40 eCommerce Pitch Decks That Raised Under $1M

eCommerce Pitch Decks That Raised Under $1M

eCommerce pitch decks behind rounds of Under $1M, each broken down slide by slide. Round sizes come from the amount each deck or its company disclosed — nothing is inferred. The average deck in this collection runs 14 slides.

40 teardowns

What this collection contains

Measured across the 40 decks on this page. Decks that never disclosed a fact are left out of that figure rather than estimated.

• Decks in this collection: 40
• Median slide count: 12 (40 of 40 decks report a slide count)
• Deck years covered: 2008–2020 (38 of 40 decks state a year)
• Median disclosed raise: $265K (40 of 40 decks disclose an amount)
• Most common stages: Seed (23), Pre-seed (4), Later Stage (3)
• Most common headquarters: United States (9), Lagos, Nigeria (2), California, USA / Germany (1)

• AbbeyPost Pitch Deck Breakdown: A Masterclass in Retention-Led E-Commerce Storytelling — Seed · 2012 · raised $775,000 · 11 slides · USA
• Babylist Pitch Deck Breakdown: A Masterclass in Narrative-Driven Seed Fundraising — Seed · 2013 · raised $650k · 17 slides · USA
• Bohemian Guitars Pitch Deck Breakdown: Scaling a D2C Instrument Brand via Upcycled Design — Seed · 2012 · raised $279,200 · 12 slides
• BoxC Pitch Deck Breakdown: Solving the China-to-USA Logistics Gap — 2013 · raised $725,000 · 13 slides · USA / China
• Brewpublik Pitch Deck Breakdown: A Minimalist Approach to Craft Beer Logistics — Other (Seed/Accelerator) · 2014 · raised $125,000 · 9 slides · USA
• Chatter Research Pitch Deck Breakdown: Solving the Feedback Friction in Retail — Later · 2016 · raised $105,000 raised (per catalogue) · 17 slides
• Clearbanc Pitch Deck Breakdown: Disrupting Venture Capital with Revenue Share — Later Stage · raised $300 · 19 slides
• Cuponomia Pitch Deck Breakdown: Capturing the Brazilian E-commerce Coupon Boom — Seed · 2012 · raised $500k (per deck ask) · 23 slides · Sao Paulo, Brazil
• Curie Pitch Deck Breakdown: A Minimalist Visual Narrative for Computer Vision Retail — Seed · 2018 · raised $350,000 · 10 slides · United States (implied by listing)
• Feesheh Pitch Deck Breakdown: Solving E-Commerce Logistics for MENA Musicians — Seed · 2010 · raised $310,000 · 12 slides · Jordan
• Fynd Pitch Deck Breakdown: Scaling O2O Fashion Retail via Real-Time Inventory — Series-A · 2008 · 20 slides · India
• Glyph Pitch Deck Breakdown: A Masterclass in Direct-to-Consumer Minimalism and Traction — Seed · 2019 · raised $150K · 14 slides · United States
• Green Way Laboratories Pitch Deck Breakdown: A Masterclass in Visual Minimalism and Traction — 2012 · raised $250,000 · 16 slides
• Heyday Pitch Deck Breakdown: A $2M Seed Round for Conversational AI in Retail — Seed · 2019 · raised $2 · 40 slides
• Indemand Pitch Deck Breakdown: A Minimalist Approach to On-Demand SaaS — Seed · 2015 · raised $125,000 · 7 slides
• InstaGIS Pitch Deck Breakdown: Leveraging Big Data for Location-Based Marketing — Seed · 2012 · raised $800,000 (as per ask) · 13 slides · Chile / USA
• Kitterly Pitch Deck Breakdown: A Masterclass in Visual Simplicity for Niche E-Commerce — Seed · 2015 · raised $850,000 · 10 slides · United States
• Kitu Life Pitch Deck Breakdown: A Masterclass in CPG Velocity and Retail Distribution Metrics — Series C · 2019 (Listing) / 2021 (Slide Content) · 34 slides · USA
