Women Cycles Pitch Deck (2020): 11-Slide Breakdown

Women Cycles is a digital health platform targeting women aged 45+ with natural, science-based healing solutions for chronic issues like pelvic floor dysfunction. The 11-slide deck is notable for its heavy emphasis on unit economics and traction, reporting a 2x return on ad spend for the first purchase and an 84% renewal rate after the initial 12-week program. The company positions itself as a 'root cause' alternative to traditional Western medicine, which it labels as a 'wrong toolbox' for chronic female symptoms. With a first product priced at 349 USD, the deck outlines a clear expansion st…

Key takeaways

• The company reports 4,932 symptoms that uniquely or predominantly affect women as the core problem space on slide 2.
• The first product is a 12-week pelvic issue program priced at 349 USD, featuring a personalized schedule and care team as shown on slide 4.
• Traction data on slide 5 shows revenue growing significantly from Q2 2021 to Q1 2022, while CAC decreased and LTV increased over the same period.
• The deck claims an 84% renewal rate after the initial 12-week program on slide 5.
• Market sizing on slide 8 targets a SOM of 3.6M women, with a goal of reaching 1M paying users and 500M USD ARR by 2030.
• The competitive landscape on slide 9 positions the brand as the only 'Holistic' and 'Root Cause/Natural' solution compared to competitors like Elvie and Kindbody.
• Co-founder Mahesh Kumar previously co-founded FitnessCollection, which was sold to Classpass in 2019, according to slide 10.
• The investment ask is 2M EUR for 20% dilution, with the claim that 50% of capital remains from their Q2 2021 fundraising on slide 11.

Frequently asked questions

What is the primary product offered by Women Cycles?

According to slide 4, the primary product is a 12-week program focused on pelvic issues. It costs 349 USD and includes a personalized schedule with over 50 methods, continuous progress tracking, and access to a dedicated care team. The slide shows screenshots of a Typeform assessment, exercise videos, and a WhatsApp-style communication interface for check-ins.

How does the company justify its market opportunity?

The company uses a TAM/SAM/SOM model on slide 8. They identify a Total Addressable Market of 100M women in the West aged 45+. They narrow this to a Serviceable Obtainable Market (SOM) of 3.6M women who specifically want to work preventively and believe in natural healing. They state that obtaining just 200,000 paying members would result in 100M USD in ARR.

What are the key financial metrics shared in the deck?

Slide 5 and slide 11 highlight several metrics: a 2x money-back return on the first purchase, an NPS of 60+, and an 84% renewal rate. Slide 11 also claims 30% top-line growth month-on-month. The charts on slide 5 indicate that by Q1 2022, LTV had overtaken CAC, and revenues were trending upward while ad spend remained relatively stable.

Who are the founders and what is their background?

As detailed on slide 10, the team is led by Filippa Odevall and Mahesh Kumar. Odevall is the founder of Skolyoga and an author of four books. Kumar is the co-founder of FitnessCollection, which was acquired by Classpass in 2019, and was previously the CEO of Result. The team also includes leads for content, care, and product/UX.

What is the specific investment ask and valuation?

Slide 11 states the company is raising 2M EUR in exchange for 20% dilution under 'Standard Terms.' This implies a post-money valuation of 10M EUR. The slide also mentions that they are capital efficient, still holding 50% of the capital raised during their previous Q2 2021 funding round.

Women Cycles pitch deck: the facts

Company

Women Cycles

Year

2020

Slides

11

Women Cycles pitch deck PDF

The full Women Cycles deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Women Cycles pitch deck was used for

Women Cycles (later operating the MoonRise Health brand) is a Swedish digital health platform focused on science-based, natural healing for women’s chronic and quality-of-life issues, initially with a strong focus on pelvic floor health and women aged 45+. This 11‑slide pitch deck from 2020 was used for a **seed round** where the company was seeking **2M EUR** in funding at 20% dilution to scale its subscription-based women’s health course platform and build a marketplace for natural, root‑cause healing solutions. The deck positions Western medicine as inadequate for many chronic women’s health conditions and proposes a digital, content‑driven and telehealth model that combines multiple practitioners, online programs and influencers under a single holistic platform. At the time of the deck, the focus was on building a “Netflix for women’s health” and a Kajabi‑style platform for women’s health creators, with ambitions toward 100M USD ARR and expansion across Western markets; subsequent public materials show the brand evolving into MoonRise Health, still fully owned by Women Cycles AB.

