How much did WeFitter raise with this deck?

According to the catalogue facts, WeFitter raised $826,700 in a Seed round in 2015. The deck itself does not state the amount being raised or the valuation, which is a common omission in decks shared publicly after a round closes.

What is the core value proposition for employers?

The core value proposition is financial. Slide 7 explicitly states that the platform generates $2,500 in savings per employee per year. This is achieved by doubling physical activity and increasing engagement to over 75%, which presumably lowers insurance premiums and absenteeism.

What is the pricing model for WeFitter?

WeFitter uses a per-seat SaaS model. Slide 8 shows a pricing range of $5 to $10 per employee per month. The slide includes the tagline 'We make money when our customer saves money,' suggesting a value-based sales approach.

How does WeFitter handle the fragmented wearable market?

The company positions itself as an aggregator. Slide 5 shows an API-driven approach that connects 'Multiple tracking apps' (like Google Fit, Runkeeper, Strava, Fitbit, and Garmin) into a single dashboard for the company to view 'Health data Insights.'

Who are the key partners mentioned in the deck?

Slide 6 lists Technogym, Life Fitness, and Bupa as investors and partners. It also claims a reach of over 5,000 corporates and insurers across 100 different countries, providing significant social proof for a seed-stage company.

WeFitter Pitch Deck (2015): 11-Slide Seed Deck

See all 11 slides of the WeFitter pitch deck — a 2015 Seed deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

WeFitter’s 11-slide deck from 2015 is an exceptionally lean presentation that prioritizes macro-economic impact and clear financial incentives over technical complexity. The deck identifies a $68B problem in corporate health and counters it with a simple $5-$10 per employee monthly subscription model. With a focus on API-driven health data integration and gamification, the company demonstrated strong early traction, showing a 22% month-over-month growth rate and reaching $33k MRR by June. While the deck lacks a formal 'Ask' slide and detailed competitor analysis, its strength lies in its 'Res…

Key takeaways

The deck leads with a massive $68B figure on Slide 2 to establish the scale of the corporate health problem.
WeFitter claims to achieve 75%+ employee engagement through gamification and rewards on Slide 4.
The product functions as a bridge between multiple tracking apps and corporate health data insights, as shown on Slide 5.
Strategic partnerships with industry giants like Technogym, Life Fitness, and Bupa are highlighted as competitive advantages on Slide 6.
The company quantifies its impact as $2,500 in savings per employee per year on Slide 7.
The business model is a straightforward SaaS play, charging $5-$10 per employee per month (Slide 8).
Traction is visualized with a steep growth curve, reaching $33k MRR and 22% MoM growth by June (Slide 9).
The founding team leverages past experience at major corporations like P&G, Mitsui & Co., and Coca-Cola to build credibility (Slide 10).

The WeFitter Seed Deck: A Study in ROI-Driven Minimalism

The 2015 WeFitter deck is a classic example of the 'less is more' philosophy in startup fundraising. Spanning only 11 slides, it avoids the dense blocks of text and complex architectural diagrams that often plague health-tech presentations. Instead, it focuses on three pillars: the massive cost of the problem, the quantifiable ROI of the solution, and the undeniable momentum of their traction. By the time an investor reaches the end of the deck, the message is clear: health data is fragmented, companies are losing billions, and WeFitter has a scalable API to fix it.

The Hook: Problem and Scale (Slides 1-3)

Slide 1: Title The deck opens with a high-contrast cover slide featuring the logo and the tagline: 'Turning companies into engaged and active communities.' The background image of professionals walking suggests a corporate B2B focus immediately.

Slide 2: The $68B Problem WeFitter uses a 'big number' strategy here. There is no explanatory text, just '$68B' and a heart-rate icon. This forces the presenter to explain the figure (likely the cost of sedentary lifestyles or corporate healthcare spend) while keeping the audience focused on the scale of the opportunity.

Slide 3: The Engagement Gap A second problem slide shows '10%' next to a signal-strength icon. In the context of the company's mission, this likely refers to the low engagement rates of traditional corporate wellness programs. By highlighting a 10% baseline, they set the stage for their own '75%+' engagement claim later in the deck.

The Solution: Gamification and Integration (Slides 4-5)

Slide 4: The Process This slide introduces the WeFitter solution as a four-step linear journey: Gamification & Rewards leads to 75%+ Employee Engagement, which leads to Improved Health, finally resulting in 'Company saves money.' The slide features mockups of the mobile app, including a 'Heineken Move In!' challenge, demonstrating the white-label or branded potential of the platform.

