Cachet Pitch Deck: Slide-by-Slide Breakdown

The Hook: Enabling the Platform Economy Lifestyle

Slide 1: Title and Social Proof

Cachet opens with a clean title slide: "Enabling the platform economy lifestyle." Dated December 2021, the slide immediately establishes credibility by featuring logos from the Barclays Accelerator (powered by Techstars), Plug and Play Insurtech, and Sifted (backed by FT). It also notes their status as a finalist for the Europas 2021 Insurtech Award. This is a high-density social proof start that tells investors the company is already vetted by major accelerators and industry publications.

Slide 2: Leadership Team

Unusually, Cachet places the team slide second. This suggests the founders believe their personal backgrounds are a primary selling point. CEO Hedi Mardisoo brings 15 years of management experience, while COO Kalle Palling’s background is particularly strategic: 12 years as a Member of the Estonian Parliament and an architect of sharing economy regulation. Mateusz Litewski (GM, CEE) adds further weight as the former Head of Public Policy for Uber in CEE. The slide also lists advisors from the Bank of England, Google, and Barclays, emphasizing a deep bench of regulatory and tech expertise.

Slide 3: Brief History and Milestones

The timeline shows rapid geographic and product expansion. Starting in Estonia in 2019 with products for Uber, Bolt, and Yandex.taxi, they moved into Latvia and secured an EU Broker license in 2020. By 2021, they launched in Poland, partnered with 10 new insurance companies, and diversified into micro-mobility and professional liability insurance. This slide demonstrates execution speed and the ability to navigate complex licensing requirements across multiple jurisdictions.

The Market and the Problem

Slide 4: The Opportunity

Cachet quantifies the market using an EU Commission report. They show a jump from 28 million platform workers in the EU in 2021 to a projected 43 million in 2025—a 53% growth rate. By focusing on the number of workers rather than just a vague "Total Addressable Market" in dollars, they ground the opportunity in a tangible, growing demographic.

Slide 5: The Problem Statement

The problem is framed as a lack of accessibility and fairness. The slide states: "Financial services are not accessible or are unfair to gig workers because insurance companies assess the risks wrong." It highlights that insurance is the second biggest cost for platform workers and that the majority cannot even secure a loan. This sets up the need for a more granular, data-driven approach to risk.

Slide 6: Competitive Advantage - Multi-apping

This is the most critical slide for understanding Cachet’s moat. It explains "Multi-apping"—the practice of workers using multiple apps (Uber, Bolt, Deliveroo, etc.) simultaneously. Traditional insurance follows the platform; Cachet follows the individual. By aggregating data across all apps, they can achieve "lower losses" because they see the worker's total activity, not just a fragmented slice.

The Product and Value Proposition

Slide 7: Data Aggregation Interface

This slide shows the mobile interface, illustrating how they bring together data to offer flexible, personalized insurance. The screenshots show metrics like "Driving time" (7h 01m), habits, and safety scores. It visualizes the abstract concept of "data-driven insurance" into a concrete user experience.

Slide 8: The Win-Win-Win Value

Platform Workers: Up to 50% cheaper insurance policy prices. · Insurance Companies: Lower loss ratios. For a 10M GWP (Gross Written Premium), a 1% lower loss ratio equals 100KEUR more profit. · Gig Platforms: Lower insurance prices mean more cash in workers' hands and higher motivation, leading to fewer bonuses the platform needs to pay out.

This slide effectively argues that Cachet isn't just a tool for drivers, but a necessary piece of infrastructure for the entire ecosystem.

Slide 9: Product Ecosystem

The ecosystem is broader than just ride-hailing. It includes:

Flexible motor insurance for ride-hailing. · City rider insurance for couriers. · Professional liability for car washers (UpSteam). · SaaS solutions for parking, fleet management, and vehicle booking for car sharing.

This demonstrates that their data-scoring engine is horizontal and can be applied to various niches within the platform economy.

Slides 10 & 11: User Journey

These two slides walk through the mobile onboarding process. It’s a standard but necessary inclusion to show the friction-less nature of the product. Users select their region, choose a policy type (e.g., Ride-hailing Traffic Insurance), input their license number, and estimate their weekly hours. The app then provides quotes from providers like BTA, IF, and ERGO. The journey ends with a "Policy successfully purchased" screen and a dashboard to track hours.

Traction and Fundraising

Slide 12: Traction Today

This is the "money slide." It is packed with impressive figures:

Monthly Top Line: EUR 268K. · Market Share: 40% in Estonia. · Customer Satisfaction: NPS of 62, CSAT of ~90%. · Efficiency: CAC payback time of ~5 months. · Data Bank: 7M trips, 30M km, 1M parking events. · Expansion: ~700 customers in Poland and live pilots in 6 countries (indicated by flags).

The inclusion of the CAC payback time is a sophisticated touch that appeals to unit-economic-focused investors.

Slide 13: Fundraising

The final content slide lists previous investors and the current "New round" status. They name Icebreaker, Lemonade Stand, Barclays, and Techstars as existing backers. They also highlight high-profile angels like Chris Adelsbach (UKBAA Angel Investor of the Year). The slide specifies they are looking for investors who are "excited about decentralised and human centric approaches" and have "experience in scaling insurtech." Notably, it does not state the amount they are raising or the valuation.

Slide 14: Closing

The final slide is a standard promotional slide for the platform where the deck was hosted, offering no further company information.

What Cachet Does Well

Regulatory Moat: By highlighting their EU Broker license and the COO’s background in regulation, Cachet signals that they have cleared the highest barrier to entry in the insurance space. Most tech startups fail here; Cachet shows they are already inside the tent.

Specific Dominance: Claiming a 40% market share in Estonia (Slide 12) is far more powerful than claiming a 0.01% share of the global market. It proves the model works at scale in at least one geography, making the expansion story to Poland and Latvia much more credible.

Unit Economics: Including a 5-month CAC payback period is a strong signal of a healthy, scalable business. It moves the conversation from "we have a cool app" to "we have an efficient machine for acquiring profitable customers."

What is Missing

Financial Projections: While the current revenue (EUR 268K monthly) is clear, there are no forward-looking projections. Investors want to see how that 268K becomes 2.6M. Without a 3-5 year forecast, the scale of the ambition is left to the imagination.

The Ask: The deck mentions a "New round" but omits the dollar amount. While some founders do this to maintain flexibility in negotiations, it can sometimes make the round feel less urgent or poorly defined.

Loss Ratio Data: Slide 8 mentions that a 1% lower loss ratio increases profit, but the deck doesn't provide Cachet's actual loss ratio compared to the industry average. Since their value prop is "better risk assessment," this data point would have been the ultimate proof of their algorithm's efficacy.

What Other Founders Should Copy

The "Multi-Apping" Visual: Slide 6 is a perfect example of how to visualize a complex market behavior. It clearly shows the worker at the center of a web of apps, immediately explaining why traditional, platform-centric insurance is obsolete.

The Stakeholder Map: Slide 8 (Win-Win-Win) is an excellent way to show that your startup isn't just a "disruptor" that hurts incumbents, but a partner that adds value to everyone in the value chain. This is particularly important in highly regulated, partner-dependent industries like insurance.

Social Proof Placement: Don't wait until the end to show your credentials. Cachet puts their accelerator logos on Slide 1 and their heavy-hitter team on Slide 2. This ensures that every subsequent slide is read through a lens of "these people know what they are doing."