Tunibibi is a cross-border e-commerce platform designed to help Bangladeshi consumers purchase authentic international goods from countries like China, the USA, and India. The deck identifies a significant pain point: the prevalence of counterfeit goods and high shipping costs in the local market. With a projected first-year revenue of $400,000 based on a 25% sales margin and 20% shipping fees, the company seeks a $50,000 seed investment to build an AI shopping bot and an Android app. While the deck provides a clear operational workflow and competitive analysis against local players like Shad…
Key takeaways
- The company targets a $3.3 billion 'shopping basket' market size involving 6 million plus customers (Slide 5).
- Tunibibi acts as a logistics intermediary, managing warehouses, customs clearance, and last-mile delivery (Slide 4).
- The revenue model relies on a 25% sales margin and 20% shipping fees, projecting $400,000 in the first year (Slide 6).
- A seed investment of $50,000 is requested to fund an AI shopping bot, international partners, and an Android app (Slide 10).
- The deck claims a competitive advantage in shipping time, promising a maximum of 30 days compared to 40-45 days for competitors (Slide 7).
- The platform aimed to host 1 million products by the end of 2018 (Slide 3).
- The team includes dedicated shipping and shopping agents based in China and India (Slide 8).
- Market acquisition strategies include social media awareness, fairs, SMS marketing, and affiliate blog posts (Slide 6).
Tunibibi Pitch Deck Analysis
Tunibibi presents a specialized e-commerce solution for the Bangladeshi market, focusing on the logistical hurdles of cross-border shopping. The deck is structured as a standard 10-slide presentation, moving from a persona-based problem statement to a specific financial ask.
Slide 1: Title Slide
The deck opens with the tagline 'Shopping Abroad From Home' and the company logo. It includes direct contact information, including a WhatsApp number and a Gmail address, which is common for early-stage startups in South Asia seeking direct investor engagement.
Slide 2: The Scenario (Problem)
Instead of a traditional problem slide, Tunibibi uses a persona named 'Tuni,' a 25-year-old professional. The slide identifies three main pain points: the prevalence of 'fakes or replicas' in local shops, overpriced original items, and the lack of a 'single shop' for diverse international needs (cosmetics from the US, dresses from India). It explicitly mentions the target geography: Bangladesh.
Slide 3: The Solution
The solution slide visualizes a centralized platform connecting Bangladesh to six countries: China, USA, India, Malaysia, Indonesia, and South Korea. The slide sets a specific goal of hosting '1 Million Products (within 2018).' Key features highlighted include international brands, local payment methods, low shipping fees, and hassle-free customs clearance.
Slide 4: Operations and Brand Opportunities
This slide is split into two sections. The top half illustrates the logistics chain: Sellers' Warehouse to Tunibibi's Warehouse, through Customs Clearance, and finally to the consumer's home. The bottom half, titled 'Brand Opportunities,' lists local payments, tailored marketing, and an 'untapped growing market' as core strengths.
Slide 5: Market Size
Tunibibi estimates a total market of 6 million plus customers and a '$3.3 Billion shopping basket.' The data is segmented into:
Local Retail Market: 4 million customers buying via Facebook groups ($450 average basket). · Wholesale Market: 7,500 small and medium wholesalers ($25,000 average basket). · International Market: 2 million migrants shopping for family ($650 average basket). · New Market Growth: 47,000 new customers expected in 2017 with a 15% yearly growth rate.
The slide cites Facebook Audience Insights, Google Analytics, and Wikipedia as sources.
Slide 6: Customer Acquisition and Revenue Projection
The acquisition funnel moves from social media awareness (Facebook/Instagram) to fairs, SMS marketing, and affiliate blogs. The revenue projection for 'The 1st Year' is stated as $400,000. This is derived from a 25% sales margin and 20% shipping fees. The slide lacks the underlying volume assumptions needed to validate the $400k figure.
Slide 7: Value Proposition (Competition)
A competitive matrix compares Tunibibi against Shadmart, Shopr, and 'Other Facebook Groups.' Tunibibi claims superiority in two areas: a 'Money Back Guarantee' (which competitors lack) and a maximum shipping time of 30 days, compared to 40 or 45 days for rivals. They also position themselves as serving both local and global markets.
Slide 8: Team
The team slide lists two co-founders, Abdul Muktadir Azad and Sayma Nehal. Notably, it includes specialized roles that reflect the business model: 'China shipping & shopping agent' and 'India shipping & shopping agent.' There are also mentions of 'AI & Tech developerion' (sic) and 'Web system developerion.' Several team members lack photos, using generic silhouettes instead.
