Nodal Pitch Deck: All 8 Slides + Teardown

Nodal’s 8-slide deck is a masterclass in identifying a high-friction, high-value market bottleneck. The company targets the $4+ billion global surrogacy market, which they characterize as an 'antiquated system' where less than 10% of needs are currently met. By positioning themselves as a technology-driven marketplace that handles screening, matching, and community support, Nodal aims to reduce the 12+ month wait times typical of traditional agencies. The deck successfully highlights a growing demand fueled by corporate fertility benefits and shifting demographics, while showcasing a team wit…

Key takeaways

• The global surrogacy market is valued at $4+ billion, yet traditional agencies meet less than 10% of the demand (Slide 2, 3).
• Surrogacy costs for intended parents rose by 94.5% between 2016 and 2021, while surrogate compensation only increased by 62% (Slide 2).
• Corporate adoption of fertility benefits is a major tailwind, with an estimated 63% of US companies offering them by the end of 2022 (Slide 3).
• Nodal replaces manual agency processes with automated form screening, identity checks, and medical record flagging (Slide 4).
• The platform utilizes a 'Double Opt-In' matching system to give surrogates more agency in the selection process (Slide 4).
• Nodal's business model is described as a 'Strong B2C' marketplace, though it also includes B2B components for clinics and attorneys (Slide 5).
• The team is led by Dr. Brian Levine, a founding partner at CCRM NY, providing significant clinical credibility to a tech platform (Slide 9).
• The deck omits a specific 'Ask' slide, financial history, and unit economics, focusing instead on the platform's functional workflow (Slides 1-9).

Frequently asked questions

How much did Nodal raise with this deck?

According to publisher reports from Business Insider, Nodal raised $4.7 million in a Seed round in 2024. The deck itself does not state the amount being raised or the valuation.

What is the primary problem Nodal is solving?

Nodal addresses the 'bottleneck' in the surrogacy market. Slide 3 notes that while 500,000+ individuals apply to be donors or surrogates, the top 12 agencies meet less than 10% of the need, resulting in 12+ month wait times for intended parents.

How does Nodal's technology improve the surrogacy process?

Slide 4 details a 'Function' workflow that includes automated form screening, identity/background checks, and medical record flagging. This replaces the 'analogue screening' used by traditional agencies to move from 'months' to 'moments' for matching.

What is Nodal's revenue model?

Slide 5 categorizes the model as 'Strong B2C' within a 'Fertility Marketplace.' While specific pricing is not listed, it mentions 'lower matching fees compared to most agencies' on Slide 6 and identifies revenue opportunities in screening, matching, and ancillary services like financing.

Who are the key people behind Nodal?

The team is led by Founder and CEO Brian Levine, MD. The board includes Jon Oringer (Founder of Shutterstock) and Edward Lando (CEO of Goody). The team slide (Slide 9) also lists advisors from Parsley Health and Female Founders Fund.

Nodal pitch deck: the facts

Company

Nodal

Year

2024

Stage

Seed

Slides

8

Sector

Healthcare / Fertility

Deck type

Seed Pitch Deck

Outcome

$4.7M Raised

Headquarters

North America

Nodal pitch deck PDF

The full Nodal deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Nodal pitch deck was used for

This deck is Nodal’s **seed-stage investor pitch deck** for its surrogacy-matching platform, associated with the company’s **$4.7M seed round announced in September 2022**, even though the library metadata labels it as a 2024 seed.[2][10][11][14][15] The 8-slide deck, featured in Business Insider’s pitch deck library, was used to raise early venture funding to launch and scale Nodal’s tech-first marketplace that addresses supply–demand bottlenecks in fertility and surrogacy services.[2][10][11][14][15] The round was led by Amplo with participation from a group of well-known consumer and women’s health investors, and the company positioned itself as a modern, transparent alternative to the traditional surrogacy agency model.[2][10][11][13][14]

