InGyre Pitch Deck (2014): 18-Slide Seed Deck

InGyre presents a seed-stage case for a mobile gaming studio that differentiates through technical innovation rather than just marketing or gameplay loops. The deck, likely from mid-2014 based on internal dates, highlights two games in development: 'Beard of Power' and 'Rising Tide.' The core thesis, stated on slide 5, is that 'Unique Technical Platforms' have a higher chance of being noticed by app store teams and journalists due to a low supply of technically innovative games. While the deck provides deep dives into game mechanics and custom engine features—such as water current modeling fo…

Key takeaways

• The mobile gaming market was projected to reach $35.4Bn by 2017 with a 19.1% CAGR (Slide 3).
• InGyre categorizes the market into three tiers: Safe Genre, Innovative Gameplay, and Unique Technical Platform, choosing to compete in the latter (Slide 5).
• The company uses 'Smash Hit' and 'Monument Valley' as benchmarks for success in the high-technical-quality segment (Slide 7).
• Beard of Power features a custom game engine with over 1,500 lines of code dedicated solely to character behavior (Slide 11).
• Rising Tide utilizes a proprietary physical engine for accurate modeling of water currents, a feature claimed to be rare on mobile (Slide 13).
• The monetization strategy for both games involves a mix of freemium and paid versions with in-app purchases (Slide 9).
• As of July 2014, MVPs for both games were finished, with 6-9 months of development remaining (Slide 17).
• The company was 100% owned by founders at the time of the deck's creation (Slide 17).

Frequently asked questions

What is InGyre's core competitive advantage?

InGyre argues that their advantage lies in building proprietary game and physics engines from the ground up. According to slide 5, this 'Unique Technical Platform' approach faces lower competition because there is a 'very low supply of technically innovative games due to lack of capable teams.' They believe this technical depth leads to higher organic discovery by app store editorial teams and journalists.

What games are featured in the pitch?

The deck focuses on two titles: 'Beard of Power,' a 2D endless runner with RPG elements and a custom engine (Slide 9), and 'Rising Tide,' a 3D tower defense game set on water that uses a complex physical engine to model currents (Slide 13). Both games reached the MVP stage by July 2014.

How does InGyre plan to make money?

The monetization strategy is hybrid. For 'Beard of Power,' they propose a freemium model with in-app purchases. For 'Rising Tide,' they suggest a dual approach: a paid version with full functionality and a free version with limited functionality, both supported by a two-tier currency system for in-game items (Slide 15).

What is the status of the company's fundraising?

On slide 17, InGyre states they are seeking a 'seed round for the next 12 months.' The funds are intended to finish development and bring both games to market. However, the deck does not specify the amount of capital being raised, nor does it provide a valuation or use-of-funds breakdown beyond general categories like 'PR activities' and 'Game design.'

What critical information is missing from this deck?

The most significant omission is a team slide. While slide 17 mentions a 'core development team assembled' in June 2013, it provides no names, bios, or past successes. Additionally, there are no detailed financial projections, user acquisition cost (CAC) estimates, or a specific dollar amount for the investment ask.

InGyre pitch deck: the facts

Company

InGyre

Year

2014

Stage

Seed

Slides

18

Sector

Mobile Gaming

Deck type

Fundraising

InGyre pitch deck PDF

The full InGyre deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the InGyre pitch deck was used for

InGyre is a mobile gaming studio whose 2014 seed-stage pitch deck presents a strategy of building technically advanced, highly innovative mobile games using proprietary physics and rendering engines. The deck, hosted on SlideShare, focuses on two titles—Beard of Power, an endless runner with RPG elements, and Rising Tide, a 3D water-based tower defense game—as proof points for their custom engine capabilities. The company positions itself against a crowded, largely freemium mobile market by emphasizing technical quality, novel gameplay, and the ability of standout games to gain app store support without large marketing budgets. The raise described in the deck appears aimed at completing and launching these two games and scaling the underlying technical platform, but no external funding information could be verified.

