Linear Air Pitch Deck: 29-Slide Series B Deck

See all 29 slides of the Linear Air pitch deck — an Aviation deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Linear Air positions itself as a digital marketplace for the air taxi industry, aiming to solve the inefficiencies of regional travel. By connecting passengers directly with operators of small aircraft like the Cirrus, they seek to offer a 'pleasant' alternative to 'painful' commercial airlines. The deck highlights a transition from manual booking to a mobile-first app ecosystem for both customers and operators. Notably, the presentation includes a highly specific Series B terms slide, citing a $4.66 million pre-money valuation and a maximum offering of $3.5 million. While the team boasts sig…

Key takeaways

Executive Summary: The Uber of the Skies?

Linear Air presents itself as a digital solution to the perceived failures of regional commercial aviation. By leveraging a marketplace model, the company avoids the heavy capital expenditures associated with owning a fleet of aircraft, instead focusing on the software layer that connects travelers with existing small-plane operators. The deck is structured to move from the high-level vision of 'Air Taxi' travel to the specific technical and financial mechanics of their platform.

Slides 1-4: The Digital Transition

Slide 1 establishes the brand identity: 'The Digital Air Taxi Travel Marketplace.' The imagery of a Cirrus aircraft and business travelers sets a professional, high-end tone. Slide 4 is a critical product slide titled 'App Feature Rollout.' It shows two interfaces: a Customer App and an Operator App. The primary value proposition here is the transition from 'existing email/web-based' processes to a mobile-first experience. For customers, this means real-time booking and trip management. For operators, it involves a streamlined 'Trip Acceptance' process. The inclusion of a specific trip offer (#1371829) with a price of $4283.13 on the operator screen suggests the platform handles significant transaction volumes.

Slide 7: A Heavyweight Team and Advisory Board

The 'Team' slide is one of the strongest in the deck. CEO William Herp is credited with founding e-Dialog, which was sold to GSI. The management team is balanced with technology and marketplace expertise. However, the 'Advisors' section is particularly notable. It lists Clayton Christensen, the renowned Harvard Business School professor and author of 'The Innovator’s Dilemma,' and Santo Politi, a General Partner at Spark Capital. Having an investor from a top-tier firm like Spark Capital on the advisory board provides significant institutional credibility to a Series B pitch.

Slides 10-13: The Problem and the Marketplace Solution

Slide 10, 'Air Taxi: The Time is Now,' uses a classic 'Us vs. Them' table. It characterizes airlines as 'Painful,' 'Hub-to-Hub,' and 'Antiquated,' while positioning Air Taxi as 'Pleasant,' 'Point-to-Point,' and 'Cutting Edge.' While effective for storytelling, it lacks data on the actual time saved or the cost delta for the average traveler. Slide 13 dives into the 'Frictionless' nature of the marketplace. It lists specific features for operators that go beyond just booking, such as 'Cash management' and 'Quickbooks integration.' This suggests Linear Air is attempting to become the operating system for small aviation companies, not just a lead generation source.

Slides 16-19: Competitive Positioning

Slide 16, 'A Better Solution,' compares Linear Air to 'Others.' The key differentiators claimed are 'FAA approved,' 'No upfront fees,' and 'No aircraft ownership risk.' The mention of 'Attractive per seat pricing' is a hint at their revenue model, though the exact take rate is not disclosed on this slide. Slide 19 provides a competitive matrix. Linear Air places itself at the top right, claiming superior 'Digital Marketplace Platform' capabilities and 'Air Taxi Know How.' It identifies Blade, Airpooler, Flytenow, and ImagineAir as competitors. Interestingly, it positions Blade as having high marketplace platform capability but lower 'Air Taxi Know How' than Linear Air.

Slides 22-25: The Ask and Financial Terms

Slide 22 serves as a transition to the 'Financials and Fund Raising' section, though the specific 'Projections' and 'Use of Proceeds' slides are not included in this 10-slide sample. Slide 25 is the most data-dense slide, titled 'Series B Terms.' It explicitly states a $4.66 million pre-money valuation. The round seeks between $1.5 million and $3.5 million in Preferred Equity. A $25,000 minimum investment size suggests they may be open to smaller checks or individual angel participation alongside institutional leads.