Business model: Nodal operates a **surrogacy-matching platform** that connects intended parents with vetted surrogates and wraps the matching process with education and support for all parties involved.[2][3][10][11][14]

Round

Seed

Lead investor

Amplo led the $4.7M seed round associated with this pitch deck.[2][8][10][11][13][14]

Investors

Amplo (lead for the original $4.7M seed), Scott Belsky (Behance), Chelsea Hirschhorn (Frida), Kate Ryder (Maven Clinic), Great Oaks Venture Capital, Interplay Venture Capital, Additional angels and funds not fully enumerated in public sources

Industry

Healthcare / Fertility; digital health / femtech; surrogacy marketplace.[2][3][10][13][14]

Year: 2022 (seed round announced September 2022; some databases mis-label as 2024 but primary press and company sources place the $4.7M seed in 2022).[2][4][8][10][11][14]

Raising: Seed capital to build and launch Nodal’s proprietary surrogacy-matching platform, invest in product and user experience, and fund marketing to reach intended parents and surrogates, while establishing partnerships (e.g., with Maven Clinic).

Raised: $4.7M seed funding announced in September 2022, linked to the deck in Business Insider’s pitch deck library.[2][8][10][11][13][14][15]

Total funding: Externally reported totals differ: several databases and press pieces state Nodal has raised **$4.7M** in funding (the original seed), while others report cumulative funding of **$8.7M** or **$13.7M** including a later seed extension; for this specific deck, the relevant verified amount is **$4.7M seed funding in 2022**.[1][2][3][4][8][10][12][13][14]

Use of funds as presented: Invest in development of Nodal’s proprietary matching technology and user experience, expand education and support resources for surrogates and intended parents, and fund marketing and partnerships to scale adoption of the platform.[2][10][11][14]

What happened after the Nodal deck

The deck successfully supported Nodal’s initial $4.7M seed raise in 2022, enabling product launch and early partnerships; subsequent reporting indicates the company later secured an additional $4M seed extension round, expanding its capital base and continuing to invest in technology and platform growth.[2][3][4][10][11][13][14]

• Nodal announced and closed a **$4.7M seed round** led by Amplo with participation from notable angels and funds in Septe
• The company publicly launched its surrogacy matching platform, positioning itself as a modern, tech-enabled, transparent
• Nodal formed at least one notable partnership, such as with Maven Clinic, to provide users with access to broader virtua
• Later coverage reports a **$4M seed extension round led by NFX** giving Nodal a $15M post-money valuation and bringing c

What the Nodal deck got right

• Clear, large-problem narrative around surrogacy bottlenecks. The deck’s central thesis—tackling a **massive supply–demand bottleneck in surrogacy and fertility services** with a tech-enabled marketplace—is compelling and easy for investors to understand, especially given long wait times and limited surrogate supply described in coverage.[2][11][14]
• Strong, memorable positioning and branding. Nodal positions itself as a **transparent, empowering, "Bumble for surrogacy" platform**, a memorable metaphor that quickly communicates both user experience and differentiation from traditional agencies.[2][11][14]
• High-caliber, mission-aligned investor syndicate. The seed round attracted **high-credibility, domain-relevant investors** from women’s health and consumer tech, including Amplo, Maven Clinic’s founder, Frida’s CEO, and Scott Belsky, which validates the deck’s narrative and signals strategic support.[2][6][10][13][14]
• Focused and credible use of funds. Press and company materials emphasize that funds will be invested directly into **technology, product experience, and marketing**, indicating a focused use-of-funds story rather than a vague allocation of capital.[2][3][11][14]
• Balanced emphasis on ethics, transparency, and efficiency. By highlighting transparency, equity, and empowerment alongside marketplace efficiency, the deck-era narrative shows **sensitivity to ethical and regulatory concerns** in surrogacy, which can reassure investors in a complex, scrutinized sector.[2][11][14]
• Concise, disciplined storytelling in a short deck. External analyses describe the deck as concise (8 slides) yet effective in securing a multi-million-dollar seed, suggesting strong **storytelling discipline and clarity**.[11][15]