What the InGyre deck got right

• Compelling technical-platform narrative. The deck presents a clear **thesis**: that proprietary, technically advanced game engines can overcome mobile market crowding by enabling truly innovative gameplay and high-quality graphics, leading to organic app store support and player traction.
• Deep technical innovation in Beard of Power. Beard of Power is positioned as a unique mix of runner and RPG, enabled by a custom physics engine with over 1,500 lines of code controlling the main character, normal and gloss mapping, sophisticated parallax, and a native level editor—showing depth of engineering effort.
• Distinctive gameplay concept in Rising Tide. Rising Tide introduces real-time two-dimensional fluid dynamics into a tower defense game, with accurate modeling of currents and interactive elements like whirlpools and water jets, which is a distinctive gameplay concept in mobile tower defense.
• Thoughtful analysis of mobile gaming market dynamics. The deck demonstrates strong **market insight**, analyzing how high supply, casual focus, freemium models, CPA/CPI marketing, and app store support shape mobile game economics, and explicitly questioning whether a ‘Holy Grail’ of mobile game success exists.
• Honest framing of innovation versus predictability. InGyre clearly articulates strategic trade-offs between ‘safe genre’ games with predictable unit economics and innovative titles with higher uncertainty, arguing for focused innovation while acknowledging risk in balance and player reception.
• Investment in reusable, feature-rich custom engines. The deck lists extensive technical features (flexible enemy systems, lighting effects, native level editor, sophisticated physics and fluid dynamics), suggesting the team has invested heavily in building reusable technology rather than one-off game code.

What could have been stronger

• No demonstrated traction or market validation. The deck does not provide any concrete traction metrics—no downloads, revenue, user engagement, or store featuring data—despite arguing that innovative games can reach huge audiences with minimal marketing; this makes it difficult for investors to assess market validation beyond theory.
• Technical ambition not matched with execution evidence. Although the deck emphasizes proprietary engines and lists extensive technical features (e.g., custom physics with 1,500 lines controlling the main character, complex lighting, real-time 2D fluid dynamics), it does not quantify development timelines, team capacity, or technical milestones achieved, leaving execution risk hard to evaluate.
• Heavy dependence on app store featuring without mitigation plan. The strategy relies heavily on being featured by app stores and benefiting from organic discovery, but the deck does not show any relationships with platform holders or prior featuring experience, nor does it address how discoverability risk will be mitigated if featuring does not occur.
• Limited visibility into financial model and unit economics. Monetization for Beard of Power and Rising Tide is described conceptually (freemium with in-app purchases; paid plus in-app and a free tier), but there is little detail on pricing, expected ARPU, retention assumptions, or how complex RPG mechanics and fluid-dynamics gameplay translate into sustainable unit economics.
• Insufficiently detailed competitive differentiation. The deck critiques the broader mobile market and showcases third-party success stories of small studios with technically strong games, but there is no clear competitive positioning showing how InGyre’s games differ specifically from existing standout titles beyond being ‘innovative’ and technically advanced.

How an investor would read this deck

What draws attention

• How far along the proprietary engines for Beard of Power and Rising Tide are in terms of stability, tooling (e.g., native level editor), and scalability to additional titles, as this is central to the company’s platform thesis.
• Evidence that the team has shipped games or large-scale software before, given the deck’s emphasis on overcoming the difficulty of assembling a capable team, but without specific prior track records shown.
• Clarification on marketing and distribution strategy beyond hoping for app store support, including budgets, channels, and contingency plans if organic featuring does not materialize.
• Concrete product timelines: the deck suggests the two games are in ‘final stages of development’ and can ship within 6–9 months; investors would focus on whether this timeline is realistic and what remaining risks exist.
• How the custom engines can be reused or licensed to create a broader portfolio or platform-based business rather than a single-title risk profile, given the deck’s ‘technical platform’ narrative.

Risks that stand out

• Execution risk around delivering and polishing highly technical custom engines for physics and fluid dynamics on mobile within the proposed 6–9 month window, especially given the absence of demonstrated shipping history.
• Market risk that, despite innovation and technical quality, the games may not achieve significant app store featuring or organic discovery, leading to the same heavy marketing requirements the deck criticizes.
• Product risk that complex mechanics (e.g., runner-RPG hybrid with intricate balance, real-time currents in tower defense) may be difficult to tune for broad audiences, making forecasting user reception and monetization highly uncertain—something the deck itself acknowledges.
• Concentration risk in a portfolio currently built around just two titles; if either Beard of Power or Rising Tide fails, there may be limited diversification to absorb the impact.

Questions this deck invites

• What specific development milestones have Beard of Power and Rising Tide already reached (e.g., alpha, beta, soft launch), and can you provide builds or gameplay videos that demonstrate the promised physics and graphics capabilities?
• Have any of your games been soft-launched or tested with real users, and what early data (retention, session length, conversion to in-app purchases) supports the claim that innovative games can succeed with minimal marketing?
• What is the background and track record of the founding team and key technical leaders, particularly in game engine development or shipped titles on mobile, PC, or console?
• How do you plan to mitigate discoverability risk on the app stores beyond hoping for editorial featuring, and what is your specific marketing budget and channel mix for launch?
• Can you detail projected unit economics for each game (CAC assumptions, ARPU, expected payback period) under both optimistic and conservative scenarios, considering freemium and paid-plus-IAP models?

