Jack & Jill Pitch Deck: All 12 Slides + Teardown

See all 12 slides of the Jack & Jill pitch deck — a 2025 Seed deck in HR — with a slide-by-slide teardown of what the deck does well and where it falls short.

Jack & Jill, a London-based HR tech startup, secured a $20M Seed round in 2025 by pitching a dual-agent system designed to replace traditional recruitment agencies. The deck focuses heavily on the 'human-like' quality of its AI agents, Jack (candidate-facing) and Jill (company-facing). By showcasing a rapid climb to over 30,000 users within five months and utilizing high-conviction testimonials, the founders successfully argued that they had solved the 'liquidity' problem in their beachhead market of London startups. While the deck lacks traditional financial projections or a detailed team sl…

Key takeaways

The First Principles Approach to AI Recruitment

Jack & Jill’s pitch deck is a masterclass in narrative-driven fundraising. In an industry—recruitment—that has seen thousands of 'disruptors' fail to displace human agencies, this deck attempts to prove that autonomous agents are finally ready for prime time. The $20M Seed round reported by Business Insider in 2025 reflects a massive bet on the 'agentic' future of work. The deck doesn't lead with technical specifications; it leads with the emotional and operational impact of the agents themselves.

Slide 1: Title and Vision

The deck opens with a minimalist title slide. The tagline, "Rebuilding recruitment from first principles," is a deliberate choice. It signals to investors that the founders aren't building a better Applicant Tracking System (ATS) or a job board; they are rethinking the fundamental interaction between a person looking for work and a company looking for talent. The visual of a voice waveform next to an "Always Online" status indicator immediately establishes the product's medium: conversational AI.

Slide 2: The Candidate Experience (Jack)

Slide 2 focuses entirely on the job seeker, personified by the agent 'Jack.' The slide is a collection of high-praise testimonials. One user calls it "creepy awesome in the bestest way possible," while another notes it "captured the nuance of job hunting in a way that felt more human." This is a critical strategic move. Most HR tech is loathed by candidates; by proving that candidates actually enjoy the interaction with the AI, Jack & Jill addresses the 'supply' side of the marketplace problem. The quote "First recruiter conversation that didn't suck" directly attacks the reputation of the incumbent human competition.

Slide 3: The Employer Experience (Jill)

If Slide 2 was about emotion, Slide 3 is about efficiency. Here, the company-facing agent 'Jill' is evaluated by hiring managers. The testimonials focus on two metrics: speed and quality. One quote states it is "faster to get good candidates from Jill than any agency we work with." Another highlights the "double opt-in" feature, which supposedly saves time wasted on unproductive intro calls. By positioning Jill as a replacement for the agency model rather than just a software tool, the company justifies a much higher potential price point and market share.

Slide 4: The Disruption Thesis

Slide 4 contains a bold statement: "Jack & Jill will disrupt software and services across the recruitment industry." The visual is a large black box, which in a modern pitch deck usually serves as a placeholder for a high-impact video demo or a live walkthrough. The text suggests a total-addressable-market (TAM) that encompasses both the $15B+ ATS software market and the multi-hundred-billion dollar global recruitment agency market. It frames the company as a category-killer.

Slide 5: The Liquidity Bar Chart

This is the 'money slide' for a Seed round. Slide 5 shows a bar chart of "Total users signed up" from April to August. The growth is exponential: starting at a few thousand and ending at over 30,000 users in just five months. The sub-headline is equally important: "2/3 of our Jack users are in our ICP – good fit hires for London start-ups and scale-ups." This tells investors that the growth isn't just 'noise' or low-quality signups; it is concentrated in a high-value, high-demand niche. The claim that they can "source multiple strong candidates for every opening" proves they have achieved the 'liquidity' necessary for a marketplace to function autonomously.

Slide 6: The Future Vision

Slide 6, like Slide 4, is a black-box visual. In the context of the deck's flow, this likely represents the 'How it Works' or 'Product Roadmap' section. After establishing that people love the product and that it is growing rapidly, the founders use this space to explain the underlying 'agentic' logic that makes this scale possible without a corresponding increase in human headcount.

What Works in This Deck

The 'Human' Factor: Most AI decks focus on LLM benchmarks or technical architecture. Jack & Jill focuses on how the AI makes people feel . By using words like 'friend,' 'coach,' and 'human,' they bypass the fear that AI is cold or impersonal, which is the biggest barrier to adoption in HR.

