What is Leafly's primary value proposition to investors?

Leafly positions itself as the 'trusted voice' and the epicenter of consumer interest in the cannabis industry. By combining a massive content-driven audience (125 million annual visitors) with a strictly compliant marketplace that only allows licensed retailers, Leafly argues it has built a defensible moat that scales automatically as more states legalize cannabis.

How does Leafly plan to grow its revenue according to the deck?

Revenue growth is driven by two main levers: increasing the number of retail accounts and improving the monetization of those accounts. Slide 43 shows a 'Revenue Bridge' where $8.5 million of growth comes from better monetization of existing accounts, while $9.5 million comes from newly added accounts, supported by a shift toward order-enabled features.

What role does compliance play in their business strategy?

Compliance is treated as a product feature. Slide 13 explains that by vetting all retailers and ensuring no unlicensed suppliers are on the platform, Leafly protects consumers from untested products. This 'clean' marketplace approach is designed to attract risk-averse consumers and maintain high-quality brand associations that illicit marketplaces cannot replicate.

What are the key metrics Leafly uses to track business health?

The deck tracks Retail Accounts, the percentage of Order-Enabled Accounts, monthly Shoppers, Purchase Frequency, and Average Order Value (AOV). Notably, Slide 37 shows that while AOV remains relatively flat (around $97-$102), the growth is driven by the volume of shoppers and the conversion of retailers to order-enabled status.

Is Leafly profitable according to these slides?

No. While the company boasts high gross margins of 88%, Slide 43 shows significant operating losses. For 2021E, the operating loss was projected at $15.0 million, and for 2022E, that loss was expected to widen to $29.5 million as the company increased operating expenses from $53 million to $87 million to fund growth.

Leafly Pitch Deck (2021): 55-Slide Breakdown

See all 55 slides of the Leafly pitch deck — a 2021 SPAC (Public) deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Leafly’s October 2021 SPAC pitch deck presents a mature marketplace business model built on the foundation of consumer education and regulatory compliance. With a stated valuation of $532 million, the deck highlights a massive top-of-funnel advantage, citing 125 million annual visitors. The core strategy revolves around a four-stage market maturity flywheel where Leafly capitalizes on state-level legalization to drive retail account growth and increased monetization. Financials show a high-margin business (88% gross margin) transitioning from a content site to a transactional hub, with retail…

Key takeaways

Leafly positions compliance as its primary competitive advantage, ensuring all THC brands and retailers on the platform are state-licensed (Slide 13).
The company utilizes a four-stage market maturity model to explain how it captures value as states move from illegal to fully implemented legalization (Slide 19).
Leafly claims a massive audience reach, citing 125 million annual visitors as the primary driver for retailer and brand value (Slide 31).
The business model is highly efficient with a projected gross margin of 88% for 2022 (Slide 43).
Leafly is shifting toward a transactional model, with 'Order-Enabled Accounts' projected to rise from 9.9% in 2018 to 63.5% by 2024 (Slide 37).
The platform acts as a media authority, noting its reporting on the vaping crisis was cited by the CDC, The New York Times, and NBC News (Slide 25).
Revenue is diversified between Retail Revenue ($52.3M projected for 2022) and Brands Revenue ($13.1M projected for 2022) (Slide 43).
The roadmap focuses on supply-side platform investments, including POS and menu integrations to deepen the moat with retailers (Slide 31).

Introduction and Market Positioning

The Leafly SPAC pitch deck, dated October 2021, represents a pivotal moment for the company as it sought to go public at a $532 million valuation. Unlike early-stage startup decks that focus on problem-solution dynamics, this late-stage deck focuses on scale, regulatory moats, and the 'flywheel' effect of state-level legalization. The cover slide (Slide 1) establishes a clear, consumer-facing mission: "We help the world discover cannabis," supported by a collage of mobile interface shots that emphasize the product's utility as a discovery and ordering tool.

Section I: Leafly and Market Overview

Slide 2 serves as a formal transition into the first major section of the deck. This section is designed to establish Leafly's dominance in the cannabis information and commerce space. The narrative here is one of maturity and trust, which is critical in a sector often plagued by regulatory uncertainty and 'grey market' competitors.

