hybrid of fee-based and donation-based support.
- Who are the identified partners for this project?
- Slide 5 lists 'Future workshop partners' including Saigon Innovation Hub for venue and content. It also mentions 'Hồn Việt - Vietnam Insight' under the inspiration category. Several other partner slots are shown as empty placeholders, indicating the partnership network was still under development at the time of the deck's creation.
- What evidence of traction does the deck provide?
- Traction is demonstrated through two main avenues: research and prototyping. Slide 2 shows a total of 669 survey responses (offline, online, and street interviews). Slide 4 provides photographic evidence of a 'Prototype workshop' held in early 2020, showing active participants engaged in art and craft activities.