Slide 5: The API and Dashboard This is the most technical slide in the deck, yet it remains simple. It shows the 'API' and 'Sync' icons connecting various wearables (Apple Watch, etc.) and apps (Strava, Fitbit, Garmin) to a tablet dashboard. The dashboard, branded for Coca-Cola, shows metrics like '474,120 points' and '11,544 activities,' illustrating how raw data is transformed into 'Health data Insights for the company.'

Validation: Partners and Results (Slides 6-7)

Slide 6: Competitive Advantages Rather than a feature comparison grid, WeFitter defines its advantage through its network. It lists Technogym, Life Fitness, and Bupa as 'investors & partners.' The slide claims a presence in '+5,000 corporates & insurers in 100 different countries.' This is a massive claim for a seed-stage company and serves as a powerful de-risking mechanism for investors.

Slide 7: Quantifiable Results This is arguably the 'money slide.' It lists three key metrics: '+75,000 Employees,' '2x Physical activity,' and a bold '$2,500 Savings x employee x year.' Underneath, several logos (Santander, Heineken, Sanofi, Samsung, Cisco) are visible but faded, suggesting a deep roster of enterprise clients.

The Business Case: Model and Traction (Slides 8-9)

Slide 8: Business Model The pricing is transparent: '$5-$10 / employee / month.' The quote 'We make money when our customer saves money' reinforces the ROI-driven narrative established on Slide 7. It positions WeFitter not as a cost center, but as a profit-generator for the HR department.

Slide 9: Traction The traction slide shows a classic 'hockey stick' growth curve from January to June. It highlights '$33K CURRENT MRR' and '22% MoM GROWTH.' For a 2015 seed round, $33k MRR is exceptionally strong, providing a solid foundation for the $826k raise.

The Team and Contact (Slides 10-11)

Slide 10: Our Team The team slide features the three co-founders: Carlos Rodés (CEO), Roger del Sol (CSO), and Alvaro Moya (CTO). Below their names are the logos of P&G, Mitsui & Co., and Coca-Cola. This signals that the founders have 'blue-chip' experience and understand the corporate environments they are selling into.

Slide 11: Closing The deck ends with the tagline 'Be active. Be rewarded.' and contact information. It maintains the visual consistency of the rest of the deck, using the same dark blue overlay and white typography.

What Works in This Deck

Extreme Clarity: Every slide has a single, dominant message. Whether it is the $68B problem or the $33k MRR, the investor never has to hunt for the point. · ROI Focus: By putting a specific dollar value on the savings ($2,500/employee), WeFitter moves the conversation from 'wellness is nice' to 'wellness is a financial necessity.' · Social Proof: The inclusion of global brands like Coca-Cola and Heineken, alongside industry partners like Technogym, suggests the product has already passed enterprise-level scrutiny. · Strong Traction: Showing 22% month-over-month growth leading up to the pitch is the most effective way to create FOMO (Fear Of Missing Out) among investors.

What Is Missing from This Deck

The Ask: There is no slide detailing how much money they are raising, the terms of the round, or what the milestones will be for the next 18 months. · Competitive Landscape: The deck assumes the investor knows the corporate wellness space. It doesn't address how WeFitter differs from incumbents like Virgin Pulse or other gamified fitness apps. · Unit Economics: While the pricing is clear ($5-$10/user), there is no mention of Customer Acquisition Cost (CAC) or Lifetime Value (LTV), which are critical for evaluating a SaaS business. · Technical Depth: The 'API' is mentioned, but there is no detail on the ease of integration, data privacy (HIPAA compliance), or how they handle the high churn rates typical of fitness apps.

What a Founder Should Copy

The 'Big Number' Problem Slide: Use a single, massive, verified statistic to anchor the importance of your industry. · The Logo Bar: If you have worked with or are partnered with major brands, use their logos prominently. It acts as a proxy for trust. · The Simple Pricing Slide: Don't hide your business model. A simple 'X dollars per Y per month' shows you have a clear path to revenue. · Visual Consistency: The use of a consistent color palette and high-quality background imagery makes the company look professional and 'expensive' even at the seed stage.

