What is the primary value proposition of Stryty?

According to slide 2, Stryty aims to be a single smartphone application for all local needs. It combines a catalogue of local 'Best Of' shopping, events, and coupons with social features. For businesses, it positions itself as a free advertising platform that provides real-time market survey data based on user interactions.

What social features are integrated into the shopping experience?

Slide 3 and slide 4 detail specific social actions. Users can 'Like' items, 'Recommend' them to others, and 'Tag as Purchased'. There is also a 'Save Coupon' feature. These actions are intended to create a social layer over traditional local commerce and discovery.

How do local businesses interact with users on the platform?

Slide 5 illustrates an activity feed where posts from retailers automatically appear. Businesses can post five specific types of content: New Products, New Events, New Coupons, New Rewards, and Custom Posts. This suggests a push-notification or feed-based marketing model for local vendors.

What market data or financial projections are included in the deck?

None. The provided slides are strictly limited to product features and UI flow. There are no mentions of Total Addressable Market (TAM), customer acquisition costs (CAC), projected revenue, or existing user growth metrics. It is a product-centric deck rather than a business-centric one.

Who is the intended audience for this specific deck?

The title slide (Slide 1) explicitly states this was a 'Product Intro' for 'Tech Startup Day Brussels'. Given the focus on UI and features, it was likely intended for a demo-style presentation where the founder explains the app's utility to a general tech audience rather than a formal VC pitch room.

Stryty Pitch Deck (2015): 13-Slide Breakdown

See all 13 slides of the Stryty pitch deck — a 2015 deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

The Stryty pitch deck, presented by founder Nissim Rogovsky in 2015, functions primarily as a product demonstration rather than a comprehensive investment case. Labeled as a 'Product Intro' for Tech Startup Day Brussels, the slides focus heavily on the user interface of a local discovery platform that combines shopping, coupons, and social interactions. While the deck clearly illustrates the app's functionality—including features like 'Tag as Purchased' and real-time retailer feeds—it is entirely devoid of market sizing, competitive analysis, business model specifics, or a financial ask. It r…

Key takeaways

The deck identifies Stryty as 'The Super Local App' designed for all local needs including shopping, events, and coupons (Slide 1, 2).
Product features include social actions such as 'Like', 'Tag as Purchased', and 'Recommend' within the shopping interface (Slide 3).
The platform offers a free mobile advertising platform for local businesses with real-time market surveys (Slide 2).
Retailers can post new products, events, coupons, rewards, and custom posts directly to a user's activity feed (Slide 5).
The UI includes a dedicated search engine categorized by product types such as 'Fast Foods', 'Baby Toys', and 'Electronics' (Slide 6).
The deck contains no information regarding the team's background, current traction, or revenue model.
There is a total absence of a funding ask or a roadmap for future development.
The presentation was specifically tailored for a 'Product Intro' session at Tech Startup Day Brussels (Slide 1).

Introduction: The Product-First Approach

The Stryty pitch deck, dated 2015, is a classic example of a 'Product Intro' deck. Presented at Tech Startup Day Brussels, it focuses almost exclusively on the user experience and the various features of the mobile application. While this approach is effective for showing a live audience what an app looks like, it leaves significant gaps for a fundraising analyst or a potential investor. The deck defines the company as a 'Super Local App,' a category that was highly competitive in the mid-2010s with players like Yelp, Groupon, and Foursquare already established.

Slide 1: Title and Context

The opening slide sets the stage clearly. It features the Stryty logo—a stylized 'S' in a location pin—and the tagline "The Super Local App." It identifies the venue as "TECH STARTUP DAY BRUSSELS - PRODUCT INTRO" and lists Nissim Rogovsky as the Founder & CEO. The inclusion of a personal Gmail address and a 2015 date stamp provides immediate context: this is an early-stage project seeking visibility in the Belgian startup ecosystem.

Slide 2: The Pitch Summary

Slide 2 attempts to summarize the entire business in four bullet points. It describes Stryty as "ONE smartphone application for ALL your local needs." The slide highlights three core pillars: a catalogue of local 'BEST OF' content, a discovery tool for new trends, and a "FREE mobile advertising platform" for businesses. The mention of a "REAL-TIME market survey" for businesses is the only hint at a B2B value proposition, suggesting that user data is the ultimate product being sold to retailers.