Compliance as a Competitive Advantage

On Slide 13, Leafly makes a strong case for compliance being its primary defensive moat. The slide, titled "Compliance creates an advantage and protects our community," outlines a three-pronged focus: extensive vetting of retailers, ensuring all THC brands are state-licensed, and eliminating untested products from the platform. By highlighting a specific license number (#414065) in a mobile mockup, Leafly demonstrates the granular level of verification it provides. This is not just a legal necessity; it is presented as a 'Marketplace Benefit' that protects consumers and helps retailers structure their marketing within legal bounds.

The Legalization Flywheel

Slide 19 is perhaps the most important strategic slide in the deck. It visualizes how Leafly capitalizes on the 'Market Maturity' of different states. The process is broken into four stages:

Stage 1: Consumers join Leafly even before legalization for education. · Stage 2: Greenfield states legalize, and existing states add new licenses. · Stage 3: Retailers seek out Leafly as an established channel; supply aggregation begins. · Stage 4: Increased supply density forces competition, accelerating Leafly's value proposition as a monetization engine.

This model suggests that Leafly's growth is tied to the inevitable march of legalization, making it a macro-play on the entire industry rather than a bet on a single brand or product.

Authority and Media Influence

Slide 25 reinforces Leafly's position as the 'trusted voice' of the industry. It highlights the company's investigative reporting on the 2019 vaping crisis, noting that its work was cited by the CDC, The New York Times, and NBC News. The slide claims 2 million views for this specific content. By positioning itself as a journalistic authority, Leafly differentiates itself from pure-play e-commerce competitors, suggesting that its top-of-funnel traffic is organic and high-intent.

Product Roadmap and Monetization

Slide 31 outlines the future of the platform, focusing on three areas: Personalized Discovery, Supply Side Platform Investments, and Increased Monetization. The company cites 125 million annual visitors as the engine driving value. The roadmap includes technical integrations like POS (Point of Sale) and menu syncing, which are essential for moving from a directory model to a fully integrated transactional marketplace. The mention of 'Auction bidding for merchandising units' indicates a move toward a high-margin advertising model similar to Amazon or Instacart.

Key Business Drivers

Slide 37 provides a deep dive into the unit economics and growth levers from 2018 through 2024 projections. Several key trends emerge:

Retail Accounts: Projected to grow from 1,752 in 2018 to 10,635 in 2024. · Order-Enabled Accounts: A massive shift from 9.9% in 2018 to a projected 63.5% in 2024, signaling the transition to a transaction-first platform. · Shoppers: Growth from 48,000 in 2018 to a projected 6.3 million by 2024. · AOV (Average Order Value): Remarkably stable, hovering between $89 and $102.

This stability in AOV suggests that Leafly's growth is not dependent on getting people to spend more per trip, but rather on increasing the frequency and volume of transactions across a larger user base.

Financial Discussion and Revenue Bridge

Slide 43 details the 2021 and 2022 financial estimates. The company reports a very high gross margin of 88.5% (as of June '21), which is typical for a software-heavy marketplace but impressive for the cannabis sector. However, the operating income shows a widening loss, moving from a $1.8 million loss in mid-2021 to a projected $29.5 million loss in 2022. The 'Revenue Bridge' explains that the jump from $43 million to $65.3 million in total revenue is driven primarily by new retail accounts ($9.5M) and better monetization of existing ones ($8.5M).

What Works in This Deck

1. The Maturity Model: Using a four-stage maturity model (Slide 19) is a brilliant way to explain a complex regulatory environment to investors. It turns a risk (legalization timelines) into a predictable growth engine.

2. Authority as a Moat: By citing the CDC and The New York Times (Slide 25), Leafly proves it has a level of brand equity that competitors cannot easily buy. This 'trust' factor is a powerful counter-argument to the 'commodity' nature of cannabis retail.

3. Clear Monetization Path: The transition from 9.9% to 63.5% order-enabled accounts (Slide 37) shows a clear, data-backed evolution of the business model from a directory to a marketplace.