Frequently asked questions

How much did WeFitter raise with this deck?: According to the catalogue facts, WeFitter raised $826,700 in a Seed round in 2015. The deck itself does not state the amount being raised or the valuation, which is a common omission in decks shared publicly after a round closes.
What is the core value proposition for employers?: The core value proposition is financial. Slide 7 explicitly states that the platform generates $2,500 in savings per employee per year. This is achieved by doubling physical activity and increasing engagement to over 75%, which presumably lowers insurance premiums and absenteeism.
What is the pricing model for WeFitter?: WeFitter uses a per-seat SaaS model. Slide 8 shows a pricing range of $5 to $10 per employee per month. The slide includes the tagline 'We make money when our customer saves money,' suggesting a value-based sales approach.
How does WeFitter handle the fragmented wearable market?: The company positions itself as an aggregator. Slide 5 shows an API-driven approach that connects 'Multiple tracking apps' (like Google Fit, Runkeeper, Strava, Fitbit, and Garmin) into a single dashboard for the company to view 'Health data Insights.'
Who are the key partners mentioned in the deck?: Slide 6 lists Technogym, Life Fitness, and Bupa as investors and partners. It also claims a reach of over 5,000 corporates and insurers across 100 different countries, providing significant social proof for a seed-stage company.

Cover slide of the WeFitter pitch deck — Seed 2015 — WeFitter pitch deck, slide 1 (2015)

WeFitter pitch deck: the facts

Company: WeFitter
Year: 2015
Stage: Seed
Slides: 11
Sector: Corporate Wellness / Health-Tech
Deck type: Investor Pitch Deck
Outcome: Raised $826,700
Headquarters: Barcelona, Spain (implied by founders/listing)

WeFitter pitch deck PDF

The full WeFitter deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the WeFitter pitch deck was used for

This deck is WeFitter’s 11‑slide **seed‑stage** pitch from 2015, aimed at corporate wellness and health‑tech investors. It presents WeFitter as an API‑driven gamification platform that aggregates data from fitness apps, wearables and gym equipment to improve employee health and cut healthcare costs for companies and insurers. According to a contemporary catalogue description, the deck framed a single large corporate health cost problem (estimated at $68B) and a simple $5–$10 per‑employee monthly subscription model, and was associated with raising roughly $826,700 in seed funding in 2015, although that specific figure comes from a secondary catalogue rather than primary deal documentation. Around the same period, WeFitter closed a €260k minority‑stake round with Technogym’s holding company Wellness Holding in October 2015, following participation in the Technogym Wellness Accelerator program.

Business model: Data-driven SaaS platform that uses gamification and aggregated health & fitness data to help corporates and insurers improve employee wellbeing and reduce healthcare costs through corporate wellness programs and rewards-based activity challenges.

Round: Seed
Year: 2015
Lead investor: Wellness Holding / Technogym
Investors: Wellness Holding (owner of Technogym)
Founded: 2015
Founders: Roger Del Sol
Headquarters: Barcelona, Spain
Industry: Corporate wellness / Health-tech SaaS

Raised: Approximately €260k–€300k equity funding linked to an October 2015 round, with €260k frequently cited in press and €0.3M shown in the Catalonia Startup Hub profile.

Total funding: At least €0.3M equity funding from Technogym/Wellness Holding in October 2015, plus €0.15M from 500 Startups in June 2017 and additional non-equity support and loans such as an Enisa participative loan; reported “numerous injections of capital” including Technogym (€260k), 500 Startups (€150k) and Enisa (€200k).

Use of funds as presented: Funding was intended to further develop the wellness gamification platform, integrate with Technogym’s machines across 15 DuetSports gyms in Barcelona, and expand corporate wellness services and market reach.

What happened after the WeFitter deck

Following its 2015 seed‑stage pitch deck, WeFitter secured strategic seed funding from Technogym’s owner Wellness Holding (~€260k–€300k), joined multiple international accelerators, raised additional venture capital from 500 Startups, and grew into a breakeven, revenue‑generating corporate wellness platform with international expansion, although precise current corporate structure and status are l

Entered SeedRocket’s acceleration program in Barcelona in 2015 and subsequently closed a €260k round with Italian fitnes
Raised approximately €0.3M in October 2015 for a minority stake investment from Technogym, as per Catalonia Startup Hub,
Later secured €150k in venture financing from 500 Startups in June 2017 to further develop the platform and expand into
By 2017–2018, reported achieving breakeven, €120k in revenue one year, €300k the next, and expansion into Nordic markets