Business model: Digital women’s health platform offering subscription-based interactive courses and programs focused on natural, science-based healing for issues such as pelvic floor dysfunction and broader women’s health challenges, from before puberty to after menopause.

Round

Seed

Year

2020

Founded

2019

Founders

Filippa Odevall, Mahesh Kumar

Industry

Digital health / women’s health education and telehealth.

Raising: 2M EUR seed round at 20% dilution, as described in pitch-deck-related materials.

Headquarters: Stockholm / Lidingö, Sweden (MoonRise HQ in Stockholm; company profile lists Lidingö, Sweden as headquarters).

Use of funds as presented: To scale a science-based natural healing platform for women’s chronic health issues, expand content and courses (including pelvic floor, menopause, thyroid and more), onboard influencers and creators, localize content into major EU languages, and build a marketplace platform for women’s health products and content.

What happened after the Women Cycles deck

Women Cycles AB launched a digital women’s health platform focused on science-based natural healing and used a 2020 pitch deck to seek a 2M EUR seed round, later refining its consumer brand into MoonRise Health with structured pelvic health programs and content. Public information confirms ongoing operations and brand evolution but does not provide verifiable details on the exact outcome of the se

• Brand evolution from Women Cycles to consumer-facing MoonRise Health, with MoonRise described as a health coaching progr
• Development of structured programs such as the 12‑Week Pelvic Freedom Program, a 7‑Day pelvic health challenge, and educ
• Establishment of MoonRise Health as fully owned by Women Cycles AB (Org Nr 559275‑3973), with HQ in Stockholm/Lidingö an

What the Women Cycles deck got right

• Clear, motivated target segment of 45+ women with chronic issues. The deck targets a specific, underserved demographic—women 45+ with chronic and quality-of-life issues—highlighting that they have money, time and willingness to work on unresolved health problems, and that cultural timing around taboo topics is improving.
• Distinctive science-based natural healing value proposition. The positioning around “science-based natural healing,” root-cause health and “healing, not managing” differentiates the platform from conventional symptom-management approaches and aligns with the founder’s personal story and expertise in yoga, hypopressives and women’s health.
• Robust roadmap for product and revenue expansion. The deck presents a multi-pronged growth strategy: cross-selling into more symptoms (menopause, thyroid, pelvic floor), launching a MasterClass-style model for women’s health influencers, localizing content into EU languages, and building a Kajabi-like platform and marketplace with over 100 content creators.
• Experienced, mission-driven founding team with platform experience. The team slide showcases complementary founder backgrounds—Filippa as a certified practitioner and author with a large school yoga network, and Mahesh as a serial entrepreneur with exits and experience in platforms like FitnessCollection, Epicenter and Magine—plus notable angel support such as Jens Lapinski.
• Compelling articulation of timing and unfair advantages. The deck explicitly frames unfair advantages: connected target group, systematic apathy from the medical system creating demand, and cultural momentum via influencers, BBC and Netflix to talk about taboo issues, which strengthens the narrative around timing and marketability.
• Clear competitive framing around root-cause vs. band-aid solutions. Competitive positioning is clearly laid out, contrasting Women Cycles’ root-cause, natural, single holistic solution against competitors categorized as band-aid/symptom management, helping investors quickly understand the intended niche.

