wndrlust Pitch Deck Teardown: A Pre-Revenue Shoppable Media

Introduction and Brand Identity

Slide 1: Title Slide

The deck opens with the wndrlust logo, featuring a stylized lightning bolt as the 'I'. The tagline is 'SHOP DIFFERENT'. A small note at the bottom indicates this is a 'revised version' intended for viewing without a speaker, suggesting the deck is designed to be self-explanatory.

Slide 2: The Vision

Slide 2 features a high-fashion, black-and-white background image with the text 'A HOME BUILT FOR FASHION'. It includes a laptop mockup showing the wndrlust interface, which appears to be a grid-based visual discovery engine for clothing and accessories.

The Origin Story and Problem Statement

Slide 3: Humble Beginnings

This slide provides context on the founder's background. It mentions a predecessor startup called 'aSociete.com' which focused on shoppable media technology. The slide claims this previous venture took 1st place at a pitch event against funded competitors. The text explains that wndrlust was born from studying 'trends and patterns of millennial shopping' to create a more relevant experience.

Slide 4: The Problem

The problem is defined as fragmentation. The slide notes there are '600,000+ E-commerce sites in the world', leading to 'Too Many Choices' and a lack of a central shopping hub. Furthermore, it cites 'Stagnant Content', where editorial lookbooks and videos lack transactional elements, leaving users 'misinformed' and forced to do their own research on prices and availability.

The Solution and Product Features

Slide 5: The wndrlust Platform

The solution is presented as a simple equation: 'Fashion Aggregation + Shoppable Media'. This slide sets the stage for the technical features that follow, positioning the company as both a utility (aggregation) and an entertainment platform (media).

Slide 6: Aggregated Stores & Intuitive Filters

This slide showcases the UI/UX of the platform. It features a robust filtering system including 'Deals & Promos', 'Categories', 'Stores' (listing ASOS, Forever 21, Lorde & Taylor, etc.), 'Brands', and 'Colors'. The value proposition is summarized in three points: 'All We Need' (centralizing 15 tabs into one), 'Shop Our Way' (advanced filtering), and 'Lust for Life' (a bookmarking feature called a 'lust list').

Slide 7: Shoppable Images

Titled 'CAN YOU PICTURE IT?', this slide explains the 'click to buy' technology for static images. It claims to take images to the 'next level' by making them content-rich, allowing viewers to access shopping info and model social media links directly from the photo.

Slide 8: Shoppable Video

Titled 'DO YOU SEE THE FUTURE?', this slide focuses on interactive video. It describes the experience as 'transactional entertainment' that increases brand value and sales through 'transparent branded content' that doesn't interrupt the user's enjoyment of the story.

Market Opportunity and Competition

Slide 9: Target Audience

The deck identifies its target as the '80 Million Millennials' in the market. It cites a massive spending figure: '$200 Billion Per Year On Shopping'. The slide uses bold, high-contrast typography to emphasize the scale of the opportunity.

Slide 10: Competitive Landscape

Slide 10, titled 'THIS WORKS', compares wndrlust to Lyst, ShopStyle, and Farfetch. It lists their 2013 revenues and total funding amounts. wndrlust differentiates itself by being 'Pre-revenue' and focusing on a 'Niche millennial market (16-34)', whereas it claims ShopStyle targets the 35-50 demographic. This slide also contains the only mention of the fundraising intent: 'Looking to raise'.

Business Model and Roadmap

Slide 11: Revenue Model - Primary

The 'MAKING MONEY' slide details the affiliate revenue sharing model. It states a commission of '7-20% per sales transaction', noting that this varies by partner. It reiterates the $200 billion industry size.

Slide 12: Revenue Model - Secondary

Titled 'MAKE EVEN MORE MONEY', this slide outlines two additional revenue streams: 'Advertising' (sponsored content similar to Net-A-Porter or Vogue) and 'Content Creation' (offering creative services to brands to build shoppable campaigns).

Slide 13: Traction and Roadmap

March 2013: 1st place at PitchForce pitch event. · March 2014: 1st place at RECESS UOP pitch event. · May 2014: Join NYFTL (New York Fashion Tech Lab). · Summer 2014: Planned launch of wndrlust.

Slide 14: Contact Information

The final slide provides the website URL and a contact email for 'Vanessa@wndrlust.com'. It lacks a formal 'Ask' slide detailing how much capital is being raised or how it will be deployed.

What wndrlust Does Well

The deck excels at establishing a clear aesthetic that matches its target industry. The use of high-quality fashion photography and a minimalist color palette (black, white, and lime green) gives the brand a professional, 'editorial' feel. The problem statement is also well-articulated, specifically the pain point of '15 tabs open' to shop across different brands. By quantifying the millennial market at $200 billion, they successfully establish the 'Why Now' and the scale of the opportunity.

What is Missing from the Deck

The most glaring omission is a dedicated Team Slide . While the founder's previous startup is mentioned, there is no information on the current team's composition, technical expertise, or fashion industry background. Furthermore, the Fundraising Ask is extremely vague; simply stating 'Looking to raise' without a dollar amount or a use-of-funds breakdown is a missed opportunity to drive investor action. There are no Unit Economics or projections beyond the general affiliate commission percentages, and the deck lacks User Metrics or beta testing data, relying instead on pitch competition wins to demonstrate traction.

Founder Takeaways

Visual Consistency is Key: If you are building a product for a visual industry like fashion, your deck must look the part. wndrlust succeeds here by creating a deck that feels like a digital magazine. Founders should ensure their deck's design language aligns with their product's brand identity.

Differentiate by Demographic: The competitive slide (Slide 10) is a good example of how to position a new entrant against giants. By identifying a specific age gap (16-34 vs. 35-50) in a competitor's audience, wndrlust creates a 'niche' that feels defensible.

Don't Forget the Team: No matter how good the tech or the market, investors invest in people. Never skip the team slide. Even if you are a solo founder, highlight your advisors, your past wins, and why you are the specific person to solve this problem.

Be Specific with the Ask: A pitch deck is a tool for a transaction. If you don't tell investors how much you need and what you will do with it, you are leaving the conversation unfinished. Always include a slide detailing the round size, the milestones that capital will unlock, and your current runway.