Slide 9: Collaboration Benefits
This slide compares Tunibibi.com with Zanzee.com, likely a partner or an internal comparison point. It highlights that Tunibibi focuses on 'Wholesale & Pre-order' and 'International' markets, whereas Zanzee focuses on 'Retail & COD' (Cash on Delivery) within Bangladesh. This suggests a strategic split between local logistics and international sourcing.
Slide 10: Investment & Utilization
The final slide presents a clear ask: a $50,000 Seed Investment. The funds are earmarked for five categories: AI Shopping Bot, International Partners, Android App, Customer Support, and Customer Acquisition. The timeline is presented as a linear arrow, though no specific dates are attached to these milestones.
What Works in the Tunibibi Deck
Specific Market Segmentation: Slide 5 does an excellent job of breaking down the market into actionable segments (retail, wholesale, and migrants). By assigning different basket values to these groups, the founders show they understand the different purchasing behaviors within the Bangladeshi ecosystem.
Operational Transparency: Slide 4 clearly explains the 'middleman' role the company plays. For a logistics-heavy business, showing how goods move from a foreign seller's warehouse to a local consumer's door is vital for investor confidence.
Competitive Benchmarking: The comparison on Slide 7 is grounded in specific metrics—shipping days and guarantees—rather than vague 'better quality' claims. This gives investors a clear way to measure the company's performance against incumbents.
What is Missing from the Tunibibi Deck
Historical Traction: The deck is entirely forward-looking. There is no mention of how many orders have already been processed, current monthly revenue, or user growth to date. Without this, the $400,000 projection is purely speculative.
Unit Economics: While the deck mentions a 25% margin and 20% shipping fee, it does not account for the costs of customer acquisition (CAC), warehousing overhead, or the cost of customs duties. A breakdown of the 'contribution margin' per order would be more persuasive.
Visual Professionalism: The team slide (Slide 8) uses generic silhouettes for several key roles, and there are typographical errors (e.g., 'developerion,' 'agnet'). While minor, these can signal a lack of attention to detail to institutional investors.
What a Founder Should Copy
The Persona Approach: Using 'Tuni' to explain the problem (Slide 2) is a highly effective way to make a complex cross-border logistics problem relatable. It allows the founder to touch on emotional pain points like 'fear of fakes' alongside logical ones like 'price.'
The 'Ask' Breakdown: Slide 10 is a model of simplicity for a seed round. It states the exact amount ($50,000) and lists exactly five things the money will buy. This prevents 'scope creep' in the investor's mind and makes the round feel manageable.
Regional Specialization: By including dedicated agents for China and India on the team slide, Tunibibi proves that their 'Solution' isn't just a website, but a physical supply chain. Founders in the logistics space should always highlight their 'boots on the ground' in key sourcing regions.
Frequently asked questions
- What is Tunibibi's primary value proposition?
- Tunibibi focuses on providing authentic international brands to the Bangladeshi market with 'hassle-free customs' and local payment options. According to slide 7, they differentiate themselves from competitors like Shadmart and Shopr by offering a money-back guarantee and faster shipping times, capped at 30 days versus the industry standard of 45 days.
- How does the company plan to generate revenue?
- The revenue model is two-pronged as shown on slide 6. They expect to earn a 25% margin on sales and an additional 20% from shipping fees. Based on these percentages, they project a total revenue of $400,000 within their first year of operation, though the deck does not specify the gross merchandise volume (GMV) required to reach this.
- What specific market segments is Tunibibi targeting?
- Slide 5 breaks down the market into four segments: 4 million local retail customers, 7,500 wholesalers, 2 million potential migrant customers shopping for family in Bangladesh, and a projected growth of 47,000 new local customers. They estimate the total addressable market at over 6 million customers and a $3.3 billion shopping basket.
- How will the $50,000 seed investment be utilized?
- Slide 10 outlines five key areas for investment: development of an AI Shopping Bot, establishing International Partners, building an Android App, expanding Customer Support, and funding Customer Acquisition. The small check size suggests this is a very early-stage pre-seed or seed round intended for initial product development.
- Who are the key members of the Tunibibi team?
- The team is led by Co-founders and CEOs Abdul Muktadir Azad (Business Development & Finance) and Sayma Nehal (Product Management & Operations). Slide 8 also lists technical developers for AI and web systems, as well as specialized shipping agents located in China and India to manage the supply chain.