What founders can take from the InGyre deck

• A pitch built around a **technical platform** can be compelling if supported by concrete examples of how proprietary engines enable unique gameplay and visuals, as InGyre does with Beard of Power’s physics-driven runner-RPG hybrid and Rising Tide’s fluid-dynamics-based tower defense.
• Highlighting gaps in the existing market—such as the prevalence of low-innovation, heavily marketed freemium titles—can strengthen a narrative that there is room for technically superior, innovative games to stand out.
• Using detailed technical feature lists (e.g., normal and gloss mapping, parallax, flexible enemy systems, real-time fluid dynamics) helps communicate depth of engineering capability to investors, particularly those with technical backgrounds.
• However, a deck that emphasizes technology and innovation but lacks traction metrics, financial projections, or clear marketing plans can leave critical investor questions unanswered; balancing technical detail with business evidence is essential.
• Referencing success stories of other small studios with technically strong games and large download numbers can support the thesis that quality and innovation can substitute for large marketing budgets, but investors will still expect company-specific validation.
• Clearly articulating the trade-offs between ‘safe genre’ games with predictable economics and riskier innovative titles, as the deck does, is a useful way to frame strategic focus—yet it should be paired with mitigation strategies for the added risk.

InGyre pitch deck: common questions

What kind of company is InGyre according to the pitch deck?

The InGyre deck describes an independent mobile game studio focused on building technically sophisticated and innovative mobile games, using proprietary engines for physics, graphics, and unique gameplay.

Which games does the InGyre pitch deck feature?

The deck highlights two games: **Beard of Power**, an endless 2D runner with RPG-like gameplay built on a custom physics engine, and **Rising Tide**, a 3D tower defense game set on water, powered by a bespoke physical engine for fluid dynamics.

What problem in mobile gaming is InGyre trying to solve?

The deck argues that most mobile games lack innovation and technical quality, leading to crowded markets and dependence on heavy marketing spend, and positions InGyre’s strategy as focusing on novel gameplay and high-end custom technology to secure app store featuring and organic traction.

How does InGyre plan to monetize Beard of Power and Rising Tide?

Beard of Power is described as a freemium mobile runner where in-app purchases extend survival time and deepen RPG-like progression, while Rising Tide is planned as a paid game with in-app purchases plus a more limited free version, both leveraging InGyre’s proprietary engines for differentiated gameplay.

Is there public information about InGyre’s funding or investors?

Based on available information, there are no externally verified reports of InGyre’s funding round size, investors, or later traction; all details currently come from the 2014 seed-stage pitch deck hosted on SlideShare.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• InGyre Deck
• Beards of Power - LE
• Beards of Power upgrades
• NGU | Ranking EVERY BEARD in NGU Idle (Tierlist)
• [PDF] March 2025 - Ukie
• A Rising Tide Quest Walkthrough
• Beards of Power
• Rising Tide - NetrunnerDB

InGyre pitch deck slides

What each slide of the InGyre pitch deck says

Slide 1

* InGyre RESHAPING MOBILE GAMING Alexander Dadashev alexander.dadashev@gmail.com

Slide 2

INGYRE GENERAL CONCEPT Most of mobile games lack innovation and are unremarkable - we believe that mobile gamers deserve better We aspire to break this pattern and build truly outstanding products, both in terms of technical quality and gameplay We strongly believe that there are multiple opportunities to build novel games in almost any genre We see clear evidence that today truly innovative games can reach huge audiences with almost no investments in marketing due to very limited competition We consider the difficulties related to gathering a team capable of building such games to be the most critical obstacle to their emergence We have put together a great team that is capable of building…

Slide 3

GROWING... + Mobile games are expected to bring $21.7Bn in revenues in 2014, up from $17.5Bn in 2013 «By 2017, mobile gaming market size will reach $35.4Bn, representing 19.1% CAGR for 2013-2017 « The number of mobile gamers is expected to increase from 1.35Bn in 2013 to 1.85Bn in 2017 North America: | Wester Europe: + $4,900MM revenue | + $3,200MM revenue EE + 152MM gamers, 66MM payers ke] + 153MM gamers, 53MM payers East Ewope: «$6.21 average spend per payer + $4.95 average spend per payer (1 ~ | + S$630MM revenue ae = ; | ¥ r= © + 110MM gamers, 35MM payers ~ oe - | p~ - + $1.53 average spend per payer (") ’ EEE Asia Pacific: NG + $12,200MM revenue lc 740MM gamers, 243MM payers y \ Pi + $…