What could have been stronger

• Ambitious ARR and retention claims without visible supporting data. The deck claims an 84% renewal rate and a “clear path to 100M USD ARR,” but no slide text or external sources in the available material provide underlying cohort data, current ARR, or detailed assumptions; this makes the growth and retention story hard to validate for investors.
• Limited discussion of regulatory and clinical validation. While the deck explains the conceptual critique of Western medicine and emphasizes root-cause natural healing, it does not clearly detail regulatory considerations (e.g., medical claims, telehealth regulations, or risk management), which is important in digital health for women’s chronic conditions.
• Traction metrics appear light or are not visible in the excerpted slides. The OCR text and teardown references show rich plans for cross-sell, influencers, localization and a marketplace, but there is little clear evidence in the deck about current traction such as user numbers, revenue, or paid cohorts at the time of the seed round.
• Competitive differentiation asserted more than evidenced. The deck positions Women Cycles as unique versus competitors like Hatch, Kindbody, Pelvie and Natalist by emphasizing root‑cause natural healing, but it does not provide comparison data (pricing, outcomes, engagement) to substantiate the “only long‑term no side effect solution” claim.

How an investor would read this deck

What draws attention

• Verify the stated **84% renewal rate** and understand whether this applies to a specific program (e.g., pelvic floor) or the overall subscription base, by reviewing cohort retention and churn data at the time of the deck.
• Clarify the monetization model (subscription pricing, revenue per user, course creator payouts) and how unit economics support the path toward **100M USD ARR**, including key assumptions around market penetration of 100M women aged 45+.
• Understand the evolution from the Women Cycles brand to MoonRise Health, including product changes, target demographics, and whether the broader “Netflix for women’s health” vision narrowed to pelvic health programs.
• Assess clinical and scientific validation for the “science-based natural healing” approach, including practitioner credentials, evidence base for interventions, and outcomes tracked for programs like the 12‑Week Pelvic Freedom Program.
• Evaluate the platform strategy (content marketplace, telehealth support, localization, influencer partnerships) and what had been implemented versus aspirational at the time of the seed round.

Risks that stand out

• Regulatory and clinical risk from delivering health-related programs that critique conventional medicine and promise natural healing; inappropriate claims or insufficient safeguards could lead to compliance issues or reputational harm.
• Execution risk in scaling a content and telehealth marketplace with over 100 content creators, influencers, localization, and tech infrastructure, which may require more capital and operational depth than a small seed round.
• Market education risk: positioning Western medicine as the “wrong toolbox” may resonate with some users but could alienate partners or trigger scrutiny from medical professionals and regulators.
• Dependence on the founders’ story and niche (pelvic health, taboo topics), which could limit broader adoption if the offering doesn’t expand effectively beyond initial conditions.
• Unclear funding history: with no independently verified record of the 2M EUR seed round closing or named investors, there may be capital constraints or difficulty accessing later-stage funding.

Questions this deck invites

• What concrete user and revenue metrics (MAUs, paying subscribers, ARR, cohort retention) did Women Cycles have at the time of the 2020 deck, and how have these metrics evolved under MoonRise Health?
• How does the company ensure that its natural, root-cause healing programs comply with medical advertising, telehealth and wellness regulations in its target markets, and what liability protections are in place?
• What specific scientific evidence and clinical expertise back key programs (e.g., pelvic health), and how are practitioners vetted, trained and monitored for quality?
• How did the company operationalize the platform/marketplace vision (e.g., 100+ content creators, MasterClass‑style influencers, localization into EU languages), and which parts proved most successful or were de‑prioritized?
• Did the 2M EUR seed round close as envisioned, who invested, and how has the capitalization and ownership structure of Women Cycles AB/MoonRise Health developed since 2020?

What founders can take from the Women Cycles deck

• A clearly defined **niche problem** (e.g., pelvic floor dysfunction and chronic women’s health issues) combined with a strong personal founder story can create a compelling wedge into a broader women’s health market.
• Positioning the product as **science-based natural healing** and emphasizing root-cause solutions can differentiate from conventional, symptom-focused treatments, but it requires robust evidence and clear communication to avoid regulatory and trust issues.
• A content-driven platform model (courses, videos, creators, influencers) benefits from a clear strategy for **unit economics** and cross-selling across related symptoms (menopause, thyroid, pelvic health), which was highlighted in this deck’s value drivers.
• Articulating **unfair advantages**—such as a connected target group of 45+ women with spending power, rising openness to taboo topics, and timing with influencers and media—can strengthen the narrative around why a specific demographic is attractive and reachable.
• Building a brand that evolves (Women Cycles to MoonRise Health) while keeping the legal entity stable illustrates how startups can refine positioning over time without losing continuity in corporate identity.
• Ambitious ARR targets (e.g., 100M USD) need to be grounded in detailed, transparent assumptions and present traction metrics; otherwise, they may be perceived as aspirational rather than credible in investor discussions.

