SuperFund 21 is a pre-revenue DeFi infrastructure project aiming to provide tooling for crypto fund managers (CFMs) and retail depositors. The deck, dated August 2024, outlines a plan to launch specifically within the Boba Network ecosystem. The core value proposition centers on solving trust and efficiency issues for managers who want to earn yield across multiple chains without the technical overhead of manual pool management. However, the deck is highly conceptual; it lacks a specific pricing strategy, team biographies, financial projections, and a defined capital ask. While it identifies…
Key takeaways
- The company identifies a specific Serviceable Obtainable Market (SOM) as early adopters within the Boba Network ecosystem (Slide 3).
- The business model relies on a dual fee structure: a fee on each transaction and a fee on yield earned, automated via smart contracts (Slide 4).
- Pricing is currently undefined, with the deck stating it is 'still early days' and they 'need to do work on this' (Slide 4).
- The go-to-market strategy involves partnering with protocols like Yearn and Exactly to increase Total Value Locked (TVL) (Slide 5).
- Development is in the very early stages, having 'started this month' with a plan to build out the MVP over the next 3-6 months (Slide 6).
- The product roadmap includes technical integrations such as the ability for managers to add any 4626 vault and copy-strategy functionality (Slide 6).
- The deck claims DeFi has only captured .002% of the $814 trillion TradFi Total Addressable Market (Slide 3).
- There is no mention of a specific fundraising goal, valuation, or team background in the provided slides.
Executive Summary
SuperFund 21 is a conceptual-stage DeFi project focused on creating a management layer for crypto assets. The deck, authored by Richard Jamieson in August 2024, outlines a platform designed to facilitate the relationship between skilled DeFi yield seekers (fund managers) and retail investors (depositors). By utilizing smart contracts to automate fees and capital allocation, SuperFund aims to lower the barrier to entry for professional fund management in the crypto space. The deck is characterized by a clear identification of user pain points but suffers from a lack of concrete financial data, team credentials, and a specific investment ask.
Slide 1: Title Slide
The opening slide is minimalist, featuring the company name 'SuperFund' and the tagline 'Making crypto fund management easy.' It identifies the author as Richard Jamieson and provides a date of August 2024. This slide establishes the core value proposition immediately: simplification of a complex financial process.
Slide 2: Problem Statement
Slide 2 bifurcates the market problem into two segments: Crypto Fund Managers (CFMs) and Depositors. For CFMs, the hurdles are trust, efficiency in managing multiple capital pools, and accessing yield across disparate chains. For Depositors, the focus is on earning 'above average yields on my USD' while mitigating risk and identifying trustworthy managers. By framing the problem as a dual-sided marketplace issue, the deck sets the stage for a platform solution that acts as a trust-minimized intermediary.
Slide 3: Market Opportunity
This slide uses a top-down approach to market sizing. It defines the TAM as the 'global DeFi market' and the SAM as 'small to medium sized crypto investment managers.' The SOM is highly specific: 'early adopters within the Boba Network ecosystem.' The slide includes a chart comparing DeFi to Traditional Finance (TradFi), citing a 'TradFi Total' of $814,000,000,000,000 ($814 trillion). The graphic claims that 'DeFi has only eaten .002% of TradFi’s TAM... so far.' While these numbers are massive, the deck does not provide a specific dollar value for their immediate SOM.
Slide 4: Business Model
The business model slide outlines how the company intends to generate revenue but admits to significant gaps. The revenue model includes a 'Fee on each transaction' and a 'fee on yield earned,' noting these are 'easy to automate through smart contracts.' However, under 'Pricing strategy,' the slide states: 'Still early days, need to do work on this.' For user acquisition, the company plans to target the Boba Network community and 'exploit existing contacts within traditional finance fund managements,' specifically targeting independent financial advisors.
Slide 5: Go-to-Market Strategy
The growth plan focuses on a 'Soft launch to hand-picked individual fund managers' who have already expressed interest. Marketing efforts include promotion on X (formerly Twitter) and seeking partnerships with influencers like 'Bankless' and 'DeFi Dave.' The strategy also involves technical partnerships with protocols like 'Yearn' and 'Exactly' to increase Total Value Locked (TVL). The growth engine is built on the idea that fund managers will be 'incentivised to grow their depositor base' because the platform allows them to scale their own businesses.