Slide 4

...YET THE RISE OF NEW PLATFORMS HAS CREATED NEW QUESTIONS « The market for mobile games is already huge and continues to grow at an impressive pace However, many things on mobile have proved to be very different compared to PC or console markets: — Very high supply of games and casual nature of most games driving prices down and forcing game developers and publishers to adopt freemium monetization model — Rise of CPA-based marketing tools making promotion of games through CPI model possible — Support of the games by app stores has proven to be very important to games success All of this leads to a question whether the Holy Grail of successful mobile game development does actually exist...…

Slide 5

FOCUS IS ABSOLUTELY ESSENTIAL FOR SUCCESS ON MOBILE... ( Marketing for "Safe Genre" Games ) ( Innovative Gameplay « Pros: — Low development costs — Unit economics and outcome can be forecasted at some level of accuracy « Cons: — Necessity to enter a very crowded market — Almost zero chances to be featured by app stores — Low margins because of heavy marketing spend required to get noticed by gamers Pros: — Very catchy product if done right — Opportunity to build franchise around successful characters Cons: — The whole game depending on the main character — Balance being very important and can be very hard to get right — Difficulties with forecasting whether gamers will like the product and…

Slide 6

...AND OBVIOUS CHOICES ARE NOT ALWAYS THE RIGHT ONES Hundreds of games are being released every day Most game developers and publishers opt for genres and game mechanics with proven marketing strategies and monetization models, paying little attention to technical quality of the product As a result, the market is filled with thousands of very similar games that for gamers are almost undistinguishable from each other Such games have to rely on significant marketing budgets in order to be able to compete for top spots in rankings and attract attention of gamers Best of © 9 0o » At the same time, a small number of game studios have been successfully building great products under the radar for…

Slide 7

BUT IN MOBILE GAMING, TO BUILD THE RIGHT PRODUCT CAN BE ENOUGH Overview Key Features Key Achievements « 349 game built by small « Complex physics * Over 283MM downloads on iOS Sweden-based game . Qutstanding graphics and 38MM downloads on Android studio + Original game « Lengthy featuring from Apple App mechanics Store and Google Play 1st game built by small « Complex physics « QOver 1.8MM downloads on Finland-based game « Original game iPhone and 0.9MM downloads on studio mechanics iPad at $3.99 price Apple Design Award in 2013 2nd game developed by + Very original graphics * Over 1.3MM downloads on U.K.-based game studio « Unique game mechanics iPhone and 0.6MM downloads on iPad at $3.99…

Slide 9

BEARD OF POWER RISING TIDE Description: Endless 2D runne Description: Plot: A wizard going to mag fireflies Monetization model: Freemium purchases aimed to allow time and featuring RPG-lik Key feature: allowing of the ger ©

Slide 10

BEARD OF POWER: UNIQUE MIX OF RUNNER AND RPG (JE)) Most runners, especially on mobile, are explicitly simplistic and fully dependent on technical capabilities of game engines they are powered by, which leaves them with severe limitations These bounds essentially limit both the attractiveness of the game for players, and the opportunities for monetization We have built Beard of Power free of all of these limitations Built from the ground up sophisticated physical engine allowed us to create a game that is a runner in appearance, but has gameplay features previously unseen in runners on mobile Innovative game mechanics allows to extend average game session several times compared to other runn…

Slide 11

Key technical features: » Game engine with sophisticated physics (over 1,500 program lines of code responsible for main character's behavior only) Surfaces and islands of any form Shield protecting the character from hindrances and enemies Normal mapping, gloss mapping and other lighting effects Sophisticated parallax Flexible enemies system Fully functional native level editor for iPhone and iPad ...and much more!

Slide 12

BEARD OF POWER: UNIQUE MIX OF RUNNER AND RPG (3/3) Gameplay: Monetization: » A wizard going to the mystical forest to collect « Number of things to be bought through inmagical fireflies required to renew his magic app purchases: supply — Fireflies used to supply the wizard with « Scale of magic required to cast spells on his magic enemies or to power the shield — Rare crystals which can be either collected + State of oversupply of magic, with wizard in the game only in limited quantity becoming immortal to any clashes into — Recipes for creation of items used for hindrances but being extremely vulnerable for permanent enhancement of capabilities of any further magic supply main character —…

Slide text above is read directly from the InGyre deck PDF embedded on this page.

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