Invest post presents a business plan for a financial social platform designed to bridge the gap between expensive institutional tools and basic financial websites. The deck highlights a core problem: the high cost of entry for market rookies, citing Bloomberg's $25,000 annual fee as a primary barrier (Slide 2). The solution is a multi-platform ecosystem featuring a 'split-screen view' and global networking capabilities. The startup is seeking 250,000 Euros in exchange for 10% equity to fund team recruitment and mobile app development (Slide 7). While the deck provides clear pricing tiers rang…
Key takeaways
- The startup identifies a market gap where professional financial tools cost upwards of $25,000 per year, making them inaccessible to beginners (Slide 2).
- Invest post positions itself as a 'financial social platform' that facilitates international networking between rookies and experts (Slide 2).
- The product strategy relies on a 'split-screen view' and 'financial planets' to differentiate from traditional news sites (Slide 3).
- Target users are segmented into independent traders for desktop and 'market rookies' for mobile (Slide 4).
- Competitive advantages are claimed over Bloomberg and Thomson Reuters specifically in social grouping and low pricing (Slide 5).
- Revenue is driven by a modular SaaS model, charging $9.99 for specific desktop features and $19.99 for premium membership (Slide 6).
- The funding ask is 250,000 Euros for a 10% stake, implying a post-money valuation of 2.5 million Euros (Slide 7).
- The deck omits a team slide, failing to provide the names or backgrounds of the founders behind FinMunity Oy.
Executive Summary: Democratizing the Financial Terminal
Invest post, operating under the legal entity FinMunity Oy, is a Finland-based startup attempting to disrupt the high-end financial information market. Their pitch deck focuses on the democratization of financial data and professional networking, positioning their platform as a social alternative to the prohibitively expensive terminals used by institutional investors. By combining SaaS tools with a social network, they aim to capture the 'market rookie' and 'independent trader' segments that are currently priced out of the professional market.
Slide 1: Title and Origin
The cover slide introduces the brand 'Invest post' and identifies the parent company as FinMunity Oy, a Finland-based startup. The inclusion of the URL www.investpost.com establishes the digital presence of the venture. The design is minimal, using a dark gradient background that persists throughout the deck.
Slide 2: Market Opportunity and Problem Statement
This slide establishes the 'Why now?' of the business. It highlights a stark price disparity in the financial data market. Specifically, it quotes the cost of a Bloomberg terminal at "$25,000 per annum," arguing that only large institutions can afford such services. The slide also critiques current 'universal financial websites' for being insufficiently globalized and failing to provide a rich social platform. The proposed solution is an "innovative financial social platform and global professionals networking" tool that allows beginners to communicate with experts in an international environment. The slide concludes with the bold assertion: "This is huge market opportunity."
Slide 3: Unique Selling Point (USP)
Invest post lists ten distinct selling points. Key among these are the "Free basic practical function to every one" and the "Innovative Split-screen View." The deck emphasizes the social aspect, mentioning the ability to "Create own social group and financial planet" and the "Chance to Build a Larger Reputation." Points 8 and 9 suggest a marketplace element, where professionals can "Access More Clients to Sell Professional Services" and media sites can reach wider audiences. This slide attempts to position the platform as both a tool and a career-building ecosystem.
Slide 4: The Target Users
The startup segments its audience by platform. The "Desktop software target" is defined as "Independent and semi-professional Traders." The "Mobile App target" is aimed at "Beginners and Market rookies." Finally, a third category for "Both Desktop software and Mobile App" includes "Creators, professionals, financial media or financial service site in related fields." This segmentation suggests a strategy of capturing users at the start of their trading journey on mobile and moving them to desktop as they become more professional.
Slide 5: Competitive Advantages
A comparison matrix is used to stack Invest post against Bloomberg, Thomson Reuters, S&P Capital IQ, and Symphony. The matrix uses blue bars to indicate feature presence. Invest post claims to be the only player offering "Social Group," "Split Screen," "Virtual Meeting," and "Low Price" simultaneously. It acknowledges that Bloomberg and Thomson Reuters also offer "App + Desktop" solutions, but suggests they fail on the other four metrics. This is a highly aggressive comparison that assumes institutional players have no social or low-cost components.