Women Cycles pitch deck: common questions

What does Women Cycles do?

Women Cycles (legal entity Women Cycles AB) is a Swedish digital women’s health company that built a subscription-based platform of interactive courses and programs addressing women’s health challenges, especially pelvic floor dysfunction and other chronic issues, using science-based natural healing approaches.

When was Women Cycles founded?

Public materials and a pitch-deck template site state that Women Cycles was founded in 2019, with later corporate records showing Filippa Marie Mariana Kumar Odevall as CEO and board member from October 2020.

Who founded Women Cycles?

Sources describe Women Cycles as co-founded by Filippa Odevall and her husband Mahesh Kumar; Filippa brings a background in yoga, doula work and children’s books, while Mahesh is a serial entrepreneur involved in FitnessCollection, Epicenter and Magine.

How much was Women Cycles trying to raise with this pitch deck?

A pitch-deck description indicates that Women Cycles was raising **2M EUR at 20% dilution** in a seed round to scale its science-based natural healing platform to reach 100M women aged 45+ across Western markets. No independent funding announcement or investor list could be verified beyond this deck-related source.

What happened to Women Cycles after this seed pitch deck?

Later sources show that the consumer-facing brand evolved into **MoonRise Health**, offering pelvic health programs like a 12‑Week Pelvic Freedom Program, challenges and educational content, with MoonRise Health fully owned by Women Cycles AB. However, there are no publicly verifiable records confirming the specific outcome of the 2M EUR seed round featured in the pitch deck.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

• Women Cycles AB i Täby – Info | Ratsit
• Styrelse och bolagskoncern | Women Cycles AB i Täby (559275-3973) - Merinfo.se
• Filippa – From Prolapse to Pelvic Power - MoonRise Health
• Filippa Odevall bygger Women Cycles – ett Netflix för kvinnohälsa
• Filippa Odevall of Women Cycles - SoundCloud
• Vi är MoonRise
• Women Cycles Pitch Deck | SheetVenture
• MoonRise — Company Profile

Women Cycles pitch deck slides

What each slide of the Women Cycles pitch deck says

Slide 2

We live in the age of chronic illness 4932 symptoms that uniquely/predominantly affect women Despite the proliferation of health content online, wellness and health trends, women's chronic & life quality issues are on a rise. Outdated/Dangerous Lack of research leaving us with solutions from 30-50+ years ago that in some cases can be Band-Aid Symptoms Western Medicine is the wrong toolbox to use for majority of these issues as most treatments do not provide long-term relief dangerous

Slide 3

Science-Based Natural Healing Root Cause Health Understand the root cause of the symptoms. No Pills. No Surgeries. Natural solutions that are science-based and noninvasive. Healing, not managing Find ways to not just reverse but heal.

Slide 4

1st Product: Focus Pelvic Issues. 349 USD for 12 weeks om. 11

Slide 5

2x money back 1st buy. NPS of % fter 12 ¢ 60+. 84% renew after 12 weeks ® Revenues USD ® Ads Spend USD ® CAC oLTV Fa 50,000 800 ( 40,000 alot Pod po 40 rrr 2 7 p “I am so indebted to you! | can 20,000 . now sit down on the floor again . 200 we & play with my kids" 10,000 a i . — Amanda, UK, 54 years -T 5 J a ed 3 Check more reviews at Q221 Q321 Q421 Q122 Q221 Q321 Q421 Q122 MBmEngEes-comy/Stofies

Slide 6

Unfair Advantages: A strong wedge to build from Target Group of Many connected Position of Timing with rising 45+ Women that conditions to combining science systematic apathy are willing & able expand into & natural healing and conversation Our customers have money, Elder women have many Being let down by the Fueled by influencers, BBC time & willingness to work chronic & life quality issues medical system, our & Netflix make the timing to on their unresolved issues for us to naturally expand solutions are very attractive talk about tabooed issues into to their eyes perfect

