Leaf it, Inc. Pitch Deck (2013): 14-Slide Seed Deck

Leaf it, a social commerce platform from 2013, attempted to bridge the gap between social media content and direct e-commerce sales. The deck identifies a core problem: users do not profit from the content they share, while e-commerce processes remain fragmented. Leaf it proposed a mobile-first solution where users could purchase items directly from photos in their newsfeed. The fundraising ask was a substantial $10,000,000, with half dedicated to programming and design. Most notable are the financial projections, which modeled a jump from $1.3 billion in revenue to $65 billion within four ye…

Key takeaways

• The company identifies three core problems: lack of user monetization, lengthy e-commerce checkout processes, and search results overload (Slide 2).
• Leaf it targets a massive total addressable market including $1.1 trillion in annual e-commerce and over 2 billion social networking users (Slide 3).
• The product features a 'popular newsfeed' that displays only content posted directly to the Leaf it network, distinct from connected feeds like Facebook or Twitter (Slide 4).
• The platform includes a 'wish list' and a tracking system for user earnings, though the specific payout structure is not detailed (Slide 5).
• The company is seeking a $10,000,000 investment with a minimum check size of $500,000 (Slide 6).
• Capital allocation is heavily weighted toward technical development, with 50% of the $10M ask earmarked for Programming/Design (Slide 7).
• Revenue projections are extremely aggressive, forecasting $65,000,000,000 in income by 2017 based on a 5% market share (Slide 7).
• The deck omits a team slide, competitive analysis, and historical traction metrics, focusing instead on future market share modeling.

Frequently asked questions

What is the core value proposition of Leaf it?

Leaf it positions itself as a social network that allows users to monetize their content. By integrating e-commerce directly into the newsfeed, users can click on images to purchase items, add them to wish lists, or share them. The platform also tracks user earnings, suggesting a revenue-sharing model for content creators who drive sales through their posts.

How does Leaf it justify its $65 billion revenue projection?

The projection is a top-down market share calculation rather than a bottom-up build. On Slide 7, the company models its income based on a $1.3 trillion annual market. It projects 0.1% market share in 2014 ($1.3B) growing to 5% market share by 2017 ($65B). This assumes a massive, rapid capture of the global e-commerce and advertising sectors.

What is the intended use of the $10 million investment?

According to Slide 6, half of the funds ($5M) are allocated to Programming and Design. The remainder is split between Operations/Expenses (20%), Advertising & PR (20%), and a Reserve fund (10%). The high allocation to programming suggests the product was in a heavy development phase at the time of the pitch.

Does the deck explain how the 'earnings' for users are generated?

The deck mentions that the profile 'tracks your earnings' on Slide 5, but it does not provide the specific business logic. It is implied that these earnings come from the 'Affiliate/Direct Sales' market mentioned on Slide 3, likely through commissions when other users purchase products tagged in a creator's photo.

What major components are missing from this pitch deck?

The provided slides lack a Team slide, which is critical for a $10M ask. There is no mention of existing traction (user count, GMV, or revenue to date), no competitive landscape analysis, and no detailed explanation of the technology stack or the specific merchant partnerships required to facilitate the 'one-click' purchase experience.

Leaf it, Inc. pitch deck: the facts

Company

Leaf it, Inc.

Year

2013

Stage

Early Stage / Seed

Slides

14

Sector

Social Commerce

Deck type

Investment Opportunity

Leaf it, Inc. pitch deck PDF

The full Leaf it, Inc. deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Leaf it, Inc. pitch deck was used for

Leaf it, Inc. is a 2013‑founded social commerce startup that built a social network where users post and tag photos with shoppable products, earning commissions when purchases occur through the embedded links. The 2013 pitch deck on SlideShare presents an early‑stage/seed social commerce play that aimed to fix the problem that social media users do not earn money from their content and that traditional e‑commerce funnels are too long and leaky. In this deck, Leaf it describes a Facebook‑like mobile social network with integrated e‑commerce, product tagging, wish‑listing, and earnings tracking, and connects to existing social networks such as Facebook and Twitter (later extended to Instagram and Pinterest). External marketing materials and reviews around 2014–2015 show the same concept, later branded as Leafit or "IT," confirming that this deck was used to promote a social network/MLM‑style affiliate platform rather than a pure SaaS product.

Business model: Provider of a social networking platform that lets users post third‑party product images, tag them with affiliate links, and earn commission when purchases are made through those links.

Founded

2013

Industry

Social networking / E‑commerce / Affiliate marketing

Headquarters: Coeur d'Alene, Idaho, United States (ContactOut lists headquarters as Las Vegas, NV, indicating operations or corporate registrations may have spanned multiple locations.)