Slide 3: Shopping Interface and Social Actions

This slide dives into the "STRYTY: Shopping" feature. It shows a grid-based UI similar to Pinterest or early Instagram, featuring items like jackets, watches, and coffee makers. The slide explicitly lists "Post Types" (New, Excl, Best, 10%) and "Social Actions." The three primary actions defined are "Like," "Tag as Purchased," and "Recommend." The 'Tag as Purchased' feature is notable as it implies a way for the app to track conversion, though the slide does not explain how this is verified (e.g., via receipt scanning or POS integration).

Slide 4: Coupon Flow

Slide 4 focuses on "Flow of Stryty: Coupons." It mirrors the layout of the shopping slide but focuses on discounts. Ad types include specific dollar amounts ( "$10" ), "Free," "5/1," and percentage off ( "25%" ). The social actions here include "Save Coupon," which is a standard utility for local deal apps. The UI shown includes a "Redeem Coupon" button, indicating the app is intended to be used at the point of sale.

Slide 5: The Activity Feed

Titled "Flow of Stryty: Activities Part 2," this slide explains the social feed. It states that "Social Actions from friends and favorite vendors automatically appear in this feed." This is the 'Social touch' mentioned in slide 2. The slide lists five types of posts from retailers: "New Product, New Event, New Coupon, New Reward, and Custom Post." This suggests the app functions as a micro-social network specifically for local commerce, where businesses can broadcast updates to their followers.

Slide 6: Search Functionality

Slide 6 demonstrates the "Search Engine" within the app. It shows a multi-step process: clicking a menu icon, selecting a category (such as "Fast Foods," "Cup Cakes," or "Baby Toys" ), and then using a keyword search. The UI is standard for 2015 mobile design, utilizing a list-based navigation system to filter local results by price or popularity.

Slide 7: Closing

The final slide is a simple "THANK YOU SO MUCH FOR YOUR TIME" with the founder's email address repeated. There is no call to action, no mention of a funding round, and no summary of why the company is a compelling investment.

What Works in This Deck

The deck is visually consistent and does a good job of showing exactly what the product looks like. By using actual screenshots and red arrows to indicate user flow, the founder removes any ambiguity about the app's functionality. The categorization of 'Post Types' and 'Social Actions' provides a clear taxonomy for how the platform operates. For a 'Product Intro' session, where the goal is to get people to download or understand the app, this level of detail is appropriate.

What Is Missing

Business Model: The deck mentions a "FREE mobile advertising platform" but never explains how the company makes money. If the ads are free, is the revenue coming from data, premium features, or transaction fees? · Market Analysis: There is no mention of the size of the local advertising market or how Stryty differentiates itself from massive incumbents like Yelp or Groupon. · Traction: The slides show a finished or near-finished UI, but there are no metrics regarding user downloads, active retailers, or engagement rates. · Team: Aside from the CEO, no other team members, advisors, or technical leads are mentioned. In a 'Product Intro,' the 'who' is often as important as the 'what.' · The Ask: There is no information regarding how much capital the company is looking to raise or what the milestones for the next 12-18 months are.

Founder's Takeaway

If you are creating a deck for a demo day or a product intro session, this format is a reasonable starting point for explaining functionality . However, if this were intended for a venture capital pitch, it would fail immediately due to the lack of business fundamentals. Founders should ensure that even 'Product Intro' decks include at least one slide on the 'Why Now' (market timing) and the 'How' (business model). Relying solely on UI screenshots assumes that the product's value is self-evident, which is rarely the case in the crowded 'local discovery' sector. Always bridge the gap between a cool app and a scalable business.