Slide 7

Value Drivers to move our unit economics from good to great Cross-Sell into more symptoms Launching new products that are complementary to pelvic floor health - e.g, menopause issues, thyroid related challenges and more. MasterClass for Women's Health Onboard influencers and creators, similar to the Masterclass model to build more exclusive content, affiliate partnerships and differentiation o Localisation in EU Languages Our content has demand in German, French, Spanish & Nordic Languages. Being a purely digital practice, we can scale significantly quicker o Kajabi for Women's Health We have over 100+ content creators. Together, we will launch a platform and marketplace of products, conten…

Slide 9

Our competitors do not share our category.or approach Natural, no side-effects By working with the root cause of issues and offering natural solutions, we are the only longterm no side effect solution for women facing issues we cover Multiple Solutions = Truly Personalised We produce unique content together with many different practitioners, that are tailor-fit to every user's unique needs through tech & telehealth support Root Cause/Natural HHatch xKeR kindbody Single Holistic Solution Solution v P . . elvie NATALIST Band Aid/Symptom Management

Slide 10

Strong team: Serial Entrepreneurs & leading angels Filippa Odevall Founder of Skolyoga, Nordics largest yoga network in schools Certified Doula, Yoga and hypopressives instructor, Author of 4 books with the region's largest publisher Bonnier. "Sagoyoga" is in the top 10 bestselling kids books in Sweden. 4 Mahesh Kumar Co-founder FitnessCollection (Sold to Classpass in 2019), Epicenter Northern Europe's largest innovation house and previously CEO at Result, a consulting outfit across Europe. Investor Werlabs med-tech), Deep North Fitness RESULT epio?m, Colection sesmcen) Maginelv werlabs CH Juls Teo Content lead Allie Murphy Care Team Igra Razzaq Product & UX (A Y CALM/S] Jens Lapinski Angel…

Slide text above is read directly from the Women Cycles deck PDF embedded on this page.

Related fundraising guides (24)

• Tinder (Match Box) Pitch Deck Breakdown
• How to Protect Your Pitch Deck Without Scaring Off Investors
• Super.com Pitch Deck Breakdown: The $60M Series C Deck, Slide by Slide
• Pitch Deck Financials: A Founder's Guide to Building Forecasts that Win Deals
• Square Pitch Deck Breakdown
• The Pitch Deck Summary Slide: Your First Impression With Investors
• N26 Pitch Deck Breakdown
• How to Create a Fundable Pitch Deck
• SendGrid Pitch Deck Breakdown: A Masterclass in B2D Simplicity
• How Many Words Should Be In Your Pitch Deck?
• Pendo Series B Pitch Deck Breakdown
• How to Create Fundraising Materials That Actually Close Investors
• Nutanix Pitch Deck Breakdown
• How Many Charts Do You Need In A Pitch Deck?
• Monzo Pitch Deck Breakdown: Building the Bank of the Future
• How to Show Growth in a Pitch Deck
• LinkedIn 2004 Pitch Deck Breakdown: How Networks Became the Next Big Thing
• How to Structure Your Pitch Deck
• Foursquare Seed Pitch Deck Breakdown
• How to Frame Your Business Model in a Pitch Deck
• Dropbox Pitch Deck Breakdown
• Your Pitch Deck's Only Job Is to Get the Next Meeting
• AppNexus Pitch Deck Breakdown
• How to Write a Pitch Deck Tagline That Gets Investors to Slide 2

This deck's categories (2)

• Consumer & Social Pitch Deck Examples
• Seed & Pre-Seed Pitch Deck Examples

Decks from the same year (1)

• 2020 pitch deck examples

Browse companies alphabetically (1)

• Pitch decks from companies starting with W

Decks in the same category (12)