What could have been stronger

• Limited visible traction and operating metrics in the seed narrative. Public descriptions of the 8-slide deck emphasize the market bottleneck narrative but do not mention any detailed metrics on user traction, matching throughput, or revenue at the time of the seed, suggesting that the deck was likely **light on quantifiable traction KPIs** and relied more on vision and problem framing.[2][11][14]
• Monetization and unit economics not clearly surfaced. External summaries focus on Nodal’s mission of transparency and empowerment, but do not highlight detailed unit economics such as matching fees, surrogate compensation flows, or customer acquisition cost assumptions, implying that the deck may have provided **limited visibility into monetization mechanics and margins** for investors evaluating scalability.[2][11][14]
• Regulatory and legal strategy appears underplayed. The surrogacy space has complex legal and regulatory landscapes varying across states and countries, yet public write-ups of the deck focus on product and marketplace framing more than on regulatory risk management; this suggests the deck may have **underemphasized jurisdictional and compliance strategy** relative to the importance of these factors.[2][11][14]
• Partnership and ecosystem strategy only partially highlighted. Given Nodal’s position in a sensitive healthcare and family-building domain, long-term defensibility depends on relationships with clinics, agencies, and platforms like Maven Clinic; while at least one partnership is mentioned in coverage, the deck-era narrative seems to center more on product than on a systematic ecosystem strategy, which could leave investors with **open questions about partnership depth and differentiation vs. incumbents**.[2][11][14]

How an investor would read this deck

What draws attention

• Strength of the **supply–demand bottleneck thesis** in surrogacy and broader fertility markets, including wait times, limited surrogate supply, and demographic trends.[2][11][14]
• Clarity and robustness of Nodal’s **marketplace model**, including how surrogates are recruited, vetted, and supported, and how intended parents are onboarded.[2][3][11][14]
• The **founder and team background** in healthcare, marketplaces, and regulatory environments, which is particularly important in a complex and sensitive category like surrogacy.[2][11][14]
• Early **traction indicators**: number of surrogates on platform, matches completed, geographic coverage, and feedback from early users and clinics.[2][11][13][14]
• Evidence that Nodal can build durable **trust, safety, and compliance infrastructure** that differentiates it from traditional agencies and newer digital entrants.[2][3][11][14]

Risks that stand out

• Regulatory or legal changes affecting surrogacy (or reproductive rights more broadly) could materially impact market size, geographic availability, or operating complexity for Nodal’s platform.[3][14]
• Surrogacy is a high-touch, emotionally and medically complex process; Nodal must prove that a tech-enabled marketplace can maintain or improve outcomes and safety versus traditional agency models.[2][3][11][14]
• Competition from both established surrogacy agencies modernizing their operations and new digital platforms could erode Nodal’s differentiation if it cannot build strong brand trust and network effects.[2][3][11][14]
• Misalignment of incentives between intended parents, surrogates, and intermediaries could create reputational and regulatory risk if not carefully managed through transparent policies and support.[2][11][14]
• Later funding databases report different totals and round characterizations, indicating some **data inconsistency** across sources; investors need direct company confirmation of capitalization history.[1][3][4][8][12][13]

Questions this deck invites

• What specific metrics (surrogates onboarded, active intended parents, completed matches, time-to-match) did Nodal show at the time of the seed deck, and how have those evolved since?[2][11][14]
• How does Nodal’s pricing work for intended parents and surrogates, what are the platform’s take rates, and what unit economics did the seed deck project for mature operations?[2][11][14]
• In which jurisdictions is Nodal currently active, and how does it manage differing legal frameworks, medical standards, and insurance requirements across states or countries?[2][3][11][14]
• What are Nodal’s primary channels and costs for acquiring surrogates and intended parents, and how did the deck address scalability of these acquisition strategies?[2][11][13][14]
• How does Nodal ensure quality, safety, and ethical standards in matching and ongoing support, and what third-party clinical or legal partners backstop these processes?[2][3][11][14]