Market Concentration: Instead of claiming they can solve recruitment for everyone everywhere, they focus on a 'beachhead'—London startups. This specificity makes their growth numbers (30k users) feel much more significant because it represents a large percentage of a specific, reachable population.

The Dual-Agent Narrative: Splitting the product into 'Jack' and 'Jill' is a brilliant branding move. It makes a complex two-sided marketplace easy to understand. Investors can clearly see how the company services both sides of the transaction simultaneously.

What Is Missing from the Deck

The Team: In the provided 12 slides, there is no mention of the founders' backgrounds. For a $20M Seed round, the pedigree of the engineering and recruiting team is usually a primary driver of the valuation. Without this, we don't know if the founders are AI researchers, former agency owners, or serial entrepreneurs.

Business Model: The deck mentions disrupting 'services,' but it doesn't explicitly state how they charge. Is it a SaaS subscription, a per-hire fee (like an agency), or a success-based model? A $20M round usually requires a clear path to $100M in ARR, which is hard to visualize without pricing mechanics.

Competitive Landscape: The recruitment space is crowded with AI startups (e.g., Eightfold, Paradox, and dozens of others). The deck assumes the 'first principles' approach is unique enough to stand alone, but a slide showing how they differ from existing AI-sourcing tools would have strengthened the case for a $20M check.

Founder Takeaways

Sell the 'Liquidity,' Not Just the Tech: If you are building a marketplace, your most important slide isn't your feature list; it's your liquidity proof. Jack & Jill’s Slide 5 is the reason they raised $20M. It shows they have the 'supply' (candidates) to satisfy the 'demand' (employers).

Use Qualitative Proof Early: In the early stages (Seed/Series A), you might not have perfect retention cohorts. High-conviction, emotional testimonials from users can act as a proxy for Product-Market Fit. If a user calls your AI their 'friend,' you have captured something deeper than a utility.

Keep the Design Minimal: The deck uses a clean, Apple-esque aesthetic with plenty of white space. This makes the bold claims and the growth chart stand out. Founders should avoid cluttering slides with technical jargon when the goal is to sell a vision of industry-wide disruption.

Frequently asked questions

What is the core technology behind Jack & Jill?
Based on the publisher summary and Slide 1, the company uses AI agents to autonomously match job seekers with hiring companies. The deck visualizes this through a voice-interface UI, suggesting a conversational AI approach that handles the 'nuance' of recruitment calls, which users described as feeling 'more human' than traditional methods.
How does the company define its market traction?
Traction is defined by 'liquidity' in a specific beachhead market. Slide 5 shows a bar chart of 'Total users signed up,' which grew from approximately 2,000 in April to over 30,000 in August. They specifically note that 2/3 of these users are 'good fit hires' for London-based startups, indicating high-quality supply for their marketplace.
Who are 'Jack' and 'Jill' in the context of the product?
Jack is the AI agent for job seekers, described in Slide 2 testimonials as an 'interview support' and 'coach.' Jill is the AI agent for hiring companies, described in Slide 3 as a tool that saves time on intro calls and sources candidates faster than traditional agencies.
What is missing from the Jack & Jill pitch deck?
The provided 12-slide sequence omits several standard venture components, including a formal team slide with bios, a detailed breakdown of unit economics (CAC/LTV), a competitive landscape matrix, and a specific use-of-funds slide for the $20M raised. It leans heavily on qualitative feedback and top-level user growth.
What is the primary value proposition for employers?
According to Slide 3, the primary value is speed and efficiency. Employers claim the AI is 'faster to get good candidates' than agencies and that the 'double opt-in' mechanism eliminates wasted time on intro calls that are not a good fit.
Cover slide of the Jack & Jill pitch deck — Seed 2025
Jack & Jill pitch deck, slide 1 (2025)

Jack & Jill pitch deck: the facts

Company
Jack & Jill
Year
2025
Stage
Seed
Slides
12
Sector
HR
Deck type
Pitch Deck
Outcome
$20M Raised
Headquarters
London, Europe

Jack & Jill pitch deck PDF

The full Jack & Jill deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Jack & Jill pitch deck was used for