Slide 28: Regional Focus and Go-to-Market

The final slide in the sample focuses on a specific use case: 'Hail an Air Taxi to Martha's Vineyard.' It highlights the Northeast regional market and emphasizes the 'no crowds, no security lines' aspect of the service. This slide acts as a landing page mock-up, reinforcing the 'easy, pleasant experience' narrative established earlier in the deck.

What Linear Air Does Well

The deck excels at defining a clear, two-sided marketplace. By showing the app interface for both the passenger and the operator, the founders demonstrate they understand the friction points on both sides of the transaction. The team slide is exceptionally strong, leveraging the reputations of well-known business theorists and venture capitalists to build trust. Furthermore, the inclusion of a specific terms slide (Slide 25) is a bold move that provides immediate clarity to potential investors regarding the valuation and structure of the deal.

What Is Missing from the Deck

While the vision and team are clear, this 10-slide selection omits several crucial metrics. There is no mention of Customer Acquisition Cost (CAC) or Lifetime Value (LTV), which are vital for a marketplace business. We see a 'Projections' header on slide 22, but the actual data is missing from the sample. Additionally, while the deck mentions 'Attractive per seat pricing,' it does not explain the unit economics—how much Linear Air keeps from each $4,000+ flight. There is also no mention of the regulatory hurdles or insurance requirements that often plague the air taxi industry, which would be a primary concern for a Series B investor.

Founder Takeaways: Copy These Moves

Specific Terms: If you have a lead investor or a set valuation, including a 'Terms' slide like Slide 25 can save time and filter for serious investors. · Dual-Sided Product Views: When building a marketplace, show the UI for both the buyer and the seller. It proves you are building a complete ecosystem, not just a storefront. · Value-Add for Suppliers: Linear Air doesn't just offer operators 'more flights'; they offer 'Quickbooks integration' and 'Cash management.' Solving administrative pain for your suppliers is a great way to ensure retention. · Visual Contrast: The use of side-by-side imagery (Slide 10) to contrast the 'pain' of the status quo with the 'pleasure' of your solution is a classic but effective persuasion tactic.

Frequently asked questions

What is Linear Air's core business model?
Linear Air operates as a digital marketplace connecting passengers with air taxi operators. According to slide 16, they avoid aircraft ownership risk, focusing instead on providing a platform for real-time booking, online quotes, and secure payments. They provide value to operators through business analytics and decreased hands-on administrative time, as detailed on slide 13.
Who are the key people behind Linear Air?
The team is led by CEO William Herp, who previously founded e-Dialog. The management includes Peter Schmidt (Senior Technology Advisor), Scott Healy (Senior Marketplace Advisor), and Melissa O'Shea (VP Sales & Ops). The advisory board features high-profile names such as Harvard Professor Clayton Christensen and Spark Capital General Partner Santo Politi, as listed on slide 7.
How does Linear Air differentiate itself from commercial airlines?
Linear Air uses slide 10 to frame commercial airlines as antiquated and time-consuming. They pitch the air taxi experience as a 'point-to-point' service that uses regional airports to optimize travel duration. The visual comparison shows a crowded airline cabin versus a private, two-passenger Cirrus aircraft cabin to emphasize comfort and exclusivity.
What are the specific terms of the funding round mentioned?
Slide 25 outlines a Series B round with a minimum offering of $1.5 million and a maximum of $3.5 million. The pre-money valuation is set at $4.66 million, with a price per unit of $1.30. The security type offered is Preferred Equity, and the minimum investment size is $25,000.
What technology is Linear Air developing?
The company is focused on a mobile feature rollout for both sides of its marketplace. Slide 4 illustrates a Customer App for booking and trip management, and an Operator App for trip acceptance and passenger check-in. The goal is to transition away from manual, email-based processes to a frictionless digital environment.
Cover slide of the Linear Air pitch deck — Series B
Linear Air pitch deck, slide 1