What Is Missing

1. Competitive Landscape: The provided slides do not include a competitor comparison. While Leafly claims to be the 'epicenter,' investors would likely want to see how they stack up against Weedmaps or Dutchie in terms of market share and take rates.

2. Unit Economics (CAC/LTV): While the deck shows AOV and purchase frequency, it omits Customer Acquisition Cost (CAC) and Lifetime Value (LTV). For a marketplace spending heavily on operating expenses (Slide 43), understanding the efficiency of that spend is crucial.

3. Team Slide: The provided selection lacks a team slide. In a SPAC transaction, the experience of the executive team in navigating public markets and regulatory hurdles is a primary concern for investors.

What a Founder Should Copy

1. The 'Revenue Bridge' Visualization: Slide 43's revenue bridge is an excellent way to show exactly where growth is coming from. It prevents the 'black box' revenue projection problem by breaking down the dollar amounts attributed to new vs. existing customers.

2. Compliance as a Feature: If you operate in a regulated industry, don't just list compliance in the 'risks' section. Follow Leafly's lead (Slide 13) and frame it as a competitive advantage that protects the customer and the brand.

3. Data-Heavy Key Drivers: Slide 37 is a masterclass in showing historical performance alongside future projections. It uses six different metrics to give a holistic view of how the business actually functions, rather than just showing a single 'up and to the right' revenue chart.

Frequently asked questions

What is Leafly's primary value proposition to investors?: Leafly positions itself as the 'trusted voice' and the epicenter of consumer interest in the cannabis industry. By combining a massive content-driven audience (125 million annual visitors) with a strictly compliant marketplace that only allows licensed retailers, Leafly argues it has built a defensible moat that scales automatically as more states legalize cannabis.
How does Leafly plan to grow its revenue according to the deck?: Revenue growth is driven by two main levers: increasing the number of retail accounts and improving the monetization of those accounts. Slide 43 shows a 'Revenue Bridge' where $8.5 million of growth comes from better monetization of existing accounts, while $9.5 million comes from newly added accounts, supported by a shift toward order-enabled features.
What role does compliance play in their business strategy?: Compliance is treated as a product feature. Slide 13 explains that by vetting all retailers and ensuring no unlicensed suppliers are on the platform, Leafly protects consumers from untested products. This 'clean' marketplace approach is designed to attract risk-averse consumers and maintain high-quality brand associations that illicit marketplaces cannot replicate.
What are the key metrics Leafly uses to track business health?: The deck tracks Retail Accounts, the percentage of Order-Enabled Accounts, monthly Shoppers, Purchase Frequency, and Average Order Value (AOV). Notably, Slide 37 shows that while AOV remains relatively flat (around $97-$102), the growth is driven by the volume of shoppers and the conversion of retailers to order-enabled status.
Is Leafly profitable according to these slides?: No. While the company boasts high gross margins of 88%, Slide 43 shows significant operating losses. For 2021E, the operating loss was projected at $15.0 million, and for 2022E, that loss was expected to widen to $29.5 million as the company increased operating expenses from $53 million to $87 million to fund growth.

Cover slide of the Leafly pitch deck — SPAC (Public) 2021 — Leafly pitch deck, slide 1 (2021)

Leafly pitch deck: the facts

Company: Leafly
Year: 2021
Stage: SPAC (Public)
Slides: 55
Sector: Cannabis Marketplace / Media
Deck type: Investor Presentation
Outcome: $532M Valuation (SPAC Merger)
Headquarters: Seattle, WA

Leafly pitch deck PDF

The full Leafly deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Leafly pitch deck was used for

This deck is Leafly’s 2021 SPAC investor presentation for its proposed merger with Merida Merger Corp. I, a special purpose acquisition company, to take Leafly public on Nasdaq under the ticker LFLY at an implied equity value of approximately $532 million and enterprise value of about $385 million. The presentation positions Leafly as a leading cannabis information and marketplace platform transitioning from a content-first site into a transaction-focused marketplace, highlighting regulatory compliance and a large audience base. The transaction was expected to generate up to roughly $161.5 million in proceeds, including a recent $31.5 million capital raise led by cannabis-focused investors. The merger agreement was signed in August 2021 and subsequently closed on February 4, 2022, at which point Leafly became a publicly traded company.