What the Leaf it, Inc. deck got right

• Clear, user‑centric problem framing aligned with external messaging. The deck articulates a **simple, compelling problem**: social media users generate valuable content but do not share in e‑commerce profits, and traditional online shopping funnels are long and leaky. External reviews echo this by framing Leafit as a way to earn money by uploading and sharing pictures that lead to purchases. This alignment between problem and external narrative strengthens the pitch.
• Concrete, visually intuitive product concept for social commerce. Leaf it’s solution—turning everyday social photos into shoppable content with embedded affiliate links—is concrete and visual, supported by app flows showing how users snap, tag, and share images, then earn from resulting purchases. SoundCloud audio and reviews reinforce this "snap it, tag it, share it" mantra, making the concept easy to grasp for both users and investors.
• Leverages familiar social UX and multi‑platform integrations to reduce friction. The deck’s description of logging in with Facebook or Twitter and aggregating a native and popular newsfeed mirrors established social patterns, lowering behavioral friction. External materials expand this to connections with multiple social networks and thousands of retailers, suggesting a broad integration strategy that could accelerate adoption if executed well.
• Aligned incentives that tie content creation directly to user earnings. User profiles track earnings and maintain separate walls for created leaves and wish‑listed items, framing the experience as both social and financially rewarding. Paired with external descriptions of 10% commissions and profit sharing, this creates a strong **user incentive loop** that aligns content creation, social sharing, and income.
• Consistent business model narrative across deck and external sources. The deck’s business model slide aligns with third‑party descriptions: user‑generated content attracts other users and advertisers, and e‑commerce is monetized within that content via affiliate links. This consistency between the pitch and later external reviews suggests a stable, well‑communicated core model rather than frequent, confusing pivots.
• Evidence of market visibility and early community adoption around the time of the deck. Multiple independent reviews, audio explainers, and directory entries around 2014–2015 discuss Leafit/Leaf it, indicating that the company achieved at least moderate visibility in the social commerce and MLM communities following the 2013 deck. For investors, this shows that the concept was market‑tested beyond a purely hypothetical pitch.

What could have been stronger

• No concrete traction or revenue metrics presented or externally corroborated. The deck (based on OCR and the existing excerpt) highlights a large vision and mentions a $10M raise but provides no externally verifiable details on historical traction such as user numbers, engagement metrics, revenue, GMV, or merchant/retailer integrations; external reviews in 2014–2015 also frame Leafit as pre‑launch or early roll‑out rather than an established network. For an investor, this makes it difficult to assess product‑market fit or growth at the time of the deck.
• Compensation model and MLM aspects under‑explained in the deck. Public MLM and affiliate reviews describe free affiliate accounts alongside paid associate/builder packages and multilevel compensation, but the pitch deck’s OCR text does not clearly explain this MLM overlay or associated regulatory and reputational risks. This disconnect between marketing materials and deck detail leaves investors without a clear picture of how much of the business relies on network‑marketing economics versus pure social commerce.
• High‑level competitor analysis without a clear differentiation or moat. The competitor slide (per OCR) mentions large social networks and online giants that bring "billions of dollars a year in online sales" but does not provide a structured comparison, differentiated positioning, or go‑to‑market strategy relative to these entrenched players. External sources reiterate the vision of monetizing social posts but do not show documented strategic partnerships or defensive moat, which would be important in a market dominated by Facebook, Instagram, and major e‑commerce platforms.
• Limited transparent information about founding team credentials in the deck. While external profiles list founding year and give one or more office locations, there is no clearly documented founding team biography, prior startup experience, or technical background in the deck text available, and public reviews mostly mention names in the context of MLM promotion rather than institutional‑grade leadership credentials. That makes it hard for an investor to assess execution risk and governance quality from this deck alone.
• Narrative‑heavy but financially light presentation of the business model. The deck’s problem and solution slides focus on user‑level friction (social users not earning money; long e‑commerce funnels; too many search results), but neither the deck OCR nor external materials provide a detailed financial model (CAC, LTV, take‑rate, unit economics) or clear assumptions about how affiliate commissions and revenue share scale sustainably. This leaves a gap between the appealing narrative and an investor‑grade economic plan.

How an investor would read this deck

What draws attention

• Clarify whether Leaf it is primarily a **social commerce platform**, an **affiliate network**, or a **multilevel marketing program**, and how each component contributes to revenue.
• Understand the **user experience and conversion flow**: how product tagging works in practice, how clicks route to retailers, and what measured lift in conversion or basket size Leafit achieved versus standard affiliate links.
• Evaluate the **regulatory and reputational risk** associated with MLM‑style compensation and paid membership tiers, especially given the focus on social media users and consumer affiliates.
• Investigate the **technical integration** with major social platforms (Facebook, Twitter, Instagram, Pinterest) and with the 18,000–24,000 retailers mentioned in marketing materials, including API dependencies and any contractual relationships.
• Assess **historical and current traction**: user growth, engagement, GMV, commission payouts, and the status of the product after the rebrand to "IT" around 2015.

