E maji Pitch Deck: 19-Slide Breakdown

See all 19 slides of the E maji pitch deck, with a slide-by-slide teardown of what the deck does well and where it falls short.

E maji addresses the critical issue of water contamination in Africa, where the deck claims 8 million people die annually. The current testing cycle is depicted as dangerously slow, taking up to seven weeks for government action. E maji proposes an IoT-based system using 'Wasp Mote' sensors and GPRS/3G modules to provide real-time detection and response. The business model is diverse, targeting government contracts, commercial sectors like hotels and schools, and a 'Maker kit' for community empowerment. While the deck establishes a powerful problem-solution fit and shows physical prototypes,…

Key takeaways

Problem and Impact: The Water Crisis in Africa

Slide 1: The Human Cost

The deck opens with a visceral image of dirty water held in cupped hands, overlaid with icons of pathogens: E. Coli, Salmonella typhi, Schistosoma, Cholera vibrios, and Hepatitis A. The text establishes a high-stakes environment, stating that 8 Million people will die in Africa each year due to water contamination. It further breaks this down into a terrifying frequency: 400 children have died in the last 4 hours , with 400 more expected in the next 4 hours. The slide concludes with a provocative statement: EBOLA IS NOT OUR BIGGEST PROBLEM, WATER CONTAMINATION IS . This positioning is designed to reframe the investor's perspective on African health crises, prioritizing water infrastructure over more publicized viral outbreaks.

Slide 2: The Inefficiency of Current Systems

This slide illustrates the 'Why water quality testing takes long' cycle. It depicts a six-stage circular process: Contamination, Routine Water sample collection (2 weeks later), Lab exam (4 weeks later), Detection (6 weeks later), Notification (6 weeks later), and finally, Government response & action (7 weeks later). In the corner, the figure 700,000 BOREHOLES IN AFRICA is introduced, providing a scale for the potential deployment of a better solution. The central image shows a technician manually sampling water, highlighting the labor-intensive nature of the status quo.

The Solution: Real-Time Monitoring

Slide 3: Shortening the Cycle

E maji proposes a simplified, three-part 'Real time' cycle to replace the seven-week manual process. The new loop consists of: Routine Water sample collection (Real time) , Detection (Real time) , and Government response & action (Real time) . The slide asks the rhetorical question, 'How many lives can we save?' while repeating the 700,000 borehole figure. This slide is the core value proposition: the transition from weeks of delay to instantaneous awareness.

Slide 4: Technical Implementation

This slide provides a high-level overview of the hardware and software stack. It lists components including Water Sensor, Probes and valves , which feed into a Wasp Mote, battery and solar unit. The data is processed via C/C++ programming and transmitted through a GPRS/GPS/3G module . The final destination is a Google Map, Cloud Database and internet and other third parties . This technical flow demonstrates that the company has moved beyond a mere concept and has identified the specific hardware components (like the Wasp Mote) required to build the system.

Product and Market Strategy

Slide 5: Product Variants

E maji identifies two distinct product offerings. The first is Pre-Assembled kits , which appear to be finished, ruggedized orange boxes ready for installation on pipes or boreholes. The second is Maker kits , shown as raw circuit boards and components. A photo of two men working on the electronics accompanies the 'Maker kits' label, emphasizing a 'DIY Learning and community empowerment' angle. This dual approach suggests a strategy that targets both high-level infrastructure and grassroots education.

Slide 6: Market Segmentation

The 'Potential Markets' slide lists four primary categories. Business to Government is described as 'The 800-pound gorilla,' indicating it is the primary revenue target. Business to Customer targets households, travelers, and the 'adventurous.' Business to Business targets hotels, schools, retailers, and factories. Finally, the slide lists DATA in large green letters, suggesting that the aggregated information collected by these sensors has independent value. This slide shows a broad, perhaps overly ambitious, range of targets, but it correctly identifies the government as the most significant player in water infrastructure.

Validation and Team

Slide 7: Recognition

The final slide in the provided sequence is a photograph of four team members. One member is holding a certificate that clearly displays a 1st Place laurel. The background features logos for Microsoft and other entities, suggesting this was taken at a hackathon or startup competition. While the slide lacks names, titles, or bios, the visual evidence of winning a competition provides a degree of social proof and technical validation for the project.