Business model: Leafly operates as an online cannabis marketplace and media platform that provides strain information, dispensary listings, product reviews, and educational content for consumers, while offering advertising, marketplace, and data/marketing services to cannabis retailers and brands.

Round: SPAC / going-public transaction.
Lead investor: Merida Merger Corp. I (SPAC vehicle sponsored by Merida Capital Holdings).
Investors: Merida Merger Corp. I (SPAC sponsored by Merida Capital Holdings), Merida Capital Holdings (sponsor and investor in Leafly’s recent $31.5 million capital raise)., Delta Emerald Ventures (participant in the $31.5 million bridge financing)., SOJE Capital (participant in the $31.5 million bridge financing)., Existing Leafly shareholder base (participants in the $31.5 million capital raise).
Founded: 2010
Founders: Scott Vickers, Brian Wansolich, Cy Scott
Headquarters: Seattle, Washington, United States
Industry: Cannabis marketplace / media / technology

Year: 2021 announcement; business combination closed in early 2022.

Raising: SPAC business combination and concurrent capital raise designed to fund Leafly’s growth as a public cannabis marketplace and media platform.

Raised: Up to approximately $161.5 million in contemplated gross proceeds from the SPAC transaction, including roughly $130 million from Merida’s cash in trust and a $31.5 million recent capital raise, subject to SPAC shareholder redemptions.

Use of funds as presented: Proceeds from the SPAC merger and recent capital raise were intended to support Leafly’s growth initiatives as an online cannabis marketplace, including product development, expansion across regulated markets, and scaling its technology and sales infrastructure, as described in transaction highlights and commentary around becoming a public company.

What happened after the Leafly deck

The SPAC process outlined in the 2021 deck culminated in a completed business combination between Leafly and Merida Merger Corp. I on February 4, 2022, at an implied enterprise valuation of approximately $385 million and equity value of about $532 million, after which Leafly became publicly listed on Nasdaq as Leafly Holdings Inc. (LFLY).

Leafly announced plans in August 2021 to go public through a merger with Merida Merger Corp. I, a SPAC sponsored by Meri
The merger agreement, initially signed on August 9, 2021 and later amended, set an aggregate consideration value of appr
Merida Merger Corp. I and Leafly announced effectiveness of the Form S-4 and reiterated the implied enterprise value of
Leafly and Merida Merger Corp. I closed their business combination on February 4, 2022, completing Leafly’s transition t
Leafly’s stock began trading on Nasdaq under the ticker symbol LFLY on February 7, 2022.

What the Leafly deck got right

Clear narrative of transition from content platform to transaction-heavy marketplace. Leafly’s deck highlights its evolution from a content-first cannabis information platform into a transaction-oriented marketplace, leveraging an established audience and brand trust to drive marketplace growth in a maturing industry emerging from prohibition.[Existing excerpt]
Transparent SPAC valuation and deal structure presentation. The transaction section of the SPAC deck presents explicit valuation metrics—approximately $385 million enterprise value and $532 million equity value—alongside sources and uses, equity rollover, and earn-out structures, providing investors with a concrete view of deal economics.
Strong brand position supported by large audience scale. Leafly emphasizes its role as a “trusted voice” with a large visitor base (e.g., 125 million annual visitors), which supports its positioning as a leading destination for cannabis information and discovery and underpins its marketplace monetization story.[Existing excerpt]
Experienced leadership team with relevant legal, operational, and financial background. The management slide showcases experienced leadership, including CEO Yoko Miyashita’s legal and corporate background at Getty Images and Perkins Coie, and senior executives with operational and financial experience, signaling credible governance and execution capability for a public-market listing.
Compelling articulation of a complex, high-growth market opportunity. The market slide frames cannabis as a large, rapidly growing industry with complex, state-specific regulations and significant consumer education needs, articulating a clear problem that Leafly’s platform is designed to address for consumers, retailers, and brands.
Robust legal and financial disclaimers appropriate for a SPAC context. Detailed forward-looking and non-GAAP disclaimers indicate attention to securities law requirements and investor protection, which is particularly important for a SPAC transaction in a regulated, emerging industry.