• Agile Wash Pitch Deck Breakdown: Four Real Slides In A 37-Page Template
• Super.com Pitch Deck Breakdown: The $60M Series C Deck, Slide by Slide
• Exeq Pitch Deck Breakdown: The 2017 Consumer Fintech Deck That Left Its Business Model in Another File
• Tinder (Match Box) Pitch Deck Breakdown
• Squareboat Pitch Deck Breakdown: What a Company Deck Gets Right (and Why It Would Fail With Investors)
• AKO Smart Technologies Pitch Deck Breakdown: Real Trial Data, and a Budget That Contradicts It
• VCCEdge Pitch Deck Breakdown: Fourteen Slides of Data, Zero Analysis
• Voro Pitch Deck Breakdown: Leveraging Real Identity in Healthcare Social Networking
• Cafetino Pitch Deck Breakdown: All 12 Slides Analysed (2020 Deck)
• Evntr Pitch Deck Breakdown: All 13 Slides Analysed (2015 Deck)
• KangaDo Pitch Deck Breakdown: A Trust Business With No Trust Slide
• Stockmeister Pitch Deck Breakdown: Nine Confident Slides With Nothing Underneath

More pitch deck teardowns (16)

• Wisecar Pitch Deck Teardown: Solving the Grey Fleet Compliance Gap with Blockchain
• Wise Pitch Deck Breakdown: A Masterclass in B2B2B Distribution and Embedded Finance
• WiseVR Pitch Deck Teardown: A 2014-Era Vision for Virtual Reality Analytics
• WisePass Pitch Deck Teardown: A $250 Subscription Play for the HCMC Nightlife Market
• WiZE MobileTv Pitch Deck Teardown: A Legacy Mobile Content Strategy for Malaysia
• wndrlust Pitch Deck Teardown: A Pre-Revenue Shoppable Media Play for Millennials
• WOF Pitch Deck Teardown: A Play-to-Earn Game Funding a Supply Chain Protocol
• Womco Pitch Deck Breakdown: Narrowing the Gap Between Hormonal Health and Personalized Nutrition
• Tia Pitch Deck Teardown: How a 'Modern Medical Home' Narrative Secured $100M
• Wondercraft Pitch Deck Teardown: A $3M Seed Round Built on Product-Led Growth
• Wonder Pitch Deck Teardown: A Hyper-Local Mobile Advertising Vision
• Woodoo Pitch Deck Teardown: A Masterclass in Visual Material Science Storytelling
• WoowUp Pitch Deck Breakdown: A 9-Slide Case Study in Brazilian MarTech Growth
• WorkClout Pitch Deck Breakdown: A Masterclass in Founder-Market Fit for Manufacturing
• Workep Pitch Deck Teardown: A Google-Centric Project Management Play
• WorkGenius Pitch Deck Breakdown: Solving the Gig Economy Fragmentation Problem

Recently published pitch deck teardowns (12)

• MANU Pitch Deck Teardown: Monetizing Global Fandom Through Commercial Diversification
• Marianna Naturals Pitch Deck Teardown: A Celebrity-Driven Strategy for CBD and Skincare
• Matching Box Pitch Deck Teardown: A Personality-First Approach to HR Tech
• MA THOR Solar Light Pitch Deck Teardown: A $5M Ask for Hybrid-Propulsion UAVs
• Miami City Center Pitch Deck Teardown: A $90.8M Real Estate Play for EB-5 Immigrant Investors
• Maturious Pitch Deck Teardown: Solving Age Bias with 360-Degree Capability Profiling
• Mattermark Series A Pitch Deck Teardown: Selling Data Intelligence to the Data-Hungry
• McLovin Pitch Deck Teardown: Disrupting Pet Nutrition Through Supply Chain Efficiency
• MDNA Pitch Deck Teardown: Leveraging Mitochondrial DNA for Early Cancer Detection
• MechanicBaba Pitch Deck Teardown: A Post-Pilot Look at India's Car Service Market
• MedX Pitch Deck Teardown: Transitioning from Hardware to a SaaS Telemedicine Model
• Medalist Diversified Pitch Deck Teardown: A Regional REIT Focus on Secondary Markets

Browse by topic (1)

• Pitch Deck guides

Fundraising library · Pitch deck examples · Investor directory · Founder database