Frequently asked questions

What is the primary value proposition of Stryty?: According to slide 2, Stryty aims to be a single smartphone application for all local needs. It combines a catalogue of local 'Best Of' shopping, events, and coupons with social features. For businesses, it positions itself as a free advertising platform that provides real-time market survey data based on user interactions.
What social features are integrated into the shopping experience?: Slide 3 and slide 4 detail specific social actions. Users can 'Like' items, 'Recommend' them to others, and 'Tag as Purchased'. There is also a 'Save Coupon' feature. These actions are intended to create a social layer over traditional local commerce and discovery.
How do local businesses interact with users on the platform?: Slide 5 illustrates an activity feed where posts from retailers automatically appear. Businesses can post five specific types of content: New Products, New Events, New Coupons, New Rewards, and Custom Posts. This suggests a push-notification or feed-based marketing model for local vendors.
What market data or financial projections are included in the deck?: None. The provided slides are strictly limited to product features and UI flow. There are no mentions of Total Addressable Market (TAM), customer acquisition costs (CAC), projected revenue, or existing user growth metrics. It is a product-centric deck rather than a business-centric one.
Who is the intended audience for this specific deck?: The title slide (Slide 1) explicitly states this was a 'Product Intro' for 'Tech Startup Day Brussels'. Given the focus on UI and features, it was likely intended for a demo-style presentation where the founder explains the app's utility to a general tech audience rather than a formal VC pitch room.

Cover slide of the Stryty pitch deck — 2015 — Stryty pitch deck, slide 1 (2015)

Stryty pitch deck: the facts

Company: Stryty
Year: 2015
Stage: Early Stage / Product Intro
Slides: 13
Sector: Local Discovery / Mobile Commerce
Deck type: Product Introduction
Headquarters: Brussels, Belgium (based on event location)

Stryty pitch deck PDF

The full Stryty deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Stryty pitch deck was used for

This deck is a 2015 early-stage pitch by Stryty, presented at Tech Startup Day in Brussels, for a ‘Super Local App’ that acts as a one-stop mobile interface for local shopping, events, and coupons. The app is positioned as a newsletter-style social feed for specific shopping streets (such as Rue Neuve in Brussels), aggregating local deals and events while letting users discover trends and interact socially around local commerce. For merchants and institutions, Stryty is described as a free, fast, mobile advertising and real-time marketing survey platform, aimed at revitalising local retail areas. The deck appears to be a product-intro/early-fundraising pitch, emphasizing user interface walkthroughs of the app rather than detailed financials.

Business model: Mobile app functioning as a hyper-local newsletter and social feed for shopping streets, aggregating local shopping offers, events, and coupons for consumers while providing a free, simple advertising and real-time marketing survey platform for local businesses.

Headquarters: Brussels, Brussels-Capital Region, Belgium.
Industry: Local discovery / local advertising / mobile commerce.

What happened after the Stryty deck

Public sources confirm Stryty’s launch and positioning as a hyper-local app for Brussels commercial streets and note its role in efforts to revitalise areas like Rue Neuve, but they do not provide verified information about subsequent funding events, exits, or long-term operational status.

Launched and promoted a mobile app dedicated to local shopping streets, providing a social feed of products, events, and
Recognised in Belgian media as one of the initiatives aiming to ‘re-enchant’ Brussels by revitalising commercial streets

What the Stryty deck got right

Compelling dual-sided value proposition for consumers and merchants. Stryty offers a clear dual value proposition: a single ‘Super Local App’ where consumers can discover local shopping trends, events, and coupons, and a free, easy-to-use advertising tool for local businesses and institutions, as highlighted in its LinkedIn profile and media coverage.
Distinctive branding as a ‘Super Local App’ and neighbourhood newsletter. The app is framed as the ‘newsletter of the neighbourhood’ and a social feed for streets such as Rue Neuve, giving it a memorable brand and narrative that differentiates it from generic coupon or listing apps.
Strong emphasis on product UX and UI walkthroughs in the deck. Descriptions of the Tech Startup Day deck emphasise detailed UI flows for browsing ‘best of’ lists, products, services, and real-time coupons, as well as social actions like likes, comments, and check-ins, signalling a well-thought-out user experience.
Alignment with civic and institutional efforts to revitalise local commerce. Media articles and a separate deck for local merchants present Stryty as part of a broader initiative to revitalise Brussels’ commercial streets, with support or recognition from local institutions, which strengthens its legitimacy and partnership potential.
Addresses fragmentation of local communication channels. By aggregating multiple local newsletters and promotional channels into one app, Stryty addresses the fragmentation problem for both consumers (too many separate updates) and merchants (limited time and expertise for digital marketing).
Potential for data and feedback-driven marketing insights for merchants. Public descriptions of Stryty position it as a real-time marketing survey and advertising platform for merchants, suggesting potential for data-driven insights and feedback loops, even if these are not fully detailed in the deck.