What could have been stronger

Limited transparency around non-GAAP financial measures in the deck excerpts. The disclaimers emphasize extensive use of forward-looking statements and non-GAAP measures but do not, in the excerpted text, clearly reconcile non-GAAP metrics such as Operating Expenses and Operating Income/(Loss) to GAAP results, which can make it harder for public-market investors to assess true profitability and cash economics from the deck alone.
Regulatory risk discussion appears high-level and not deeply quantified in excerpts. While the deck discusses unique regulatory challenges and the state-by-state framework, the excerpted slides do not spell out specific regulatory or legal risks (e.g., federal illegality, banking constraints) or mitigation strategies, which are material for a cannabis business seeking public-market investors.
Sparse detail on marketplace economics and transaction metrics in visible content. The presentation positions Leafly as a marketplace with a large visitor base and as a transition from content to transactions, but the available text does not provide granular metrics on transaction volume, take rates, or revenue mix between media/ads and marketplace, limiting an investor’s ability to fully underwrite the shift to a transaction-heavy model.[Existing excerpt]
Heavy reliance on forward-looking statements without visible historical performance detail in excerpts. Given the SPAC context and heavy reliance on projections and implied valuations, the disclaimers highlight that many statements are forward-looking and may not reflect actual future performance, underscoring that investors cannot fully validate the growth narrative against historical audited results from the deck excerpts alone.

How an investor would read this deck

What draws attention

Implications of the SPAC valuation: how the $385 million enterprise value and $532 million equity value were derived, including share count, earn-outs, and sensitivity to SPAC redemptions.
Revenue model and marketplace economics underlying Leafly’s transition from a content-first platform to a transaction-focused marketplace, including monetization levers for retailers and brands.[Existing excerpt]
Regulatory landscape and compliance posture across states, given Leafly’s positioning as a trusted, compliant marketplace in a complex, state-by-state cannabis framework.
User engagement and retention metrics associated with the reported large annual visitor base (e.g., 125 million annual visitors) and their conversion into monetizable marketplace transactions and advertising revenue.[Existing excerpt]
Non-GAAP metrics used in the deck versus GAAP results, and how items such as stock-based compensation, warrants, and earn-outs affect true operating profitability and dilution.

Risks that stand out

High dependence on evolving cannabis regulations at both state and federal levels, which could impact Leafly’s ability to operate or grow in certain markets if policies tighten or enforcement changes.
Potential shortfall between projected proceeds (up to $161.5 million) and actual net cash received after SPAC redemptions and transaction costs, which could constrain execution of growth initiatives outlined in the deck.
Reliance on non-GAAP measures and forward-looking statements in the SPAC deck, meaning actual performance could diverge materially from projections, leading to investor disappointment and stock volatility.
Competitive risks from other cannabis marketplaces, delivery platforms, and media outlets vying for consumer attention and retailer/brand marketing budgets.
Regulatory, reputational, and platform integrity risks related to ensuring all listings and content comply with each jurisdiction’s laws in a still-stigmatized industry emerging from prohibition.

Questions this deck invites

How did Leafly’s actual post-merger financial performance compare to the projections presented in the SPAC deck, particularly revenue growth, marketplace GMV, and operating income/loss?
What proportion of Leafly’s revenue comes from marketplace transaction-related fees versus advertising and listing services, and how has this mix evolved since the shift toward a transaction-heavy model highlighted in the deck?
How did SPAC shareholder redemptions affect the actual cash proceeds delivered to Leafly versus the up to $161.5 million contemplated in the transaction highlights, and what adjustments were made to growth plans as a result?
What specific regulatory and compliance processes does Leafly maintain to ensure only licensed, compliant operators are listed, and how does this framework differ across key states?
How have Leafly’s user metrics (annual visitors, engagement time, repeat usage) trended since going public, and to what extent have those users been monetized through marketplace transactions and premium services?

