Getpark is a mobile-first marketplace designed to solve urban parking shortages by connecting drivers with private secure spaces. The deck uses a clean, minimalist aesthetic to outline a simple business model: a 30/70 profit split between the platform and the space owner. With a specific focus on the Indonesian market—implied by the Rp 1500/hour pricing shown in app mockups—the company seeks a $50,000 angel investment. The primary goal of this capital is to fund 12 months of operations to achieve a milestone of 8,000 transactions. While the deck is visually cohesive, it lacks critical competi…
Key takeaways
- The business operates on a 30% commission for Getpark and a 70% payout to the parking space provider (Slide 5).
- The company is seeking a $50,000 Angel Round to fund 12 months of operations (Slide 10).
- Market validation data claims that 76% of traffic jams are caused by illegal parking (Slide 6).
- The product features a three-step booking process including location search, reviews, and secure payment (Slide 4).
- The financial goal for the investment period is to reach 8,000 transactions with an average value of $2 (Slide 10).
- Market size is defined by 121 million vehicles and 12 million businesses in the automotive field (Slide 9).
- App mockups show localized pricing at Rp 1500 per hour, indicating an initial focus on the Indonesian market (Slide 4).
- The deck completely omits a team slide, competitive landscape, and specific go-to-market strategy.
Executive Summary: The Minimalist Marketplace
Getpark’s 2017 pitch deck is a study in minimalism. It focuses heavily on the 'what' and the 'how' of the product while leaving the 'who' and the 'where' to the imagination. The deck addresses a universal urban friction point: the difficulty of finding safe, legal parking. By leveraging private residential or business spaces, Getpark aims to create a new supply of parking spots in high-density areas. The financial ask is remarkably low for a tech startup, suggesting a lean operation or a very early-stage proof-of-concept phase.
Slide 1: Title and Brand Identity
The cover slide introduces the Getpark logo—a blue location pin with a circular center—and the tagline: "Stay safe and comfortable with us." The branding is clean and professional, utilizing a palette of blues that evokes trust and security, which is central to their value proposition regarding 'secure' parking.
Slide 2: The Problem Statement
Under the heading "WHAT WE SEE," slide 2 lists three bullet points: Illegal Parking, Lack of Parking Space, and Lack of Secure Parking Space. This slide is functional but lacks emotional weight or data-backed urgency. It identifies the gaps in the current market without yet quantifying the pain for the user or the city.
Slide 3: The Solution
Slide 3 presents the "SOLUTION" through a mobile device mockup and three value pillars: COMFORTABLE & EASY, ASSURED SECURITY, and MANAGEABLE. This slide establishes Getpark as a mobile-first platform. The use of the word 'Manageable' likely refers to the ease of payment and booking tracking for the user.
Slide 4: Product Walkthrough (How It Works)
This slide is the most detailed in the deck. It breaks the user journey into "BOOKING" and "PROCESS." The booking screen shows a standard map interface with a search bar for destinations. The process screen shows a specific listing for "Rumah Gedong No. 45," which includes a photo of a residential garage, a 5-star rating system, and user reviews from 'Bintang Thunder' and 'Liona Hutabarat.' Notably, the price is listed as "Rp 1500 / hour," confirming the startup's Indonesian roots and its focus on the peer-to-peer (P2P) residential parking market.
Slide 5: The Business Model
Getpark uses a simple visual to explain its "BUSINESS MODEL." The "PROFIT" is split with 30% going to the Getpark platform and 70% going to the 'crowd' or the space providers. This is a standard marketplace take-rate that provides enough margin for the platform to scale while remaining attractive to property owners who are monetizing otherwise idle assets.
Slides 6 & 7: Market Validation
These slides use geometric shapes to present survey data. Slide 6 claims that 76% of traffic jams are caused by illegal parking. Slide 7 adds two more data points: 88% of people "Do Not Like Parking Carelessly" and 84% engage in "Parking This validates the demand for a short-term, legal parking solution that helps drivers avoid the anxiety of illegal street parking.