What could have been stronger

Lack of externally verifiable traction or revenue evidence. Public sources describing Stryty and the Tech Startup Day deck emphasise product concept and user interface but provide no evidence of traction metrics (user numbers, merchant adoption, retention, or revenue), which likely means the deck also lacked these data points.
Unclear monetisation model beyond ‘free’ local advertising. There are no externally verified details on Stryty’s business model economics (pricing, take rates, or monetisation strategy beyond being a ‘free’ advertising platform), suggesting the deck may not have clearly articulated how and when the company planned to generate revenue.
Limited externally visible scalability and expansion strategy. Available descriptions focus on the app’s features and benefits for a specific street or city, with no publicly documented expansion strategy or proof of scalability beyond Brussels, which may indicate the deck under-emphasised how the concept would scale geographically.
Narrative of local revitalisation without quantified impact. While Stryty is positioned around revitalising local commerce, public materials do not outline quantitative impact goals (e.g., uplift in store traffic, coupon redemption rates), implying that the deck may have relied more on narrative than measurable KPIs.
Limited transparency on capital needs and milestone plan. No external documentation linked to the deck clarifies the planned use of funds, timing to key milestones, or runway needs, making it likely that the fundraising ask (if any) in the deck was not backed by a detailed milestone and capital plan.

How an investor would read this deck

What draws attention

Strong thematic alignment with trends in hyper-local discovery, mobile commerce, and digitalisation of brick-and-mortar retail around 2015, particularly in European city centres.
Clear consumer and merchant value propositions supported by concrete examples such as Rue Neuve’s retail environment and the need to replace fragmented store newsletters.
Positioning as a ‘Super Local App’ and ‘newsletter of the neighbourhood’ offers a concise, marketable concept that is easy to communicate and differentiate.
Support and recognition from local Brussels institutions and media coverage as an initiative to revitalise commercial streets, which may facilitate partnerships and adoption.

Risks that stand out

Two-sided marketplace dynamics require simultaneous adoption by consumers and merchants; publicly available sources do not show proof that Stryty solved this cold-start problem at scale.
The positioning as a free advertising platform implies dependence on alternative monetisation (e.g., premium features, data insights, or institutional support), which is not detailed in external materials and may challenge long-term sustainability.
Local discovery and coupon apps face strong competition from global platforms and social networks; Stryty’s defensibility appears to hinge on hyper-local focus and institutional backing, which may be difficult to replicate and maintain.
Reliance on specific shopping streets and local economic conditions (e.g., post-attacks downturn on Rue Neuve) concentrates risk in particular geographies and macro events.

Questions this deck invites

What measurable traction did Stryty achieve in terms of active users, merchant sign-ups, coupon redemption, and engagement in key pilot areas such as Rue Neuve?
What was the concrete monetisation strategy and unit economics, given that Stryty is described as a free advertising platform for local businesses?
How did Stryty plan to acquire both users and merchants at scale beyond its initial Brussels focus, and what were the associated customer acquisition costs?
What technical architecture and data infrastructure supported geolocation, real-time feeds, and social interactions, and how did the team ensure reliability and performance?
Who were the founding team members, what relevant experience did they have in local commerce, mobile apps, or adtech, and how were responsibilities divided?