What the WeFitter deck got right

Focused narrative around a large quantified problem and simple pricing. The 2015 seed deck is described as “exceptionally lean” and visually restrained, focusing investor attention on a single macro‑economic corporate health cost figure ($68B) and a clear, simple SaaS pricing model of $5–$10 per employee per month, which helps convey both problem size and monetization in very little space.
API‑first architecture integrating diverse health and fitness data. WeFitter’s platform is positioned as an API‑driven solution that aggregates real‑time data from multiple health and fitness apps, wearables and gym machines, enabling a unified view of user health for corporates and insurers and creating technical and ecosystem depth beyond a simple app.
Early traction metrics demonstrating growth and recurring revenue. The seed deck reportedly showcased strong early traction, including a 22% month‑over‑month growth rate and $33k in monthly recurring revenue by June, which provides investors with concrete evidence of market demand and scalability potential at the seed stage.
Clear strategic fit with major fitness hardware partner. Strategic alignment with Technogym and the Wellness Accelerator, including subsequent integration with machines in 15 DuetSports gyms, reinforces that the deck’s story around gamified activity and hardware integration was credible enough to convert into a real strategic investment round.
Value proposition aligned with employer and insurer ROI. The business is framed not only around activity tracking and rewards for employees but also around measurable outcomes for employers—reduced healthcare costs, lower stress, improved productivity—making the deck’s value proposition legible to corporate and insurance buyers rather than just end users.
Demonstrated ability to attract diverse accelerator and investor support. Participation in multiple accelerators (SeedRocket, Wellness Accelerator, 500 Startups, Vertical) and the ability to raise capital from both strategic and venture investors validates the founding team’s capacity to pitch effectively and adapt the story to different investor audiences, a strength initially reflected in the concise, data‑driven 2015 deck.

What could have been stronger

No clear ask or valuation articulated in the shared deck. The publicly described 2015 deck centers on a single top‑down “$68B corporate health problem” and a clean $5–$10 per‑employee SaaS model but, according to the teardown, does not state the amount being raised or the valuation, which can make it harder for investors to contextualize the opportunity and round economics from the deck alone.
Traction metrics presented without customer or cohort detail. While secondary analysis notes strong growth metrics (e.g., 22% month‑over‑month growth and $33k MRR by June), these figures are not linked to named customers, cohorts, or contract structures in the catalogue description, limiting an investor’s ability to assess retention, pricing durability, and concentration risk from the deck’s content alone.
Limited visible detail on technical, security, and clinical aspects. The deck, as described, emphasizes API integration and gamification, but the teardown notes it is “exceptionally lean” on technical complexity, suggesting that details about data security, integrations with insurers, or clinical validation may be minimal or absent, which can be a concern in health‑related SaaS pitches.
Competitive landscape and defensibility under‑explained. Because the deck is heavily focused on macro‑economic impact and financial incentives rather than competitive mapping, the catalogue description does not mention detailed competitor analysis or differentiation versus other corporate wellness platforms, leaving investors to infer WeFitter’s moat from the API and gamification framing alone.
Regulation and compliance not clearly addressed in deck. The public version of the deck, according to the teardown, omits explicit fundraising amount and valuation and may have limited information on regulatory considerations in health and insurance, which can prompt follow‑up questions and slow investment decisions for more risk‑averse VCs or corporate investors.

How an investor would read this deck

What draws attention

Evidence that WeFitter could convert the large corporate health cost problem (framed as $68B) into recurring SaaS revenue at $5–$10 per employee per month, including early traction and MRR growth presented in the deck.
Strategic fit with Technogym and other fitness ecosystem partners via the wellness gamification API that integrates with gym machines, wearables and health apps.
Unit economics and scalability of selling to corporates and insurers, especially given later reported revenue growth (e.g., €120k then €300k and breakeven) and international expansion via accelerators like Vertical and 500 Startups.
Strength of the founding team and their ability to navigate both startup accelerators (500 Startups, Wellness Accelerator, Vertical) and enterprise sales to HR and insurance buyers.

Risks that stand out

Dependence on third‑party platforms and hardware (fitness apps, wearables, gym machines) for data aggregation, which can be affected by API changes or strategic shifts by larger ecosystem players.
Regulatory and cultural sensitivity around employee health data and corporate wellness programs, which may cause adoption friction or limit certain features in specific markets.
Competitive pressure from other corporate wellness and health‑tech platforms offering similar gamified activity tracking and rewards, potentially eroding pricing power if differentiation is not strong.
Execution risk in scaling from early accelerator‑supported growth to sustainable, diversified enterprise revenue, especially when initial capital comes from a small number of strategic and accelerator investors.

Questions this deck invites

How precisely was the $68B corporate health cost figure derived, and which segments (e.g., absenteeism, chronic disease, insurance claims) does it include?
What were WeFitter’s churn, customer lifetime value, and cohort retention metrics at the time of the seed deck, beyond the headline growth rate and MRR figures noted in the teardown?
How did WeFitter handle data privacy, security, and regulatory compliance (e.g., health data regulations, employment law) when aggregating health and fitness data across apps, wearables and corporate programs?
What contract structures and sales cycles were typical for WeFitter’s corporate wellness clients, and how did pricing (the $5–$10 per‑employee model) play out in real deals versus the deck’s projections?
How dependent was early revenue on strategic partners like Technogym, and what diversification plans existed to reduce reliance on any single hardware or accelerator partner over time?