Slides 8 & 9: Market Size
The deck quantifies the opportunity on slide 9 with three figures: 121 Million Vehicles, 12 Million Business in automotive Field, and 1 Unit Vehicle each Meter. While these numbers are large, they are somewhat generic. The '121 Million Vehicles' likely refers to the total number of registered vehicles in Indonesia at the time, but the deck does not filter this down to a Serviceable Addressable Market (SAM) of smartphone users in major cities like Jakarta.
Slide 10: The Financial Ask
The final slide in this set, titled "FINANCIAL," states the company is looking for "12 months financing to reach 8000 transaction on Getpark." The specific ask is a "$50K Angel Round Investment Opportunity." It also notes an "Avg $2" transaction value. This is a very modest ask, suggesting the founders are looking for just enough capital to prove the unit economics before seeking a larger Seed round.
What Works in the Getpark Deck
The deck’s greatest strength is its clarity of business model . By explicitly stating the 30/70 split on slide 5, the founders remove any ambiguity about how the company intends to make money. The product mockups on slide 4 are also effective; they show a high level of UI/UX maturity, including social proof elements like reviews and ratings, which are essential for a trust-based marketplace. Finally, the specific milestone attached to the funding (8,000 transactions) gives investors a clear metric for success.
What is Missing from the Getpark Deck
The most glaring omission is the Team Slide . In an angel round, investors are primarily betting on the founders' ability to execute. Without bios, photos, or past achievements, there is no way to gauge the team's technical or operational competence. Additionally, there is no Competitive Analysis . Parking apps are a crowded space, and the deck fails to explain why Getpark will win against incumbents or local competitors. The Go-To-Market (GTM) strategy is also absent; reaching 8,000 transactions requires a plan for both supply-side acquisition (homeowners) and demand-side acquisition (drivers), neither of which is addressed here.
Founder's Playbook: Lessons to Copy
Founders should emulate Getpark’s visual consistency . The deck uses a limited color palette and consistent iconography, which makes it easy to digest quickly. The simplified user journey on slide 4 is another highlight; instead of showing twenty different app screens, they focused on the two most important moments: discovery and evaluation. Lastly, the transparency regarding the 'Ask' is commendable. Stating exactly how many months of runway the investment provides and what specific transaction volume it aims to achieve sets a clear expectation for the investor-founder relationship.
Frequently asked questions
- What is the core revenue model for Getpark?
- Getpark utilizes a straightforward commission-based marketplace model. According to slide 5, the 'Profit' is split two ways: 30% is retained by the Getpark platform, while 70% is distributed to the individuals or entities providing the parking space. This aligns with standard peer-to-peer sharing economy models like Airbnb or Uber, where the platform takes a minority cut for facilitating the transaction and providing the technology layer.
- How much funding is Getpark seeking and for what purpose?
- As stated on slide 10, Getpark is looking for a $50,000 Angel Round. The founders specify that this capital is intended to provide 12 months of 'runway' or financing. The primary performance milestone attached to this funding is reaching 8,000 total transactions on the platform, with an estimated average transaction value of $2.
- What specific problem is the company trying to solve?
- Slide 2 identifies three primary pain points: Illegal Parking, Lack of Parking Space, and Lack of Secure Parking Space. The deck further validates this on slide 7, noting that 88% of surveyed individuals 'Do Not Like Parking Carelessly' and 84% typically park for less than 4 hours, suggesting a need for short-term, reliable, and legal alternatives to street parking.
- What does the user experience look like for a driver?
- Slide 4 illustrates a mobile-centric user journey. It begins with 'Booking,' where a user searches for a destination on a map. The 'Process' involves selecting a specific location—such as 'Rumah Gedong No. 45'—viewing photos of the garage, checking star ratings and user reviews, and then completing a three-step checkout. The mockup shows a price of Rp 1500 per hour.
- What is missing from this pitch deck that an investor would need?
- This deck is missing several high-priority components. Most notably, there is no 'Team' slide, leaving investors unaware of who is building the product. It also lacks a 'Competition' slide to explain how Getpark differs from existing parking apps or municipal solutions. Finally, there is no detailed breakdown of how the $50,000 will be spent (e.g., marketing vs. development) or a specific geographic rollout plan.