This pitch deck is the investor presentation for Jack & Jill’s **$20 million seed round** in October 2025, used to finance expansion of its AI-driven recruitment platform.[1][2][5][6][9][10] Jack & Jill builds two autonomous conversational AI agents: **Jack** for job seekers and **Jill** for hiring companies, creating a two-sided recruitment marketplace.[1][2][5][9][14] The company, founded in 2025 and headquartered in London, positions this deck as evidence of early user growth and social proof to justify a large seed round at the HR/AI intersection.[1][3][5][13] The funds were raised primarily to expand operations into the US, including establishing a San Francisco presence and scaling the product and team.[5][8][14]

Business model: AI-powered recruitment platform using autonomous conversational agents for both candidates and employers, operating as a two-sided marketplace in HRTech.[1][2][5][9]

Round
Seed[1][2][5][6][9][10]
Lead investor
Creandum[1][2][5][6][9][10][11]
Investors
Creandum, Dig Ventures, Ada Ventures, Entrepreneur First, Firedrop, Repeat.vc, Episode1 Ventures, Playfair
Founded
2025[3][13]
Founders
Matthew Wilson, Saaras Mehan
Headquarters
London, United Kingdom[3][5][6][9][10]
Industry
HRTech / Recruitment Technology / Conversational AI[2][5][6][10]
Total funding
$20M seed round announced October 2025[2][5][6][9][10]

Year: 2025[1][2][3][5][6][8][9][10]

Raising: Seed funding to expand the AI recruitment platform and undertake US expansion, including establishing operations in San Francisco.[2][5][8][14]

Raised: $20M (approximately £14.9M / €17M) seed round[1][2][3][5][6][8][9][10]

Use of funds as presented: Scale the AI-powered recruitment platform, expand the team, and establish US operations (including San Francisco), leveraging early traction to grow both candidate and employer sides of the marketplace.[2][5][8][14]

What happened after the Jack & Jill deck

Following its October 2025 seed round, Jack & Jill has been deploying its $20M in capital to scale an AI-powered recruitment marketplace, publicly emphasizing rapid early user adoption and US expansion, though detailed financial and operational outcomes beyond these announcements are not yet widely documented.[2][5][6][8][9][10][11][14]

What the Jack & Jill deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the Jack & Jill deck

Jack & Jill pitch deck: common questions

What does Jack & Jill do?

Jack & Jill is a London-based HRTech startup that uses autonomous conversational AI agents to automate much of the recruitment process for both job seekers and employers.[1][2][5][9][14] The platform deploys two agents: Jack, which interacts with candidates, and Jill, which works with hiring companies, effectively creating an AI-powered two-sided recruitment marketplace.[1][2][5][9]

What fundraise was this Jack & Jill pitch deck used for?

The deck was used for Jack & Jill’s **seed funding round** in October 2025, in which the company raised **$20 million** (about €17 million / £14.9 million) to scale its AI recruitment platform and expand into the US market.[1][2][3][5][6][8][9][10]

Who invested in Jack & Jill’s $20M seed round?

Jack & Jill’s seed round was **led by Creandum**, a European early-stage venture capital firm, with participation from Dig Ventures, Ada Ventures, Entrepreneur First, Firedrop, Repeat.vc, Episode1 Ventures, Playfair, and dozens of angel investors including Nico Rosberg and investors from Anthropic, Lovable, and ElevenLabs.[1][3][5][6][7][9][10][12][15]

How do Jack & Jill’s AI agents work in practice?

Jack & Jill’s agents work by conducting conversational interviews and parsing online data: Jack pulls information from a candidate’s LinkedIn profile and CV, then runs a ~20-minute conversation to understand their background and preferences, searches open roles, offers guidance on applications, and runs mock interviews; Jill parses job descriptions, speaks with HR teams to clarify requirements, sources candidates on platforms like LinkedIn, and reaches out to them, with the two agents capable of coordinating by email introductions.[1][2][5][9][15]

How much funding has Jack & Jill raised and what is it being used for?

Jack & Jill raised **$20 million in seed funding** in October 2025, equivalent to roughly **£14.9 million** or **€17 million**, with the stated use of funds being US expansion (including a San Francisco operation) and scaling the team and product.[1][2][3][5][6][8][9][10][14]

Sources

Funding and outcome facts on this page were researched on 2026-08-30 from the pages below.

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