What Works and What is Missing

What Works

Urgency and Scale: The deck does an excellent job of establishing the 'Problem' with staggering statistics. By comparing water contamination to Ebola, it creates an immediate sense of priority. · Visualizing the Gap: The contrast between the 7-week manual cycle and the 'Real time' IoT cycle is a powerful way to communicate the value proposition without needing complex jargon. · Hardware Readiness: Showing actual photos of the 'Wasp Mote' and the ruggedized orange enclosures suggests that the team has progressed to the prototyping or small-batch production stage.

What is Missing

Funding Ask: There is no slide indicating how much capital the company is looking to raise or how those funds will be allocated. · Unit Economics: The deck mentions hotels, schools, and governments as markets, but provides no information on the cost to manufacture a kit versus the intended sale price or subscription fee for the data. · Competitive Landscape: The deck assumes E maji is the only solution. It does not address other water filtration companies or existing remote monitoring startups. · Team Bios: While there is a photo of the team, there is no information regarding their technical expertise, engineering backgrounds, or previous experience in the African water sector. · Traction Metrics: Beyond the 1st place award, there are no details on pilot programs, number of units currently deployed, or letters of intent from the '800-pound gorilla' (government).

Founder's Guide: What to Copy

The 'Current State vs. Future State' Diagram: Slide 2 and 3 are excellent examples of how to visualize a process improvement. Founders should copy the method of showing exactly how many weeks/days are saved by their intervention. · Hardware Transparency: If you are building an IoT startup, showing the components (sensors, modules, power source) as E maji does on Slide 4 helps de-risk the technical side for investors. · Market Hierarchy: Identifying a primary 'gorilla' market (B2G) while acknowledging secondary markets (B2B, B2C) shows a sophisticated understanding of how a product might scale across different sectors.

Frequently asked questions

What is the core technology behind E maji?
E maji utilizes an IoT hardware stack consisting of water sensors, probes, and valves connected to a 'Wasp Mote' (a modular wireless sensor platform). This is powered by a battery and solar panel. Data is transmitted via a GPRS/GPS/3G module to a cloud database and visualized through Google Maps for real-time monitoring by third parties or government agencies.
How does E maji plan to make money?
The deck outlines a multi-pronged revenue strategy. This includes 'Business to Government' (B2G) for large-scale borehole monitoring, 'Business to Business' (B2B) sales to hotels, schools, and factories, and 'Business to Customer' (B2C) sales to households and travelers. Additionally, they identify 'DATA' as a standalone potential market, implying the sale of water quality insights.
What specific problem in the current water testing system does E maji solve?
According to Slide 3, the current manual testing process is fragmented and slow. It takes 2 weeks for sample collection, 4 weeks for lab exams, and 6 weeks for notification. E maji aims to replace this entire 7-week lag with a 'Real time' loop of collection, detection, and government response, potentially saving lives by closing the gap between contamination and action.
Who is the target audience for the 'Maker kits'?
The 'Maker kits' are designed for 'DIY Learning and community empowerment.' Slide 7 shows a photo of two individuals working directly with circuit boards and components. This suggests a grassroots approach where local communities can build and maintain their own monitoring systems, rather than relying solely on pre-assembled imported hardware.
Is there evidence of traction or a team in the deck?
The deck includes a team photo (Slide 10) showing four individuals holding a '1st Place' award certificate. While the names and roles of the team members are not listed on the slide, the photo serves as proof of concept validation and suggests the project has participated in and won startup or innovation competitions.
Cover slide of the E maji pitch deck
E maji pitch deck, slide 1

E maji pitch deck: the facts

Company
E maji
Slides
19
Sector
Logistics & Supply Chain

E maji pitch deck PDF

The full E maji deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the E maji pitch deck was used for

This is the **E maji** pitch deck hosted on SlideShare, dated January 4, 2015, focused on real‑time hardware and IoT sensor kits for water contamination detection in Africa. The deck describes a transition from slow, manual lab-based water testing toward continuous, in‑field sensing linked to data dashboards and government response systems. It positions E maji as a multi‑channel solution provider selling pre‑assembled kits and maker kits to governments, businesses, and consumers. No external sources were found that verify E maji’s corporate existence, funding history, or later operating status beyond this deck and its companion presentation file.