What founders can take from the Leafly deck

A strong SPAC pitch in a regulated industry can effectively combine a clear regulatory narrative—here, the state-by-state framework and unique market challenges—with a marketplace story that emphasizes trust, compliance, and education as differentiators.
Explicit transaction highlights, including implied enterprise and equity values and expected proceeds, help investors quickly understand deal economics; the Leafly deck’s focus on the $385 million EV, $532 million equity value, and up to $161.5 million in proceeds illustrates the value of concise fi
Clearly articulating the transition from a content-first platform to a transaction-driven marketplace, as Leafly did, shows how a company can leverage an established audience and brand to justify a new monetization strategy in a maturing market.[Existing excerpt]
Detailed disclaimers around forward-looking statements and non-GAAP financial measures are essential in SPAC and public-listing decks to set expectations and comply with securities regulations, especially when projections and adjusted metrics play a central role.
Highlighting experienced leadership with relevant industry and functional background—such as legal, operations, and finance experience at Getty Images, Perkins Coie, and major financial institutions—can strengthen investor confidence in execution capability.
Emphasizing market complexity and consumer education needs, as Leafly did for the cannabis space, can help justify a specialized platform’s role and long-term value proposition in guiding both consumers and businesses through a transition from illicit to legal markets.

Leafly pitch deck: common questions

What does Leafly do, and how did it position itself in the 2021 SPAC pitch deck?

Leafly is an online cannabis marketplace and information platform that helps consumers discover strains, products, and licensed dispensaries while providing advertising and marketplace tools to cannabis retailers and brands. In the 2021 SPAC deck, Leafly described itself as the “trusted voice” in a maturing cannabis market, underpinned by extensive content and a large visitor base.

What was the structure and valuation of Leafly’s SPAC transaction with Merida Merger Corp. I?

In August 2021, Leafly agreed to go public through a merger with Merida Merger Corp. I, a SPAC sponsored by Merida Capital Holdings. The deal valued Leafly at an implied enterprise value of about $385 million and equity value of approximately $532 million, with existing shareholders expected to own around 72% of the combined company, assuming no redemptions.

How much capital was Leafly expecting to raise through this SPAC deal, and from which sources?

The transaction was expected to generate up to around $161.5 million in gross proceeds, including approximately $130 million from Merida’s cash in trust and a $31.5 million bridge financing round led by cannabis-focused investors such as Merida Capital Holdings, Delta Emerald Ventures, SOJE Capital, and Leafly’s existing shareholder base. These figures were part of the transaction highlights and sources-and-uses sections referenced in the SPAC deck.

Did Leafly’s SPAC transaction actually close, and when did the company start trading publicly?

Leafly’s SPAC merger with Merida Merger Corp. I closed on February 4, 2022, pursuant to a merger agreement initially signed on August 9, 2021 and later amended. After closing, Leafly Holdings Inc. became publicly traded on Nasdaq under the ticker symbol LFLY, with trading commencing on February 7, 2022.

Who founded Leafly, and where is the company based?

Leafly was founded in 2010 by Scott Vickers, Brian Wansolich, and Cy Scott, and is headquartered in Seattle, Washington. It was acquired by Privateer Holdings in 2011 and later pursued public listing via the SPAC merger with Merida Merger Corp. I. These company history facts underpin the background section of the SPAC pitch and provide context for investors reviewing the deck.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Leafly pitch deck slides

Leafly pitch deck slide 1 of 55 — Leafly pitch deck — slide 1 of 55

Leafly pitch deck slide 2 of 55 — Leafly pitch deck — slide 2 of 55

Leafly pitch deck slide 3 of 55 — Leafly pitch deck — slide 3 of 55

Leafly pitch deck slide 4 of 55 — Leafly pitch deck — slide 4 of 55

Leafly pitch deck slide 5 of 55 — Leafly pitch deck — slide 5 of 55

Leafly pitch deck slide 6 of 55 — Leafly pitch deck — slide 6 of 55

What each slide of the Leafly pitch deck says

Slide 2

Disclaimer Confidentiality and Disclosures This confidential presentation (this “Presentation”) contains proprietary and confidential information of Leafly Holdings, Inc. (“Leafly”) and Merida Merger Corp. | (“Merida”) regarding the Presentation, each recipient of this Presentation and its directors, partners, officers, employees, attorneys, agents and representatives (“recipient”) shall maintain the confidentiality of the material. Leafly and Merida assume no obligation to update or keep current the information contained in this Presentation, to remove any outdated information or to expressly mark it as being Marc and the Transaction contemptatad Hs Fresenation.To in ones! extent porto y L…

