Incredible Health’s Series B deck is a lean, high-impact presentation that prioritizes market validation and speed over technical complexity. With only 11 slides, the company makes a compelling case for its 'reverse marketplace' where hospitals apply to nurses. The deck leans heavily on social proof, featuring a roster of 150+ California hospitals and a Net Promoter Score (NPS) of 86+. By highlighting a reduction in hiring time from the 82-day national average to less than 30 days, the founders present a clear, quantifiable solution to a massive labor shortage. While it lacks traditional fina…
Key takeaways
- The deck identifies a massive labor gap, citing a projected shortage of 1 million nurses in the US by 2024 on slide 4.
- Incredible Health claims a 25X efficiency advantage over traditional job boards on slide 6.
- The platform reduces the average time to hire a nurse from 82 days to under 30 days, as stated on slide 6.
- Market traction is demonstrated by a list of 150+ California hospitals, including Stanford Health Care and HCA, on slide 7.
- The 'reverse marketplace' model, where employers apply to candidates, is the core value proposition highlighted on slide 5.
- Proprietary data on slide 8 shows that 61% of RN candidates accept their first offer even if subsequent offers pay more.
- The company maintains an exceptionally high NPS of 86+ from both talent and employers, according to slide 6.
- Social proof is emphasized through five distinct candidate reviews on slide 10 and a testimonial from Stanford Health Care's CHRO on slide 11.
The Power of a Single Metric: Speed
Incredible Health’s pitch deck is a masterclass in narrative focus. While many Series B decks become bogged down in complex financial modeling and multi-year roadmaps, this 11-slide presentation focuses almost exclusively on one thing: the efficiency of their marketplace. By positioning themselves as a "Marketplace Technology" company rather than a simple recruiting firm, they frame their value through the lens of speed and data-driven matching.
Introduction and Vision
Slide 1: Title Slide The deck opens with a clean, professional image of a healthcare worker and the bold tagline: "Healthcare Hiring, Solved." It is a definitive statement that sets a high bar for the rest of the presentation.
Slide 2: Incredible Health Overview This slide provides the basic corporate vitals. Founded in 2017 in San Francisco, the company describes itself as "Marketplace Technology." It notes they are backed by "top tier Silicon Valley investors" and mentions their team consists of MDs, RNs, software engineers, and marketers. Notably, there are no names or headshots here, just a list of professional designations to establish domain expertise. The slide also mentions they serve IDNs (Integrated Delivery Networks), academic medical centers, and community hospitals nationwide.
Slide 3: Vision and Mission The vision is to "Help healthcare professionals live better lives," and the mission is to "Empower healthcare professionals find and do their best work." This framing is important because it signals that the platform is candidate-centric, which is the engine that drives their marketplace liquidity.
The Market Gap and The Solution
Slide 4: The Problem is Getting Worse The deck uses two powerful statistics to establish urgency. First, a projected shortage of 1 million nurses in the US by 2024. Second, the "82 days" average time to hire a nurse. By citing the US Bureau of Labor Statistics 2017, they ground their problem statement in credible, third-party data.
Slide 5: The Solution This is the "Aha!" moment of the deck. It illustrates the reverse marketplace: "Employers apply to candidates, instead of the other way around." The text adds that "nurses love it," which is a precursor to the NPS data shown later.
Slide 6: Hire permanent nurses in less than 30 days This slide presents the core value proposition in quantifiable terms. They claim their time to fill is "less than 30 days vs 82 day national average." They also state they are "25X more efficient than traditional job boards" and boast an NPS score of 86+ from both talent and employers. A laptop mockup shows the user interface, giving investors a glimpse of the product in action.
Traction and Data-Driven Insights
Slide 7: We work with 150+ hospitals in California... This is a classic "logo slide" but with a geographic focus. By listing major systems like Kaiser Permanente, Stanford Health Care, and HCA, they prove that their solution works for the largest and most demanding customers in the industry. The footer adds that they are "ready for nationwide expansion," which is the primary justification for a Series B round.
Slide 8: The Need for Speed This slide introduces proprietary data to explain why their speed matters. According to Incredible Health Data Analytics, 68% of RN candidates accept their first offer. Even more compelling, 61% accept their first offer even when a subsequent offer has higher compensation. This insight proves that being first is more important than being the highest bidder, a massive selling point for hospitals trying to control labor costs.
Slide 9: Speed to Hire In a rare moment of levity for a Series B deck, the company uses a still of Tom Cruise from Top Gun with the quote, "I feel the need, the need for speed." While unconventional, it reinforces the central theme of the deck one last time before moving into testimonials.