Linear Air pitch deck: the facts

Company
Linear Air
Year
Not stated
Stage
Series B
Slides
29
Sector
Aviation / Travel Marketplace
Deck type
Investor Presentation
Outcome
Not stated
Headquarters
Not stated (Northeast US focus)

Linear Air pitch deck PDF

The full Linear Air deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Linear Air Taxi pitch deck was used for

This deck is a 29‑slide Series B investor presentation for Linear Air Taxi, an air‑taxi and private charter marketplace digitizing regional air travel by connecting passengers with small aircraft operators. The presentation was distributed via OfferBoard Securities and is explicitly structured as a private placement for accredited investors under Regulation D. It appears to date from around September 2015, based on a traction slide titled “September 2015 Update” showing year‑to‑date marketplace billings and customer acquisition metrics. The raise is aimed at scaling Linear Air’s digital marketplace, operator network and mobile apps for operators and passengers in the air taxi segment.

Business model: Operator of an online charter marketplace that connects travelers with air taxis, private jets and other small aircraft via its own site and travel search partners, offering point-to-point regional flights without memberships or quote‑waiting.

Investors
Spark Capital (Santo Politi is listed in the deck as co‑founder and general partner of Spark Capital and a Linear Air in
Founded
2004
Founders
Bill Herp
Headquarters
Boston, Massachusetts, United States
Industry
Airlines, Airports & Air Services / Private Charter & Air Taxi
Total funding
$3.1M raised (aggregate, various rounds).

Round: Series B private placement to accredited investors under Regulation D, using OfferBoard Securities as placement agent.

Year: 2015 (inferred from the “September 2015 Update” traction slide within the deck).

Use of funds as presented: Scaling Linear Air’s digital marketplace for air‑taxi and charter flights, including operator and passenger apps, expansion of the operator network into new U.S. regions, and continued optimization of online travel‑search customer acquisition.

What happened after the Linear Air Taxi deck

After its early years operating very light jets and turboprops from bases in the Northeast, Linear Air evolved into an online air‑taxi marketplace launched in 2013, expanded along the East Coast with distribution through major travel‑search sites, and continues to operate as a privately held charter and air‑taxi provider headquartered in the Boston area.

What the Linear Air Taxi deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the Linear Air Taxi deck

Linear Air Taxi pitch deck: common questions

What does Linear Air Taxi do?

Linear Air Taxi is a privately held charter and air‑taxi company that operates an online marketplace connecting travelers with air taxis and private jets for regional travel, positioned as a more flexible alternative to commercial airlines and traditional jet charter.

When was Linear Air founded and where is it based?

According to company and data‑provider profiles, Linear Air Taxi was founded in 2004 by Bill Herp and is headquartered in the Boston, Massachusetts area, with historic operations based in Concord and Bedford, MA and corporate office listings at 75 State Street, Boston.

How much funding has Linear Air raised and what is known about this Series B?

A third‑party data profile reports that Linear Air Taxi has raised about $3.1M in total funding and lists its latest deal type as angel, but specific Series B round details such as size, lead investors or valuation are not publicly disclosed. The Series B deck on SlideShare therefore provides more detail on the intended raise than is available in public funding databases.

How does Linear Air’s air‑taxi marketplace work?

Linear Air’s digital marketplace and booking platform was described in a 2017 trade article as connecting hundreds of operators and over 1,700 small turbine and piston aircraft, launched in 2013 to let regional travelers search and book low‑cost, flexible air‑taxi flights through Linear Air’s site and travel search partners like Kayak and Hipmunk.

What traction did Linear Air show in the Series B deck?