What founders can take from the WeFitter deck

A tightly focused deck that foregrounds a single, well‑quantified macro problem (here, a $68B corporate health cost burden) can be compelling if paired with a simple and credible monetization logic, such as a per‑employee SaaS subscription.
Connecting a software platform to a broader ecosystem (apps, wearables, gym machines) and positioning it as an API‑first solution can strengthen the story for strategic investors like Technogym that seek synergies with existing hardware and wellness programs.
Participation in well‑aligned accelerators (Wellness Accelerator, 500 Startups, Vertical) can both validate the business and lead directly to funding events, so signaling these relationships in a deck can be an asset when substantiated by actual deals.
Even visually restrained, lean decks benefit from including clear round details (amount, valuation, use of funds), since secondary analyses noted that the public WeFitter deck omitted these and relied on catalogues to convey the eventual seed total.
Early traction metrics such as MRR and month‑over‑month growth rates become more persuasive when investors can connect them to specific customer segments (corporates, gyms, insurers) and geographies, as later media coverage did by highlighting revenue figures and Nordic expansion.
Aligning a wellness product’s narrative with concrete business outcomes—like reduced healthcare costs, lower stress, and improved productivity—helps bridge the gap between employee‑facing gamification features and the ROI lens used by corporate and insurance buyers.

WeFitter pitch deck: common questions

What does WeFitter do?

WeFitter is a Barcelona‑based corporate wellness and health‑tech SaaS company that uses a gamified platform and API to aggregate data from multiple health and fitness apps, wearables and gym machines, helping companies and insurers improve employee wellbeing and reduce healthcare costs through activity challenges and rewards.

What is contained in WeFitter’s 2015 seed pitch deck?

The pitch deck in question is WeFitter’s 11‑slide **seed deck from 2015**, focused on corporate wellness. It highlights a large corporate health cost problem (cited as $68B) and a SaaS revenue model charging $5–$10 per employee per month, built around an API that integrates health data and gamifies employee activity.

How much funding did WeFitter raise around the time of this deck, and from whom?

In October 2015, WeFitter (via Wellness Gamification SL) raised approximately **€260k–€300k** in equity funding from Technogym’s owner Wellness Holding, taking a minority stake, following WeFitter’s participation in the Wellness Accelerator program in Italy. A later venture round in June 2017 brought in €150k from 500 Startups.

Who invested in WeFitter’s early rounds?

According to a Catalonia Startup Hub profile and Spanish business press, Technogym (through Wellness Holding) invested about €260k–€300k for a minority stake in October 2015. Additional capital came later from 500 Startups (€150k venture financing in June 2017) and a participative loan from Enisa. Secondary catalogues also reference other accelerators and investors, but precise terms are not publicly detailed.

What happened to WeFitter after its 2015 seed deck and funding?

Subsequent coverage indicates WeFitter grew revenue after this seed period, with Spanish media reporting €120k in revenue and breakeven status in the year before 2017, followed by €300k in revenue in 2017 and plans to enter Nordic markets via the Vertical accelerator in Finland. These outcomes reflect post‑deck execution rather than claims made in the 2015 seed deck.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

WeFitter pitch deck slides

WeFitter pitch deck slide 1 of 11 — WeFitter pitch deck — slide 1 of 11

WeFitter pitch deck slide 2 of 11 — WeFitter pitch deck — slide 2 of 11

WeFitter pitch deck slide 3 of 11 — WeFitter pitch deck — slide 3 of 11

WeFitter pitch deck slide 4 of 11 — WeFitter pitch deck — slide 4 of 11

WeFitter pitch deck slide 5 of 11 — WeFitter pitch deck — slide 5 of 11

WeFitter pitch deck slide 6 of 11 — WeFitter pitch deck — slide 6 of 11

What each slide of the WeFitter pitch deck says

Slide 1

wrefttter Turning companies into engaged and active communities

Slide 3

wrefitter | Problem roger@wefitter.com angel.co/wefitter 1 0 Yo nil

Slide 4

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Slide 5

wrefitter ll solution roger@wefitter.com angel.co/wefitter : Ef : > | EE = Multiple tracking Health data Insights for apps for the the company amnlovance

Slide 6

wrefitter Bl Competitive advantages roger@wefitter.com angel.co/wefitter Our investors & partners: CB «rrmess Bupa \. +5,000 corporates & insurers in 100 different countries

Slide text above is read directly from the WeFitter deck PDF embedded on this page.