Hardbacon Pitch Deck: All 12 Slides + Teardown

Hardbacon’s deck positions the company as a comprehensive financial tool for the Canadian market, addressing gaps in financial planning, budgeting, and investment confidence. The business model is built on high-value lead generation, claiming payouts between $25 and $400 per lead (Slide 4). With a reported reach of 200,000 unique monthly visitors and a library of 2,000 articles, the startup leverages content to drive traffic and conversion (Slide 8). While the deck shows strong historical growth and ambitious projections reaching $4 million by 2024 (Slide 10), it lacks a specific funding ask,…

Key takeaways

• The company identifies that 65% of Canadians lack a financial planner and 51% do not have a budget (Slide 2).
• Monetization is driven by lead generation, earning between $25 and $400 per lead for financial products (Slide 4).
• Hardbacon differentiates itself from 'old way' competitors like Expedia by offering a mobile-focused, personalized experience (Slide 5).
• Security measures include 256-bit SSL encryption and a policy of not storing sensitive account information on their own servers (Slide 6).
• Traction includes 200,000 unique monthly visitors and 80 active clients with lead-gen agreements (Slide 8).
• The company has acquired three websites since 2021: simplerate.ca, grattecenne.com, and FindmyTotal.com (Slide 8).
• Revenue is projected to grow from a real figure of $368,320 in 2021 to over $4 million in 2024 (Slide 10).
• The leadership team includes a founder who is a former business journalist and growth marketer for a fintech VC (Slide 11).

Frequently asked questions

How does Hardbacon generate revenue?

Hardbacon uses a lead-generation model. According to slide 4, the app analyzes user accounts and transactions to provide personalized offers for financial products. The company earns a commission ranging from $25 to $400 for every lead generated through these recommendations. This is supported by agreements with 80 active clients covering over 200 financial products as noted on slide 8.

What is Hardbacon's primary target market?

The deck focuses exclusively on the Canadian market. Slide 2 cites statistics regarding Canadian financial habits, and slide 8 mentions the acquisition of Canadian-specific domains like simplerate.ca and grattecenne.com. The competitive matrix on slide 7 also compares Hardbacon against other Canadian-focused platforms like Ratehub.ca and Wealthica.

What is the company's growth strategy?

Hardbacon employs a content-heavy acquisition strategy combined with M&A. Slide 8 highlights that they have published over 2,000 articles and add 70 more per month to drive their 200,000 monthly unique visitors. Additionally, they have acquired three websites since 2021 to expand their digital footprint and lead-generation capabilities.

How does the app handle user data security?

Slide 6 outlines a 'Privacy by Design' approach. The company uses 256-bit SSL encryption and hosts data in Amazon-secured centers. Notably, they claim that sensitive account information is pulled and analyzed in real-time rather than being stored on Hardbacon's own servers, and they state that employees do not have access to individual account data.

What are the financial projections for the company?

Slide 10 shows a transition from 'Real' revenue to 'Projected' revenue. In 2021, the company recorded $368,320 in revenue. They projected a significant ramp-up: $848,340 in 2022, $2,033,013 in 2023, and $4,004,139 in 2024. The deck claims an average monthly revenue growth rate of 8% since January 2021.

Hardbacon (Bacon Financial Technologies Inc.) pitch deck: the facts

Company

Hardbacon (Bacon Financial Technologies Inc.)

Year

Not stated…

Stage

Growth (Equity Crowdfunding)

Slides

12

Sector

Fintech / Personal Finance

Deck type

Investor Pitch Deck (Short Version)

Outcome

Raised more than $3.1M through equity crowdfunding (stated on Slide 8)

Headquarters

Canada

Hardbacon (Bacon Financial Technologies Inc.) pitch deck PDF

The full Hardbacon (Bacon Financial Technologies Inc.) deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Hardbacon (Bacon Financial Technologies Inc.) pitch deck was used for

This deck is a short version of Hardbacon’s equity crowdfunding pitch for its Canadian personal finance app, aimed at growth-stage investors and retail participants. The slides position Hardbacon as a budgeting and investment-tracking app that addresses gaps in planning, budgeting and investing among Canadians, and explain a lead-generation business model based on personalized product recommendations. The data in the deck references metrics through 2021 with projections to 2024, consistent with the company’s series of equity crowdfunding campaigns on platforms such as FrontFundr. The deck was used to solicit equity crowdfunding investment to scale the app and prepare for going public, as referenced in concurrent public announcements.