What the E maji deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the E maji deck

E maji pitch deck: common questions

What is E maji according to the pitch deck?

E maji, as presented in the 2015 SlideShare pitch deck, is a concept for hardware and IoT sensor kits that enable **real‑time water quality monitoring** to detect contamination quickly and support faster public‑health responses in African contexts. It focuses on replacing slow, manual laboratory testing with continuous sensing and data transmission.

What markets does the E maji pitch deck say the company is targeting?

The deck targets multiple segments: **Business to Government** (positioned as the "800‑pound gorilla"), **Business to Customer** (households, travellers, adventurous users), **Business to Business** (hotels, schools, retailers, factories), and **DIY learning and community empowerment** via maker kits.

What solution does the E maji pitch deck propose for water contamination?

The deck proposes hardware kits with integrated sensors, likely for parameters relevant to water contamination, connected to an IoT platform to provide real‑time readings and alerts that can trigger government or institutional responses. The emphasis is on rapid detection and response rather than long lab processes.

When was the E maji pitch deck created?

The SlideShare pitch deck is dated **January 4, 2015** on SlideShare, and the companion "Presentation eMaji.pdf" is also dated 2015, indicating the deck was created around that time. No additional timeline (e.g., incorporation date, funding year) is externally verified.

Is there any verified information about E maji’s funding or investors?

There are no verified external funding announcements, investor profiles, or corporate records tied to E maji beyond the pitch deck and its companion presentation file on SlideShare. As a result, any specific fundraise details (amounts, investors, valuation, outcome) cannot be substantiated.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

E maji pitch deck slides

E maji pitch deck slide 1 of 19
E maji pitch deck — slide 1 of 19
E maji pitch deck slide 2 of 19
E maji pitch deck — slide 2 of 19
E maji pitch deck slide 3 of 19
E maji pitch deck — slide 3 of 19
E maji pitch deck slide 4 of 19
E maji pitch deck — slide 4 of 19
E maji pitch deck slide 5 of 19
E maji pitch deck — slide 5 of 19
E maji pitch deck slide 6 of 19
E maji pitch deck — slide 6 of 19

What each slide of the E maji pitch deck says

Slide 1

® hip PR vibrios ad 1 \ = “= [=] “ik pe — N /& - 0 - 8 Million people will die in Africa each year 400 children have died in the last 4 hours, 400 More will die in the next 4 hours EBOLA IS N oT OUR BIGGEST PROBLEM, WATER CONTAMINATION IS

Slide 2

® hip PR vibrios ad 1 \ = “= [=] “ik pe — N /& - 0 - 8 Million people will die in Africa each year 400 children have died in the last 4 hours, 400 More will die in the next 4 hours EBOLA IS N oT OUR BIGGEST PROBLEM, WATER CONTAMINATION IS

Slide 3

® hip PR vibrios ad 1 \ = “= [=] “ik pe — N /& - 0 - 8 Million people will die in Africa each year 400 children have died in the last 4 hours, 400 More will die in the next 4 hours EBOLA IS N oT OUR BIGGEST PROBLEM, WATER CONTAMINATION IS

Slide 4

Why water quality testing takes long Contamination Government Routine response & action ® Water sample (7 weeks later) = ee collection m= (2 weeks later) ~ Ss, -~ : On a : Lab exam Notification ; (4 weeks later) (6 weeks later) Detection (6 weeks laterx)y BOREHOLES IN AFRICA 700 000

Slide 5

What if we can change tha by shortening the cycle Government EE Routine response & action Water sample (Real time) collection - (Real time) Detection (Real time) BOREHOLES IN AFRICA How many lives can we save? 700 000

Slide 6

. ) How we are trying to solve the problem ® § « C/C++ i a programming = Cal CA = ring = Pera ney Tr = Wasp Mote, battery and solar = GPRS/GS/36 module = feb oe and other third L [RS Au (x) e-majl

Slide 8

Potential Markets Business to Government (The 800-pound gorrilla) Business to Customer House holds Travellers Adventorous Business to Business Hotels, shools, etc Retailers Factories DIY Learning and comunnity empowerment DATA Gmmme [r— e-mad

Slide text above is read directly from the E maji deck PDF embedded on this page.

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