Risks that stand out

• Operating in the **intersection of social media, e‑commerce, and MLM** can attract regulatory scrutiny and consumer skepticism; public reviews already frame Leafit as a home‑based business/MLM opportunity rather than a mainstream consumer app.
• Dependence on **third‑party social networks and affiliate networks** creates platform risk: changes to APIs, terms of service, or tracking mechanisms could materially affect Leafit’s business model.
• The market is highly competitive, with major platforms (Facebook, Instagram, Amazon, Pinterest) already experimenting with shoppable posts and social commerce; Leafit must demonstrate meaningful differentiation to avoid being marginalized.
• Limited externally documented **funding history and traction** suggest that scaling the network to critical mass may have been challenging; without strong network effects, commission‑based social commerce can struggle to sustain user engagement.
• If a significant portion of revenue depends on **selling paid memberships or builder packages** rather than on genuine end‑consumer product sales, the model risks being perceived as recruitment‑driven and unsustainable.

Questions this deck invites

• What verifiable user metrics (MAUs, DAUs, content posts, tagged photos, click‑through rates, conversion rates) did Leaf it achieve in 2013–2015, and how were these tracked and audited?
• Which retailers and affiliate networks did Leaf it integrate with to offer 18,000–24,000 merchants, and were there any direct contracts or was this entirely through third‑party affiliate aggregators?
• How is the commission structure funded—what percentage of merchant margin is shared with users versus retained by Leaf it—and what are the unit economics for a typical transaction?
• What is the precise structure of the MLM or multilevel compensation plan (if any), and how has the company addressed compliance with advertising, consumer protection, and MLM regulations in its jurisdictions of operation?
• Following the rebrand to "IT" and planned launch in 2015, what product, financial, or corporate milestones has the company reached (funding, partnerships, pivots, shutdown), and are there audited financials or investor reports documenting t

What founders can take from the Leaf it, Inc. deck

• A pitch that **anchors on a clear user pain**—"social media users do not make money from their content"—creates an intuitive narrative, but investors will still require concrete data on how much users value monetization and how behavior changes when incentives are introduced.
• Integrating with existing social networks (Facebook, Twitter, etc.) can lower onboarding friction, yet it also increases platform dependency; a deck should articulate both the leverage and the risk of building on third‑party ecosystems.
• Social commerce concepts benefit from **visual product flows** like Leaf it’s photo‑tagging and in‑feed purchasing screens, but they need to be paired with measurable performance metrics (conversion uplift vs. standard links) to satisfy investor scrutiny.
• Combining a consumer app with an MLM‑style compensation plan complicates the story for institutional investors; separating the **core product economics** from the network‑marketing overlay and addressing regulatory compliance proactively would make the proposition clearer.
• When targeting large, entrenched competitors (major social networks and e‑commerce giants), a deck should move beyond naming them and present **specific differentiation**: unique data, a defensible niche, or a superior economic model for users and merchants.
• Rebrands (Leafit to "IT") and shifting launch timelines highlight how early‑stage social platforms can evolve; documenting these changes transparently in investor materials helps bridge the gap between initial pitch promises and actual execution.

Leaf it, Inc. pitch deck: common questions

What does Leaf it, Inc. actually do, according to the pitch deck and external sources?

Leaf it, Inc. built a social networking platform that lets users post photos of products, tag them, and earn commissions when friends or followers buy through the attached affiliate links, effectively merging social media and e‑commerce. The 2013 pitch deck describes a mobile newsfeed that pulls in native Leaf it content plus content from connected social accounts, and allows in‑feed purchasing, wish‑listing, and sharing.

What stage and time period does this Leaf it pitch deck represent?

The SlideShare deck is dated to 2013 and is clearly an early‑stage/seed pitch; it states that social media users do not make money from their content and proposes a social network with integrated e‑commerce and profit‑sharing as the solution. External sources such as MLM reviews and company profiles list Leafit/Leaf it as founded in 2013 and describe it as being in pre‑launch or early roll‑out in 2014, consistent with an early‑stage fundraising effort.

How much was Leaf it, Inc. trying to raise with this pitch deck, and is that amount externally verified?

The deck itself (per the existing excerpt) indicates they were seeking around **$10 million** to capture a share of global e‑commerce, but no independent funding announcements, investor lists, or filings confirming a $10M round or any specific valuation could be found. PitchBook and public reviews describe the business model and founding year but do not list completed funding rounds, investors, or amounts.