• Manpacks Pitch Deck Breakdown: A Masterclass in Irreverent Narrative for Early-Stage Consumer — Pre-Seed · 2011 · raised $500k · 12 slides · USA
• mcSquares Pitch Deck Breakdown: A Masterclass in Unit Economics and Traction for D2C — Seed · 2020 · raised $500k · 9 slides · Denver, CO
• MyFavorito Pitch Deck Breakdown: A Case Study in Direct-to-Consumer CRM for Retailers — Pre-Seed · 2015 · raised $270,000 · 14 slides · California, USA / Germany
• Nobal Technologies Pitch Deck Breakdown: Solving the 33% E-commerce Return Rate with IoT — Seed · 2013 · raised $861.6K · 10 slides
• Nui Cookies Pitch Deck Breakdown: A Keto-Focused Consumer Brand's $300k Seed Deck — Seed · 2019 · raised $300,000 · 10 slides · USA
• OrderCircle Pitch Deck Breakdown: A Minimalist Approach to B2B Wholesale E-commerce — Seed · 2015 · raised $125,000 · 20 slides
• Pair Pitch Deck Breakdown: A Masterclass in Visual Traction and AR Engagement Metrics — Seed · 2016 · raised $125K · 12 slides · Washington, D.C
• Pair Pitch Deck Breakdown: Visualizing Growth Through Augmented Reality Commerce — Seed · 2012 · raised $250,000 · 12 slides · Hyattsville, Maryland
• Piper Pitch Deck Breakdown: Leveraging High-Profile Social Proof for EdTech Hardware — Angel Round · 2013 · raised $165K · 10 slides · San Francisco, USA
• Podozi Pitch Deck Breakdown: A Minimalist Approach to African Beauty E-commerce — Other (Seed/Pre-Seed) · 2015 · raised $120,000 · 9 slides
• Printivo Pitch Deck Breakdown: Scaling Digital Print Logistics in Nigeria — Seed · 2014 · raised $162,500 · 9 slides · Lagos, Nigeria
• Rover Pitch Deck Breakdown: A Masterclass in 2014-Era Beacon Technology Narratives — Angel Round · 2014 · raised $100K · 10 slides
• Sandbox VR Pitch Deck Breakdown: Selling the 'Holodeck' Dream Through Location-Based Retail — Series-A · 2019 · raised $68 · 23 slides
• Seat14a Pitch Deck Breakdown: Vertical Integration and Negative Working Capital in Men's Fashion — Seed · 2013 · raised $500k (per ask) · 11 slides
• Shiplyst Pitch Deck Breakdown: A Lean 9-Slide Case for Indian Freight Digitization — Pre-Seed · 2017 · raised $271,000 · 9 slides
• Shoelace Pitch Deck Breakdown: A Masterclass in Visual Narrative and Traction Velocity — Seed · 2015 · raised $500,000 · 12 slides
• SmartRecruiters Pitch Deck Breakdown: A Masterclass in Social Proof and Product Architecture — Later Stage · 2019 · raised $50 · 16 slides
• SureGroup Pitch Deck Breakdown: A $450k Seed Round for African Digital Vouchers — Seed · 2014 · raised $450,000 · 10 slides · Lagos, Nigeria
• T&J Designs Pitch Deck Breakdown: A Masterclass in Visual Traction and Social Proof — Pre-Seed · 2016 · raised $125K · 11 slides · USA
• Tealet Pitch Deck Breakdown: Disintermediating the $27B Tea Supply Chain — Seed · 2012 · raised $260,000 · 16 slides · USA (Hawaii/Las Vegas)
• Trumid Pitch Deck Breakdown: Solving Credit Liquidity Through Session-Based Trading — Later Stage · raised $53 · 20 slides
• WePlann Pitch Deck Breakdown: A Visual-First Approach to LatAm Travel E-Commerce — Seed · 2012 · raised $25,000 · 10 slides · Fort Worth, T.X

Related collections

Deeptech decks that raised Under $1M · eCommerce decks that raised $1M to $10M · eCommerce decks that raised $10M to $50M · eCommerce decks that raised $50M to $250M · Marketplace Frontier decks that raised Under $1M · SaaS Developer Tools decks that raised Under $1M · Seed decks that raised Under $1M

All ecommerce pitch decks · All decks that raised Under $1M · All pitch deck examples