Slide 6: Roadmap
The roadmap provides a timeline for development, stating that work 'started this month.' Over the next 3-6 months, the goal is to build the MVP, transfer to the Boba Network, and add cross-chain functionality. Future features include a depositor dashboard, support for 'any 4626 vault,' and 'copy-strategy functionality.' The long-term vision is to become the 'go-to provider of tooling to crypto FM’s.' A notable addition to the roadmap is the plan to include 'risk assessors' as a third category of platform participants.
Slide 7: Questions?
The final slide is a standard closing slide with the text 'Questions?' It contains no contact information, website links, or calls to action, which is a missed opportunity for a pitch deck intended to solicit interest or investment.
What SuperFund 21 Does Well
The deck excels at identifying a specific niche within the broader DeFi ecosystem. By focusing on the Boba Network for its initial launch (SOM), the founders demonstrate an understanding of the need for a contained environment to test an MVP. The dual-sided problem statement (Slide 2) is also a strong point, as it acknowledges that a fund management platform is only as successful as its ability to attract both managers and capital. The inclusion of the ERC-4626 vault standard in the roadmap shows technical awareness of current DeFi trends and interoperability requirements.
What is Missing from the Deck
The most glaring omission is the lack of a 'Team' slide. Investors back people, especially at the pre-revenue stage, and there is no information regarding the technical or financial background of Richard Jamieson or any other contributors. Furthermore, the deck lacks a 'The Ask' slide; it is unclear how much capital is being raised or what the valuation expectations are. The 'Business Model' slide (Slide 4) is incomplete, explicitly stating that pricing is not yet determined. Finally, there are no financial projections or unit economics, making it difficult to assess the long-term viability of the transaction-and-yield fee model.
Founder Takeaways
Define the Ask: Never end a deck without a clear call to action. If you are raising, state the amount and the milestones that capital will achieve. · Sell the Team: In early-stage DeFi, security and financial expertise are paramount. A slide detailing the team's history in blockchain development or asset management is essential. · Be Specific on Pricing: Even if it is a placeholder, providing a hypothetical fee structure (e.g., 2/20 or a flat 0.5% transaction fee) is better than stating 'need to do work on this.' It shows you have modeled the business. · Narrow the TAM: While the $814 trillion TradFi market is impressive, it is often seen as 'fluff' by investors. Focus more on the specific dollar value of the 'small to medium sized crypto managers' you are targeting first.
Frequently asked questions
- What is the primary problem SuperFund 21 is trying to solve?
- SuperFund 21 targets two groups: Crypto Fund Managers (CFMs) and Depositors. For managers, the problem is building investor trust and efficiently managing capital across different chains. For depositors, the problem is finding safe, above-average yields on USD without excessive risk. The deck positions SuperFund as the infrastructure that enables these two parties to interact through automated, transparent smart contract tooling.
- Which blockchain network is central to their launch strategy?
- The Boba Network is central to their initial strategy. Slide 3 defines their Serviceable Obtainable Market (SOM) as early adopters within the Boba Network ecosystem, and Slide 5 mentions leveraging the Boba network launch as a primary marketing pillar. Their roadmap on Slide 6 also specifies a 3-6 month window to 'transfer to Boba' as they build out the MVP.
- How does the company plan to acquire users?
- The user acquisition strategy is two-pronged. First, they aim to promote within the Boba Network community and partner with DeFi influencers like Bankless and DeFi Dave. Second, they plan to 'exploit existing contacts' within traditional finance. This involves approaching independent financial advisors to act as managers on the platform, bringing their existing client bases into the DeFi space.
- What technical features are planned for the platform?
- According to the roadmap on Slide 6, the platform plans to support ERC-4626 vaults, which is a standard for yield-bearing vaults. They also intend to build cross-chain functionality, a dashboard for depositors, wallet functionality for asset re-allocation authorization, and 'copy-strategy' functionality. They also mention adding 'risk assessors' as a third category of platform participant.
- Is there any evidence of current traction or revenue?
- No. The deck explicitly states that development 'started this month' (August 2024) and that they are currently building the MVP. The pricing strategy is also listed as 'early days' and unfinished. The deck mentions a 'soft launch' to hand-picked managers who have 'expressed interest,' but no specific names, transaction volumes, or revenue figures are provided.