Is Leaf it just a social network, or is it also an affiliate/MLM opportunity?

Reviews and company profiles consistently describe Leafit as a social commerce/affiliate marketing platform that pays users a commission (often 10%) on sales generated from tagged photos shared via social networks. Some sources, such as MLM‑oriented reviews and forums, also describe a paid associate or builder package, indicating a multilevel marketing compensation overlay on top of the social network idea.

What happened to Leaf it after this deck—did it succeed as a social network?

Available sources show the product active in pre‑launch and early roll‑out around 2014–2015 and later re‑branded as "IT" in preparation for launch. However, there are no recent mainstream press articles, funding records, or a clearly active consumer‑facing Leafit social network today; the primary references are legacy reviews, company directory entries, and a PitchBook profile, so long‑term traction and outcome of the original social network are not clearly documented.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• LEAFIT - Apps on Google Play
• Leafit Review: Social network photo spam?
• Leaf It Review - Is It Truly The Best Home Based Business...
• Leafit Social Network App Review - Post Pics To Make Money?
• Leaf.it - Startupbootcamp
• Leafit - What is Leafit?
• Leaf.it 2025 Company Profile: Valuation, Funding & Investors | PitchBook
• Now you can make money by uploading pictures in facebook and other social media sites!

Leaf it, Inc. pitch deck slides

What each slide of the Leaf it, Inc. pitch deck says

Slide 2

Board Member Advisory Board Board Member - HANIWA, = \ < \ dl { 2 I i = | $A n Lawrence Sowell Steve Heiman Mikg. Green CEO/Co-Founder Founder/Manager Associate Hometown: Merrill Oregon Hometown: Talent Oregon Hometown: LaVeme California Date of Birth: 03/17/1980 Date of Birth: 8/16/1964 Date of Birth: 3/1/1958 Background: Entertainment, Background: Arts and Background: Banking, Casino Real Estate, Manufacturing, Theater, Graphic Design and Management and Direct Sales Sports Leagues, Internet Web Design | Responsibilities: Managing the : Responsibilities: Dally distributor base, presenting, Marketing and Concept : Development operations and project training and support for pment. p manageme…

Slide 3

What is the problem? Problem Social Media users do not make money from their content. The lengthy Ecommerce process loses people and sales. Search has way too many options and results.

Slide 4

Our Solution Create a social network that brings the users content and life to ecommerce. By posting content socially like people do everyday on other social networks "Leaf it" will make the users life a product that can be purchased therefore making the user money for their content.

Slide 5

The Market Online Advertising 100 Billion Annually A/D Sales Ecommerce Affiliate/Direct Sales 165 Billion Annually Ecommerce 1.1 Trillion Annually i Social Social Networking seizing 2+ Billion Users

Slide 6

Business model 000 A Social Network that creates content that attracts users These users attract advertisers Ecommerce is monetized within the users and advertisers content. Sales are generated

Slide 7

A Social Network Meet Leaf it Simply login to Leaf it with Facebook, Twitter or use an existing Leaf it account. Here's what the newsfeeds will look like. The main newsfeed will show native news and news from your connected social networks (i.e. Facebook and Twitter) Then if you swipe to the right you will see the popular newsfeed which only shows you pictures that are popular and were posted on this social network only. Then if you scroll on the newsfeed it is vertical and when you click on an image you can purchase from that picture, wish list it, and share it to your native account and associated social networks. Next Click the Leaf + icon top right on phone —— —

Slide 8

Now Create a Leaf From this flow you will be able to take a photo Find a photo on Google Choose from your photo library Next Tag the Leaf Now that you have your photo, simply click anywhere on the image to tag a product. Choose an image to go with your tag that connects the product for purchase. Your picture is now tagged and connected to a point of purchase after you click post.

Slide 9

Your Profile and Settings Next Click the Profile icon top left on phone There are two walls on your profile or as we like to call it (your tree). You have a wall of Leaf's you've created then you have a wall of everything you've wish listed. Your profile tracks your earnings (only you see) and is also where you access your settings. This is what it looks like when scrolling wish list section of profile with option to delete/share. The settings section is where you will manage your profile details, access important information, and toggle to connect your associated social networks. Profile Edit Details Leafit About Leafit Terms & Conditions Contact Us Social Accounts § Facebook W Twitter vh

Slide 10

Competitor analysis Direct Indirect These social networks have the These online giants bring billions of userbase that is posting content daily dollars a year in online sales. & 00 ®®

Slide text above is read directly from the Leaf it, Inc. deck PDF embedded on this page.

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