Slide 3

Disclaimer Forward-Looking Statements This Presentation contains certain "forward-looking statements " within the meaning of federal securities laws. Forward-looking statements may include, but are not limited to, statements with respect to (i) trends in the cannabis industry and Leafly's market size, including with respect to the potential total addressable market in the industry, (il Leafly's growth prospects, (i) Leafly's projected financial and operational performance, including relative to its competitors, (iv) new product and service offerings Leafly may introduce in the future, (v) the potential Transaction, including the implied enterprise value, the expected post-closing ownership…

Slide 4

Disclaimer Non-GAAP Financial Measures This Presentation includes certain non-GAAP financial measures (including on a forward-looking basis) such as Operating Expenses and Operating Income/(Loss), which exclude non-cash expenses associated with accounting for stock-based compensation, warrants, and earn-outs. These non-GAAP financial measures, and other measures that are calculated using these non-GAAP measures, may exclude items that are significant in understanding and assessing Leafly's financial results, and therefore, are an addition, and not a substitute for or superior to, measures of financial performance prepared in accordance with GAAP, and should not be construed as indicators of…

Slide 5

Disclaimer Additional Information; Participants in the Solicitation. If the contemplated Transaction is pursued, Merida will be required to file a preliminary and definitive proxy statement, which may be a part of a registration statement, and other relevant documents with the SEC. Stockholders and other interested persons are urged to read the proxy statement and any other relevant documents filed with the SEC when they become available because they will contain important information about Merida, Leafly and the contemplated Transaction. Shareholders will be able to obtain a free copy of the proxy statement (when filed), as well as other filings containing information about Merida, Leafly…

Slide 6

Table of Contents Il. Leafly & Market Overview Il. Business Model & Local Market Focus lll. Content & Community IV. Product Vision V. Financial Overview VI. Transaction Overview

Slide 8

= Lea ing cannabis & technology team of management and investors Yoko Miyashita, CEO gettyimages PerKINSCOie Appointed CEO of Leafly in August 2020 after serving as the company's General Counsel since 2019 Spent 14 years at Getty Images, where she led the global legal team as SVP and general counsel; previously practiced law with Perkins Coie LLP in Seattle Sam Martin, Chief Operating Officer Suresh Krishnaswamy, Chief Financial Officer Timelnc. ' BANK OF AMERICA %77 Drift gpARCLAYS Serves as Leafly's Chief Operating Officer Since joining in 2015 as Director of Content, has served as Chief Strategy Officer, Interim CEO (2018), VP of Strategy and Business Development and Chief of Staff Serve…

Slide 12

Cannabis market has unique challenges for consumers, retailers, and brands An industry emerging from prohibition with a state-by-state regulatory framework has specific market considerations Market challenges Large, rapidly-growing market in different stages of maturation Different regulations by market, even for adult-use and medical in the same state Novel product set and form factors are confusing Challenge of bringing both supply and demand side through the transition from illicit market to legal Consumer challenges e Significant consumer education is needed to understand a complex product and industry, which historically operated underground e Brands differ from state to state and shop…

Slide text above is read directly from the Leafly deck PDF embedded on this page.

Related fundraising guides (24)

Decks from the same year (1)

2021 pitch deck examples

Decks from the same region (1)

US pitch deck examples

Decks with a similar raise (1)

Pitch decks that raised $250M or more

Browse companies alphabetically (1)

Pitch decks from companies starting with L

More pitch deck teardowns (16)

Recently published pitch deck teardowns (12)

Fundraising library · Pitch deck examples · Investor directory · Founder database