In the September 2015 update slide, Linear Air reports $2.9M total marketplace billings year‑to‑date, $1.5M air‑taxi segment billings, year‑over‑year growth of 230% YTD and 250% for September, along with detailed air‑taxi customer acquisition costs and a target 12‑month customer margin value of $1,000. These figures describe traction at the time of the Series B deck and are not current performance metrics.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Linear Air pitch deck slides

Linear Air pitch deck slide 1 of 29
Linear Air pitch deck — slide 1 of 29
Linear Air pitch deck slide 2 of 29
Linear Air pitch deck — slide 2 of 29
Linear Air pitch deck slide 3 of 29
Linear Air pitch deck — slide 3 of 29
Linear Air pitch deck slide 4 of 29
Linear Air pitch deck — slide 4 of 29
Linear Air pitch deck slide 5 of 29
Linear Air pitch deck — slide 5 of 29
Linear Air pitch deck slide 6 of 29
Linear Air pitch deck — slide 6 of 29

What each slide of the Linear Air pitch deck says

Slide 2

IMPORTANT DISCLOSURES OfferBoard Securities, member FINRA/SIPC, has been retained by the issuer as its private placement agent. This investment opportunity is being offered exclusively to Accredited Investors as defined under Rule 501 of Regulation D of the Securities Act of 1933. Securities acquired in private placements are not publicly traded and therefore less liquid. Investing in private placements requires high risk tolerance, low liquidity concerns, and long-term commitments. Investors must be able to lose their entire investment. The issuer may require more capital in the future to continue growing, with no guarantee that it will be successful in securing it. Purchase of the shares…

Slide 3

Linear Air’s vision is to transform regional travel by making it as easy to schedule an air taxi as it is to book an Uber LINEAR

Slide 4

APP Operator App » Transition existing email/ web-based Trip acceptance process » Pax Check-in and trip mgmt Customer App » Transition existing email/ web-based Booking process » Check-in and trip mgmt LINEAR DEPART ARRIVE @7 TEB 1:00PM < PWM 2:12PM 89 PWM 1:00PM — TEB 2:12PM Trip Offer #1371829 Total Price: $3100 (§1033/passenger DEPART ARRIVE &7 TEB 1300 - PWM 1412 89 PWM 1300 TEB 1412 T Girmus Alr Taxi Payment Details You payment would be $4283.13 complete your reservation LINEAR

Slide 5

SEPTEMBER 2015 UPDATE + $2.9 mil total marketplace billings YTD + $1.5 mil air taxi segment billings YTD — Sept YTD up 230% YOY — Sept up 250% over Sept 14 * Air taxi segment customer acquisition campaign success — Air taxi segment search customer acquisition cost (CAC) $601 — Air taxi segment overall CAC including Kayak, WOM, etc. $312 — Target 12-mth Customer Margin Value $1,000 « Air taxi operator acquisition on plan, expanding to SE and SW * Kayak optimization increasing Internet Travel Search visits » Tech leverage to sales and ops, informing app planning LINEAR

Slide 6

AIR TAXI BOOKINGS 2015 VS 2014 Air Taxi Trips YOY £100 As of Sep 30 i. ° | 2 3 4 5 6 4 8 9 10 11 12 Depart Month Depart (Year) m2014 m2015 [ 5 | LINEAR;

Slide 7

THE TEAM MANAGEMENT ADVISORS JOEL BROWN CLAYTON CHRISTENSEN EDWIN BRENNINKMEYER SANTO POLITI Former SVP of WW Ops Harvard Business School CEO of Oriens Advisors, UKCo-Founder and General at OpenTable, Professor, author of "The based aviation consultancy. Partner of Spark Capital Intuit VP/GM. Innovator's Dilemma" Linear Air Investor. Pilot. LINEAR

Slide 9

Air Taxi fills a real and growing need Better passenger experience Operators benefit Our digital marketplace will grow the market Linear Air and its investors will benefit LINEAR

Slide 12

AIR TAXI BOOKING TODAY Inconvenient Inefficient, Manual Process for Processes for Passengers Operators Identify and seek out + Multiple telephone calls operators . Aircraft availability Telephone to get: Pilot availability - Availability and scheduling Booking v Faregleics One on one telephone Await call backs to confirm price quoting Reservations take time + Manual payment and effort processing n LINEAR

Slide text above is read directly from the Linear Air deck PDF embedded on this page.

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