Slide 6: Pricing Model
The revenue model is a modular SaaS structure. For the desktop software, features are unbundled: "Split-view: 9.99 USD per month," "Tool bar: 9.99 USD per month," and "Ads free: 6.99 USD per month." For users wanting the full ecosystem, a "Premium membership" is offered at "19.99 USD per month." The slide also notes a future intent to develop an "advertising platform" and additional SaaS tools for creators once the user base reaches scale.
Slide 7: Size of Funding Round
The 'Ask' slide is direct. The company plans to raise "250,000 Euros" in exchange for "10% of the shares." This implies a post-money valuation of 2.5 million Euros. The stated use of funds is to "recruit operation team and develop the mobile app." This indicates that the mobile app, previously mentioned as a target for rookies, is likely not yet fully functional or requires significant investment to launch.
Slide 8: Contact and Closing
The final slide provides contact information for 'William' via an investpost.com email and Skype address. It features a thematic image of a baseball with the word 'Moneyball' written on it, likely a reference to the data-driven disruption of traditional systems. However, this slide serves as a reminder that the deck has completely omitted a formal Team slide, which is a significant gap for a seed-stage investment.
What Works in This Deck
Clear Value Proposition: The deck identifies a very specific pain point—the $25,000 price tag of professional terminals—and offers a clear, low-cost alternative. · Modular Pricing: The pricing slide (Slide 6) shows a sophisticated understanding of how to monetize different user needs, from ad-free browsing to specific power-user tools like split-view. · Targeted Segmentation: By splitting the target audience between 'rookies' on mobile and 'semi-pros' on desktop, the company demonstrates a logical user acquisition and retention funnel.
What Is Missing
The Team: There is no information regarding the founders' backgrounds, their experience in fintech, or their technical expertise. Investors fund people as much as ideas, and this omission is a major red flag. · Traction: The deck does not mention if the desktop software is currently live, how many beta users they have, or any revenue generated to date. Without these metrics, the 2.5 million Euro valuation is difficult to justify. · Product Visuals: While 'Split-screen View' is cited as a USP, there are no screenshots or mockups of the actual interface. For a product-led pitch, seeing the UI is critical. · Market Size (TAM/SAM/SOM): While the deck claims the opportunity is 'huge,' it provides no data on the number of retail traders globally or the specific market share they aim to capture.
Founder Takeaways
Quantify the Gap: Using a specific competitor's price (Bloomberg's $25k) is a powerful way to anchor your value proposition. Founders should always look for these 'David vs. Goliath' price anchors. · Be Specific with Use of Funds: Slide 7 clearly states that the money is for hiring and app development. This clarity helps investors understand exactly where their capital is going. · Don't Skip the Team Slide: Even if you are a solo founder, you must highlight your relevant experience. A pitch deck without a team slide feels anonymous and risky. · Show, Don't Just Tell: If your USP is a specific technical feature like a 'Split-screen View,' you must include a visual representation of that feature to prove it exists and is intuitive.
Frequently asked questions
- What is the primary problem Invest post is trying to solve?
- According to Slide 2, the primary problem is the high cost of professional financial data. The deck notes that vendors like Bloomberg charge $25,000 per year, which is unaffordable for beginners. Furthermore, existing free websites lack the global social networking features necessary for diverse viewpoints and professional growth.
- How does Invest post plan to make money?
- The company utilizes a tiered SaaS pricing model detailed on Slide 6. Desktop users can pay $9.99/month for split-view or toolbars, and $6.99/month for an ad-free experience. A comprehensive premium membership covering both mobile and desktop is priced at $19.99/month. They also plan to develop an advertising platform once the user base reaches sufficient scale.
- Who are the main competitors identified in the deck?
- Slide 5 lists Bloomberg, Thomson Reuters, S&P Capital IQ, and Symphony as competitors. The deck claims Invest post has an advantage over these incumbents in 'Social Grouping,' 'Split Screen' functionality, and 'Low Price,' while noting that Bloomberg and Thomson Reuters only match them on offering both App and Desktop versions.
- What is the specific funding request and its intended use?
- Slide 7 states the company is seeking 250,000 Euros in exchange for 10% of the company's shares. The capital is earmarked for two specific purposes: recruiting an operations team and developing the mobile application. This suggests the current product may be limited to a desktop version or a prototype.
- What critical information is missing from this pitch deck?
- The deck is missing several standard components, most notably a Team slide (Slide 8 only provides a contact email for 'William'). It also lacks a Traction slide showing current user growth, a Roadmap slide detailing future development phases, and a detailed Financial Projections slide to justify the 2.5 million Euro valuation implied by the ask.