Business model: Hardbacon operates a personal finance platform and mobile app that helps Canadian consumers plan, budget, compare and choose financial products; it monetizes primarily through lead generation and referral fees from financial institutions whose products are recommended to users.

Founders

Julien Brault

Headquarters

100 Place Charles-Lemoyne, Suite 246, Longueuil, QC J4K 2T4, Canada.

Industry

Fintech / Personal Finance

Round: Growth-stage equity crowdfunding round conducted via the exempt market dealer FrontFundr, offering Class D common shares of Bacon Financial Technologies Inc. under Canadian crowdfunding regulations.

Year: The major FrontFundr equity crowdfunding round associated with this deck closed in 2021; subsequent related campaigns and communications occurred in 2022.

Raising: In May 2022 Hardbacon launched a new equity crowdfunding campaign on FrontFundr targeting at least $500,000, reporting $422,829 secured in the first 24 hours and continued availability for interested investors.

Raised: In a notable equity crowdfunding round completed around March 2021 on FrontFundr, Hardbacon raised approximately $1.1 million (reported figures include $1,136,400 and “approximately $1.1m”) from more than 800 investors, exceeding its $500,000 target and bringing total financing to around $2.2 million.

Total funding: As of May 26, 2022, Hardbacon reported total financing of more than $2.35 million since its founding, following multiple equity crowdfunding rounds and other funding sources.

Use of funds as presented: Public descriptions indicate that crowdfunding proceeds were intended to scale Hardbacon’s personal finance software, solidify its Canadian market position, support marketing and product development, and prepare the company for a future public listing and potential global expansion.

What happened after the Hardbacon (Bacon Financial Technologies Inc.) deck

Following several equity crowdfunding rounds on platforms including GoTroo and FrontFundr, Hardbacon raised more than $2.35 million in aggregate financing by mid-2022, expanded its user base into the tens of thousands, and continued to pursue growth and a potential future public listing, though an IPO or other liquidity event has not been documented in the sources reviewed.

• By February 2021, Hardbacon reported more than 25,000 users and over 1,000 shareholders, having raised more than $1 mill
• In early 2021, Hardbacon secured approximately $1.1 million via FrontFundr from over 800 investors, one of the largest e
• On May 26, 2022, Hardbacon launched another equity crowdfunding campaign through FrontFundr, securing around $422,829 in
• A 2022 article reported Hardbacon had secured $706,000 in funding from more than 500 investors to go public and solidify

What the Hardbacon (Bacon Financial Technologies Inc.) deck got right

• Problem framing grounded in concrete consumer statistics. The deck starts from well-defined consumer pain points, citing specific statistics about Canadians lacking financial planners, budgets, confidence to invest, and reliable sources of financial advice, which helps quantify and validate the problem Hardbacon aims to solve.
• Clear narrative of a shift to personalized, data-driven recommendations. Hardbacon’s positioning slide contrasts legacy web-focused comparison sites with its app-based, data-driven approach, suggesting a paradigm shift toward personalized product recommendations based on real account data rather than manually entered information, which aligns with the company’s broader strategy.
• Explicit focus on security and privacy for financial data. The security and privacy slide emphasizes 256-bit SSL encryption, Amazon-hosted data centres, real-time account information processing, and privacy-by-design constraints on employee access, directly addressing common investor concerns around handling of sensitive financial data.
• Well-rounded leadership team with relevant fintech and growth experience. The leadership team slide showcases a founder with fintech VC growth marketing experience, a CTO with software architecture credentials, and heads of monetization, growth and editorial with domain-relevant backgrounds, supporting investor confidence in execution across technology, revenue and content.
• Demonstrated ability to attract retail investors via regulated crowdfunding. Externally, Hardbacon’s crowdfunding track record—multiple successful raises on GoTroo and FrontFundr, surpassing funding goals and accumulating more than 1,000 shareholders—provides strong social proof that complements the deck’s equity crowdfunding positioning.
• Consistent lead-generation business model across deck and public communications. The deck’s business model emphasis on lead generation and product recommendations aligns coherently with Hardbacon’s publicly described strategy of monetizing through referrals to financial institutions, reinforcing consistency between pitch messaging and real-world activities.