What founders can take from the Nodal deck

• A tightly focused **8-slide deck** can still raise a multi-million-dollar seed round when it clearly articulates a large, emotionally resonant problem and a differentiated solution in a highly fragmented industry.[2][11][14][15]
• Positioning the product as a **modern, transparent alternative** to an outdated, opaque process ("Bumble for surrogacy") is a powerful framing that helps investors quickly grasp both the user experience and the market opportunity.[2][11][14]
• Leveraging **credible, mission-aligned investors** from adjacent women’s health and consumer sectors (e.g., Maven Clinic’s founder, Frida’s CEO) can signal domain validation and strategic support beyond capital.[2][6][10][13][14]
• Tying the use of funds directly to **product development and experience improvements** rather than diffuse objectives can reassure investors that capital will be deployed into concrete value drivers.[2][11][14]
• In complex, regulated categories like surrogacy, a deck that balances **marketplace efficiency** narratives with themes of transparency, equity, and empowerment can better align with ethical and regulatory expectations.[2][3][11][14]
• Subsequent rounds (like Nodal’s reported seed extension) can build on an initial deck’s narrative but benefit from adding clearer metrics, regulatory strategy, and ecosystem partnerships as the company matures.[3][4]

Nodal pitch deck: common questions

What does Nodal do?

Nodal is a **surrogacy matching platform** that connects intended parents with vetted surrogates through a technology-driven marketplace, aiming to make the process more transparent, equitable, and empowering for both sides.[2][3][10][14] It layers education and support on top of matching so parties better understand medical, legal, and financial aspects of surrogacy.[2][11][14]

Where can I see Nodal’s seed pitch deck?

Business Insider’s pitch deck library lists an **8-slide seed pitch deck** from Nodal and links to an article about the company’s surrogacy platform and funding; the deck focuses on the supply–demand bottleneck in fertility services and Nodal’s tech-first screening and matching approach.[2][10][11][14][15] The deck itself is not fully transcribed publicly, but secondary analyses describe its core narrative and structure.[11]

How much did Nodal raise with this pitch deck, and who invested?

The deck was used in connection with Nodal’s **$4.7M seed round announced in September 2022**, even though some secondary aggregators label the round as 2024.[2][4][8][10][11][14] Amplo led the round, with participation from investors including Scott Belsky, Chelsea Hirschhorn, Kate Ryder, Great Oaks Venture Capital, Interplay Venture Capital, and other angels and funds.[2][6][8][10][13][14]

What was Nodal raising money for in its seed round?

According to press and company materials, Nodal’s seed funding was used to **build and launch its proprietary matching platform**, improve the surrogacy experience, invest in product and user experience, and fund marketing to reach intended parents and potential surrogates.[2][10][11][14] The company also announced a partnership with Maven Clinic to give users access to virtual care services around family-building.[14]

What happened after Nodal’s original seed pitch deck and funding?

Later coverage reports that Nodal subsequently raised a **$4M seed extension round led by NFX**, bringing total funding to **$8.7M** and valuing the company at around $15M post-money, but these events occurred after the original seed deck and are not part of the deck-era story.[3][4] The seed extension funding was earmarked primarily for further investment in the technology and platform.[3]

Sources

Funding and outcome facts on this page were researched on 2026-08-30 from the pages below.

• Nodal: Funding, Team & Investors | Startup Intros
• Nodal Launches with $4.7M in Seed Funding to Transform the Surrogacy Experience
• Nodal connects hopeful parents with surrogates as ... - TechCrunch
• Nodal — Company Profile | The Company Check
• Nodal Funding | FundedIQ
• Reshma Saujani backs "Bumble for surrogacy" startup Nodal
• Startup Pitch Deck Library: 1300 Real Investor ...
• Nodal Health – Funding, Valuation, Investors, News

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