What founders can take from the Stryty deck

Anchoring a local discovery product around a clear use case—such as revitalising a specific shopping street like Rue Neuve—can make the value proposition tangible to both users and merchants.
Branding an app as a ‘Super Local App’ or ‘newsletter of the neighbourhood’ offers a concise narrative that helps audiences quickly understand the product’s role in their daily lives.
Focusing heavily on UI walkthroughs and user experience in an early-stage deck can showcase product readiness and thoughtfulness, but it should be balanced with traction and monetisation evidence to address investor concerns.
Positioning a platform as a free, simple, and fast advertising channel for small merchants lowers adoption barriers, especially for businesses with limited marketing expertise.
Highlighting institutional recognition and media coverage—such as being cited as a key initiative to re-enchant Brussels’ commercial streets—can strengthen credibility when financial metrics are still limited.
Building a social layer (likes, comments, shares) into local commerce content can convert static listings into ongoing conversations that encourage discovery and word-of-mouth.

Stryty pitch deck: common questions

What is Stryty and what does it do?

Stryty is a ‘Super Local App’ that compiles local shopping offers, events, and digital coupons into a newsletter-like social feed focused on specific streets and neighbourhoods, such as Brussels’ Rue Neuve. It allows users to see best-sellers, friends’ favourites, and local trends, and to react and share content via social networks.

Where is Stryty based and which markets does it target?

According to its LinkedIn description, Stryty is based in Brussels, in the Brussels-Capital Region of Belgium. It specifically targets local commercial streets and neighbourhoods such as Rue Neuve in Brussels.

What problem does Stryty solve for consumers and local businesses?

For consumers, Stryty aggregates local shopping trends, events, and coupons into a single app, helping them save time and money by discovering nearby offers and activities in real time. For local businesses, cultural centres, and institutions, it provides a free, simple, mobile advertising and marketing survey platform to reach local customers quickly.

What is special about Stryty’s 2015 Tech Startup Day pitch deck?

The pitch deck associated with Tech Startup Day Brussels in March 2015 presents Stryty as an early-stage ‘Super Local App’, showing UI walkthroughs for browsing local ‘best of’ lists, products, services, and exclusive coupons, as well as social interactions like liking, commenting, and checking in. This deck appears focused on introducing the product concept and interface rather than detailing financial metrics.

Did Stryty raise funding with this pitch deck?

Publicly available sources describe Stryty’s concept and positioning but do not report any specific funding rounds, investors, or amounts raised. There is no verified information indicating that the Tech Startup Day deck corresponded to a closed funding round, so any specific fundraising outcomes remain unknown based on current sources.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Stryty pitch deck slides

Stryty pitch deck slide 1 of 13 — Stryty pitch deck — slide 1 of 13

Stryty pitch deck slide 2 of 13 — Stryty pitch deck — slide 2 of 13

Stryty pitch deck slide 3 of 13 — Stryty pitch deck — slide 3 of 13

Stryty pitch deck slide 4 of 13 — Stryty pitch deck — slide 4 of 13

Stryty pitch deck slide 5 of 13 — Stryty pitch deck — slide 5 of 13

Stryty pitch deck slide 6 of 13 — Stryty pitch deck — slide 6 of 13

What each slide of the Stryty pitch deck says

Slide 1

Stryty The Super Local App TECH STARTUP DAY BRUSSELS - PRODUCT INTRO Nissim Rogovsky — Founder & CEO nicrogo@gmail.com

Slide 2

STRYTY NEEDS A CTO THAT MUST... or » Be PASSIONATE about mobile applications. » LOVE to work with cutting edge technologies (Angular, lonic & more). » Be CREATIVE in the functional approach. » Have a STRONG focus on code quality. » Be OPEN MINDED and have a TEAM SPIRIT. &

Slide 3

The Pitch — STRYTY is... zor » ONE smartphone application for ALL your local needs. » A catalogue of local « BEST OF » about Shopping, Events & Coupons with a SOCIAL touch. » A UNIQUE tool that helps users to discover new trends locally by browsing, searching & recommending. » FREE mobile advertising platform with a REAL-TIME be market survey for local businesses.

Slide 4

The Flow: STRYTY Live feeds or » Shopping: Products & services from local retailers. » Events: Local events around the block. » Coupons: Exclusive local coupons redeemable instantly . » Social: Follow the social activites from other users AND local businesses .