What could have been stronger

• Limited quantified traction in the visible slides. The deck emphasizes large percentages of Canadians lacking planners, budgets and investment confidence but does not clearly quantify Hardbacon’s own traction (e.g., active users, revenue, or conversion rates) on the slides provided, which makes it harder for investors to connect the problem size to the company’s current scale.
• Sparse unit economics and monetization detail. While the business model is described as lead generation and product comparison, the deck text shown does not explicitly present unit economics such as average revenue per user, cost of acquisition, or margins, which are important for evaluating a lead-generation fintech model.
• Competitive differentiation not deeply substantiated. The paradigm-shift slide positions Hardbacon versus web-focused comparison sites (ratehub.ca, Expedia-style models) but does not offer detailed differentiation on regulatory status, data sources or exclusive partnerships, potentially underplaying competitive moat and defensibility.
• Security and privacy assurances lack third-party validation. Security and privacy claims (256-bit SSL, Amazon-hosted data, privacy by design) are presented qualitatively without mention of external audits, certifications, or regulatory compliance frameworks, which some investors may seek for a financial data app.

How an investor would read this deck

What draws attention

• How the lead-generation model translates into recurring revenue per user and total revenue, including concrete unit economics and margins.
• Evidence of sustained user growth, engagement and retention beyond the app download numbers mentioned in public releases (e.g., more than 25,000 users in early 2021 and 38,000+ by mid-2022).
• Regulatory compliance and data protection practices for handling banking and investment account data, beyond SSL and hosting descriptions.
• Competitive positioning versus other Canadian comparison sites and budgeting apps, and whether Hardbacon can maintain a sustainable moat in a crowded personal finance market.

Risks that stand out

• Heavy reliance on lead-generation and referral revenue from financial institutions may expose Hardbacon to cyclical marketing budgets and competitive pressure from larger comparison platforms.
• The company’s path to going public was announced for 2021, but subsequent reporting focuses on continued crowdfunding and growth initiatives, suggesting potential delays or changes to the exit timeline.
• Operating a consumer-facing app that connects financial accounts carries regulatory and cybersecurity risk; current public materials emphasize encryption and hosting but do not detail external certifications or incident history.
• Equity crowdfunding campaigns create a large base of small shareholders, which can add communication and governance complexity as the company evolves.

Questions this deck invites

• What are Hardbacon’s current monthly active users and customer acquisition costs across mobile and web channels, and how have these metrics trended since the 2021 and 2022 crowdfunding rounds?
• What percentage of users who connect accounts or create budgets go on to complete a monetizable action such as applying for a recommended product, and what is the average revenue per such user?
• Which regulatory regimes and compliance standards (e.g., provincial securities rules, privacy laws, open banking considerations) govern Hardbacon’s operations, and how are these overseen and audited?
• What concrete milestones were attached to the equity crowdfunding proceeds (product roadmap, geographic expansion, going-public timeline), and which of those have been achieved to date?
• How does Hardbacon’s technology architecture handle account aggregation, and does the company rely on third-party aggregators or proprietary integrations; what are the associated costs and risks?

What founders can take from the Hardbacon (Bacon Financial Technologies Inc.) deck

• A clear articulation of consumer pain points, supported by survey statistics (e.g., percentages of Canadians lacking planners, budgets or investment confidence), can make a personal finance problem feel tangible and urgent to retail investors.
• Positioning a fintech app as part of a broader paradigm shift—from generic web comparison tools to personalized, data-driven recommendations—can help differentiate even in a crowded market, provided the narrative is backed by concrete product features.
• Including a slide focused on security and privacy (encryption, data hosting, privacy by design) is important for investor confidence when the product relies on sensitive financial information.
• Showcasing a leadership team with relevant fintech, software engineering, growth marketing and editorial experience helps establish credibility that the company can execute on both technology and content-led user acquisition.
• Using regulated equity crowdfunding platforms and communicating milestones (number of shareholders, amounts raised, intended use of funds) can broaden the investor base and create social proof for a consumer fintech app.
• Announcing an intent to go public and tying it to crowdfunding progress can be a powerful narrative, but it also creates expectations; pitch decks should balance ambition with clear, realistic timelines and milestones.

Hardbacon (Bacon Financial Technologies Inc.) pitch deck: common questions

What does Hardbacon do?

Hardbacon is a Canadian fintech company that offers a personal finance and budgeting app, as well as web tools, to help consumers plan, budget, and invest while comparing financial products like credit cards, bank accounts and investing platforms.

Which fundraise was this Hardbacon pitch deck used for?