Social Proof and Validation
Slide 10: What candidates say on social media This slide features five five-star reviews from candidates. The reviews emphasize how "easy" and "smooth" the process was, with one candidate mentioning they had "3 interviews within a week." This validates the "nurses love it" claim from slide 5.
Slide 11: Executive Testimonial The deck concludes with a quote from David Jones, CHRO of Stanford Health Care. He confirms the platform's efficacy, stating, "With Incredible Health, we consistently hire in permanent roles in under three weeks." Ending with a high-level executive from a prestigious institution provides the ultimate professional validation.
What Works in This Deck
Focus on a Single Metric: The entire deck is built around the reduction of hiring time from 82 days to under 30 days. By focusing on this one metric, the founders make the value proposition impossible to misunderstand.
Proprietary Data as a Moat: Slide 8 is the strongest slide in the deck. By showing that 61% of nurses take the first offer regardless of pay, Incredible Health proves they have a unique insight into candidate behavior that traditional job boards lack. This data suggests that their platform isn't just a tool, but a strategic advantage for hospitals.
Extreme Social Proof: For a Series B, investors want to see that the product is loved. Between the 86+ NPS, the social media reviews, and the CHRO testimonial, Incredible Health provides a 360-degree view of customer and user satisfaction.
What is Missing from This Deck
The Team Slide: While slide 2 mentions the types of professionals on the team, it does not name the founders or highlight their specific backgrounds. In a Series B, investors usually expect to see the leadership team's pedigree and their ability to scale a large organization.
Financials and Unit Economics: There is no mention of revenue, burn rate, or Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV). While the marketplace efficiency is clear, the business model (how they actually make money from these placements) is entirely absent.
The Ask: The deck does not state how much money is being raised or what the specific milestones for the next 18-24 months are. This suggests this version of the deck may have been used for initial conversations or as a leave-behind rather than the final pitch.
What a Founder Should Copy
The 'Reverse' Framing: If you are building a marketplace, try to frame your solution as a fundamental shift in how the market operates. Incredible Health’s "employers apply to candidates" is a simple, catchy way to describe a complex technical matching engine.
Quantify the Alternative: Don't just say you are better; say how much better. The comparison of "30 days vs 82 days" is a much stronger selling point than saying "we make hiring faster."
Use Logos Strategically: If you have dominated a specific region (like California), list every major player in that region. It creates a sense of inevitability and "FOMO" for investors who don't want to miss the national rollout.
Conclusion
Incredible Health’s deck is a lean, high-conviction document. It ignores the fluff and focuses on the core engine of the business: a faster, more efficient marketplace for a critical labor segment. While it leaves many financial and operational questions unanswered, it succeeds in proving that the company has found a significant pain point and a scalable, data-backed way to solve it. For founders, the lesson is clear: if you have one metric that is significantly better than the industry average, make it the hero of your deck.
Frequently asked questions
- What is the primary problem Incredible Health is solving?
- Incredible Health addresses the chronic shortage of healthcare professionals, specifically nurses. Slide 4 notes that the US will be short 1 million nurses by 2024 and that the current average time to hire a nurse is a staggering 82 days. This delay creates significant operational strain and financial loss for hospital systems.
- How does the 'reverse marketplace' model work?
- Unlike traditional job boards where candidates apply to companies, Incredible Health flips the script. As shown on slide 5, employers apply to candidates. This empowers nurses and creates a competitive environment for hospitals, which leads to faster hiring cycles and higher candidate satisfaction, reflected in their high NPS scores.
- What evidence of market traction does the deck provide?
- The deck provides extensive evidence of traction in its home market. Slide 7 lists over 150 hospitals in California that use the platform, including major names like Cedars-Sinai, UCSF Medical Center, and Dignity Health. This concentration in a single large market serves as a proof of concept for their planned nationwide expansion.
- Why is 'speed' such a central theme in this pitch?
- Speed is the ultimate metric for hospital HR departments. Slide 8 reveals that 68% of nurses accept their first offer, and 61% accept it even if a later offer has higher compensation. By reducing the hiring time to under 30 days (slide 6), Incredible Health ensures its partner hospitals get the best talent before competitors can even finish their screening process.
- What key information is missing from this deck?
- This deck is unusually brief for a Series B. It lacks a detailed team slide (only mentioning roles on slide 2), a business model/unit economics slide, and a financial roadmap. There is also no specific 'Ask' slide detailing how much capital is being raised or how it will be allocated, which suggests this may have been a supplemental deck or a high-level teaser.