The deck is tied to Hardbacon’s equity crowdfunding campaigns, notably on FrontFundr, where it raised more than $1.1 million from over 800 investors in 2021 after setting a $500,000 goal, and later launched another campaign in 2022 that reported more than $422,000 raised in the first 24 hours.

What is Hardbacon’s legal name and headquarters address?

Hardbacon’s legal name is Bacon Financial Technologies Inc., headquartered at 100 Place Charles-Lemoyne, Suite 246, Longueuil, Quebec, J4K 2T4, Canada.

How much funding has Hardbacon raised and through which platforms?

The company has used equity crowdfunding platforms GoTroo and FrontFundr, and reported raising more than $1 million across two crowdfunding rounds by early 2021, followed by a 2021 FrontFundr round of approximately $1.1 million and a 2022 FrontFundr campaign that brought total financing to over $2.35 million.

Did Hardbacon go public after these crowdfunding rounds?

In February 2021 Hardbacon publicly announced its intention to go public in 2021, noting that it had over 25,000 users and more than 1,000 shareholders as a result of its equity crowdfunding campaigns. Subsequent coverage in 2022 described further equity crowdfunding to strengthen its position in Canada and prepare for global expansion, but did not confirm a completed IPO.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• FinTech start-up secures $1.1 million in crowdfunding breakthrough
• La ronde de financement a rapporté plus de 750 000 $ à Hardbacon | Finance et Investissement
• La ronde de financement de Hardbacon est maintenant en...
• Hardbacon Announces Its Intent to Go Public in 2021
• Nouvelle ronde de financement pour Hardbacon: objectif 1,5M$ | Finance et Investissement
• Hardbacon Funding Round Now Live on the FrontFundr Portal
• Form 45-110F1
• Due Diligence process

Hardbacon (Bacon Financial Technologies Inc.) pitch deck slides

What each slide of the Hardbacon (Bacon Financial Technologies Inc.) pitch deck says

Slide 1

Hardbacen T— Hardbacon hele you moka better financial Make better financial decisions =

Slide 2

The problem No plan 65% 65% of Canadians do not have a financial planner because they don't think they can afford it (50%) and because they don't know whom to trust (22%). No budget S51% 51% of Canadians report not having a budget, yet Canadians who budget are less likely to fall behind on their financial obligations. No investment 60% 60% of Canadians who would like to invest don't do it because they are not confident in their ability to make investment decisions No financial tips 59% 59% of Canadians aged 18-34 rely primarily on asking their friends' and family's opinion to make important financial decisions. Sardbacon

Slide 3

All-in-one personal finance app _ py ~a — rl o = ave Plan, budget & track i | | = . New Plan I your investments from | © ] a single app that ” 7 czy 5 ul Le ul > 58

Slide 4

———eee eee p- —_— | 0 on 0 owe Compare Analysis done . «= Users are shown 4 oh that = help them save money. orsemieil Hardbacon makes between 1 » « i oN A Herdbacon

Slide 5

A paradigm shift e The old way The new way @ Expedia % ratehub.ca »Y hopper OCOQ Hardbacon e Web-focused e Allows you to find the best product based on information you input manually e Pushes generic offers when it make sense for the company to do so

Slide 6

Secure We use 256-bit SSL encryption, host all of the app's data in Amazon-secured data centres, and have a team of seasoned developers with experience working for large financial institutions. Confidential Our users' most sensitive information is not stored on our servers. Account information is pulled and analyzed in real time in such a way that even if our servers were compromised, our users most sensitive data would be safe.. Privacy by design Hardbacon employees do not have access to individual account data. We will never sell your personal information. Hardbacon

Slide 11

Leadership team — —e JULIEN BRAULT Founder Former Business Journalist Ex-Growth Marketer for the fintech VC fund Ferst Capital Partners. { ) Lw,m,' p FREDERIC ROY Head of Monetization Seasoned expert in the world of specialized media for Canadian financial service professionals. NICOLAS RAYNAUD Chief Technology Officer Former Software Architect at Crédit Agricole Master's degree in software engineering ERICK MARTZ Head of Growth 20+ years of studies and professional experience in website creation, web marketing and IT project management y STEFANI BALINSKY Editor-In-Chief 8 years of experience in fintech Master's degree in Teaching and PMP Certification

Slide text above is read directly from the Hardbacon (Bacon Financial Technologies Inc.) deck PDF embedded on this page.

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